The Final Countdown (A Book Launch Story)

Hi there, Sugar here. And I have got a twitchy eye. Why? Because I’m stressed out. Forget about the multiple deadlines and the difficult day job, I’ve got a book coming out in a little over four months. And while I am over the moon excited, am I ready? Absolutely not. 

Saturday I spent the day with my CTRWA peeps and listened to Kristan Higgins give a great talk about how to prepare for a book launch. I listened to every word which is hard for me because I have severe case of self diagnosed ADD but I had trouble absorbing everything because the entire time I kept thinking oh S#@t I’m not ready. I’m never going to be ready. Book seller letters, and authors assistants and giveaways and swag and book signings and public speaking and workshops and blog tours and Facebook and Twitter and Goodreads and websites and newsletters and put me out of my misery.

I went home that night sobbing with all of that stuff swimming in my head. I think I feel the way all writers feel. If I can just get my book into the public’s hand they’ll like it, some will hate it, but a lot will like it. But how can I do that? I know realistically I can’t do it all. I don’t have money to hire an author’s assistant or to buy really cute swag.  There is no way in hell I’m going to be able to put together and manage a street team. I have no back list to give away, no legion of fans that I can ask to spread the word about me.

But instead of thinking about all the things I can’t do I started to think about the things I can do.

I can continue to write good books. Before anything else I will focus on this. I write because  I feel compelled to not because I need or want to.

I can update my Facebook fan page and Twitter daily. I sometimes have trouble with this. I can’t talk about my day job, or bitch about my mother. I don’t have any kids to tell cute stories about. I don’t have a cute boxing trainer that I can pant over. Hell, I don’t even have a pet, so I sometimes wonder if what I have to say is good enough. (I don’t mean to toot my own horn but I think I’m pretty damn engaging.) Check me out here.

I can spend my limited advertising money wisely. In DANGEROUS CURVES AHEAD my heroine is a wicked funny, ultra curvy fashion blogger/designer/shop owner. And if she were a real person she would be all over Full Figured Fashion week which is taking place in NYC June 17-21st.( PS I’m looking for some women to hit the sample sale with, if anybody is interested.) I’m researching taking out an ad in their program. Even if it doesn’t reflect in direct sales, I can get my name out there and let girls like me know I write books about girls like them. I can also take out targeted ads on Facebook and GoodReads without having to spend much of my hard earned cash.

I can look like the super sexy successful author I want to be. I’m shedding some of this extra coat of winter fat. (9 pounds and counting). This also includes buying new outfits which is no real hardship for me.

I can attend conferences. Look out Atlanta here I come!

I can take care of myself. I can eat healthier. Sleep better. Drink more water and try to not let the stress take anymore of my hair out. Because without me there are no books to launch. We ALL need to take care of ourselves!

So what do you do? What do you think I should do to help with this book launch? Any and all comments are welcome. 

Interview with Author Laura Bradford/Elizabeth Lynn Casey

Hey, Scribelings! Welcome! I have another special treat in store for you today: an interview with cozy mystery/romance author Laura Bradford/Elizabeth Lynn Casey. I recently asked her a buggy full–or should I say a sewing box full?–of questions, and she was kind enough to answer all of them. Here’s what Laura had to say:

AssaultedPretzel_cover2Tell us a little about yourself.

I’m one of those folks who knew what she wanted to be since she was a little girl. I was officially bitten by the writing bug while playing at a friend’s house in 4th grade. It was raining and we’d had our fill of Barbies. So out came the paper, the crayons, and we started writing and illustrating stories. I was hooked.

Fast forward through my post-college days as a reporter and then the birth of my two daughters and I decided to tackle my love for fiction-writing. It took me five years to write that first book (twenty minutes here, twenty minutes there while my youngest was occupied with a toy). I sold it to a small press. The book released (with a horrible cover) and was soon nominated for an Agatha (it didn’t win) and picked up for Worldwide Mystery’s book club (which meant new life with a big publisher and a far bigger audience).

Today, I have sixteen books out and another six under contract.

Tell us about your latest book, Assaulted Pretzel. (I love this series, by the way!)

ASSAULTED PRETZEL is the 2nd book in my new Amish Mysteries with Berkley Prime Crime. The protagonist of the series—Claire Weatherly—owns a specialty gift shop in Amish country. The local detective—Jakob Fisher—is former Amish. His ex-communicated status makes him the last people the Amish want to talk to. So when crime happens, and they have to talk, they prefer to talk to Claire.

This particular book has the head of a large toy manufacturer coming to Heavenly, Pa, to hire the Amish to build a new line of toys for his company. When he reneges on the deal and is found murdered, a number of people—Amish included—are viable suspects.

You write romances as Laura Bradford and mysteries as Laura Bradford and Elizabeth Lynn Casey. How many books a year do you write?

There was a year or two there when I was writing four books a year. That has slowed somewhat with the Berkley Prime Crime titles being moved out to a 12 month model.

So, at this time, two a year…unless I add in a romance…or a thriller…or a women’s fiction. :)

Do you have any advice on how writers can increase their productivity?

Just write. Set a word count goal for yourself and keep track. Seeing those numbers growing really helps motivate me.

How do you keep your various projects organized?

Since I’m writing two cozy series, I have an index card box for each. Inside, are cards for each character—what they look like, issues, background, etc.  It helps tremendously when I switch from writing one world and more onto another.

What kind of marketing do you do for your books? Do you have any marketing advice?

