Category Archives: Books

Welcome Tahlia Newland!

Happy Monday,

PJ Sharon here today! I know it’s not my usual day to post, but I’m filling in for one of my lovely Scribes sisters. I hope you won’t mind seeing me twice in one month.

Now that we’re all crawling out of our turkey comas and forging on, I thought I’d share some love with my pal Tahlia Newland, the woman who put the “Awesome” in Awesome Indies. She’s here today to talk about her latest release, PRUNELLA SMITH:WORLDS WITHIN WORLDS; part thriller, part magical realism, and part stress management instruction manual. She’s going to touch on one aspect of her new book that affects us all these days…cyber-bullying.

Please give a warm welcome to our guest, leave comments, ask questions, and feel free to follow her on social media or check out her books on her website.

Post by Tahlia Newland, award-winning magical realism author. Read more from her on her blog. You can also join her on Facebook , Twitter Google+  and Linkedin.

Take it away, Tahlia!

How would you deal with a cyber-bully?

Have you ever been bullied or had to deal with nasty comments online? How did it feel? What did you do?

The anonymity of the internet makes it all too easy for those who might never say something nasty to your face to say it online. Cyber-bullies can hide behind a false identity and vent their anger without concern for the kind of repercussions they might get otherwise. They can live on the other side of the world, but their venom can come right into your home and shout at you in black and white from your computer or mobile device. And no matter how hard you try to ignore it, it’s an unpleasant experience, and one that can, if you don’t have the skills to deal with it in a stress-free way, cause a lot of anguish, both mental and physical.

Dealing with this reality is the focus of my latest book Prunella Smith: Worlds Within Worlds.  Prunella Smith is a book reviewer, and an author unhappy with her review of his book begins systematically abusing her online. The recent publicity over a case where an author upset by a negative review actually located and physically assaulted a reviewer makes this theme all too real and raises questions for those who review books, especially if they are an author themselves as Prunella is.

When the bully and his friends leave negative reviews of Ella’s own book, she experiences the situation from the other side—as an author, rather than a reviewer—so we see both sides of the issue of dealing with negativity, whether designed to be helpful or blatantly vindictive.

This book raises many questions: Should reviewers not publish negative reviews and remain silent when they have nothing positive to say? What happens to freedom of speech if readers are too scared to share their honest opinions? Should reviewers moderate their language to avoid upsetting the authors? What use are reviews to readers, if no low ratings only means that those who didn’t like the book aren’t telling? This book does not offer definitive answers, but it does look at options and their repercussions. And most importantly, it does model a way to deal with such situations with the least amount of upset.

That’s what you’ll get from this book: a way to handle the difficult people in your life packaged in a heart-warming and inspiring story. This book is more than just a novel; I draw on my many years of meditation study and practice to provide Prunella with realistic and practical ‘solutions’ to her problems. As always, I write ‘real magic’. The magic in my magical realism is a very real way of working with your mind that makes you strong in the face of adversity.

And that is just one strand of this multi-layered book!

Description:

Worlds_Final-WEB‘The barrier between the worlds shatters like the window. The beast is loose. My nightmare has become real. The guy has totally lost it. If he finds us here, we could die. No, I don’t doubt it; we will die.’

Author and editor Prunella Smith inhabits a multilayered reality. Physically, she lives in the Australian bush with her crazy cat Merlin. In her work world, she edits the love story of Kelee, a Magan Lord’s daughter, and in the cyber-world of social media, she’s subjected to slanderous attacks by a disgruntled author. To complicate matters further she sees things through the eyes of a Tibetan Yogi, has strange dreams and relives forgotten memories.

Separate worlds, interconnected and complementary, but can they help when Prunella becomes victim to a real life stalker and her sanity is threatened?

Worlds Within Worlds has a unique perspective on the nature of creativity. Its touch is light, its humour distinctive but it reaches deep into the nature of human experience.

Comments from readers:

 “This is riveting stuff, part magical realism dreamscape, part taut psychological thriller, and I was literally on the edge of my seat when the final twist—and what a twist it is—came around. Phew, what a ride! I can honestly say it is the best book I have read this year.” Frank Kusy, author of Rupee Millionaires.

 “This book will make you think. Considering the deluge of new works streaming from authors these days, that may be the highest praise a novel can receive.” Amy Spahn, literary critic.

