All posts by PJ Sharon

PJ Sharon is the award winning author of several contemporary young adult novels, including HEAVEN IS FOR HEROES. ON THIN ICE, and SAVAGE CINDERELLA, which recently won both the National Excellence in Romance Fiction Award and was a 2013 HOLT Medallion Award winner. WANING MOON, Book One in The Chronicles of Lily Carmichael trilogy was also a finalist in the National Excellence in Romance Fiction Awards and is now available at Amazon. Book Two, WESTERN DESERT is also available on Amazon, B&N, and Smashwords. You can find her on the web at http://www.pjsharon.com follow her on twitter: @pjsharon or look her up on facebook at www.facebook.com/pjsharonbooks

Re-branding and Fall Clean-up

Fall 2004 015Don’t you just love October? A bit of Indian Summer to go with the beautiful autumn  foliage makes it the perfect time for some fall clean-up–although the past few days have felt more like May than October. I’m afraid I’ve spent far too much time indoors lately instead of being out enjoying this fabulous weather. I did get out for one last kayak trip this week, but yes, I’ll admit that I’ve been dragging my feet on weeding out my perennial bed and prepping for winter. I’m sure it will all get done in the nick of time, and trust me, I have a good excuse.

I’ve been working hard to finish up the third book in the Chronicles of Lily Carmichael trilogy, due out in December. I’m happy to say the first draft is complete and I’m diving into revisions. Yayyy! If you’re a writer, you know that reaching “THE END” is never an easy feat and it’s definitely cause for celebration, but you probably also know that it’s just the beginning of the hard work of revising and editing, polishing and publishing within a pretty strict set of looming deadlines. In addition, I’m in the process of writing a Christmas novella (more on that next month), and I’m re-branding the Lily Carmichael trilogy.

That means new covers, some targeted marketing, and cleaning up some minor issues with books one and two. That’s right,  in order to move on to revisions, I’ve had to go back and read  WANING MOON and WESTERN DESERT to make sure I have all the details straight and threads tied up. During the re-reads, I found a few small continuity errors, typos, and some generally sloppy writing mistakes. (It turns out I’ve learned a few things in the past couple of years.)

One of the coolest parts of indie publishing is the ability to make changes even after a book is published. I consider this a fall clean-up project, much like cleaning out closets or washing windows. It’s not like anyone would likely notice the dirty little details, but it’s an opportunity to  put a fresh face on and make everything sparkly clean. I’m hoping that the combination of the new covers, the cleanest copy possible, and the ability to offer pre-orders six weeks in advance of the release of HEALING WATERS will have a significant impact on sales for the series. I’ll keep you posted and let you know if it works!

As for why the re-branding, Bella Andre once said in a workshop at RWA Nationals, that if your books aren’t selling, the first thing to do is to consider changing your covers. Aside from writing great books, it’s the easiest thing we can do and one of the few things we have control of. The market changes quickly, and competition is fierce, so it’s super important to try to make our books stand out and look professional. That’s why I hired Kim Killion of The Killion Group. She’s awesome to work with, reasonably priced, and tops in the industry. I’m excited about the fresh new look!

Here’s the new cover for SOUL REDEMPTION, the short story prequel to the trilogy. This is a 15k FREE short story available for download from Smashwords.PJSharon_SoulRedemption_200

What’s it like to be a teenager in the year 2057? Life is hard enough when three quarters of the population has been wiped out by a viral plague and a polar shift threatens to drive humanity to extinction. Adding a genetic modification that gives you the power to take life with a touch only makes being a thirteen year-old boy that much more challenging–especially when he can’t control his growing ability.

Zephron Carmichael would like nothing more than to have a normal life. But hiding out in the Northeast Hills trying to escape capture by the Industry—a rogue division of the New Government who wants to exploit Zeph’s gift—is hardly the way to go about it. Life isn’t so bad on the small woodland farm he shares with his Uncle, but he’s tired of living under the shadow of his annoyingly perfect and bossy big sister, Lily, whose ability to heal makes her well respected and loved in the community. It also makes her another perfect target for the Industry.

