Category Archives: e-publishing

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

dinosaur_2474599b

Are blogs dead or simply evolving?

Good morning Scribe’s readers,

PJ Sharon here with a few questions for you. I hope you’ll stick around long enough to take the short survey at the end of this post. We appreciate your opinion and it should take less than a minute of your time. The results will be used to help us determine what changes we’ll be making to the Secrets of 7 Scribes in the coming weeks.

dinosaur_2474599bIt has become increasingly clear that the world of publishing–and writing in general–is evolving quickly. Not that good grammar, great content, and entertaining interaction with a like-minded community will go out of vogue, but the way we interact is ever changing. With so many demands on our time and the speed at which communication has progressed, our current attention span has been reduced to about seven seconds per clickable nano-byte of information. In other words, we have about seven seconds to grab someone’s attention and hold it. Which is why venues like Instagram, Vine, and twitter are so popular with tech-savvy readers. It’s also why daily writer’s blogs such as ours are rapidly going the way of the dinosaur.

My Scribes sisters and I are committed to bringing you quality content, but we recognize that we have all grown beyond being writers only. Many of us are now published authors with busy production schedules, deadlines, and the myriad of marketing duties that go along with the job. After three years of daily blog posts, we need to re-evaluate our goals and decide what works best for us and our readership.

Before we make major changes though, we’d love to hear from you about what you’d like to see from us in the coming year. Please take this survey or leave a comment below with your suggestions, questions, or concerns.

In appreciation for your participation, and to thank you for your continued support, I’ll be offering a free critique of a query letter, synopsis, or first chapter of the current work in progress of one random commenter below. Just let me know that you’ve taken the survey or leave us some suggestions of what you’d like to see here, and you’re in the running!

If you aren’t a writer, let me know that too, and I’ll think of some other fabulous prize for you if your name gets picked…hmmm…thinking…signed copy, gift card, or swag…I love surprises, don’t you?

2013 RWA conference pic

Peace and blessings,

PJ

Use the Muse to Write Your Business Plan

Are you overwhelmed with the “business” aspect of writing? Do you even have a business plan? I don’t know about you, but I had no idea what I was getting into when I began this journey seven or eight years ago. What I’ve learned since then should have equated to at least a Masters Degree in something! Yet, writing a business plan has remained on my to-do list for years. Why? Because every business plan model I’ve ever seen is filled with language I don’t understand or information that appears to have no bearing on the business of writing. Until NOW!

PJ Sharon here, visiting today with Amy Denim, who writes business books for writers and pens contemporary romances in her spare time. She loves hot heroes (like chefs and cowboys) and curvy intelligent heroines (like chefs and cowgirls.) She’s been a franchise sales coordinator, a lifeguard, a personal shopper, and a teacher of English as a Foreign Language. But now she spends her days reading and writing at her local library or in her book cave.

Amy started out her writer’s life scared out of her wits because she didn’t have a business plan, hadn’t yet created an online platform, wasn’t on twitter, didn’t have a Facebook fan page, and had never even heard of Goodreads. Sound familiar? She just wrote books. So

AmyDenim-for-webshe spent a year becoming a publishing industry information fiend and now does consulting for creatives on how to take control of their writing careers. She started Coffee Break Social Media to help writers and artists learn to use SM (social media) platforms effectively (without the scare tactics) but still have time to create. She believes business plans and social media can be every writer’s friend, sometimes they just need an introduction.

Welcome to the Scribes Amy! I’ve been reading your book, THE COFFEE BREAK BUSINESS PLAN, and I can’t believe I’m saying this, but I can’t wait to get started on creating one for myself! Can you share with our readers how you’ve found a way to use your muse, activate both sides of your brain, and give us a peak into what they can expect in your book?

I’d be happy to, PJ. Thanks for having me today. I would like to start by asking the question, have you thought about putting together a business plan? “But, oh,” you say. “It’s such a long and complicated process.” Ugh. Why bother, when you could spend your valuable time writing.

But, wait, what’s this? A guide to help authors write a business plan on coffee breaks?

Coffee Break Guide to Business Plans copy

Okay, so I find when things get boring and staid that some humor and creativity makes it all so much more fun. And let’s admit that a traditional business plan is anything but fun. But having one can be an important part of taking control of your writing career.

Never fear, we’ll start with your creative side.

The first part of writing a business is often to put together a mission statement. Doesn’t that sound super, umm, boring? Yeah, I thought so too.