  • I send out postcards (my mailing list grows every time I do a signing/event).
  • I send out an e-newsletter to the people who have signed up via my website.
  • I keep up on my FB pages—one for each name.
  • I try to tweet but I don’t find it as effective.I do a daily blog on my Elizabeth Lynn Casey website.
  • I do contests on my FB pages as we’re closing in on a book’s release.
  • I guest blog on various sites (maybe 3 or 4) during the lead up/first month of a book’s life.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

I just keep going.  Or I pout and then I keep going.

Do you have any pets?

Angus is the family pet. He’s a black cat. With seven toes/6 nails per foot.

What’s your junk food of choice?

I think just about any of my fans (at least the ones who frequent my FB pages) could answer this for me.

Chocolate.

Unless I’m on deadline. Then it’s candy corn (with milk).

9780425257845_large_Remnants_of_MurderWhen will your next book be out? What’s it about?

My next book release will be August 6th and that’s for the 8th book in my Southern Sewing Circle Mysteries Series (Berkley Prime Crime) written under my pen name, Elizabeth Lynn Casey.

In this book, one member of the Sweet Briar crew is convinced the death of an elderly local man is not what it seems…

You can keep up with Laura/Elizabeth here:

www.laurabradford.com

www.elizabethlynncasey.com

Laura Bradford AUTHOR page: https://www.facebook.com/pages/Laura-Bradford/316744455035472?ref=hl

Elizabeth Lynn Casey AUTHOR page:  https://www.facebook.com/pages/Elizabeth-Lynn-Casey/286853572181?ref=hl

Another Next Big Thing by Katy Lee

Fellow author Debby Lee (No relation at all) recently tagged me in a blog. She sent me a list of questions that I’m to answer regarding my next book and post them to my blog. Now since I already told you about my October 2013 release, Warning Signs, a Harlequin Love Inspired Suspense story, here,  I will tell you about my next book after that one. So here goes.

WHAT’S THE WORKING TITLE OF YOUR BOOK?

In Too Deep to be released mid 2014 with Love Inspired Suspense. Title may change. In fact, knowing my editor, it most likely will. Warning Signs used to have a working title of Forever Silenced. That’s just the way it works.

WHERE DID THE IDEA COME FROM FOR YOUR BOOK?

Well, first I love a good forensic anthropology story, especially when my heroine anthropologist gets to butt heads with a handsome cop to solve the case. But because I also participate in many events with the Creation Coalition here in New England, I wanted a character that has a strong faith in God as her creator, even when some of her colleagues don’t believe.  I hope to inspire readers to stay strong in their faith.

Now because I write romance, the romantic conflict ensues when my hero needs evidence to trust in her because of his own past betrayals, but my heroine doesn’t want to live her life with her actions always under the microscope.

WHAT GENRE DOES YOUR BOOK FALL UNDER?

Inspirational Romantic Suspense

WHAT IS THE ONE SENTENCE SYNOPSIS OF YOUR BOOK?

Bones have been unearthed on the island, but the real trouble begins when Anthropologist Lydia Muir and the handsome sheriff, Wesley Grant, start digging deeper.

bradley_cooper_02garnerIF YOUR BOOK BECAME A MOVIE, WHO WOULD PLAY YOUR LEADS?

A long-haired Bradley Cooper and a  sophisticated Jennifer Garner.

 

 

IS YOUR BOOK SELF PUBLISHED OR REPRESENTED BY AN AGENCY?

This will be published by Harlequin’s Love Inspired Suspense.

WHAT OTHER BOOKS WOULD YOU COMPARE YOUR STORY TO WITHIN YOUR GENRE?

bones showI hate comparing my stories to others out there. I don’t want to compare this story to the T.V. show, Bones, either, even though that is the first thing that comes to mind. Like most writers my stories are unique and don’t follow another writer’s pattern. It keeps things fresh and surprising!

WHAT ELSE ABOUT YOUR BOOK MIGHT PIQUE THE READERS INTERESTS?

I was excited to return to the Island of Stepping Stones where Warning Signs takes place. So I got to revisit some of the characters from the first book. I hope you like them all!

And now if you would like to see Debby Lee’s answers to her book, click here. And thank you Debby for the invite to share!

P.S. Stay tuned, in a few weeks, I will reveal the cover for Warning Signs!!!

Is it really all about the numbers?

So long Christmas TreePJ Sharon here, coming to you from the hills, and enjoying country life. As many of you spent Superbowl Sunday watching football, laughing at commercials, and being entertained by Beyonce, I was out ringing in the spring. For me, the beginning of February marks a turn toward warmer weather and longer days. I know there will likely be plenty more cold and wintery weeks ahead, but I figure there are less ahead then there are behind. It’s also my birthday month—time to reflect on where I’ve been and where I’m going.

Whether we’re talking about football scores, rising temperatures, or adding another year to my age, life seems to be all about the numbers these days. It certainly is when it comes to the book promoting business. Sales figures, rankings, budget—all very important to pay attention to when seeing what’s working and designing any future marketing plans. One of the benefits (or curses) about Indie publishing is that you have immediate access to your numbers. You can follow your rankings and sales to determine if your current promotion is working or if you need to change tactics the next time around.

I’ve done a few FREE promotions through Amazon’s KDP Select Program so I feel like I’ve gotten pretty good at them. Whether they are as effective as they once were, or if all of these FREE books are killing the publishing industry are topics for another day. For today, I’m happy to share the all-important numbers of an Indie-published author trying to make a dent in this tough book economy. Last week, I had my second Contemporary YA novel, ON THIN ICE, available for FREE for three days. I thought you’d be interested in seeing how one of these FREE runs is done, and decide for yourself if it’s worth the work and expense.