As Zeph struggles to control the awesome and terrible power that’s growing inside him, he must find a way to protect his sister, find a place in the world, and make amends for a terrible wrong.

You can also read Zeph’s story on WATTPAD

In the meantime, I’m releasing the new covers–one each Friday–over at my PJ Sharon Books FB page. For being such loyal followers of the Scribes, you guys get a sneak peak of the new cover for WANING MOON a day early!

PJSharon_WaningMoon__200

Be sure to pop over and “like” my FB page if you want to join me next Friday for the new WESTERN DESERT cover and on October 31st to see the big reveal for HEALING WATERS (my favorite cover so far!)

I’d love to hear your thoughts about new covers, re-branding, new ideas for marketing old books, or if you’ve ever wished you could go back and fix a book that’s already been published. Your turn…

My Three-Year Journey to the 10K Cake Club

spice-cake-su-1673099-lIf you’ve never heard of the 10K Cake Club, it’s the name given to that elusive group of authors who reach the milestone of selling 10,000 copies of their book(s). Now, given that statistically, most authors will never sell more than a hundred copies (no kidding), reaching this milestone is an amazing feat. But we all know how numbers and milestones are relative, and our own expectations can often derail even the most wonderful achievements.

PJ Sharon here, celebrating with you, my dear friends, my three years as an independently published author. I released my debut novel, HEAVEN is for HEROES in September of 2011. (In celebration, I’m giving away an audiobook copy of HIFH over on my website blog. Stop by and leave a comment to enter and feel free to share the post with friends on FB or Twitter. Contest ends September 30th at midnight. )HIFH_audiobookcover (2013_06_07 00_53_00 UTC)

Now, I recall being asked, while on a panel of Indie authors, what my sales goals were as a newly self-published author. At the time, self-publishing was on the rise, Indies were on fire, and sales were through the roof for newcomers. Being the ambitious and overachieving sort, I replied with confidence that I wanted to sell 10,000 copies a year, netting me about a $20,000 dollar a year paycheck from my writing–what I saw as realistic and an amount that would make all the hard work worth the effort.

This was a reasonable goal, but one that I soon found was more or less beyond my control to achieve. I did not foresee the effects of market saturation, the need for endless promotion, or the ever-changing Amazon algorithms that would make it nearly impossible to gain traction on the discoverability front. Basically, I could not have predicted the “luck” factor.

When, in the first year, I sold over 5,000 books (I had three titles out by then), I was not unhappy with my results. After all, goals are merely guidelines…a star to shoot for. But in the second year, when I had the brilliant idea to switch from Contemporary YA to writing a Dystopian trilogy, and sales dipped to half of what they did the first year, let’s just say I was less than thrilled with the results of my ongoing efforts. I shuddered to consider my hourly wage as a writer and decided it was best to stop looking at daily sales reports, screaming into the wind about my books, and beating my head against a wall trying to figure out what the heck the secret to success actually was.

My third year hasn’t been any more profitable than the previous two, despite the fact that I–at the suggestion of Indie superstar Bella Andre no less– went back and wrote another Contemporary YA. In fact, I’ve spent more on covers, editing and formatting on PIECES of LOVE than I have on any of my others simply because I’m trying to compete in the market and feel that others do a better job of these things than I can do myself. Added in is the cost of producing a theme song for POL (thinking that this might be a novel idea and help with sales, but has as yet, not appeared to make any difference at all). With production costs up and sales down (thanks to Kindle Unlimited and the insane amount of new product coming into the market), I’ll be lucky to recoup my costs over the next year.

I’m hopeful that once I finish the Dystopian trilogy, add a boxed set or two to my cybershelf, and get back on the promotional wagon in 2015, that I might see some real return on my investment.

Lest you think that any of this is sour grapes on my part, think again.

I went into this with eyes open that it would be a LOT of hard work, gave myself five years to turn a consistent profit (this is typical for any new business), and expected that there would be a steep–and ever-changing–learning curve. I’ve had to adjust my expectations for financial success, but am hopeful that with perseverance, the pay-off will be worth the continued effort. This is, after all, my retirement plan, and being that I have another fifteen years until retirement, I’ve got plenty of time to make it happen, right?

