Stages of a Writer Career by Vivienne Lynge

Good Morning Scriblers!  Happy Saturday – Vivienne Lynge here.  As something between an apprentice and a journeyman, I wanted to explore the stages in a successful writer’s career as I understand them from my current place.   Let’s assume a writer’s career follows the decades of life. 

Your first “decade” is all about aspirations – dreaming of writing, wondering if you have it in you to do it and perhaps even taking those first steps and writing some stuff.  When you look back on this stuff later on, you might cringe at its naivety, but you see some deeply-buried raw talent. 

From “age” 10-20 it’s about honing your skills, learning a bit of writing craft, exploring your genre options and reading – a lot of reading.  What’s out there, what works, why does it work?  Dissecting and studying the work of others and beginning to develop your voice. 

In your “20′s”, you’re starting to gain confidence in your writing skills – taking some risks and putting yourself out there.  You meet like minded people and go to a local writer’s conference or two.  You’re learning about the business of writing and publishing.

As you move into your 30′s, you begin to take things seriously.  You’re developing a career plan, networking, joining a professional writing group, going to bigger and probably better conferences.  And writing, always writing.  Maybe you are on the contest circuit – pitting yourself against others to see where you land.  You are actively seeking publication and perhaps representation by an agent.  You feel like you are on the cusp of something.

Ahhh, the 40′s – the decade when you finally feel like you’ve arrived.  You’ve got a contract and a couple/few books out there.  You’re a midlist author!  Wahooooo!  You are speaking at conferences, offering your experiences to newb’s in their 20′s, just starting out.  Maybe you are starting to feel some love from your publisher.  You might be getting recognition from some of the big contests, the Edgar, the Rita, a Newberry award.

The 50′s dawn – you are doing well!  You see your name on that most sought after list of all – the New York Times Bestseller list!  Could there be a movie deal in your future?  Better yet – HBO is considering your series for their next show, now that True Blood has run it’s course and Charlaine Harris hasn’t started a new series.  You are a frontlist author.  Nice job!

The golden years – from your 60′s onward, you write what you want, when you want.  You’ve gotten the rights back to your backlist, you are Indie Publishing them and laughing all the way to the bank.  You are a veteran author now.  Maybe you headline at conferences and give keynote speeches.  You’ve got a line a mile long at the occasional book signing and are firmly established in the zeitgeist. 

So, where am I in this writer’s life?  I’m in my 30′s.  I’m on the cusp of something – I can feel it.  It’s exciting!  Where are you?  Are you happy with your “age”?  What steps do you need to take to get to the place you want to be?

Candy Crush–Cereal Killer Cookies

Hey, all, Suze here. As some of you may know, I write mysteries. Culinary cozy mysteries. I can’t talk much about my own current project just yet, but I can talk about other writers in the genre. So I’ve decided to start a new feature here at the Scribes.  Once a month or so I will introduce you to a cozy mystery author and prepare a recipe (or craft project) from one of her books. Sound like fun?

Book 17, coming in August

I’m starting off with one of my all-time faves, the Queen of the Culinary Cozies, Diane Mott Davidson. (Click here for a Wiki link) Diane’s series stars an espresso-swilling Colorado caterer named Gertrude “Goldy” Bear Schultz. Like her fairy tale namesake Goldilocks, she just can’t seem to keep her nose out of the business of the inhabitants of the upscale mountain town of Aspen Meadow. In each book she is called upon to cater an affair for the town’s snooty rich contingent, somebody gets killed, and Goldy finds a reason to get involved–even though her husband, Tom, a big yummy hunk of a local cop, repeatedly tells her to stay out of it. With the help of her zaftig moneybags BFF, Marla, and her assistant, aspiring chef Julian, Goldy always solves the mystery and delivers some of the most luscious recipes out there. Here’s one, from The Cereal Murders, book 3 in this long-running series:

Cereal Killer Cookies

2¼ cups old fashioned rolled oats
2 6-ounce packages almond brickle chips (Bits O’ Brickle or Heath Toffee chips)
1 2/3 cup flour
1 teaspoon baking soda
1 teaspoon baking powder
½ teaspoon salt
1 cup firmly packed dark brown sugar
¾ cup sugar
1 cup (2 sticks) unsalted butter
2 large eggs
1 tablespoon vanilla