Pre-FREE
January 1-25th 20 copies sold (2 borrows) (I won’t include all the foreign sales, but this title does tend to sell well in the UK)
Amazon Ranking: #75,623 in Kindle Store

FREE Run January 26-28th
Saturday, Jan 26th
7,984 downloads
Amazon Ranking: #64 in Kindle Free Store
#2 in Kindle store>Kindle e-books>Teens>Romance

Sunday, Jan. 27th
4,171 additional downloads
#19 in Kindle Free Store (highest ranking achieved in Free Store)
#2 Kindle store>Kindle e-books>teen>romance

Monday, Jan. 28th
3,791 additional downloads
#1 in the Teen Romance category…woohoo! Not bad for a book that has been on the “shelf” for a year.

Also notable were the foreign downloads. It’s always so cool to imagine people overseas reading my books!
UK=143; de (Germany)=24; France=5; Spain=2; Italy=1 (crazy Italians!); Japan=3; and Canada=15

Now, realize that when the book went back on sale in the paid store, no one had actually purchased it in three days so the ranking dropped to about 245,250th in the Amazon Paid store (yikes!), but once post-promotion sales started, the rankings jumped back up and hovered between 11,000th to 15,000th all week. I got a slight bump from pre-promo sales of 1-3 books a day to about 10 a day. That’s already beginning to fall back down to about 5 a day with total sales since coming off the FREE promo adding up to 50 copies of that one title sold in the past week. That’s more than double what I sold in the first three weeks of January. I’ve seen a slight boost in sales of my other titles as well. There have also been 24 borrows (as good as sales at $1.81 per borrow), and I’ve gotten a few positive reviews for ON THIN ICE.
Not the results I’d hoped for, but worth the effort? Sure. So here’s how I advertised the sale.

I gave myself a $100 budget figuring I would make up the cost with a post-promo sales bump of about 50 books. I’ve broken even on the promo after one week. Running the promotion on a Sat.-Mon. made it easier for me to be there to monitor results and landed at the end of the US Figure Skating Championships, which I wanted to honor by giving the book for FREE that week and getting it into skater’s hands.

I contacted the following sites several weeks (a month ahead of time in most cases):

Book Bub-It cost me $30 to advertise my FREE run but they are the current “premier” advertising site. It costs more for other genres, but most people are saying it’s worth the ad cost, especially if you’re offering a discounted book.( .99-2.99)
Story Finds-$20
Authors on the Cheap-$25
Book Goodies-$15 for 3 day ad.
Bargain e-book Hunter-$5
Orangeberry Book Tours-$10

The following sites were free to advertise with:
(ENT)E-reader News Today (they book up months in advance and sometimes aren’t open for scheduling), Indie Book of the Day, Pixel of Ink, Awesome Gang, E-reader Café, Free Book Dude, Ask David, Books on the Knob, Free Booksy, The Kindle Book Review, E-books Habit, YA Promo Central, Book Blast (Kindle Fire Department), and I did a post on the Readers Guide to E-Publishing (RG2E) on Saturday.
You’ll find many of these sites and their links listed on Kindle Book Promos at Kindle Book Promos and Media Bistro/Galley Cat.

The day of the sale, I also posted to Snicklist, Addicted to e-books, Free Kindle Fiction, Good Reads (Free Romance Books group), Google+, World Literary Café (WLC), and as many FaceBook pages as possible that had to do with Figure Skating and the US Championships—(Stop back next week when I’ll be talking about niche markets).

Some of the sites have restrictions (many won’t publicize erotica-not that I’m writing that, but some of you are), and some have some gate-keeping systems in place. Digital Book Today requires 18 reviews with an average 4.0 star rating before you can advertise with them. It took some time to weed through all of these sites, but now that I have my list and links, it only takes me a few hours to set up a really comprehensive and relatively inexpensive promotional blitz. Of course I also schedule my tweets to go out three to four times a day, ask my network peeps to spread the word, and spend some time promoting on Face Book throughout the three days.

I know it sounds like a lot of work. That’s because it is. I haven’t found an easy way to reach this many new readers so quickly, or give my sales a boost in any other way that doesn’t require an equal amount of effort or money. I try to do one big promotional event per month. February’s event will be a three day FREE run with HEAVEN IS FOR HEROES right after Valentine’s Day, hoping to hit those new Kindle owners whose thoughtful men bought them an e-reader. After that, these two titles come off of the Select program and will be available once again on BN and Smashwords. I also plan to upload them to I-Tunes and Kobo this go around so that they are available on as many distribution channels as possible. Then I’ll leave the kids alone to see how they fend for themselves while I focus my efforts on gearing up for the release of book two in The Chronicles of Lily Carmichael, WESTERN DESERT, due out in June. It’s going to be a busy spring!

As far as other promotions, there are always the .99 cent sales, blog hops, blog tours, Good Reads giveaways, and contests. Each requires effort and planning and will yield different results depending upon the genre you write in, whether it’s your first or fifth book, and how the wind is blowing on any given day. All we can do is keep writing, add quality material to our cyber shelves, and hope our sails (and our sales) catch the wind when it blows our way.

Today’s Unlocked Secret: Don’t get too hung up on the numbers. Like age, the number doesn’t define us. How we navigate the rough seas tells us who we are. Happy sales!

Any questions?

Blessings,

PJ

Marketing Makeover

As the end of 2012 looms on the horizon, I’ve been working on my first quarter marketing plan for 2013. Being a relative newbie to indie-publishing with much more to learn, I’ve been studying the results of my first year efforts, and in retrospect, I can say I’ve definitively learned one thing. Well, I’ve learned a LOT actually, but one thing in particular stands out for me. I’ve learned that there are no constants in this business. What worked for one book didn’t work for others. What worked yesterday might not work today, and no matter how hard I work, there is an element of luck and timing that I have no control over. PJ Sharon here, welcoming you to the Writing Secrets of Seven Scribes. Today, I’ll be sharing what I think is a more focused approach than my previous “throw everything at the wall and see what sticks” marketing plan.