So I transformed this dull, no fun task into something I could relate to. I understand the muse. Well…when she’ll talk to me. Best way to get her feeling chatty is to strait up ask her for help. I asked her to help me write something to keep me inspired about my writing career.

Here’s what she told me.

Write one or two sentences that sum up you and your goals for a successful writing career. Think of this as your mantra, or the logline for your writing career. Your books have loglines, why shouldn’t you?

Whenever you’re stuck, feeling down about writing or getting published, or need a jump start to your day, get this sentence back out and see if it doesn’t get your imagination running again.

Try to give your muse value. That can mean financial value, but can also be personal values — like family or life philosophies. If being able to support your family financially is an important value to you, include that. If you need to write just to stay sane, include that. If it’s important that your friends and family are proud of you, say that. These are your core beliefs as they relate to your writing career. Include them in your muse statement so that it is valuable to you.

The name of the muse game is inspiration. If you think it, you believe it. If you believe it, you are it. If you use the present simple tense, i.e. I am instead of I want, I will be, or I can, then you’re one step closer to believing you are the writer of your dreams. Another part of inspiration is to use those big dream goals. If you want to be a best-selling author, include that in your muse statement. Whatever your true aspirations are, use them here.

Okay, put your thinking cap/top hat/beanie with the helicopter rotor /tiara on. It’s time to think about what you really want from your writing career.

Here’s an example:

I am a financially successful author who shares award-winning stories of love and adventure with readers around the world.

Be even more specific, and make your goals attainable and measurable. Now try your hand at writing your own. Your muse statement can go through lots of drafts and incarnations. If you add a new dimension to your business plan, you might need to update your statement.

You can have more than one mission statement, too. If you find creating a mission statement motivational, consider creating them for different parts of your life and career. You can have one for your writing career, your marketing efforts, your financial goals, your family life, spiritual life, your health, or anything else that is important to you.

The following questions are to get you started thinking about your goals, but don’t go crazy and spend hours making lists and/or daydreaming about your success as a writer.

I call this the Coffee Break Business Plan. This is all about basic goals, which you can expand on to create a full-blown business plan, so spend only a few minutes thinking about each of these questions. Write a couple of sentences to answer them, or make yourself a nice bullet-point list. If you’d like a template to print out to help you with this exercise, you can download one at www.coffeebreaksocialmedia.com/Books/Resources.

 Grab a cup of coffee and a pen

Write down the answers to these questions.

  • How many books do you plan to write? In what genre?
  • What’s your projected word count?
  • When will you finish each project? Or, how much time will you need to complete each project? (Don’t forget to build in time for critiques, beta readers, editing, and all those other activities… besides actually writing the book.)
  • How will you publish these books? Traditionally, self-published, a hybrid approach?
  • If you’re self-publishing, what services will you need and how much will you spend on those?
  • Who is your competition? Who else writes books like yours?
  • How will you sell and market your books?
  • How much money will it cost you to publish and market? What services might you pay for to help you do that?
  • How much money do you plan to make, and when will you see that revenue?
  • When do you plan to achieve these goals?

There you go. You just created a basic business plan. For real. Laminate that sucker and put it up big and pretty in front of your computer. Every time you sit down to write, take a look and focus on writing to achieve those goals. If the IRS comes knocking, you can wave it in their faces.

If you’d like help expanding your business plan, I can help with that too. Leave a comment on the blog today, ask questions about business plans, mission statements, or anything else you’d like, and one lucky commenter will win a copy my new book The Coffee Break Guide to Business Plans for Authors: The Step-By-Step Guide to Taking Control of Your Writing Career. But, if you can’t wait to win it, it’s available now on Amazon.

Thanks, Amy! And here’s my review of this little gem:

Amy Denim takes the mystery and fear out of writing a business plan.

As a writer, my right creative brain is clearly dominant, making things like business plans and marketing strategies sound like foreign languages. Amy Denim’s step-by-step guide, which focuses on business plans specifically for writers, is set up to be done in small increments…literally on a coffee break. She makes the process simple and totally do-able. Her clear, concise, and entertaining style makes this a must-read for anyone considering writing as a business. Highly recommend!

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.FREE promo

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?

Audiobooks

Good day, PJ Sharon here, coming to you from the snow-carpeted Berkshires. The first snow fall is always so pretty.  First snow picI have a couple of questions for all of you. Do you listen to audiobooks? How do you listen to them? And where do you find them? Best seller’s lists? Specific authors/narrators you love to read/hear? Let’s chat.