“A fascinating insight into the mind of someone using meditative techniques to deal with stress.” Kevin Berry, Awesome Indies reviews.

Purchase outlets

Ebook

Kindle Stores

Kobo

Barnes and Noble

Apple stores

Smashwords

The paperback will be available from all outlets in early December.

Tahlia Newland, author of six books, including the award-winning Diamond Peak Series (AIA Seal of Excellence in Fiction and BRAG Medallion for Outstanding Fiction), writes heart-warming and inspiring magical realism and contemporary fantasy. She is also an editor and the coordinator of Awesome Indies Books, a website that accredits and showcases quality independent fiction.

Tahlia began writing full time in 2008 after twenty years in the performing arts and a five-year stint as a creative and performing arts teacher in a High School. She has had extensive training in meditation and Buddhist philosophy and lives in an Australian rainforest south of Sydney with her husband and a cheeky Burmese cat, who features in most of her novels.

Thanks for being with us today Tahlia. Let me leave readers with a few questions for discussion.

Have you ever been bullied online or off? Do you post negative reviews, or do you find yourself hesitant to do so, even if a book deserves a low grade? How do you handle negative reviews?

Pre-orders, giveaways, and box sets

Riley swim classNovember…the time to give thanks! PJ Sharon here, and it’s been a crazy busy month–what with editing HEALING WATERS, finishing up my Christmas novella, and taking my sweetpea to baby swim classes. Have I mentioned that I LOVE being a grammy?

The good news is that everything is coming together. HEALING WATERS, book three in the Chronicles of Lily Carmichael trilogy, is now available for pre-order and set for release December 23rd!

For those of you who can’t wait for this final installment, I’m offering a Goodreads Giveaway of three signed copies (Giveaway starts tonight at midnight). Enter below between Nov. 13-Dec. 15th, or pre-order it now to make sure you have the ebook before Christmas!

Goodreads Book Giveaway

Healing Waters by P.J. Sharon

Healing Waters

by P.J. Sharon

Giveaway ends December 15, 2014.

See the giveaway details
at Goodreads.

Enter to win

Box set coverSpeaking of Christmas, I’m putting together this nifty box set. Sami’s Christmas Wish List (a brand spankin’ new 30k novella) ties together all the characters from Heaven is for Heroes, On Thin Ice, and Pieces of Love in one heartwarming Christmas story. Since all the girls hale from the same fictitious CT lake town, the box set is aptly named The Girls of Thompson Lake. I’ll be sure to let you know when it will be on sale!

I guess that’s it for now. Back to work. But don’t think I won’t be enjoying the Thanksgiving pie this month. I’m grateful for countless blessings, as always…family time and pie nearing the top of the list.

What’s your favorite part of Thanksgiving?

Permanent Halloween with author AE Jones

How My Obsession Fed My Writing

Since it is October, I’ve got a confession to make. As a child I loved, loved, loved Halloween. All of it: the decorations, costumes, jack-o-lanterns, candy and the fun. And this obsession has not ceased in my adult life. I spend months coming up with my costume each year that I wear to work. I decorate my home with a different Halloween theme. This year it’s witches. I actually have more Halloween decorations than I do Christmas decorations. And of course, I can’t forget about the parties. I have a Halloween luncheon party for my co-workers and a costume party for my neighborhood.

What is it about Halloween that draws me to it? It’s the idea that for one day we shed our own skin. That we take on a persona that is different than our own. And that persona has its own story to tell which is oftentimes whimsical or grim or fantastical or funny. Halloween is about imagination and anticipation and a little thrill thrown into the mix.

So it shouldn’t come as a surprise to you that I write paranormal. Writing paranormal romance/urban fantasies allows me to celebrate Halloween all year round. There is something special about delving into a world of beings with powers. It makes the telling of the story that much more exciting and challenging. And there is a wonderful contrast when powerful beings struggle with their daily lives and relationships.

In the writing, like in the donning of my Halloween costumes, I create my characters. And I ask myself, what makes them different? Sure they have fangs, or fur, or glowing eyes, but why should the reader care about them? Because a good story has us rooting for the hero or heroine. We want them to defeat the bad guy, or fall in love even though they are blocked by circumstances and their own insecurities. No one is perfect. If they were, the story would be over quickly with little to no fanfare.