Preheat the oven to 375 degrees. In a small bowl, mix the oats with the brickle chips. Sift the flour, baking soda, baking powder, and salt together. In a food processor mix the sugars until blended, then gradually add butter. Continue to process until creamy and smooth. Add eggs and vanilla and process until blended. Add the flour mixture and process just until combined. Pour this mixture over the oats and brickle chips and stir until well combined. Using a 2-tablespoon measure, measure out scoops of dough and place at least 2 inches apart on ungreased cookie sheets. Bake for 12 to 15 minutes or until golden brown. Cool on racks.
Makes 4 to 5 dozen

Suze’s Notes: The one tablespoon of vanilla is not a mistake. For me, this recipe made four dozen chewy cookies, plus one, not counting the raw cookie dough I ate. I used a silicone baking mat and left the cookies in for about 9 minutes because I was using the convection feature on my oven. I took them out when they were browned around the edges but still slightly gooey in the center, then left them on the cookie tray to set up before removing them to a wire rack to finish cooling.

This recipe is a delicious twist on the classic oatmeal scotchie. Even the non-oatmeal-cookie-loving Crown Prince of Hardydom conceded that they were “pretty good,” as he grabbed another off the plate. Consensus around the Hardy house is that this recipe is a keeper!

Have you tried any new recipes lately? Do you have a series you’d like to see me feature?

Are you repeating yourself?

PJ here. I love the editing process. Well…love might be too strong a word. What I do love, though, is learning my strengths and weaknesses as a writer, and layering my story with the fine brush strokes that hopefully make the characters leap off the page and the plot keep readers riveted.

As I’m reading through a printed copy of WESTERN DESERT, my editor’s voice rings in my ear.

Coming June 24, 2013!

She has pointed out a specific weakness many times, but I couldn’t see it for myself until I read it on a printed page. There are just some things my eyes don’t pick up on the computer screen. In my case, it’s the glaringly repetitious -ing sentence structure that results in lots of “telling”. It seems I have a habit of structuring my sentences as follows:

We stopped only when necessary and took turns driving, making good time and closing in on our destination.

All in all, it’s not a horrible sentence, but repeating this pattern frequently can really bog down the writing. This is clearly a case of “telling”–beginning with a subject/verb construction, using –ing words, and making it a weak sentence that is unnecessarily long. Ooops! I did it again! Did you catch it? I’ve used two phrases connected by a comma, requiring me to use the gerund form of the verb in the second phrase. Darn it! I did it yet again! I can’t seem to help myself, LOL. Believe me, it was an eye opener when I finally saw it. Hopefully, I’ve taken care of the problem through most of the manuscript. If not, I’m certain my second round with an editor will catch it.

As for strengths, I’ve been told I have a knack for description. Here’s an example of using description to ground the reader in place and to paint a picture of the scene.

In the distance the Western mountain ranges turned a deep purple under clouds of smoke from wild-fires gone unmanaged. The coastal winds from the ocean beyond carried the wayward flames toward the desert, but with nothing but sand and cactus, they would die of starvation long before they reached us or the city of Las Vegas.

Although this could be considered telling, in just a few sentences you get a clear picture of the environment and lots of information about what’s happening. Like most writers, I struggle with brevity—the art of saying more with fewer words—but I’m definitely improving.

Do you know your strengths and weaknesses? Do you have any particularly stubborn habits that bog down your writing?

Rest in Peace, Duchess

Hi, Scribettes and Scribes. Suze here.

Jeanne Cooper 1928-2013

I was going to talk about my recent trip to St. Louis today, but yesterday’s news made me think about something else. Jeanne Cooper, the matriarch of my favorite soap opera, The Young and the Restless, has died. I don’t know if the part will be recast. On one hand, no one can replace her. Jeanne Cooper was Katherine Chancellor (on screen, anyway), and I for one would have trouble accepting anyone else in the role. On the other hand, the longest-running storyline is the feud between Kay Chancellor (her son Brock always called her Duchess) and the wonderful, scheming Jill Foster Abbot, and that’s always been the pivot point on which the whole show turns. Without Kay, we’re going to feel lost for a while until we get our bearings and see which new direction the show will take.

As writers, we can learn so much about plot and character from the soaps. One of the brilliant things the writers of Y&R did in the beginning was to give Kay some pretty big and scary demons. Her husband was in love with a much younger woman (the aforesaid Jill); Kay became alcoholic; she killed her husband in a deliberate car wreck where she intended to kill herself too, but instead survived. This formed the basis of the conflict between Kay and Jill, and although there have been times when they’ve reconciled (at one point, it looked like Jill was Kay’s daughter given up for adoption. This was later proven false), that underlying hatred of each other was always there. And when things got bad for Kay, the writers could always make it worse and send her back to the bottle so she’d have yet another internal/external struggle.

