Tuesday’s Child, PJ Sharon here. Thanks to all of you, I had a fun and successful launch day for Waning Moon last Friday. I can’t believe that it took publishing four books in a year for me to finally FEEL like an author. I think I needed to finally take the time to celebrate my accomplishments before I could really recognize them. Don’t get me wrong, I know I’ve worked hard this past year, but being a goal oriented person, I tend to look at all that’s ahead of me and forget to be in the moment, appreciating all the blessings along the way. As a yoga practitioner, you’d think I would be a pro at remaining present, but it’s no secret that the writer’s life is far from balanced and that none of us can be totally zen about daunting deadlines and promo pressures. So now that I’ve had my celebratory pause, and before I look forward, I thought I’d look back at the past year and see how I did on my goals.
In honor of my one year as an Indie-published author, I wanted to share my sales numbers. The following are close estimations as I haven’t counted venues like ARe (All Romance e-reads), Create Space, and the few hardcopies I’ve sold at signings. These are e-book sales only.
Heaven is for Heroes: On Thin Ice: Savage Cinderella:
Release date: 9/24/11 12/15/11 3/24/12
Smashwords: 52 25 42
Total: 872 1675 1630
Free downloads: 77 30 37,762 (US); 1,120 (UK); 105 (Eu)
Estimated Total e-books sold: 4,177
Taking into account the difficult to decipher reports from Smashwords (which includes e-books sold through Kobo, Sony, Apple et al), and if you include hardcopy sales through Createspace, I think it’s safe to say that I’ve hit the 5,000 books sold mark. Last January when I set my goals for 2012, I stated that I wanted to sell 10,000 books in a year (looking to break into that 10K cake club my indie buddies talk about). There is a possibility I could actually meet that goal if Waning Moon takes off, but even if I don’t hit 10,000 by January, I know I’ll reach it at some point soon. I’m halfway there, right? I see the slow, steady build of readership and sales, and have faith that with diligence, numbers will continue to grow as I reach new readers.
I’ve learned a lot in this past year—lessons I will take forward with me as I continue on this journey. In no particular order, these are my top five lessons learned this year as an Indie published author.
1) Hire help with cover art, editing, and promotion/marketing.
2) The buying patterns of readers are changing with the wind. There will be seasonal slumps and missed opportunities. The only thing you CAN control is the quality of your content. (Three nuggets in one).
3) Basically there aren’t enough hours in a day to do all we SHOULD do, so do what you can and let the rest go.
4) Watching trends, getting involved in networks, and creating a platform in some form of social media makes for invaluable resources. Appreciate those resources.
5) Keep writing and creating new material.
As for observations, the summer months were extremely slow all around. It’s important to note, here, that I had flipped my promotional efforts to 20% of my budgeted time, and spent 80% writing/revising/producing the book instead of the other way around. Sales dropped by 75% in June, July and August. This tells me that clearly, promotion works. But the best advice I’ve gotten from Indie published authors is to work on growing your cyber bookshelf. Most successful self-pubbers hit their stride with book number six or seven, unless they are very luck and catch the wave the first time out. It’s all about creating quality backlist and gaining a readership through social media and visibility. That takes time and consistent effort.
With the release of Waning Moon and the next month of blog tour visits (you can follow along and find my upcoming appearances at the calendar page of my website or click on the Goddess Fish icon below), I’ll be back in promotion mode while trying to maintain some of that ever elusive balance we writers struggle with. The coming year will be much less aggressive in terms of production, so I think that will help.
I want to add that I’m sharing these numbers only to encourage other writers (or some might say depress them, depending on their expectations). If I compared my numbers with others, I might be a bit underwhelmed –I still can’t look at my hourly rate without cringing. But I also recognize that there are many Indie authors not selling nearly what I did, so I don’t compare. I’m simply grateful to be where I am…satisfied that I am on the right track.
Unlocked secret: We all measure success differently, take our own path to find our bliss, and set our own goals. To set goals, understand what you want and carve out a path to get you there. Just remember; keep your goals realistic, manageable, flexible, and measurable. They are after all, just a guideline.
How did you all do with your goals this year? Do you set ‘em and forget ‘em like the rotisserie? Or are you dogmatically holding onto them and not willing to be flexible? Have you found the balance with goal setting that allows you to reassess often and adjust as needed? I’d love to hear from you!