One of the most valuable lessons I’ve learned is that success is measured in many ways. Positive reviews and happy readers who are excitedly awaiting my next release are priceless in the grand scheme of things. Knowing that over two and a half million readers have enjoyed SAVAGE CINDERELLA on Wattpad thrills me beyond words. And the awards and accolades for my books tell me that I’m doing something right. Reader reviews continue to average 4.5 stars across the board.

Another important lesson for me–one that continues to be challenged daily–is about finding balance. I worked around the clock that first year and a half, typically putting in 80 hours a week between my two jobs. I finally decided this past year to set myself a schedule. Knowing that I need to work my day job at least 20-30 hours a week to earn a  guaranteed paycheck to cover expenses, I set a limit on my writing/publishing time to 25-30 hours a week. Perhaps that’s partially to blame for the decrease in sales numbers, but I will say, I’m much happier and healthier these days. Time with family and time to take care of myself are far more important to me than sales figures and financial gain. If I’m in this for the long haul, that’s the way it has to be. I’m good with that.

It’s taken me three times longer than expected–and I’ve stopped comparing myself to others who have done it seemingly effortlessly–but I’ve finally made it into the 10K Cake Club. very-excited-girl (2013_02_16 17_00_55 UTC)

Cake and ice cream all around! And perhaps a bottle or two of wine…

What milestone can you celebrate today? I hate to eat cake alone.

Kindred Spirits

Greetings Scriblings! PJ Sharon here.

I had the good fortune of attending a few days of the 2014 IWWG Summer Conference this week. If you aren’t familiar with this acronym, it stands for International Women’s Writing Guild. Despite the fact that I’ve been heavily involved in the romance writing community for several years, I’d never even heard of this organization.  Here’s why.

Romance writers and literary writers tend not to associate or travel in the same conference circles. Whether this is due to some misconception that one is better than the other or that the two are diametrically opposed, I can’t say, because my experience with this incredible group of amazingly talented women was nothing but educational, inclusive, and uplifting–not to mention well organized and fun. These ladies write everything from poetry to memoir, creative nonfiction to essays. A few write fiction as well, and many are published, either traditionally or Indie.

Workshops included a study in Metaphor with the fabulous Susan Tiberghien,  a chance to make “mischief” with Kelly Dumar, where we explored our childhood prankster selves and acted out stories of our misspent youth.  I learned some new plotting strategies from the excellent Chris Eboch in the workshop, What I Learned from Nancy Drew,  and Dr. Dixie King’s extremely helpful Nourishing the Writer Within was an eye opener! Dr. King took us through a step by step guide of smart goal setting and challenged us to pinpoint the barriers and limiting beliefs that hold us back from achieving our goals. I was only able to attend two days of the five day conference, but I felt so welcomed and appreciated by the group that I felt as if I’d met some kindred spirits.

IWWG conf. 2In addition to the wonderful workshops and new friends I met, the food was outstanding and the venue at the Wisdom House in Litchfield, CT was absolutely lovely. I even walked the labyrinth at sunset and spent some time in meditation, which is an area of my life I’ve been neglecting and was sorely needed.

IWWG Conf. 6There was an opportunity to showcase my books at the book fair and take center stage to share from one of my stories.  I was completely floored by the quality of each and every writer’s work that was shared. Poignant stories of family,  deep inner journeys, and prose that gave me chills and had me laughing and crying within the same three minute reading. These women are powerful and brilliant, I tell you!

Regardless of genre, we were all writers and all women–sisters of the pen–there to support each other. I feel so blessed to have been a part of this group if only for a couple of days. It gave me just the shot in the writer’s arm that I needed. I learned some important things about myself in the process and hope to meet these lovely women again in the future. My eyes are open a little wider and my heart has been touched by the gift of their words. Thank you IWWG!