We hear so much about GMC–Goal, Motivation, Conflict. Well the Kay Chancellor storyline (click here for the Wiki article, if you want to read a synopsis) illustrates that beautifully. And as for plots, of course they’re outrageous. That’s why we love the soaps! But notice how every single episode ends on a hook, and there’s a bigger hook on Friday’s show to bring the viewer back on Monday. While your plots might not take the crazy twists and turns of a soap story, every chapter should end on a hook, big or small. Every book should end making the reader satisfied but wanting more (your next book). And if you ever need inspiration on how to throw rocks at your characters (remember the classic advice: Run your character up a tree. Throw rocks at her. Get her back down.), nobody throws rocks like the writers of soaps. Abducted by aliens? Secret babies? A long lost twin back in town and bent on revenge? Why not?!

So tell me. Do you love the soaps? What’s your favorite show (whether or not it’s still running)? What character keeps/kept you coming back for more and why?

Tick Tock Goes the Clock – Are you Managing your Time?

One of the biggest reasons for not getting writing done is that we don’t have enough time. But time is one of the most democratic of commodities. Here’s The Unlocked Secret right up front today: Everyone gets the same number of hours a day. 24 hours for everyone! Yay! But it’s how we use them that make the difference.

Author Terri Main coordinates the Book in a Month group at the American Christian Fiction Writers site, and for the past two months I have enjoyed hearing all her wise words and inspiration. Today I thought I would pass along some of her tips for managing our time in order to get in more writing. 

 

1. Understand how you are already using your time. For one week, record what you did in every 15 minute time segment throughout your day. Some can be easily designated like 11 pm – 7 am sleep or 9 am – 5 pm work. But even there, you might put 9 am – 12 pm work, 12 pm – 1 pm lunch and 1 pm – 5 pm work. Others may change every 15 minutes or so. This will help you identify how you are using your time. 

 

2. Check your priorities. Looking at the time log you made, highlight in different colors different activities by priority. Use three priority levelsHigh – Must do for survival. Extremely important to family life. Something I’ve committed to as a moral, spiritual, physical, family priority. Something that I would sacrifice lower priority items to do. 

 

Medium – Of importance, but would sacrifice, if reluctantly for a high priority item, but would sacrifice a lower priority item to do. 

 

Low – Enjoyable, habitual or dragged into by others, but not personally important. Would not knowingly sacrifice anything else to do. 

 

Look at the colors. Is a lot of your time taken up low priority items like watching a TV show you were only moderately interested in seeing. Going to a Tupperware party for someone you don’t really know that well. Reading a tabloid story about some movie star who may or may not be seeing another movie star behind her movie star husband’s back who in turn is seeing another movie star. 

 

Those low priority squares are the first place to look for writing times. Then check the medium priority stuff. This is where things get serious. Giving up the low priority stuff is easy, but when it comes to something in the middle, you have to think a bit more. For instance, there is a sale on at the mall. There are some good deals. Not great, but you might save a bit. On the other hand, you are getting close to the end of your novel and an extra two or three hours would make a difference. There is no easy answer. You simply have to weigh the pros and cons of each and make a decision. But be sure you make the decision and don’t let the decision make itself. 

 

3. Beware of the Tyranny of the Urgent. I forget who coined that term, but I like it. Sometimes we do something because it must be done now and not because it is actually important. Don’t let a low priority item get in the way of your writing plans simply because something has to be done quickly or not at all. When faced with something urgent, ask yourself if it is also something important and if it is more important than anything else at that time. It might be a one day only sale, but is there anything at that sale which is actually a high priority thing you need to buy? 

 

4. If you can’t write an hour, write for what you can. This is sometimes a sticking point for people. Someone looks at the clock and says, “Oh, I have to leave for work in 20 minutes, I can’t write.” Sure you can. Writ for 15 minutes and then gather your stuff and head out the door. You may “only” get 300 words written, but that’s 300 words you would not have otherwise. Consider this. If you write 300 words a day five days a week that’s 1500 words a week or 78,000 words in a year. That’s a good sized novel from just 15 minutes a day and taking weekends off. 