Not that I haven’t had some moderate success with this approach, but like any business, the only way I can survive is if I trim the fat so to speak, and look for areas where I am wasting my time, effort, and resources. To that end, here is what I plan to do differently in 2013.

1) KDP Select-The exclusive 90 day enrollment that I did last spring with Amazon for Savage Cinderella was by far the most successful (at least in the short term) promotional tool I found. With 39,000 downloads, a temporary spot on the top 100 list, and a significant uptick in sales for several weeks after my FREE days, I felt like I was seeing some real progress forward. However, shortly after coming off the Select program, my sales declined in June, and the numbers tumbled every month after that for my first three books. I heard from industry veterans that the best way to rebound was to publish another book, which I did in September. Despite a month long blog tour and several group promotions, I have not seen much improvement in sales since then.

I resisted continuing with the KDP Select program because I didn’t like the idea of exclusivity, and I was hearing that results for the Select program had reportedly not been as good as they were last spring. That being said, I’ve decided to take the plunge again—for several reasons. I would be foolish not to tap into the Amazon pot that is set aside monthly to be divided amongst Select participants, paid out for “borrows” from the Kindle Lending Library. With 1.5 million dollars available for December (twice the norm), “borrows” should offer authors a nice Christmas bonus. Being able to offer my books for FREE for five days during that 90 day period without jumping through all the hoops of playing the “price matching” game is a simple and effective marketing tool. It also helps me to increase my reader base and my visibility, which are probably the greatest challenges that an author must focus on.

So I’ve revamped my cover for Heaven is for Heroes Heaven is for Heroes 72 dpi 600x900 WEBSITE USEand enrolled both it, and On Thin Ice, into the program for the next 90 days. That means Only Savage Cinderella and Waning Moon are available on all platforms. If all goes well, when my 90 days are up, HIFH and OTI will go back onto all distribution channels and I’ll put Waning Moon into the Select program for a few months prior to the release of Western Desert, book two in the trilogy. I hate feeding the Amazon “monster,” but until I see real sales on B&N et al. I can’t pass up the opportunity. I literally have made an average of $15 a month from B&N—and less through Smashwords–hardly worth giving up potentially hundreds of sales through Amazon.

This is where I was supposed to mention earlier that both Heaven is for Heroes and On Thin Ice will be available for FREE on Amazon this Friday and Saturday, December 22-23. If you haven’t read them, I’d love it if you would download them or tell anyone you know who might enjoy some YA romance drama. The more downloads I have, the closer I’ll get to that top 100 list so all those new Kindle owners can find me after Christmas. I appreciate it!

2) I’ll keep exploring available social media platforms-I now have almost 500 FB likes and nearly 1000 Twitter followers, which is where I have put my focus over the past year. I’m not sure how that translates directly to sales, but it sure helps me connect with some great authors, bloggers, readers, reviewers, industry professionals, and some all-around awesome people. Since word of mouth is still the best advertising, it’s clear that social media is here to stay and is a useful medium to help get the word out. I would like to try to focus on finding what works for me and best helps me connect with my target audience. That will include more time on sites like Good reads, Pinterest, Tumbler, Wattpad, and Kindle Boards.

3) Budget funds for paid advertisements and production costs. Short cuts are not the way to go in this business. It’s a very competitive industry and becoming more so every day. Hiring a cover artist, quality editors, and paying for advertising that has proven to be effective are worth budgeting funds for. My husband and I doing everything ourselves at first seemed like a way to save money and maintain control of my product, but in the long run, I can see I didn’t give my books their due.

The nice thing about Indie publishing is that I can make changes whenever I want. The books won’t be taken off the market if they don’t sell in a month or two. My backlist can become my front list if I want to start a new advertising campaign and change up the cover, try a new venue, or target specific groups of potential readers. The sky is the limit, but it all costs money, so I’ve realized that I have to budget money to give the books their best chance to succeed.

4) More than anything, though, I’d like to become more organized about my time management-This is a business. But without writing good books in a timely manner, I will have no business. That means that the writing has to come first. I’m not kidding myself into thinking I’ll be able to keep it all under perfect control, but I will budget my time differently, allowing for 50-60% of my time to go towards production of new material, with only 40% of my time spent on administrative details.

There have been times over the past year where I haven’t written a word on a WIP for weeks because of getting caught up in all the crazy business chores and responsibilities. I’m finally beginning to let go of all that, and bring my focus back to the writing. If it means less time building my network or promoting the books, then so be it. And if I only get one quality book out this year, then that’s okay with me, too–though I’m planning for two and possibly another short story.

Most importantly, staying healhy, sane, and having some fun along the way is much more important to me than sales figures these days. When I start stressing about all the “to-do’s,” I remind myself to relax and enjoy the ride. You never know what’s going to come over that next big hill.

What will you do differently this year?

The Next Big Thing Blog Tour by Katy Lee

Thank you, Marian Lanouette, for inviting me to participate in The Next Big Thing Blog Tour! You asked me questions … here are my answers:

1) What is your working title?

Forever Silenced

2) Where did the idea come from for your book?

Back in college I took sign language and deaf culture courses for my special education major. This has been a story brewing for a long time, but put aside until I embraced the writer in me. My heroine in Forever Silenced is deaf and has spent her whole life proving she is not dumb.

3) What genre does your book fall under?

Inspirational Romantic Suspense

4) Which actors would you choose to play your characters in a movie rendition?

Amy Adams and Tom Hardy

5) What is a one-sentence synopsis about your book?