Here’s a little about the organization:

The IWWG, founded in 1976, is a network for the personal and professional empowerment of women through writing and open to all regardless of portfolio. As such, it has established a remarkable record of achievement in the publishing world, as well as in circles where lifelong learning and personal transformation are valued for their own sake. The Guild nurtures and supports holistic thinking by recognizing the logic of the heart–the ability to perceive the subtle interconnections between people, events and emotions- alongside conventional logic.

Have you stretched your wings and made some new friends lately? When was the last time you just wrote for fun? Because if you aren’t having fun, what’s the point, right?

Vacation Inspiration

A common question asked of writers is where we get our ideas for our stories. Some will say it’s the ‘Muse”. Others might say ideas are born from snapshots of characters who speak to us or a seed of inspiration that drops in from the aethers. Both are probably true, but as for me, I believe ideas are born from life experiences.

PJ Sharon here, coming to you fresh (or a little less than fresh) off a twelve day road trip up the West Coast. Call it a much needed and long overdue vacation, a visit to celebrate with my eldest son who just turned 33 (Holy cow! How did that happen? I turned 33 only yesterday!), or call it what it was…research. Since my last big vacation–a Mediterranean cruise with my mother-in-law back in 2011 that led me to write PIECES of LOVE, hubby and I were happy to splurge on some time away from our daily rat race.

Despite suffering the usual vacation mishaps, such as a missed flight, the dreaded airplane flu three days in with a side trip to the ER in San Rafael, and a questionable hotel stay or two, we had loads of fun and saw some amazing sights! And yes, I took copious notes and tons of pictures. I’d like to share some of my experiences and how they might serve to inspire me and my books.

The trip started in San Francisco with a lovely four day visit with my son who lives in wine country out there–the perfect backdrop for a romance novel. We did the usual touristy things like wine tasting in Napa Valley and a ride out to Bodega Bay to cruise the coast. In the city, we took a  trolley up to the cable car museum, then ate at Neptune’s on Fisherman’s Wharf, and watched street performers on the Embarcadero. GhirardelliAnd I couldn’t visit San Francisco without stopping by Ghirardelli’s.doing time in alcatraz

When a tour of Alcatraz landed me behind bars, I imagined the desperate souls who were once imprisoned behind those walls, looking out at the world beyond, the distant voices from the city by the bay a  constant reminder of an untouchable freedom.

After a sad farewell to my boy, we headed up the coast, through the rolling green and gold hills of wine country, and beyond to the Redwood Forests. I hugged some magnificent trees, connecting to their ancient life energy. Trees that have stood since the time of Christ and seen generations pass their way. I imagined a native hugging this same tree some five hundred years ago and felt the spirits deep in my soul. Massive creatures 300 feet tall and 30 feet around, whose roots interconnect with one another in a web of underground life. It sounds crazy to people who aren’t sensitive to such things (or creative enough to imagine), but in my minds eye, I see limbs that come alive and faces in every knot and outgrowth. Elementals perhaps? I can totally see this being the setting for a paranormal series, fey romance or historical Native American romance…oooh…maybe a time travel story.Hugging the grandfather treecrater lake oregon

We said goodbye to the giant Redwoods and continued our journey. Next came a detour inland to Crater Lake, Oregon–a sight not to be missed! Formed from a volcanic eruption 7,700 years ago, the collapse created a crater almost 2,000 feet deep. Over time, the bed filled with crystal clear rain water and centuries of ice cold snow melt. Through checks and balances of seepage and evaporation, the lake has found its way. The story possibilities boggle the mind!

Winding our way back to the coast led us to the quaint town of Florence, up through the seal caves, and along the twists and turns of route 101 until we reached Cannon Beach in norther Oregon. This was on my darling husband’s bucket list, so we splurged on a beautiful hotel room right on the Pacific coastline with Haystack Rock outside our door. Every romance includes long walks on a beach and golden sunsets, a glass of good wine, and two people who would lay down their lives for one another. I’m not sure if I could write romance if i didn’t have that in my life.