 

5. Use the “in between times.” Sometimes, I think I spend half my life waiting for something. I may be waiting for a doctor’s appointment, a phone call, a business appointment, a train or dinner at a restaurant. With the various small computers like netbooks, ultrabooks, tablets and Chromebooks, you can spend that time writing, outlining, editing, researching or making notes. 

 

Consider writing during commercials on TV. Every hour of television has, on average, 20 minutes of commercial time. Just mute the TV and write during each commercial break which averages 3-5 minutes. 

 

6. Word sprints. A word sprint is a short time of concentrated writing. You set a timer and write for 15-30 minutes. You do nothing but write. You don’t have soda, coffee or snacks. You don’t listen to music. You turn off the phone. You just write and write as fast as possible. It’s amazing what you can do in 15 minutes of concentrated writing. 

 

A useful tool for this is Write or Die. It has both online and desktop versions. The program begins to flash and play screechy music if you don’t type something for a few seconds. Their motto is “It puts the prod in productivity.” 

 

Well, those are a few of Terri’s favorite tips. Hope they help you. 

Must Buy Authors by Vivienne Ylang

Happy Saturday Scriblings!  Vivienne Ylang here.  Do you have must-buy authors?  You know, those handful of authors whose books you love so much that whenever a new one comes out you are compelled to buy it immediately (if not pre-order!) and devour it right away?  I know I do. 

Here’s what happened to me this week.  Tuesday morning, I was checking my emails from bed before I got up – aren’t smartphone’s great?  Goodreads kindly informed me that a book I had flagged as To Be Read was available to purchase that morning.  This was bad news for me. 

Somehow, I had misread Lynn Kurland’s website and mistakenly had the idea in my head that she didn’t have a new romance coming out until September this year.  I knew that was unusual, but figured the vagaries of publishing had pushed her out from her regular spring offering. 

For me, Lynn Kurland is a “must buy and devour” author. 

This was a problem this week because I had an insanely busy week last week.  The kind of insanely busy week that takes two weeks of normalcy to recover from.  Which meant that I didn’t have a day to avoid all other responsibilities and read a book, cover to cover.  And that’s how I read a Lynn Kurland book – start to finish.  I might put it down to use toilet paper, but that’s about it. 

So being informed that an unexpected treat was waiting for me at the break of dawn on Tuesday was a problem.  I made it all the way to Wednesday without buying the book.  And I didn’t finish reading it until Thursday evening.  Honestly, that’s something.  I mean, it shows actual dedication to kids and job.

Roses in Moonlight was a delight.  Wonderful characters as always: a heroine I’d like to be friends with and a hero worthy of a few hours of mental disloyalty to my beloved husband.  It was well worth the $7.99 I spent on it at B&N.  If you haven’t read a Kurland, do yourself a favor and give her a try. 

Today, I want to know your secret.  Do you have must-buy authors?  Who are are they, why do you like them and do you ever have trouble putting real life aside to fall into a good story?

Wallowing and Other Coping Mechanisms

Yay! It’s Friday. Casey here.

A common misconception amongst non-writers (and new writers) is that once you’ve been agented, published or signed a book deal, you will never face rejection again.

Professional wallower.

Well, I’m here to say, “Not true. You can and will receive rejections. Again and again.” While, I recently sold a book, two more were rejected. That’s how it goes.

It’s inevitable. And the sting of the most recent rejection can be just as strong as that first one.

First off, know that you’re not alone. I know every single one of the Scribes has felt the same pain. Sometimes, the same book that resulted in a book deal was rejected by many other publishers. J.K. Rowling. Need I say more??

Casey’s tips for handling rejection:

1. Wallow. Yes, that’s right. Feel bad about it. At least for a little while. Depending on the tone of the rejection, my wallowing can last anywhere from 15 minutes to the entire day. Then, I brush myself off and keep going. Anytime I start dwelling means I have to work on my next book. Onward and upward, I say!!

2. Don’t take it personally. So hard to do. I won’t lie. Some writers get mad and defensive. Others assume they suck as writers. Most land somewhere in between.

3. Be professional (see above). Writing is a profession. Thank the agent or editor for their time. DO NOT, under any circumstances, argue with them, demand a more detailed reason or be rude. All that will do is label you as an amateur and possibly get you a “reputation”. Don’t be that writer.