In my series, my heroine, Kyle, is far from perfect. She was born with the ability to manipulate memories. She struggles with her own insecurities and straddles the human and supernatural world she lives in, not truly fitting in to either. And this idea actually stems from the age old fish out of water trope. As readers, we may not understand what it’s like to have fangs and live for hundreds of years, but we all understand what it feels like to not fit in. And that understanding grounds us in the story, even when the ‘otherworldness’ of it allows us to escape into a different reality.

And for me as a writer and a reader, the escape is what I yearn for. The escape to a world where I can empathize, befriend, cheer, and fall in love with the characters.

As it turns out, my obsession with Halloween now feeds my obsession with writing. Voices in my head that want to be heard. And this costume-wearing, pumpkin-carving, party-throwing, author is happy to share their stories. One supernatural word at a time.

About the author:

ae jones pic 180 x 270Growing up a TV junkie, award winning author AE Jones oftentimes rewrote endings of episodes in her head when she didn’t like the outcome. She immersed herself in sci-fi and soap operas. But when Buffy hit the little screen she knew her true love was paranormal. Now she spends her nights weaving stories about all variation of supernatural—their angst and their humor. After all life is about both…whether you sport fangs or not.

 

AE lives in Ohio with her eclectic family and friends who in no way resembles any characters in her books. Honest. Now her two cats are another story altogether.

2013 RWA Golden Heart® Winner, Mind Sweeper

 

An angel, a demon and a vampire walk into a bar. Sounds like the beginning of a bad joke, but it’s just another day in the life of Kyle McKinley.

 

Kyle was born with the ability to erase memories, and the inability to keep her opinions to herself. She and her teammates – a vampire who looks like a sexy pirate with fangs, and a Shamat demon with a penchant for Italian pastries – provide supernatural damage control when humans see too much. Today’s problem? A sword-wielding angel and a demon had a supernatural smackdown during happy hour in a Cleveland bar, leaving behind a headless vampire and a dozen human witnesses.

 

This latest supernatural slip-up is attracting all kinds of attention. So much attention that the police step in, and Kyle has to deal with Joe Dalton, a know-it-all human with the sexiest turquoise eyes she has ever seen. Kyle has no room in her life for yet another human who will treat her like a freak. However, Dalton definitely makes her naughty parts sit up and take notice, and it’s more than mutual. But before they can act on their attraction, they must join forces to solve a dangerous puzzle. And when they uncover the truth, the apocalyptic ripple effect forces Kyle to make a choice. Learn to trust again, or risk losing everyone she cares about, including Dalton.

finalrevised copy

Mind Sweeper is Book One in the Mind Sweeper Series.

Book Two – The Fledgling, A Mind Sweeper Novella (coming October 2014)

 

 

 

Book Two – The Fledgling, A Mind Sweeper Novella (coming October 2014)

 

fledgling cover compressed

My Three-Year Journey to the 10K Cake Club

spice-cake-su-1673099-lIf you’ve never heard of the 10K Cake Club, it’s the name given to that elusive group of authors who reach the milestone of selling 10,000 copies of their book(s). Now, given that statistically, most authors will never sell more than a hundred copies (no kidding), reaching this milestone is an amazing feat. But we all know how numbers and milestones are relative, and our own expectations can often derail even the most wonderful achievements.

PJ Sharon here, celebrating with you, my dear friends, my three years as an independently published author. I released my debut novel, HEAVEN is for HEROES in September of 2011. (In celebration, I’m giving away an audiobook copy of HIFH over on my website blog. Stop by and leave a comment to enter and feel free to share the post with friends on FB or Twitter. Contest ends September 30th at midnight. )HIFH_audiobookcover (2013_06_07 00_53_00 UTC)

Now, I recall being asked, while on a panel of Indie authors, what my sales goals were as a newly self-published author. At the time, self-publishing was on the rise, Indies were on fire, and sales were through the roof for newcomers. Being the ambitious and overachieving sort, I replied with confidence that I wanted to sell 10,000 copies a year, netting me about a $20,000 dollar a year paycheck from my writing–what I saw as realistic and an amount that would make all the hard work worth the effort.