Not to be underestimated, the power of alone time is also necessary. haystack rock cannon beach. oregonWaking to the mammoth rock, a cool, dry breeze, and the sound of the Puffins nesting high up on the “haystack” shaped stone, I enjoyed my morning meditation and a much needed yoga practice before we walked around the touristy little town, admiring the glass blown art and lovely beachfront properties.

Then it was up through the small fishing village of Astoria, site of fun and famous movies such as Kindergarten Cop and The Goonies. We ate yummy seafood and visited the Maritime Museum–another of hubby’s “must do’s”.

Our final stay was in my new favorite city, Seattle! An entertaining duck boat tour gave us great views of the sky line and a city tour that helped orient us for the short stay so we could decide what we wanted to see most.seattle skyline Pike Street Market Place and the famous Space Needle were highlights as was the people watching in Westlake Center.Pike street market

space needle 2

Mount St. Helens made for a fabulous day trip despite the deep bowl being shrouded in clouds the day we visited. We didn’t have to imagine what the 1981 eruption might have looked like since there were dozens of pictures taken that fateful day in May over thirty years ago. The twenty minute movie that takes you up close and personal with the destructive force of the event was surreal. Nearly every sign of life in over 200 square miles was destroyed that day, leaving a path of destruction and magma that turned the surface of the Earth to a moonlike desolation.mt. St. helens lava flow Acres of trees were flattened or swept away, the nearby Spirit Lake filling with lumber and wiping out much of the water life below. But as with all stories, there came a happy ending when life began to emerge from beneath the ground and under the snow covered mountainside. The current state of new life, growth, and natural beauty give hope for a bright future, made possible by the conservationists committed to preserving the land–a labor of true love if I’ve ever seen it.

Our final adventure occurred on our return trip home. It seemed silly to spend a three hour lay-over in the Las Vegas airport when we could take a shuttle over to the Vegas strip and have breakfast while checking out the scene.mgm 2 I’ve never been to Vegas before but did a ton of research for WESTERN DESERT, book two  in the Chronicles of Lily Carmichael trilogy. I wished I’d been able to take this trip BEFORE I wrote the second book. It was fun to see the MGM Grand,  but somehow, I imagined the whole strip to be bigger. All the same, Google didn’t do it justice.

Sometimes, the best way to get inspired is to take a road trip.

Have you ever written about a place you’ve traveled to? Where do you find your inspiration?

Interview with PJ Sharon about her Latest Release

Suze here, posting outside our regular schedule. But PJ Sharon’s new novel, PIECES OF LOVE, has just released and I couldn’t wait to ask her some questions about it. PJ will be in and out today to answer your questions too!

She’s got a heck of a schedule planned for her blog tour where she’ll be giving away some neat prizes like signed books and a nifty beach bag!

1.  Okay PJ, tell us a little about PIECES OF LOVE.

So cool being on this side of the interview questions, Suze! Thanks for being here with me to celebrate and chat about the book.

PJSharon_PiecesOfLove_800pxIn PIECES of LOVE, a Contemporary YA Romance, sixteen year-old Alexis Hartman wants nothing more than to play her guitar and get high, hoping to escape the pain of losing her sister. But when her second arrest for pot possession leads to her mother’s breakdown, Lexi is sent to stay with her grandmother for the summer. While embarking on a Mediterranean cruise hardly sounds like punishment, being forced to face her demons and falling for a guy she may never see again gives Lexi a chance to discover what it means to love someone—even when you have to let them go.

2. A trip to the Mediterranean inspired the setting for this novel. What was the most beautiful or memorable place you saw on your trip?

An impossible question to answer—mainly because they were ALL beautiful. But honestly, it was such a whirlwind trip, the days and ports kind of melted together, LOL. I remember LOVING Barcelona and thinking I had to go back to see more of Gaudi’s amazing work and the passionate artistry that infused every part of the city. I also remember not having a good impression of Cannes, France, but that’s because of a bad allergic reaction to the perfumes! The Greek Islands are heavenly, but I’d have to say Dubrovnik Croatia was one of the loveliest, most interesting locations. Old Town is a spot not to be missed! I have to go back just to walk the mile long, 19-foot thick wall surrounding the village.