4. If you received more specific feedback, put it away and come back to it when you can look it with a calm, reasoned mind. Then decide if you want to make changes or submit elsewhere as is. It goes without saying that if you are getting the same comment over and over ( and I don’t mean – this isn’t right for us or any of the other standard dismissals), then you may need to make changes.

5. Don’t throw in the towel. Keep writing and keep learning. Honestly, that should never stop. If you think you don’t have more to learn, then remember – Pride goeth before the fall. Just sayin’.

And finally, focus on the future. In my case, MYSTIC STORM is coming out the end of May 2013!! And here’s the cover:

Share and share alike! I know we all have rejections lurking in our past.

Topped Chef–Interview with Author Lucy Burdette

 

Hey, everyone, Suze here. This week I’m thrilled that mystery author Lucy Burdette is back to chat with us. I’m even more that she has a new book coming out in just a few days. Topped Chef, Book 3 in the wonderful Key West Food Critic series, releases on May 7. Here’s what Lucy has to say:

Tell us a little about yourself.

I’m a clinical psychologist and the author of eleven mysteries (eight of them written as Roberta Isleib.) I love to eat, talk, and write food, and I spend part of the year in Key West. Throw in a couple of cats, and all that combines very nicely in the Key West food critic mystery series.

Tell us about your latest book, Topped Chef.

Topped Chef is the third book in the Key West series–which I am having an absolute ball writing! In this installment, Key Zest food critic Hayley Snow is tapped as a judge on a reality TV  cooking show. But when another judge turns up murdered, she must figure  out who’s taking the contest too seriously before she becomes the next  victim.

If you were casting a movie, who would play the characters in your Key West Food Critic series?

I am dreadful at casting movies and if this dream of one of my books becoming a film ever comes true, I will leave the details to the professionals. That said, I would love to cast Amy Adams as Hayley, and Meryl Streep as her mother! There is a drag queen character in this book too–for that I would suggest using the actual person, Randy Thompson. He’s a fabulous performer!

How do you market your books? Do you have any marketing advice for our readers?

Oh sigh, this is so hard because you can get sucked into the vortex of marketing and forget to write. I use Facebook (www.facebook.com/lucyburdette), Twitter in a half-hearted way (www.twitter.com/lucyburdette), Pinterest for generating book ideas and collecting food photos (www.pinterest.com/robertaisleib), and I blog with two wonderful groups of writers, Mystery Lovers Kitchen (www.mysteryloverskitchen.com) and Jungle Red Writers (www.jungleredwriters.com). When I’m approaching a book launch, I do as many guest posts as I can to spread the word. I try pitching magazines and radio shows. And since there is nothing better than talking with real readers in person, I schedule appearances at book stores, libraries, and conferences. And I also have a website: www.lucyburdette.com

Do you see what I mean about that vortex??

My advice is to pick a few of the many promotional options–the ones that suit your personality–and ignore the rest. And start early. And have fun at it! And try to give something to the readers–they won’t come back if your posts and updates are all about you and your newest release.

Are you a plotter or a pantser?

I’m a little of both. I have to turn in a synopsis to my editor at NAL as part of my contract. But it usually turns out that when I begin writing, the book takes all kinds of U-turns in unexpected directions–which can be exhilarating, but also scary. In the book I’m writing now (or should be), the plot is kicking my butt.

How long does it take you to turn out a draft of a book? Is it an easy–or agonizing–process?

For this series, I have about nine months in between books. The first draft is always agonizing. While rewrites to me are fun!

What made you want to write cozy mysteries? Who are some of your favorite authors?

I’ve always read mysteries and I don’t like gore and violence so this genre is a natural for me. My first culinary mystery idol was Diane Mott Davidson. You might be able to imagine how thrilled I was to land a blurb from her about AN APPETITE FOR MURDER: “What fun! Lucy Burdette writes evocatively about Key West and food–a winning combination. I can’t wait for the next entry in this charming series.” DMD  Wow!

When you’re not writing, what’s your favorite way to spend your time?

I’m a huge reader, of women’s fiction as well as mysteries. I enjoy cooking, my pets, spending time with my family, and enough exercise to overcome the effects of all that good food.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

My best advice on that came from my writing pal Hallie Ephron: Hold your nose and write. You can’t fix something that isn’t written! And I love my writer friends who understand how hard this work is–they are always available with a crying towel if needed…

What’s next for you? What are you working on now?