This was a reasonable goal, but one that I soon found was more or less beyond my control to achieve. I did not foresee the effects of market saturation, the need for endless promotion, or the ever-changing Amazon algorithms that would make it nearly impossible to gain traction on the discoverability front. Basically, I could not have predicted the “luck” factor.

When, in the first year, I sold over 5,000 books (I had three titles out by then), I was not unhappy with my results. After all, goals are merely guidelines…a star to shoot for. But in the second year, when I had the brilliant idea to switch from Contemporary YA to writing a Dystopian trilogy, and sales dipped to half of what they did the first year, let’s just say I was less than thrilled with the results of my ongoing efforts. I shuddered to consider my hourly wage as a writer and decided it was best to stop looking at daily sales reports, screaming into the wind about my books, and beating my head against a wall trying to figure out what the heck the secret to success actually was.

My third year hasn’t been any more profitable than the previous two, despite the fact that I–at the suggestion of Indie superstar Bella Andre no less– went back and wrote another Contemporary YA. In fact, I’ve spent more on covers, editing and formatting on PIECES of LOVE than I have on any of my others simply because I’m trying to compete in the market and feel that others do a better job of these things than I can do myself. Added in is the cost of producing a theme song for POL (thinking that this might be a novel idea and help with sales, but has as yet, not appeared to make any difference at all). With production costs up and sales down (thanks to Kindle Unlimited and the insane amount of new product coming into the market), I’ll be lucky to recoup my costs over the next year.

I’m hopeful that once I finish the Dystopian trilogy, add a boxed set or two to my cybershelf, and get back on the promotional wagon in 2015, that I might see some real return on my investment.

Lest you think that any of this is sour grapes on my part, think again.

I went into this with eyes open that it would be a LOT of hard work, gave myself five years to turn a consistent profit (this is typical for any new business), and expected that there would be a steep–and ever-changing–learning curve. I’ve had to adjust my expectations for financial success, but am hopeful that with perseverance, the pay-off will be worth the continued effort. This is, after all, my retirement plan, and being that I have another fifteen years until retirement, I’ve got plenty of time to make it happen, right?

One of the most valuable lessons I’ve learned is that success is measured in many ways. Positive reviews and happy readers who are excitedly awaiting my next release are priceless in the grand scheme of things. Knowing that over two and a half million readers have enjoyed SAVAGE CINDERELLA on Wattpad thrills me beyond words. And the awards and accolades for my books tell me that I’m doing something right. Reader reviews continue to average 4.5 stars across the board.

Another important lesson for me–one that continues to be challenged daily–is about finding balance. I worked around the clock that first year and a half, typically putting in 80 hours a week between my two jobs. I finally decided this past year to set myself a schedule. Knowing that I need to work my day job at least 20-30 hours a week to earn a  guaranteed paycheck to cover expenses, I set a limit on my writing/publishing time to 25-30 hours a week. Perhaps that’s partially to blame for the decrease in sales numbers, but I will say, I’m much happier and healthier these days. Time with family and time to take care of myself are far more important to me than sales figures and financial gain. If I’m in this for the long haul, that’s the way it has to be. I’m good with that.

It’s taken me three times longer than expected–and I’ve stopped comparing myself to others who have done it seemingly effortlessly–but I’ve finally made it into the 10K Cake Club.

Cake and ice cream all around! And perhaps a bottle or two of wine…

What milestone can you celebrate today? I hate to eat cake alone.

Kindred Spirits

Greetings Scriblings! PJ Sharon here.

I had the good fortune of attending a few days of the 2014 IWWG Summer Conference this week. If you aren’t familiar with this acronym, it stands for International Women’s Writing Guild. Despite the fact that I’ve been heavily involved in the romance writing community for several years, I’d never even heard of this organization.  Here’s why.

Romance writers and literary writers tend not to associate or travel in the same conference circles. Whether this is due to some misconception that one is better than the other or that the two are diametrically opposed, I can’t say, because my experience with this incredible group of amazingly talented women was nothing but educational, inclusive, and uplifting–not to mention well organized and fun. These ladies write everything from poetry to memoir, creative nonfiction to essays. A few write fiction as well, and many are published, either traditionally or Indie.

