Happy Hump Day…Jennifer the Scribe here!
Occasionally my boss gets a wild hair and assigns the marketing team at my day job a book to read. This year, the assigned book was, “Likeable Social Media,” by Dave Kerpen. While meant for business to business or business to consumer marketing, there’s some good information here that is valuable for writers. Specifically, this blog article is focused on chapter 4 of the book, “Inviting customers to be your fans.” It is focused on the “like” function on Facebook.
So let me break it down for you and save you the $20.00, incase you were interested in getting a copy for yourself.
Tip # 1 When you like something on Facebook, you are essentially doing two things: a.) you are subscribing to a company’s (or author’s) updates and b.) you are endorsing the brand to every one of your friends.
Being mindful of the above, the book states that getting more “likes” on Facebook is better than having an actual website to generate sales. (Personally, I don’t agree. You still need a website to act as your “home base” to advertise your brand and your work. But, it’s also important to maintain a fanpage and work on increasing your number of likes.)
Tip #2 The more “likes” content receives, the more often it will be viewed and the number of people seeing this information will grow overtime. (totally agree!)
Tip #3 The book listed the top 10 reasons why people like fan pages on Facebook. The reasons include: to receive discounts or promos, to show support, to get a freebie, to stay informed, for updates on future projects, for updates on upcoming sales, just for fun, for access to exclusive content, to learn more, or for educational purposes. (Yep, makes sense!)
Tip #4 The book lists all of the places you should tell people to “Like” you on Facebook. These places include: your website, on every email you send out, you business card, packaging (in our world this would be your bookcover or jacket copy) and lastly, on any in-location singage.
Tip # 5 You can, at no cost to you, run a “text to like” campaign. You can increase the number of likes on your Facebook pages simply by telling people to:
Simply type: like SevenScribes and send to 32665 (FBOOK). (Hey, thanks for the like!)
So, how do you get started being likeable…the book offers some action items, and I’ve tweaked them to serve the writing community. If you want to boost your number of likes on your Facebook fanpage, start by answering the questions below:
Write in the comments why should your readers like you on Facebook. What’s in it for them? Then, brainstorm how you can integrate your answer into your current marketing activities.
I’m here to help, so let the “liking” begin…