3. A little birdie told me that there’s some extra special companion content that goes along with PIECES. Want to tell us about it?

Um…you must be referring to the PIECES of LOVE theme song. This came about because my character, Lexi, is a song writer and singer. In an effort to get readers into her head, I decided to write a song for her sister in the book. In spite of the fact that I’ve never written lyrics before and don’t write music, the words flowed onto the page and a tune popped into my head to go with them. Funny how those creative little miracles happen. So I downloaded a recording app onto my phone and sang the song so I wouldn’t forget the tune. With four years of voice lessons behind me, it didn’t sound half bad. I approached my neighbor and good friend, Ozone Pete, who is a professional musician. Once he saw I was serious, he helped me with the arrangement. He happened to “know a guy” who runs a recording studio in Westfield, MA. A month later, I had recorded the theme song for POL. I was pleased enough with the outcome to put it up on i-Tunes for sale and used part of the song for the book trailer.

4. So, what was it like being in a recording studio? How long did it take to get the final version of the song and what’s the process?

Jim Fogarty of Bing Studios is awesome to work with and he gave me a great deal on studio time! Adding his piano skills as well as his sound engineering expertise, Jim spent ten hours with me and Pete the first day and another five hours two weeks later for the finish work and editing. He hooked me up with a mike and headphones, and played Pete’s instrumental version in the background for me to sing with. He gave me a few tips along the way, but essentially, it was just singing take after take and then editing the best pieces together. It’s really an amazing process, especially when he starts manipulating things with auto-tune and adding background and harmony. He was able to take out any excess vibrato in my voice (opera training has its downside), and clear up any pitchiness. As he put it, “It’s still you. We just accentuated the excellence and removed the suckage.” To keep things fun, and not drive himself totally crazy listening to the song a thousand times, he would change the words once in a while, singing “Pizzas of love, pizzas of looove…” That’s when I knew it was time for a lunch break. I won’t even tell you some of the other lines he added. When it all got to be too much, he’d flip over to Three Stooges movies for a short giggle break.

5. The cover for PIECES OF LOVE is just gorgeous! Can you give us an idea of how you work with a cover artist to get just the right look for your book?

That is a challenge, Suze. I start with gathering stock photos that I like to represent the characters. Some cover artists will do this for you and give you some choices, but I generally know what I want and it saves time. I pay anywhere from $10-20 for a high resolution stock photo from Big Stock Photos. Cover artists usually have a form for you to fill out, asking you to detail the tone of the book, genre, color preferences, story concept, etc. Once they have all that information, they will work up several covers to choose from. It takes a few times going back and forth to decide which font works best, and to make necessary adjustments until I’m satisfied. It’s a relatively quick process if you have a good cover artist and you know what you want. If you’re picky like me—or unsure of your vision, it can take a little longer. Kim Killion from The Killion Group, made this cover for me in only a few days. Granted, she had a design concept already made because I had original hired someone else who came up with the basic design but just got too busy and wasn’t able to make the changes I wanted. It was a bummer starting all over with someone new, but I’m so pleased with the results of working with Kim, I’m planning to re-brand my Lily Carmichael covers this summer.

6. What are you working on now? What’s your next book and when can we expect it?

Gulp! Isn’t that always the question? I’m working on HEALING WATERS, book three in the Chronicles of Lily Carmichael trilogy, and hoping to have it done later this year.

Thanks, PJ! Can’t wait to read (and review!) PIECES OF LOVE.

Readers, until June 30th, PJ has her book on sale for only $2.99 for Kindle, Nook, and i-Tunes e-readers. The price goes up to $4.99 on July 1st, so don’t miss out!

Thank you, Suze, for taking time out to set up this interview. The support and generosity of my Scribe sisters is what keeps me going some days. In case I haven’t told you lately…you’re awesome!

Questions, comments? Any good books on your vacation TBR pile?

