Hi there, Sugar here. And I have got a twitchy eye. Why? Because I’m stressed out. Forget about the multiple deadlines and the difficult day job, I’ve got a book coming out in a little over four months. And while I am over the moon excited, am I ready? Absolutely not. 
Saturday I spent the day with my CTRWA peeps and listened to Kristan Higgins give a great talk about how to prepare for a book launch. I listened to every word which is hard for me because I have severe case of self diagnosed ADD but I had trouble absorbing everything because the entire time I kept thinking oh S#@t I’m not ready. I’m never going to be ready. Book seller letters, and authors assistants and giveaways and swag and book signings and public speaking and workshops and blog tours and Facebook and Twitter and Goodreads and websites and newsletters and put me out of my misery.
I went home that night sobbing with all of that stuff swimming in my head. I think I feel the way all writers feel. If I can just get my book into the public’s hand they’ll like it, some will hate it, but a lot will like it. But how can I do that? I know realistically I can’t do it all. I don’t have money to hire an author’s assistant or to buy really cute swag. There is no way in hell I’m going to be able to put together and manage a street team. I have no back list to give away, no legion of fans that I can ask to spread the word about me.
But instead of thinking about all the things I can’t do I started to think about the things I can do.
I can continue to write good books. Before anything else I will focus on this. I write because I feel compelled to not because I need or want to.
I can update my Facebook fan page and Twitter daily. I sometimes have trouble with this. I can’t talk about my day job, or bitch about my mother. I don’t have any kids to tell cute stories about. I don’t have a cute boxing trainer that I can pant over. Hell, I don’t even have a pet, so I sometimes wonder if what I have to say is good enough. (I don’t mean to toot my own horn but I think I’m pretty damn engaging.) Check me out here.
I can spend my limited advertising money wisely. In DANGEROUS CURVES AHEAD my heroine is a wicked funny, ultra curvy fashion blogger/designer/shop owner. And if she were a real person she would be all over Full Figured Fashion week which is taking place in NYC June 17-21st.( PS I’m looking for some women to hit the sample sale with, if anybody is interested.) I’m researching taking out an ad in their program. Even if it doesn’t reflect in direct sales, I can get my name out there and let girls like me know I write books about girls like them. I can also take out targeted ads on Facebook and GoodReads without having to spend much of my hard earned cash.
I can look like the super sexy successful author I want to be. I’m shedding some of this extra coat of winter fat. (9 pounds and counting). This also includes buying new outfits which is no real hardship for me.
I can attend conferences. Look out Atlanta here I come!
I can take care of myself. I can eat healthier. Sleep better. Drink more water and try to not let the stress take anymore of my hair out. Because without me there are no books to launch. We ALL need to take care of ourselves!
So what do you do? What do you think I should do to help with this book launch? Any and all comments are welcome.