I’ll confess that I’ve only listened to a few audiobooks–and always in the car with a tangible CD (or 29 CD’s as is the case for OUTLANDER  which I’ve listened to five times). I’m afraid I haven’t made the leap to the next technological step in the evolution of how we read books and hear stories–digital audiobooks. As in–downloaded them onto my i-pod touch or my android phone, or listened to them directly from my computer. As hard as I try, I’m still resistant to learning/using new technology.

I often feel as if I’m being dragged forcibly into the future. I’m trying not to scream too loudly about it since I know that many people are having great success with audiobook sales. According to the world of publishing, audiobooks are in. Bob Mayer admits to having spent over $35,000 having all of his books turned into audiobooks, and I know Bella Andre thinks they are as untapped a market as the foreign marketplace. I’m pretty sure their audiobooks are selling…I’d love to ask them.

Personally, I’m not seeing it. Maybe because I’m not on any best sellers lists or because I’m not out “finding my audience” as diligently as is needed, but I don’t see my readers buying audiobooks. Whenever I mention that my book is available on audio, I’m asked where they can buy the CD so they can listen to it in their car. Um…sorry…no CD. These are friends and family I’m talking to, however–the folks like me who are always one step behind the latest tech trend. No problem, you say. You write books for teens, and teens in general are glued to the latest and greatest electronic devices. Surley, they must be listening to audiobooks. But once again, they don’t have the buying power of adults. And let’s face it, none of them is likely to spend $17.95 on a digital download of a book unless it’s someone they really want to read/hear.

When I decided to dabble in the realm of audiobooks, I figured I would start with a book that had universal appeal. Many adult readers loved HEAVEN IS FOR  HEROES for it’s sweet military romance, family drama and Thanksgiving theme. It seemed like the right story for an audiobook audience.HeavenisforHeroes_audiobookcover (2013_06_07 00_53_00 UTC)

You can hear a sample of Erin Mallon’s awesome narration of HEAVEN IS FOR HEROES here. Just click on the little “listen” arrow beneath the cover picture on the sales page.

With companies like ACX (Audiobook Creation Exchange), it’s much easier for authors to have professionally produced and fabulously narrated audiobooks. ACX offers two plans. You can either pay up front, which will likely cost you between $1,500-2,000, depending on the length of your book (mine was 78,000 words and would have cost me $1,000). Or you can do a 50/50 royalty share, where you pay an upfront cost (usually half) and then split the royalties until the complete cost of production is paid and I’ve sold a certain number of copies, at which time, my royalty rate increases.. Basically, I paid $500 for an awesome narrator who I found on the ACX site, and I split the royalties. It comes out to a nice little chunk of the $17.95 per copy price through Amazon, Audible, or i-tunes. If you want to read more about ACX and how it all works, the WG2E has several excellent posts here.

On the consumer’s side, If you’re an avid audiobook fan and decide to become an Audible Member, which is around $14.95/month, you’d get the $17.95 price point OR you can use the 1 Credit you get each month and download the book for FREE–or even gift it to someone else. You can also purchase the file from Amazon and get it FREE with a 30-day Audible Trial Membership.

Now, the other difficulty I find with audiobooks is getting people to review them. I don’t know if people who have bought the book have downloaded it and simply haven’t listened to it yet, or if they aren’t inclined to leave reviews on audiobooks. Either way, I can’t even give a copy away to get an honest review. ACX provides five free download codes to give out to reviewers or as giveaways, but finding reviewers for audiobooks seems to be a bit of a challenge. It’s a market that is getting increasingly flooded and some reviewers are backlogged for months. If anyone is willing to listen and review the book, I’d be happy to gift you a copy along with instructions on how to download from Audible, Amazon, or i-tunes. All I ask in return is that you give it an honest review.

If anyone has any suggestions on where’s a good place to market audiobooks or how I can get some reviews, I’m wide open! I’ve even tried to join a Goodreads group of romance audiobook reviewers, but those groups are pretty persnickety about authors promoting themselves. If you aren’t part of the discussion every day, it’s not really cool to just jump in and ask for reviews. And since I hang around mostly with the characters in my head and not the characters on Goodreads, I haven’t found an “in”.

I’d love to hear your thoughts on audiobooks. Questions are cool too–if you’re wondering about the process or have questions about working with ACX. I’d be happy to answer them. Have a lovely day!