 

i-Movie & Book Trailers

As I’m counting down to the launch of my next book, PIECES of LOVE, due out in a few weeks, I figured I would do something a little different this time. I finished and posted my book trailer before the book’s release. You would think this would be a no brainer, but I’ve published five novels and haven’t managed to do this until now. With good reason, I assure you. I can’t tell you how long it takes me and my husband to produce a decent trailer. Don’t get me wrong. He is an amazing source of technical support, but he’s a super busy guy and can’t always work to my time schedule. I also get frustrated in trying to share my creative vision with him in a way that translates to exactly what I want. Yes…I’m afraid I’m a bit picky. So this time, I took it upon myself to learn how to use i-Movie, and created my own book trailer.

I thought I would share the process with you today.
First off, I recommend finding the right music. There are several stock music sites that offer “free” music, but it can take hours of listening to samples to find just the right piece, and the selection of free titles is limited. It’s likely you’ll pay a nominal fee for what you want. Be sure to read the fine print because you may also only have the music rights for a specifically contracted period of time. The most important thing is to find music that is released under a Creative Commons license, and to give the artist credit when due. Here are a few sites where you can find music suitable for book trailers.

http://www.incompetech.com

http://www.audionautix.com

http://www.danosongs.com

http://www.ccmixter.org

Since I’d gone this route before and found the process daunting, and I wasn’t willing to pay someone big bucks to do  a trailer for me, I almost wasn’t going to have one this time around. As the fates would have it, my main character in PIECES of LOVE, Lexi, plays guitar, sings, and writes music. In my efforts to help readers connect to the character on a deeper level, I was inspired to write lyrics into the book. Of course, then it dawned on me that I should also try to put music to the words. Not that I’ve ever written a song or know how to write music, but what can I say…my muse was feeling adventurous. With a step in faith and a little effort on a lunch break, the tune came to me, and I recorded it into my phone (love those apps). Then I took it to my pal, lifelong musician, Ozone Pete, who plays guitar and “knew a guy” who could help with a professional recording. Six months later, we spent a day with Jim Fogarty of Zing studios in Westfield, MA. All in all, it took a total of about fifteen hours over two days and I had a theme song—now available for download on i-Tunes.

It was the perfect choice for the book trailer.
Once I had the music, I was ready to start on the hard part. Being techno-challenged and averse to learning the Mac’s operating system, I was prepared to defer the actual trailer production to my husband, but as I said, that wasn’t to be if I wanted it done sooner rather than later.  I bit the bullet, so to speak, and dove in.

I used parts of the book’s blurb and boiled the synopsis down to a paragraph, creating a “story board” with 8-10 slides to “tell” the story. I figured each slide would require about 6-10 seconds—long enough for viewers to read. Adding the transitions and front/back matter, I was able to keep the whole production at about two minutes.
Using stock photos from Big Stock Photos, each costing about $5-10, I chose photos that reflected the blow by blow description of the story. Uploading the music and photos to my husband’s Mac and importing it all into i-Movie was a challenge for me (being Mac deficient) but a snap for hubby, so I let him do that part. Once I had all the pieces there to work with, it was a matter of choosing an appropriate segment of the song to match the story board. Two minutes is a bit long for a trailer these days, but I had a certain timing in mind for the slides and the music selection to work together.
Caution: Timing each slide and transition accordingly is an OCD sufferer’s nightmare…or dream come true, LOL. I tweaked and cajoled this thing to death, but the final product was worth it, IMO.