I’m in the middle of MURDER WITH GANACHE, the fourth Key West food critic mystery, which will be out in February 2014. The deadline is barreling down upon me! thanks so much for inviting me to visit! And best of luck with your writing Suze !

Thanks, Lucy! Lucy’s on her way to Malice Domestic today, but she’ll pop in from time to time and answer your questions.

But wait …!

This is the TVholic’s strategy for sagging middles

Hi everyone. Thea here today, but really, as you read this, I’ll be in KC at the RT Booklovers’ Convention and not in my usual position, rooted at the end of the couch, with tv on and WIP at the ready. So forgive me if I’m not posting an immediate response. (Full report on the conference to come, of course.)

So I want to talk about sagging middles — the kind you delete with a key stroke (oh, if only — ). I’ve said during workshops that “what if” is your single most powerful writing tool. Anything can happen in “what if.” It’s no-commitment plotting. It frees your mind. You can let go, make lists, let them take you to the most improbable plot places.

But wait …! It would be even more productive if at the moment when the plot seems to be chugging along, you stop yourself with those words. But wait …! The juicy incentive used by telemarketers to make you buy (can you tell I watch too much tv?). But wait — maybe your reader isn’t buying a smooth, unfurrowed plotline. Maybe your reader is waiting for something juicy to happen.

But wait …! What if your characters are afraid of losing something? (Love, fame, fortune, respect, family secrets, inheritance, friendship …) Make them lose it. Ask what lengths they’ll go to to get it back. What they’re willing to risk.

Because the more they risk, the more that stands in their way, the more conflict, the greater desire they’ll have (at greater cost) to reach their goal, and so, the richer the plot.

In the simplest terms: Get them in trouble and keep them in trouble. Keep throwing in obstacles, complications, repercussions and don’t let up.

But wait …! What if you don’t know exactly where the plot is going?

Write the NYTimes log-line. That hones it down nicely to two or three lines: Danny Jones has everything he wants, until a secret from his past threatens everything.

Or write the cover copy. That will focus you on the set-up, conflict, and what drives the plot.

But wait …! What if it’s still not working?

Make the problem personal and current. Someone is out to destroy Danny Jones and make sure he never is elected to anything.

Give the protagonist two villains and a moral choice. A childhood friend and his own brother are separately threatening Danny Jones. No matter what decision he makes, he will lose everything, including his friend and his brother.

Up the ante. Not only does a secret from his past
threaten Danny Jones personally, but also his burgeoning political career, his marriage, and his inheritance from a famous relative which comes along with a list of moral stipulations he may not be able to meet.

Add suspense by turning “what if” into “if only.” What could his enemy have against him? If only, all those years ago, he hadn’t — but then there was this other moment when — But nobody knew about that, did they?

Give your protagonist a moral dilemma that forces her to compromise either her beliefs or her values. If Danny Jones is up front about his past, then he will never ever be able to run for office, he’ll lose the love of his life, the inheritance from his famous relative, and he’ll never be able to see his children again.

Try reversing things. Make the hero the heroine and vice versa. Danny is Danielle, a powerful CEO who is courting politics and who has a secret she thought was buried deep in the past. Lovers? Liars? Friends? Family? Who is plotting to betray her?

Keep the reader guessing. For Danielle any of those people associated with her could be her enemy; any one of them can say or do something that would lead her to believe she is on the verge of losing everything. She has too much at stake. She has to be careful not to rock the boat. What is she going to do? (I love this; I think it works even better!)

But wait …!

But I can’t. I have to go. But you can. What juicy incentives would you add to the list to entice your readers to keep reading?

Thea Devine is currently working on a new erotic contemporary romance, and enjoying the release of five of her backlist titles, Reckless Desire, Ecstasy’s Hostage, Relentless Passion, Montana Mistress and Angel Eyes in Kindle editions.

The Beauty of the .99 cent Price Point

Welcome to another Tuesday edition of the Writing Secrets of 7 Scribes. PJ Sharon here with today’s unlocked secret. I’d like to talk about e-book prices. Specifically, ways to use the .99 cent price point strategy to boost sales, gain exposure, and get your books listed on the hottest advertising sites around.

