Updating Your Web Presence

As you read today’s post, I’m probably on a flight to Atlanta to attend the National RWA Conference this week. I know, I know…we’ve all been buzzing about it for the past several days, but the event is a big deal for writers. And this year should be especially fun since most of our Scribes will be in attendance.

Katy Lee, Vivienne Lynge, and Suzanna Hardy
Katy Lee, Vivienne Lynge, and Suzanna Hardy

PJ here, 30,000 feet up, and there’s something else I think is kind of a big deal.

Have you ever checked out an author’s website and found it terribly out of date? Most of us try to stay current, but with all of the responsibilities of today’s writers, keeping track of what needs updating can be pretty overwhelming. So I thought I would give you a list of sites that I go to periodically to make sure I do my updates, particularly after a new release or a big event (like a conference or a contest award). The links I’ve included below will take you to the site’s information page that will explain what you as an author can do to sell and promote yourself and your books on these venues (except for the ABOUT page, which is mine). If you keep the list handy, it’s really not so bad doing the occasional update. If you have to remember them all, it can be a bit of a nightmare, so definitely create a list of your own with links to your author pages or places you’ve posted a bio.

Website and Blogs-This is an obvious one.  Websites should be updated at least monthly. If you keep a calendar of events, make sure you have correct links and dates posted. And don’t forget to update your ABOUT page. You are constantly evolving as a writer and author, so be sure to share those changes with your readers.

Amazon Author Central-Although the benefits of even having an Author Central page are questionable, most of us who have books there are encouraged to create a page. It’s a place where you can list your books, book trailers, upcoming events, and connect your readers to your recent blogs and social media communications. If someone is checking out one of your books, they might want to know more about you. You can also use this as a landing page for your readers to direct them to all of your books available on Amazon, rather than the individual buy link pages.

Goodreads-Your Goodreads page is an important place for readers to connect with you. Here, you can do book giveaways, get onto listopias, and see your reviews. I’m still learning about Goodreads, but so far, I can see huge benefits in keeping current there so that readers can find and share your books with others. You can also join groups, be exposed to book clubs, and again, have your blogs, tweets, and other social media connections available all in one place.

BN (now NOOK Press) and Smashwords Author Pages-Don’t forget to update any other places you distribute your books. In addition to BN and Smashwords, you may want to create author pages for Kobo, Apple i-Tunes, Draft2Digital, or All Romance E-books (ARe). These are all sites where you can upload your self-pubbed titles and sell books! But just realize that for each distribution channel you choose, you’ll have more to manage. If you have a good system, it’s not so bad.

Pinterest, twitter, and FB profile pages-The main thing here is to change up your bio once in a while. Use the cover of your current or upcoming release as your profile picture, and if you have a “READ MY BOOKS” link on your FB page (check out “author app” for FB), make sure your books, descriptions, and prices are updated.

I realize this is a lot of housekeeping and busy work, and might be best left to a teenager in your house to do for a nominal fee, but it’s important to stay current so that readers can find you wherever you may be. Speaking of keeping you all updated, don’t forget to follow our tweets at RWA National by using hashtag #RWA13 or #RWA2013. You can connect with me on twitter @pjsharon or “like” me on Facebook at PJ Sharon Books for pictures and posts about what craziness is happening at the conference.

Have I missed any locations that you routinely find yourself updating? Any questions comments, or hair-pulling and screaming…now’s your chance!

About these ads

2 thoughts on “Updating Your Web Presence”

    1. Hi Gail. Thanks for taking time out of your busy conference schedule to comment on the blog. I spent all day in the YARWA workshop. Agent and editor panel was awesome, lunch was great, and Margie Lawson was fabulous as always!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s