Hello, Katy Lee here for the Scribes’ Sweet Tooth week. Tis the season to be covered in flour and chocolate as I stand among the tastiest holiday treats from my generations past. My kitchen has been turned into a cookie factory made from my too-numerous-to-count recipe cards that I really should rewrite sometime. However, there is just something about an old, yellowed index card with batter stains dripped on it from previous years that tells me Christmas is here.
My gift to you today is my tasty and colorful Church Window recipe, so stay tuned for that. They not only taste yummy, but they brighten up your plate and stand out from all those tan and brown cookies. But before I pass it along, and as yummy and colorful as they are, I have to admit there is something to be said for those tan and brown cookies.
They are a sure thing.
My favorite cookie of all time is the basic homemade chocolate chip. You can’t go wrong, and when you are trying to be “good” by only taking two cookies from the table of assorted treats, you know you’ll be happy with your choice.
I like to equate a chocolate chip cookie to a favorite author. Time is limited. Money is limited. You have to be selective in your purchase, and at the bookstore with so many books to choose from, I still will grab a book by an author I know and trust. They’re the sure thing…just like that light and crispy, warm and gooey chocolate chip cookie.
The chocolate chip cookie has been branded in our minds, homes and culture since 1930 when the owner of the Toll House Inn in Whitman, Massachusetts ran out of baker’s chocolate and substituted broken up pieces of a Nestle bar. She created a mixture all her own, and voilà, the brand was set.
Creating your author brand occurs in the same fashion. Your writing is made up of a style and ingredients all your own. A style you will come to be known by. I can understand why many who want to mix their writing up by trying something new take on a separate pen name to do so. They understand a buyer is expecting something specific when they pick up one of their books. If the buyer is looking for X, Y & Z and you give them A, B, & C, you may risk losing them on your future books. Being let down by your favorite author is like biting into a chocolate chip cookie and getting a marshmallow. And speaking of marshmallows, here’s that recipe I promised you.
Melt I stick of butter/margarine and a 12 oz. bag of semi-sweet chocolate chips in a double boiler
Once melted, remove from heat and add colored marshmallows and chopped walnuts. Mix up until chocolate covers everything.
Wrap log up in foil and freeze. When it hardens, unroll foil and slice into ½ inch cookies.
The Unlocked Secret: Make a bunch to keep in the freezer for when you need to make a dessert for a bake sale or an impromptu visitor. People will wonder where you find the time to write such fabulous stories and make such amazing cookies!
Question: What authors and cookies are your sure things?