To solve the recent drug crime at the island high school, the new deaf principal will have to bring a horrific memory to light, all while avoiding the handsome DEA agent sent to get up in her business.

6) How will your book be published?

Harlequin Love Inspired Suspense has contracted Forever Silenced and will release it in October 2013.

7) How long did it take you to write the first draft of your manuscript?

6 Weeks. I told you this story has been brewing for a long time. Once I obeyed my characters and sat down to write it, the words flew from my fingertips.

8) What else about your book might pique the reader’s interest?

I write romantic suspense with an inspirational arc woven through. I don’t write sermons, but hope to inspire readers to consider tough topics many have faced or know someone who has. Helen Keller’s first words to the hearing world were “I am not dumb…” (Click to see!)Just as Helen Keller, my heroine wants to be accepted, loved, and respected, regardless of her differences. I think we all can relate. 

And now to continue the blog tour, be sure to check out “The Next Big Thing” from the following authors who are participating in this event!

Edith Maxwell http://www.edithmaxwell.com/2012/11/the-next-big-thing.html

Gerri Brousseau http://www.gerribrousseau.com/

Marian Lanouette http://marianl.com/main/the-next-big-blog-tour/

~Thank you, Readers, for your tweets and shares!

Welcome my guest Maggie Jaimeson

Maggie Jaimeson writes romantic women’s fiction and romantic suspense with a near future twist. She describes herself as a wife, a step-mother, a sister, a daughter, a teacher and an IT administrator. By day she is “geek girl” – helping colleges to keep up with 21st century technology and provide distance learning options for students in rural areas. By night Maggie turns her thoughts to worlds she can control – worlds where bad guys get their comeuppance, women triumph over tragedy, and love can conquer all.

HEALING NOTES is the second book in the Sweetwater Canyon Series of four books. The final two books will be available in 2013.

Blurb:

Forgiving yourself is the first step, but helping others forgive may be just too hard.

Rachel Cullen grew up in Scotland with a fiddle in her hand from the age of four. She couldn’t imagine life as anything but a musician. When her husband brought her to America she was immediately embraced by the Celtic and Bluegrass communities. But after her divorce, Rachel’s life is a mess.

A year of trying to prove to herself that she’s woman enough for any man, and then a vicious rape while on tour with the band, leaves Rachel reeling. When she meets Noel Kershaw, an English teacher who is poetry in motion, she is definitely attracted. But he has a young child and he’s suffering from his own divorce. The last thing Rachel needs in life is more baggage.

First, Rachel must reconcile who she is, what she wants, and how to get there. Maybe then she’ll know how to be a part of the family she’s always wanted.

Here’s an excerpt:
As she reached for the handle, the door opened and a little girl rushed out, maybe six or seven years old, with beautiful long blond hair caught up in a blue denim bow. She ran to a light blue sedan next to Rachel’s and giggled as she skipped through puddles circling the car. Rachel couldn’t help but smile at the child’s carefree innocence.

After three circles, the girl stopped at the back end of the car, cocked her head and waved two fingers at her. “Hi.”

“Um, hi.” Rachel raised her hand and waved back. “Did you forget somebody? Your mommy maybe?”

“Claire, I told you to stay close.”

At the sound of the tenor voice beside her, Rachel started. A man three to four inches taller than her had stepped out. In one hand he held several colorful ribbons attached to a bright pink, heart-shaped helium balloon that read Happy Birthday. He looked toward the car where the child was still giggling.

The little girl raced back. Skidding to a stop in front of Rachel, they bumped and Rachel teetered slightly toward the wall.

“Careful there.” A weathered hand reached toward her and wrapped around her elbow. His touch was softer than she expected, but her knees still locked, ready to spring if she needed to move fast. He held her up with one hand. Deep brown eyes, emphasized by his full head of short, wavy blonde hair, looked at her then turned toward the girl.”

“Apologize, Claire. You almost knocked her over.”

“I’m sorry.” A small hand lifted to touch her other arm.

“That’s okay. Really. I should have been paying more attention.” Rachel smiled and pointed to the balloon. “Latha breith.”

“Excuse me?”

“Oh, I…” She had lapsed into Gaelic. Something she hadn’t done in public since Kavan left her almost three years ago. “I said ‘Happy Birthday.’”

You can find Maggie and her book here:

Website: http://maggiejaimeson.com
Blog: http://maggiemeandering.blogspot.com
Facebook:
http://www.facebook.com/pages/Maggie-Jaimeson/118916694787820
Twitter: @maggiejaimeson

Maggie will award one autographed cover flat to a randomly drawn commenter at each blog stop.  In addition, she will award  a $25 gift card to either Amazon or Barnes and Noble (winner’s choice) as a grand prize to one randomly selected commenter on this tour.  You can find tour dates here. If you follow the tour and leave comments at each stop, your chances to win are increased each time you pop in to say hi. You must leave an email address to be entered into any of the drawings. Good luck and best wishes to Maggie on her book tour!

E-mail overload…or etiquette?

It’s a lovely Tuesday here in the Berkshires with a billion leaves in full splendor. They’re turning and falling far too quickly, however. I spent the weekend in Vermont with family—a much needed break from my writing routine before jumping into Book Two of The Chronicles of Lily Carmichael, called WESTERN DESERT. I would have liked to spend every minute enjoying the company and truly getting away from my work, but the truth is, I brought my computer and sacrificed some time with my siblings and the falling leaves to answer e-mails and stay on top of my blog tour. If I hadn’t, I would have come home today to a thousand e-mails and a to-do list that would take me into the wee hours of the morning to catch up on. You think I’m exaggerating? Let’s take a look…

I belong to several writer’s loops, without which I would not be where I am, or be able to do what I do. I love my writing buddies! There is no doubt that networking is essential to this business and that none of us can do it all alone. As part of various writing loops, I have a certain responsibility to participate, reciprocate, and respond helpfully whenever possible. In these digital days, it’s easier than ever to connect with peers, find support, and work together to help each other succeed. I’m happy to do it, and I budget a considerable amount of time to keeping current—a worthwhile investment, in my opinion.