Workshops included a study in Metaphor with the fabulous Susan Tiberghien,  a chance to make “mischief” with Kelly Dumar, where we explored our childhood prankster selves and acted out stories of our misspent youth.  I learned some new plotting strategies from the excellent Chris Eboch in the workshop, What I Learned from Nancy Drew,  and Dr. Dixie King’s extremely helpful Nourishing the Writer Within was an eye opener! Dr. King took us through a step by step guide of smart goal setting and challenged us to pinpoint the barriers and limiting beliefs that hold us back from achieving our goals. I was only able to attend two days of the five day conference, but I felt so welcomed and appreciated by the group that I felt as if I’d met some kindred spirits.

IWWG conf. 2In addition to the wonderful workshops and new friends I met, the food was outstanding and the venue at the Wisdom House in Litchfield, CT was absolutely lovely. I even walked the labyrinth at sunset and spent some time in meditation, which is an area of my life I’ve been neglecting and was sorely needed.

IWWG Conf. 6There was an opportunity to showcase my books at the book fair and take center stage to share from one of my stories.  I was completely floored by the quality of each and every writer’s work that was shared. Poignant stories of family,  deep inner journeys, and prose that gave me chills and had me laughing and crying within the same three minute reading. These women are powerful and brilliant, I tell you!

Regardless of genre, we were all writers and all women–sisters of the pen–there to support each other. I feel so blessed to have been a part of this group if only for a couple of days. It gave me just the shot in the writer’s arm that I needed. I learned some important things about myself in the process and hope to meet these lovely women again in the future. My eyes are open a little wider and my heart has been touched by the gift of their words. Thank you IWWG!

Here’s a little about the organization:

The IWWG, founded in 1976, is a network for the personal and professional empowerment of women through writing and open to all regardless of portfolio. As such, it has established a remarkable record of achievement in the publishing world, as well as in circles where lifelong learning and personal transformation are valued for their own sake. The Guild nurtures and supports holistic thinking by recognizing the logic of the heart–the ability to perceive the subtle interconnections between people, events and emotions- alongside conventional logic.

Have you stretched your wings and made some new friends lately? When was the last time you just wrote for fun? Because if you aren’t having fun, what’s the point, right?

Interview with PJ Sharon about her Latest Release

Suze here, posting outside our regular schedule. But PJ Sharon’s new novel, PIECES OF LOVE, has just released and I couldn’t wait to ask her some questions about it. PJ will be in and out today to answer your questions too!

She’s got a heck of a schedule planned for her blog tour where she’ll be giving away some neat prizes like signed books and a nifty beach bag!

1.  Okay PJ, tell us a little about PIECES OF LOVE.

So cool being on this side of the interview questions, Suze! Thanks for being here with me to celebrate and chat about the book.

PJSharon_PiecesOfLove_800pxIn PIECES of LOVE, a Contemporary YA Romance, sixteen year-old Alexis Hartman wants nothing more than to play her guitar and get high, hoping to escape the pain of losing her sister. But when her second arrest for pot possession leads to her mother’s breakdown, Lexi is sent to stay with her grandmother for the summer. While embarking on a Mediterranean cruise hardly sounds like punishment, being forced to face her demons and falling for a guy she may never see again gives Lexi a chance to discover what it means to love someone—even when you have to let them go.

2. A trip to the Mediterranean inspired the setting for this novel. What was the most beautiful or memorable place you saw on your trip?

An impossible question to answer—mainly because they were ALL beautiful. But honestly, it was such a whirlwind trip, the days and ports kind of melted together, LOL. I remember LOVING Barcelona and thinking I had to go back to see more of Gaudi’s amazing work and the passionate artistry that infused every part of the city. I also remember not having a good impression of Cannes, France, but that’s because of a bad allergic reaction to the perfumes! The Greek Islands are heavenly, but I’d have to say Dubrovnik Croatia was one of the loveliest, most interesting locations. Old Town is a spot not to be missed! I have to go back just to walk the mile long, 19-foot thick wall surrounding the village.

3. A little birdie told me that there’s some extra special companion content that goes along with PIECES. Want to tell us about it?

