Happy Tuesday, Scribe’s followers. PJ Sharon here, sharing my thoughts on a topic near and dear to my heart—choosing your path. I love being the Captain of my own ship!
My fellow Scribe sister, Sugar, did a great post yesterday on reasons why one should consider pursuing a traditional publishing career. She had some excellent reasons for doing so. You can read about them here. For as many reasons as there are to seek a traditional publishing contract, there are just as many on the side of going Indie (the PC word for self-publishing).
But how does one know which path is right for them? How do you choose your path to publication?
First, let’s happily recognize that there are now many options open to writers for getting their stories into the hands of readers. Up until five or so years ago, that wasn’t the case. A writer had to jump through hoops and pound on a lot of doors, hoping to sneak out of the slush pile and onto the shelves through a series of death defying strokes of luck. If they grew weary of the chase (and the dozens of rejections), they could pay thousands of dollars to have someone publish their work for them and end up with nothing more than a trunk full of books. This soul-sucking practice, called “vanity publishing”, was more or less a scam to bilk writers who were desperate to see their work in print and couldn’t make the cut with traditional publishers for whatever reasons.
For some writers, the reason for rejection was as simple as having their books not “fit the market”. Traditional publishers were in that unique position of having thousands of “applicants” vying for the ten slots they might have available. They were the gate keepers who decided what books got published, where they were distributed, and what types of books readers were likely to buy based on what was currently selling on the market. Those parameters left a lot of amazing writers out in the cold with no way in.
Fast forward to the digital age of Amazon, e-readers, and the new world of publishing. Writers could now bypass the query-go-round, skip fighting for an agent, and jump into the fray with the hundreds of thousands of other writers making their books available to the masses. Yes, there is crap. Yes, there are still poorly edited books that shouldn’t see the light of day, and yes, the market is so saturated that it’s a wonder that anyone can sell more than a single copy of their book these days. But over the past few years, the quality of books being produced by Indie authors have steadily improved as they’ve learned to hire good editors, cover artists, and formatters to help them in producing a competitive product. And the avenues through which to sell those books continues to grow daily.
For those not interested in handling all of the fine details, there are a plethora of small press publishers cropping up to take those chores off the shoulders of the author.
But buyer beware. Anyone attempting to handle their career on their own without the advice of an agent or the backing of a reputable publisher, is in for a bumpy ride with lots of pot holes. I’ve had a few missteps, but have managed to avoid many of the big pitfalls myself by participating in yahoo group loops where Indies congregate and share information. They have been an invaluable resource in navigating the shark infested waters of the publishing world. Honestly, I haven’t seen that small press publishers do much more for authors than they could do for themselves, but if you are looking to get a foot in the traditional publisher’s doors, and don’t want all the responsibilities of creating your masterpiece, a small press might be a good first step.
As Sugar mentioned yesterday, many authors are NOT making buckets of money, whether they are DIY’ers or traditionally published, but there are also many in both camps who make a good living. There seems to be no tried and true way to guarantee success, and I’ve come to the conclusion that success in publishing requires dogged determination, perseverance, and a huge chunk of luck. Timing is everything and no one seems to know what will sell tomorrow or why some of the crap that comes along the pike sells like hotcakes. But one thing is for sure, the doors are open and it’s as good a time as it has ever been to be an author…no matter which path you choose.
PROS: See Sugar’s post from yesterday. If you want the name recognition and backing of a reputable publishing house, a support team of editors, cover artists, and marketing professionals, and access to distribution and space on store shelves, this might be the route for you. It can take considerable time and effort to break in, but if you are lucky enough to be a top seller, your path will be paved in gold, the red carpet rolled out for you, and your tiara awaits! Kudos for making the big time!
CONS: If you know that your story is a tough sell with a traditional publisher, you have a time sensitive topic that needs to be published NOW, or you aren’t willing/able to work to someone else’s deadlines and demands, this might not be a good fit for you. Also consider that negotiating contracts can be tricky and getting the attention of a good agent to help you navigate the process can be daunting. In addition, if you aren’t a top seller, don’t expect a second contract, and your dismissal may mean that it will be tougher to get contracted with another publishing house.
Small Press Publishers
PROS: Generally speaking, it’s somewhat easier to get in the door and you’ll have a faster turn-around time getting your product to market with digital first publishers. They will handle the editing, cover art and formatting for your book, and may even give you some tips for effective marketing…or not.
CONS: Depending on the sales of your e-books, you may never qualify for a print version of your book. And let’s face it, most of us still want to see our books in print and on store shelves. Royalty rates may be higher than larger houses but getting those royalty checks within a reasonable amount of time and having access to your sales numbers is hit or miss. It also seems that small press publishers do very little to help their authors with marketing, (please feel free to let me know if I’m mistaken), which for me would be one of the few incentives to move on over to traditional publishing. The other is the coveted ADVANCE, which you will likely NOT get from a small press publisher. Or if you do, it will be well…small. As it stands, it wouldn’t make sense for someone like me who has established myself in the Indie realm to jump on board with a small press. They really can’t offer me much that I’m not already doing for myself.
Love those 70% royalty rates! (Even at the 35% royalty rate for lower priced books, I can charge .99 cents and still make more per unit than trad authors whose books sell for $7.99). I can change my price point at any time, update my covers, or change my categories and descriptions on retailer sites, which is enormously helpful when running a sale or promoting my books. Love the control I have over every aspect of my product. Love setting my publication schedule and not worrying about meeting someone else’s deadlines. Love the real time sales numbers so I can easily keep track how my promotional efforts are working…or not. Love the flexibility and freedom!
Hate that I don’t have access to mass distribution of print books. Hate that I have upfront costs of a support team, ie: editors, cover artists, etc. and NO ADVANCE. Hate the stigma of being “self-published”, although this is slowly becoming less of an issue and I’m not one to be too concerned about what others think of me, anyway. Hate that I am solely and completely responsible for everything—including writing, producing, and marketing a high quality product that may or may not sell based on a market that is constantly changing.
I have not wrapped my mind around how anyone can do this without being able to write full time. To have multiple projects, deadlines, and demands from more than one publisher as well as self-publishing would make me insane! Fast and prolific writers are doing it every day, and if you’re writing in more than one genre, this makes sense.
For me, the best of both worlds will be when authors and publishers can be on equal footing and work together to create great books and put a system in place to get them into the hands of readers; when authors are paid fairly for their work with contracts that reflect the best interests of BOTH parties, and when marketing becomes a joint effort that takes into account that a “target audience” doesn’t necessarily live in a box.
Then everyone will be happy and there will no longer be “sides” to the issue. Publishing will simply be publishing, and whichever path you choose, it will be the right one for you. You’ll gain the respect you deserve from peers and industry professionals, there will be rainbows and butterflies, and we will all live happily ever after.
What do you think?