Some of these loops have strict rules about promotion and participation etiquette. Certain days are allotted for such things as “liking” FB pages, Amazon Author pages, and adding “likes” and “tags” to books. Some groups have no promo or only promo on certain days. Other loops allow promotion of blog appearances and will help “tweet” the word. There are groups that are for information only, and I love them for the invaluable industry scoop that everyone shares. The moderators who keep these groups on task and call us out when we go astray are amazing—giving freely of their time to make this all possible and keep some semblance of order to the chaos. As much of a rebel as I can be, I am happy for the rules because with so many participants (over a thousand in some groups), it can become a bit…well…unruly. 

Although the rules are slightly different for each group, there are some common etiquette tips that are good to know and sometimes ignored due to the fact that we are all insanely busy, and we often drop a few of the many balls we are juggling. I know I do. This post came about because of a few of my unintentional faux pas. Here’s my list of etiquette guidelines that I try to follow, but that have slipped through my fingers more than once. Lord knows that if we could all follow these tips it would certainly save me, personally, about half of the 400 e-mails a day that I have to go through to find the 100 I need to pay attention to. I’d bet I’m not the only one.

1) Trim your posts- This means that you keep enough of the previous poster’s message to give the gist of the content, but trim or delete anything that isn’t pertinent. People on “digest” have to search through every lengthy posting before they get to the final message. This is one of the reasons I’m not on digest. I would be tempted to delete threads without looking at them at all, and would miss a lot of important information. Therefore, I continue to receive individual e-mails.

2) Respond privately to CONGRATULATE, or otherwise personally support another writer. I know we all get excited when someone signs a contract, has a new release, or celebrates an amazing milestone, but I’m sure I’m not alone in my e-mail overload plight where thirty responses to congratulate someone come blasting through my Outlook in-box…ten times a day. I’ve got my e-mail set up so I can get a glimpse of the subject and weed through comments quickly, but multiply the thirty by five different loops, thousands of daily participants, and lots of amazing successes flying through our groups, and it becomes a tad overwhelming. So instead of hitting “reply,” look at the bottom of the page and click on “reply to sender” whenever possible. This is not a hard and fast rule and some people might not agree, perhaps thinking that “congrats” are meant to be shared with the group, but I think public encouragement ends up being more about the sender than the receiver–intentionally, or unintentionally. I’d love to hear the argument for and against this.

3) Check your links-My bad! I did this today. I was at my brother’s, on vacation, and obviously distracted. I requested some “tweet” love from some of my writing loops and figured out about twenty minutes later that I had put an incorrect link in the tweet. Tell me this hasn’t happened to you? Six of my very busy writer pals had graciously tweeted my incorrect link to a few thousand of their followers before I went back and made the correction. Efficient, aren’t they? It’s a waste of their time and makes it appear that I am unprofessional, and therefore reflects poorly on them as well. As a courtesy, I will do my best to check my links in the future before I send information out to my groups. Accept my apologies, gang. 

4) Saying “Thank you”- This one is tricky. Do we say “thanks” to every individual who tweets or re-tweets one of our messages? Should we do it publicly or privately? Do we thank every person who “shares” our FB posts? Is it okay to just respond to the group as a whole or is it clogging up the loops to do so? This one is tough and I’d love to hear what you all think about what the proper etiquette is to show appreciation for all that our writer buddies do for us without clogging the loops and over-running everyone with e-mails saying “thanks” or “congratulations?” One idea that a friend on one of my loops had was that re-tweeting or sharing one of their posts was a good way to thank someone. I tend to agree. 
 
 
What do you think? Any other etiquette tips you’d like to share? How many e-mails do you get in a day, and how do you manage them?

One Year Indie Published

Tuesday’s Child, PJ Sharon here. Thanks to all of you, I had a fun and successful launch day for Waning Moon last Friday. I can’t believe that it took publishing four books in a year for me to finally FEEL like an author. I think I needed to finally take the time to celebrate my accomplishments before I could really recognize them. Don’t get me wrong, I know I’ve worked hard this past year, but being a goal oriented person, I tend to look at all that’s ahead of me and forget to be in the moment, appreciating all the blessings along the way. As a yoga practitioner, you’d think I would be a pro at remaining present, but it’s no secret that the writer’s life is far from balanced and that none of us can be totally zen about daunting deadlines and promo pressures. So now that I’ve had my celebratory pause, and before I look forward, I thought I’d look back at the past year and see how I did on my goals.

 

In honor of my one year as an Indie-published author, I wanted to share my sales numbers. The following are close estimations as I haven’t counted venues like ARe (All Romance e-reads), Create Space, and the few hardcopies I’ve sold at signings. These are e-book sales only.