Um…you must be referring to the PIECES of LOVE theme song. This came about because my character, Lexi, is a song writer and singer. In an effort to get readers into her head, I decided to write a song for her sister in the book. In spite of the fact that I’ve never written lyrics before and don’t write music, the words flowed onto the page and a tune popped into my head to go with them. Funny how those creative little miracles happen. So I downloaded a recording app onto my phone and sang the song so I wouldn’t forget the tune. With four years of voice lessons behind me, it didn’t sound half bad. I approached my neighbor and good friend, Ozone Pete, who is a professional musician. Once he saw I was serious, he helped me with the arrangement. He happened to “know a guy” who runs a recording studio in Westfield, MA. A month later, I had recorded the theme song for POL. I was pleased enough with the outcome to put it up on i-Tunes for sale and used part of the song for the book trailer.

4. So, what was it like being in a recording studio? How long did it take to get the final version of the song and what’s the process?

Jim Fogarty of Bing Studios is awesome to work with and he gave me a great deal on studio time! Adding his piano skills as well as his sound engineering expertise, Jim spent ten hours with me and Pete the first day and another five hours two weeks later for the finish work and editing. He hooked me up with a mike and headphones, and played Pete’s instrumental version in the background for me to sing with. He gave me a few tips along the way, but essentially, it was just singing take after take and then editing the best pieces together. It’s really an amazing process, especially when he starts manipulating things with auto-tune and adding background and harmony. He was able to take out any excess vibrato in my voice (opera training has its downside), and clear up any pitchiness. As he put it, “It’s still you. We just accentuated the excellence and removed the suckage.” To keep things fun, and not drive himself totally crazy listening to the song a thousand times, he would change the words once in a while, singing “Pizzas of love, pizzas of looove…” That’s when I knew it was time for a lunch break. I won’t even tell you some of the other lines he added. When it all got to be too much, he’d flip over to Three Stooges movies for a short giggle break.

5. The cover for PIECES OF LOVE is just gorgeous! Can you give us an idea of how you work with a cover artist to get just the right look for your book?

That is a challenge, Suze. I start with gathering stock photos that I like to represent the characters. Some cover artists will do this for you and give you some choices, but I generally know what I want and it saves time. I pay anywhere from $10-20 for a high resolution stock photo from Big Stock Photos. Cover artists usually have a form for you to fill out, asking you to detail the tone of the book, genre, color preferences, story concept, etc. Once they have all that information, they will work up several covers to choose from. It takes a few times going back and forth to decide which font works best, and to make necessary adjustments until I’m satisfied. It’s a relatively quick process if you have a good cover artist and you know what you want. If you’re picky like me—or unsure of your vision, it can take a little longer. Kim Killion from The Killion Group, made this cover for me in only a few days. Granted, she had a design concept already made because I had original hired someone else who came up with the basic design but just got too busy and wasn’t able to make the changes I wanted. It was a bummer starting all over with someone new, but I’m so pleased with the results of working with Kim, I’m planning to re-brand my Lily Carmichael covers this summer.

6. What are you working on now? What’s your next book and when can we expect it?

Gulp! Isn’t that always the question? I’m working on HEALING WATERS, book three in the Chronicles of Lily Carmichael trilogy, and hoping to have it done later this year.

Thanks, PJ! Can’t wait to read (and review!) PIECES OF LOVE.

Readers, until June 30th, PJ has her book on sale for only $2.99 for Kindle, Nook, and i-Tunes e-readers. The price goes up to $4.99 on July 1st, so don’t miss out!

Thank you, Suze, for taking time out to set up this interview. The support and generosity of my Scribe sisters is what keeps me going some days. In case I haven’t told you lately…you’re awesome!

Questions, comments? Any good books on your vacation TBR pile?

 

i-Movie & Book Trailers

As I’m counting down to the launch of my next book, PIECES of LOVE, due out in a few weeks, I figured I would do something a little different this time. I finished and posted my book trailer before the book’s release. You would think this would be a no brainer, but I’ve published five novels and haven’t managed to do this until now. With good reason, I assure you. I can’t tell you how long it takes me and my husband to produce a decent trailer. Don’t get me wrong. He is an amazing source of technical support, but he’s a super busy guy and can’t always work to my time schedule. I also get frustrated in trying to share my creative vision with him in a way that translates to exactly what I want. Yes…I’m afraid I’m a bit picky. So this time, I took it upon myself to learn how to use i-Movie, and created my own book trailer.