Yes, countless hours went into the project, and there were studio costs, but in the end, for a few hundred dollars, I have a product I’m proud of and it’s exactly what I envisioned. I can use it to promote my book as well as the song on i-Tunes, and at the same time, offer an entertaining connection for my readers who might find it interesting to hear the author singing the theme song.
As much as I’m not a big Mac fan, I-Movie is a powerful program! Once I figured out how to use all the neat features, the possibilities seemed endless. There are several backgrounds, title fonts, and styles to choose from for each slide, special affects you can apply to pictures and transitions, and many variables you can and can’t control. For instance, I wanted to blur a couple of the photos but couldn’t do it in i-Movie, so I exported them to Power Point, manipulated the shots there, and then saved them to the i-Movie event I was working on. It was simply a matter of playing with the program and figuring out what worked. Of course, when I ran into trouble, hubby was there as tech support.
Once I had fine-tuned my baby and edited the crap out of it, I published it to You-tube and shared it on all my social media sites. It had over a hundred hits the first day! I’m glad so many people have enjoyed the production and I truly appreciate all the positive feedback.
If the DIY version seems too daunting, save your pennies, because a decent trailer can run you anywhere from $300-$1200. I’ve seen them for more and I’ve seen them for less, but you definitely get what you pay for in this case. I once paid $50 to a supposedly reputable person and was less than satisfied, so lesson learned for me. Until I can afford to pay the big bucks, I’ll continue to go the DIY route.

What do you think of book trailers? Are they an effective promotional tool? Seen any you love? 

Facebook Parties-Fab of Fad?

Good May Day, Scribe’s fans. PJ Sharon here. I won’t likely be dancing around a May pole today, but I will be celebrating Spring with over fifty of my author pals from the Book Lovers Buffet who are having a party over on Facebook this afternoon.

POL Music Cover Every fifteen minutes between 3-10 pm, EST, another romance author will be available to live chat with anyone who wants to stop by for a visit. I’ll be there from 7-7:15 pm. sharing favorite cruise destinations and giving away e-books and an i-Tunes download of the single, PIECES of LOVE, the theme song from my upcoming release.

Lest you think this is a silly waste of time, there will be oodles of giveaways and some enticing questions to draw a crowd throughout the day. Favorite paranormal creatures? Vacation destinations? Favorite perfume or men’s fragrance? Fashion, dance, Texas hunks…topics for everyone. There will be gift cards, e-books, audiobook giveaways and more!

So what’s with all the Facebook parties lately? Is it just the latest trend in author promotion? Or is it a savvy way to use the platform that so many of us have worked to build? Since connecting to readers is an all important part of our job as authors, hopping on the FB train seems like a good idea…at least for now. As with any new promotional trend, I suspect this one will burn itself out fairly quickly, but for now, I’m having fun with it and plan to use it for my book launch in June.

Here’s how it works (to the best of my knowledge and limited experience). To create a FB event:

  1. Click Events in the left menu of your homepage.
  2. Click Create Event in the top right.
  3. Fill in the event name, details, location and time, and then choose your privacy settings. Keep in mind that you must include an event name and time. (TIP: Keep the time limited to just a few hours if you are doing this on your own. It can be quite hectic and draining!)
  4. Click Invite Friends to add friends to the guest list. Check the names of the people you want to invite and then click Save.
  5. Click Create.

You’ll be taken to your event where you can share posts, upload photos, invite more guests, and edit event details.

That’s it!

Of course, you’ll want to create a theme for your party, upload a flashy new banner, offer incentives for people to stop by, create engaging content ahead of time so you can keep momentum going throughout the party, and maybe even have a famous guest or two stop by at a scheduled time so readers can pop in and live chat for a few minutes with your celebrity guest. You may want to enlist some help spreading the word via Twitter, Google+, Goodreads or other social media outlets.

Be creative and think outside the box. What do your readers love about your books? If you write cozy mysteries maybe share some recipes or craft ideas. If you write romantic suspense, maybe ask about favorite suspense movies, creepiest actors to play villains, etc. Consider your audience, make it fun and entertaining, and have some prizes to encourage reader engagement. Use Random.org to choose your winners. The way I use it for free is to keep a numbered list of commenters and then plug in the range of numbers (1-10 for instance if I have ten folks who have left comments) and let Random pick the winner’s number.

The bottom line, as always is that it’s not so much about “buy my book” as it is “hey, I’m a human just like you…let’s hang out.” Readers are much more likely to want to chat about books in general, life’s little entertainments, and what they can get for free than they are to respond to “buy” messages, so keep it real, keep it fun,  and keep it friendly.

I hope to see you all later over at the party!

What do you think of FB Parties? Fab or Fad?