 

Heaven is for Heroes:                           On Thin Ice:                    Savage Cinderella:          

Release date: 9/24/11                            12/15/11                                3/24/12                           

Amazon US:       682                                1250                                       1526
Amazon UK:         22                                  361                                           29
Amazon Eu:         10                                       6                                             5
BN:                      116                                    33                                           28

Smashwords:       52                                    25                                           42

Total:                   872                                1675                                       1630

Free downloads: 77                                    30           37,762 (US); 1,120 (UK); 105 (Eu)

Estimated Total e-books sold: 4,177

Taking into account the difficult to decipher reports from Smashwords (which includes e-books sold through Kobo, Sony, Apple et al), and if you include hardcopy sales through Createspace, I think it’s safe to say that I’ve hit the 5,000 books sold mark. Last January when I set my goals for 2012, I stated that I wanted to sell 10,000 books in a year (looking to break into that 10K cake club my indie buddies talk about). There is a possibility I could actually meet that goal if Waning Moon takes off, but even if I don’t hit 10,000 by January, I know I’ll reach it at some point soon. I’m halfway there, right? I see the slow, steady build of readership and sales, and have faith that with diligence, numbers will continue to grow as I reach new readers. 

I’ve learned a lot in this past year—lessons I will take forward with me as I continue on this journey. In no particular order, these are my top five lessons learned this year as an Indie published author.

1) Hire help with cover art, editing, and promotion/marketing. 

2) The buying patterns of readers are changing with the wind. There will be seasonal slumps and missed opportunities. The only thing you CAN control is the quality of your content. (Three nuggets in one).

3) Basically there aren’t enough hours in a day to do all we SHOULD do, so do what you can and let the rest go. 

4) Watching trends, getting involved in networks, and creating a platform in some form of social media makes for invaluable resources. Appreciate those resources.

5) Keep writing and creating new material.

As for observations, the summer months were extremely slow all around. It’s important to note, here, that I had flipped my promotional efforts to 20% of my budgeted time, and spent 80% writing/revising/producing the book instead of the other way around. Sales dropped by 75% in June, July and August. This tells me that clearly, promotion works. But the best advice I’ve gotten from Indie published authors is to work on growing your cyber bookshelf. Most successful self-pubbers hit their stride with book number six or seven, unless they are very luck and catch the wave the first time out. It’s all about creating quality backlist and gaining a readership through social media and visibility. That takes time and consistent effort. 

With the release of Waning Moon and the next month of blog tour visits (you can follow along and find my upcoming appearances at the calendar page of my website or click on the Goddess Fish icon below), I’ll be back in promotion mode while trying to maintain some of that ever elusive balance we writers struggle with. The coming year will be much less aggressive in terms of production, so I think that will help.

I want to add that I’m sharing these numbers only to encourage other writers (or some might say depress them, depending on their expectations). If I compared my numbers with others, I might be a bit underwhelmed –I still can’t look at my hourly rate without cringing. But I also recognize that there are many Indie authors not selling nearly what I did, so I don’t compare. I’m simply grateful to be where I am…satisfied that I am on the right track.

Unlocked secret: We all measure success differently, take our own path to find our bliss, and set our own goals. To set goals, understand what you want and carve out a path to get you there. Just remember; keep your goals realistic, manageable, flexible, and measurable. They are after all, just a guideline.

How did you all do with your goals this year? Do you set ‘em and forget ‘em like the rotisserie? Or are you dogmatically holding onto them and not willing to be flexible? Have you found the balance with goal setting that allows you to reassess often and adjust as needed? I’d love to hear from you!

Unsafe Haven by Char Chaffin

Hi everyone, Char Chaffin here. I’m thrilled to be on Seven Scribes today!

Katy Lee asked me to talk about my journey as a writer and explain how my newest novel, Unsafe Haven, came to be.

Forty-five pages later . . . 

No, I won’t do that to you all, I promise! But I’d love to share a bit about both.

I used to live in Alaska. Hubby Don and I took our daughter, Sue Ann, then in grade school, to Fairbanks in 1988. Sue Ann and I were iffy about the whole thing, but Don had a fabulous new job there and so we went. Originally we anticipated two, maybe three years in The Last Frontier. We had no way of knowing we’d not only stay for sixteen years, but that we’d love it so much. Yes, the winters are harsh and long. Yes, the summers are all too brief. But Alaska is just so breathtakingly beautiful. Everywhere we traveled across the state, each new wonder we beheld, made us realize there’s no place like Alaska. Sue Ann is still there, married to John and raising granddaughter Faith Charlene.   We don’t see them nearly enough, and we miss Alaska a lot. But we followed our own dream and while it might not always be perfect, we have discovered it’s not that hard to fly into Fairbanks a few times a year and visit our kids.

Now, remotely gorgeous Southwest Alaska, where Unsafe Haven is set, well . . . that’s a different story.

First of all, you need to understand Alaska is roughly two and a half times the size of Texas. Got that firmly in your mind? Okay, now populate that massive area with less than a million people. Yep, you got it. Less than a million.

Southwest is one of the least populated regions in Alaska, for a very good reason: it’s loaded with lakes, rivers, and mountain ranges large enough to raise transportation problems. Tundra and permafrost can cause ground shifting making it difficult to build roads, never mind the expense and impossibility of connecting those roads for more than a few miles. Tiny villages scattered here and there along waterways and nestled at the base of mountain ranges exist by subsistence, living much the way Native Alaskans lived a hundred years ago. Some have no electricity or plumbing. Rough-hewn cabins and Quonset huts, some split-cedar homes and even a few cinderblock houses are the norm. Roads are narrow and often dirt or gravel, go a few miles and then just stop. If a village is lucky enough to exist near a zinc or other mineral mine, they fare better inasmuch as the mining company will often build housing and roads. The village reaps the benefits of what the mine builds.

I wanted explain some of this to help set the stage for Unsafe Haven. My heroine, Kendall, escapes a dangerously unstable and abusive fiancé by hiding out in the small Southwest Alaskan village of Staamat. It’s not easy to get to Staamat and once there, she finds a new life—and love—with Denn, a local cop. For the first time in years Kendall feels safe, and her future with Denn looks bright.