I thought I would share the process with you today.
First off, I recommend finding the right music. There are several stock music sites that offer “free” music, but it can take hours of listening to samples to find just the right piece, and the selection of free titles is limited. It’s likely you’ll pay a nominal fee for what you want. Be sure to read the fine print because you may also only have the music rights for a specifically contracted period of time. The most important thing is to find music that is released under a Creative Commons license, and to give the artist credit when due. Here are a few sites where you can find music suitable for book trailers.

http://www.incompetech.com

http://www.audionautix.com

http://www.danosongs.com

http://www.ccmixter.org

Since I’d gone this route before and found the process daunting, and I wasn’t willing to pay someone big bucks to do  a trailer for me, I almost wasn’t going to have one this time around. As the fates would have it, my main character in PIECES of LOVE, Lexi, plays guitar, sings, and writes music. In my efforts to help readers connect to the character on a deeper level, I was inspired to write lyrics into the book. Of course, then it dawned on me that I should also try to put music to the words. Not that I’ve ever written a song or know how to write music, but what can I say…my muse was feeling adventurous. With a step in faith and a little effort on a lunch break, the tune came to me, and I recorded it into my phone (love those apps). Then I took it to my pal, lifelong musician, Ozone Pete, who plays guitar and “knew a guy” who could help with a professional recording. Six months later, we spent a day with Jim Fogarty of Zing studios in Westfield, MA. All in all, it took a total of about fifteen hours over two days and I had a theme song—now available for download on i-Tunes.

It was the perfect choice for the book trailer.
Once I had the music, I was ready to start on the hard part. Being techno-challenged and averse to learning the Mac’s operating system, I was prepared to defer the actual trailer production to my husband, but as I said, that wasn’t to be if I wanted it done sooner rather than later.  I bit the bullet, so to speak, and dove in.

I used parts of the book’s blurb and boiled the synopsis down to a paragraph, creating a “story board” with 8-10 slides to “tell” the story. I figured each slide would require about 6-10 seconds—long enough for viewers to read. Adding the transitions and front/back matter, I was able to keep the whole production at about two minutes.
Using stock photos from Big Stock Photos, each costing about $5-10, I chose photos that reflected the blow by blow description of the story. Uploading the music and photos to my husband’s Mac and importing it all into i-Movie was a challenge for me (being Mac deficient) but a snap for hubby, so I let him do that part. Once I had all the pieces there to work with, it was a matter of choosing an appropriate segment of the song to match the story board. Two minutes is a bit long for a trailer these days, but I had a certain timing in mind for the slides and the music selection to work together.
Caution: Timing each slide and transition accordingly is an OCD sufferer’s nightmare…or dream come true, LOL. I tweaked and cajoled this thing to death, but the final product was worth it, IMO.

Yes, countless hours went into the project, and there were studio costs, but in the end, for a few hundred dollars, I have a product I’m proud of and it’s exactly what I envisioned. I can use it to promote my book as well as the song on i-Tunes, and at the same time, offer an entertaining connection for my readers who might find it interesting to hear the author singing the theme song.
As much as I’m not a big Mac fan, I-Movie is a powerful program! Once I figured out how to use all the neat features, the possibilities seemed endless. There are several backgrounds, title fonts, and styles to choose from for each slide, special affects you can apply to pictures and transitions, and many variables you can and can’t control. For instance, I wanted to blur a couple of the photos but couldn’t do it in i-Movie, so I exported them to Power Point, manipulated the shots there, and then saved them to the i-Movie event I was working on. It was simply a matter of playing with the program and figuring out what worked. Of course, when I ran into trouble, hubby was there as tech support.
Once I had fine-tuned my baby and edited the crap out of it, I published it to You-tube and shared it on all my social media sites. It had over a hundred hits the first day! I’m glad so many people have enjoyed the production and I truly appreciate all the positive feedback.
If the DIY version seems too daunting, save your pennies, because a decent trailer can run you anywhere from $300-$1200. I’ve seen them for more and I’ve seen them for less, but you definitely get what you pay for in this case. I once paid $50 to a supposedly reputable person and was less than satisfied, so lesson learned for me. Until I can afford to pay the big bucks, I’ll continue to go the DIY route.

What do you think of book trailers? Are they an effective promotional tool? Seen any you love?