First off, if you are traditionally published, changing the price of your e-books is likely beyond your control. Additionally, publisher prices of e-books in most cases will set you and your books outside the realm of “discounted” or “cheap” reads since all of those folks in the middle (agents, editors, etc.) need to take a piece of your pie. The average traditionally published e-book is priced anywhere from $7.99-$15.99–not exactly an impulse buy kind of price. Being that there are no print costs, storage rates, or delivery fees to pay, I’m not sure what these prices reflect– other than the publishers trying to make up for a declining print book industry. These prices may not discourage rabid fans of Stephen King, Nora Roberts, or James Patterson, but if you are a new author trying to gain a readership, your publisher may be pricing you out of the market. There is simply too much free and reduced price product available to readers. As such, higher priced e-books are likely going to to have difficulty finding an audience as time goes on. Then again, I could be wrong. The benefits of having a publisher with access to a publicist who is willing to help you get exposure through pre-orders and reviews might just balance out the playing field. (I’d love to hear some comments from trad pubbed authors about this topic.)

If however, you have self-published titles that aren’t selling well, or you have a series that you would like to promote, the ability to give your readers a deep discount can open some new doors. For one thing, there are several advertising sites that focus mainly on selling discounted e-books. Kindle Nation Daily, Book Bub and Kindle Fire Department just to name a few. All of these sites can give your discounted e-books the excellent exposure they need to get them into the hands of lots of new readers. The caveat is that because there are so many authors trying to get their books in front of the world, advertisers have the advantage of picking and choosing which books they will feature. Requirements are becoming more stringent. Some expect as many as 18+ reviews with an average 4.5 star rating. To further narrow the field, the books may not be accepted if they have been offered for free within the past few months, causing some issues for authors who have participated in the KDP Select program with Amazon.

Lest you feel you are “giving away the shop” with this .99 cent price point, think of how large retail stores encourage consumers to try a new product. They will often give away samples or significantly reduced price items in order to introduce customers to a new product or product line. It’s known in the industry as a loss leader. Even if you normally price your e-books at the $2.99-$4.99 sweet spot for impulse buyers, a drop to .99 cents can expose you to a whole new readership who ONLY buys .99 cent books or downloads freebies. You might take a cut in royalties (from 70% down to 35%) but if it leads readers to other books in a series or gains you a new following, the increased volume of sales and the boost to your rankings can be a sacrifice well worth making.

Now, there are a few tricks you can try to employ to keep 70% of your dollar. By changing the price of your e-book on Smashwords and BN, for instance, and then waiting for Amazon to price match. If they choose to change the price, they won’t change your royalty rates, but as the TOS (terms of service) agreement states, authors are not supposed to offer the book at a lower price on any other distribution channels,so it may ruffle their feathers. It could also take several days or even weeks before Amazon catches up with the new price (a process that can sometimes be sped up by having friends “report” the lower price), and there is always the risk that they could call you out on the contract breach. So far, Amazon has been amenable to price matching strategies that self-published authors are using. One of the silly benefits of allowing Amazon to match the lower price of their own volition is the neat little slash they put through the old price so that customers know they are getting a deal.(See here for example)

If you decide to try a .99 cent sale on one or more of your books, it can help to boost your exposure if you join with other authors who are doing the same thing. Readers will often look for these “group sales” so that they can stock up on “cheap” reads all at once for their summer reading. Indie Romance Ink, a yahoo group for independently published authors has just such a sale coming up this week from May 1-3, called the Book Lovers Buffet, Bouquet of Books, offering over 150 e-book titles across multiple genres, all priced at a very affordable .99 cents each! There are books for every reader available all in the same place and we have a staggering number of authors promoting the sale. We’ve lined up dozens of book bloggers, FB pages, and advertisers all promoting with us. Hopefully we’ll have a good turn out. Check out our landing page by clicking the icon below, but wait until tomorrow if you want to enter to win great prizes. If you stop by today, you can browse through the books, but the prize page won’t be active until tomorrow and there are no price guarantees until the sale starts. Be sure to spread the word to family and friends. Hope you find exactly what you’re looking for!

As for me, both WANING MOON and HEAVEN IS FOR HEROES will be available for .99 cents during the sale. I’ll also be giving away a $25 Amazon Gift card at my http://www.pjsharonyawriter.blogspot.com site to one lucky vistor who drops by and leaves a comment with a valid e-mail address (not to be used for any other promotions).

Contest ends at midnight on May 3rd. Winners to be announced Sunday, May 5th. Thanks to everyone who organized the sale (Clover Autrey…you know who you are), and a big thanks to everyone for passing along the word on FB, twitter, and Goodreads.

What do you all think about e-book prices and the .99 cent price point strategy?