But here’s the thing about remote Alaska: it may be difficult and time-consuming to get there, but it’s just as difficult to get out when danger comes to find you, as Kendall will discover. Alaska isn’t called “The Last Frontier” for nothing. There are roads but they don’t go anywhere. Bush planes land all the time but they’re not always readily available with a pilot standing by. Waterways can barge you out but not when there’s ice locking up the river. In other words, Kendall can hide, but she can’t run. And her nightmare past is only a few thousand miles away, a drop in the bucket for a determined sociopath. 

Choosing Alaska for a setting was a no-brainer for me. I’ve always wanted to write about it, always wanted to set a story in Fairbanks or Anchorage, both of which I’m familiar with. Setting it in Southwest where little is known and the life is hard yet so very rewarding, was a challenge I couldn’t resist. It’s not easy to research the region for a book, unless an author is fortunate enough to sit down with a SW villager and pick their brains. I wasn’t, so I played ‘hunt ‘n peck’ with the Internet. And had some help in the form of hubby, Don, who dug up information on roads, basic village structure, and other necessaries.

Within its many regions, Alaska’s cities and towns are each so unique, it’s like traveling to another country. Anchorage, Fairbanks, Juneau, Nome. Talkeetna, Skagway, Homer, Bethel, Aniak. Kodiak, Matanuska, Barrow. Deadhorse, Sitka, Seward. They roll off the tongue and conjure images of wild forests, deep rivers, soaring mountains, impossible winters and fleeting summers. How could I not write a story based there?

Unsafe Haven will be released the last week of August. It’s a novel so very dear to my heart, and I hope everyone who reads it takes from it a taste of what Alaska is all about. Then again, with so many diverse regions, Alaska is different for everyone who crosses its state line looking for adventure.

As for me: I began my writing journey in Fairbanks, on a clunky Hewlett-Packard and a keyboard that often stuck on the letter N. Writing long letters to family thousands of miles away led to writing Victorian poetry. The poetry led to short stories and then a novel that, as my hero Denn Nulo would say, “sucked crude oil.”   I wrote during long, dark winter days when it was forty below outside and our furnace labored to keep our house warm and our water pipes from freezing. I wrote at two in the morning on summer nights with the windows wide open and the sun low in the sky. I started my first novel, Promises to Keep, a year or so before we left Alaska, and I cried when I wrote the words, “The End” because we were already in New York and I wanted to take the manuscript over to daughter Sue Ann’s house and show it to her. Instead, I called her long-distance and we laughed for about three hours.

I used to think writing letters to family and friends was the sum total of my efforts to put words on paper. Now I can’t imagine a day without writing, without that creative flow of energy and satisfaction that only a writer understands.      

Look for Unsafe Haven from Soul Mate Publishing, then Amazon and Barnes & Noble!

Links:

Book Trailer for Unsafe Haven:

http://www.youtube.com/watch?v=ZJieck3U17Y&feature=youtu.be

My website: http://char.chaffin.com

Facebook: http://facebook.com/char.chaffin

Twitter: http://twitter.com/char_chaffin

Goodreads: http://www.goodreads.com/author/show/5337737.Char_Chaffin

Thanks to Katy Lee for hosting me today, and thank you, Scribes, for letting me ramble on!

Char

Unsafe Haven

For Kendall Martin, a small, remote village in Southwest Alaska seems like a good place to start over. On the run from an abusive relationship, she leaves everything familiar behind and begins a new life as owner of a small souvenir and sportsman trading post in picturesque Staamat.

Denn Nulo knows everyone in town: he’s the Chief of Police in Staamat. He’s lived there all his life, except for his college years, spent in Anchorage. Originally planning on practicing criminal law and living in Anchorage permanently, Denn is forced to change his plans when he receives word that his widowed mother has passed away, leaving his young sister, Luna, alone. Denn comes back to Staamat to care for Luna.

When Kendall meets Denn, she begins to believe there are truly good men in the world. Denn is everything she wants: strong, loving, dedicated to family, protective. . .and patient. There is instant attraction between them, but Kendall is leery of men, and Denn craves a serious relationship that includes marriage and children. Their courtship is a conflicting mix of hesitancy and passion, with Luna, desperately needing a mother figure in her life, cheering them on.

As Kendall learns how to trust again and her romance with Denn grows more intense, a local woman who’s had her eye on Denn for years releases a torrent of damaging jealousy. . .and the nightmare from Kendall’s past discovers where she’s hidden herself.

More About Char:

Char Chaffin started reading romance, science fiction and horror at a very young age. Her love of books is directly responsible for her overflowing bookcases, and the bounty stored on her Kindle threatens to eclipse her entire paper collection. Char currently writes mainstream and contemporary romance filled with family, rich characters and engaging plots. For her, it all comes back to the love.

Char began her writing odyssey as a poet, crafting Victorian-style poetry, then went on to writing short stories. She found her niche when she began writing longer and longer short stories, until she wrote her first novel. It might never see the light of day, but writing it taught her a lot. Over the years she worked a variety of jobs, from farm hand to costume designer to fiscal accountant, before deciding a writing career was her true focus.

In addition to writing, Char is also an editor for Soul Mate Publishing.

A native New Yorker, Char lives Upstate on a sixty-acre farm with husband Don, rat terrier Daisy Mae and two barn cats who constantly slack off on the job of keeping the barn free of varmints. The Chaffin extended family is scattered all over the United States and Alaska.

When she’s not pounding away at her keyboard or burying her nose in books and Kindle, she tends a huge vegetable garden and helps Don maintain their farm. 

Readers: Be sure to leave a comment with Char. It can be a question, a word of encouragement, or anything at all. And thanks, Char for being here today!