Choosing Your Path

Happy Tuesday, Scribe’s followers. PJ Sharon here, sharing my thoughts on a topic near and dear to my heart—choosing your path. I love being the Captain of my own ship!

My fellow Scribe sister, Sugar, did a great post yesterday on reasons why one should consider pursuing a traditional publishing career. She had some excellent reasons for doing so. You can read about them here. For as many reasons as there are to seek a traditional publishing contract, there are just as many on the side of going Indie (the PC word for self-publishing).

But how does one know which path is right for them? How do you choose your path to publication?

Is this where I'm headed?

First, let’s happily recognize that there are now many options open to writers for getting their stories into the hands of readers. Up until five or so years ago, that wasn’t the case. A writer had to jump through hoops and pound on a lot of doors, hoping to sneak out of the slush pile and onto the shelves through a series of death defying strokes of luck. If they grew weary of the chase (and the dozens of rejections), they could pay thousands of dollars to have someone publish their work for them and end up with nothing more than a trunk full of books. This soul-sucking practice, called “vanity publishing”, was more or less a scam to bilk writers who were desperate to see their work in print and couldn’t make the cut with traditional publishers for whatever reasons.

For some writers, the reason for rejection was as simple as having their books not “fit the market”. Traditional publishers were in that unique position of having thousands of “applicants” vying for the ten slots they might have available. They were the gate keepers who decided what books got published, where they were distributed, and what types of books readers were likely to buy based on what was currently selling on the market. Those parameters left a lot of amazing writers out in the cold with no way in.

Fast forward to the digital age of Amazon, e-readers, and the new world of publishing. Writers could now bypass the query-go-round, skip fighting for an agent, and jump into the fray with the hundreds of thousands of other writers making their books available to the masses. Yes, there is crap. Yes, there are still poorly edited books that shouldn’t see the light of day, and yes, the market is so saturated that it’s a wonder that anyone can sell more than a single copy of their book these days. But over the past few years, the quality of books being produced by Indie authors have steadily improved as they’ve learned to hire good editors, cover artists, and formatters to help them in producing a competitive product. And the avenues through which to sell those books continues to grow daily.

For those not interested in handling all of the fine details, there are a plethora of small press publishers cropping up to take those chores off the shoulders of the author.
But buyer beware. Anyone attempting to handle their career on their own without the advice of an agent or the backing of a reputable publisher, is in for a bumpy ride with lots of pot holes. I’ve had a few missteps, but have managed to avoid many of the big pitfalls myself by participating in yahoo group loops where Indies congregate and share information. They have been an invaluable resource in navigating the shark infested waters of the publishing world. Honestly, I haven’t seen that small press publishers do much more for authors than they could do for themselves, but if you are looking to get a foot in the traditional publisher’s doors, and don’t want all the responsibilities of creating your masterpiece, a small press might be a good first step.

As Sugar mentioned yesterday, many authors are NOT making buckets of money, whether they are DIY’ers or traditionally published, but there are also many in both camps who make a good living. There seems to be no tried and true way to guarantee success, and I’ve come to the conclusion that success in publishing requires dogged determination, perseverance, and a huge chunk of luck. Timing is everything and no one seems to know what will sell tomorrow or why some of the crap that comes along the pike sells like hotcakes. But one thing is for sure, the doors are open and it’s as good a time as it has ever been to be an author…no matter which path you choose.

If you’re still on the fence, I’ve created this short list of pros and cons that might help you decide.
kdp select 3

Traditional Publishing
PROS: See Sugar’s post from yesterday. If you want the name recognition and backing of a reputable publishing house, a support team of editors, cover artists, and marketing professionals, and access to distribution and space on store shelves, this might be the route for you. It can take considerable time and effort to break in, but if you are lucky enough to be a top seller, your path will be paved in gold, the red carpet rolled out for you, and your tiara awaits! Kudos for making the big time!

CONS:  If you know that your story is a tough sell with a traditional publisher, you have a time sensitive topic that needs to be published NOW, or you aren’t willing/able to work to someone else’s deadlines and demands, this might not be a good fit for you. Also consider that negotiating contracts can be tricky and getting the attention of a good agent to help you navigate the process can be daunting. In addition, if you aren’t a top seller, don’t expect a second contract, and your dismissal may mean that it will be tougher to get contracted with another publishing house.

Small Press Publishers
PROS: Generally speaking, it’s somewhat easier to get in the door and you’ll have a faster turn-around time getting your product to market with digital first publishers. They will handle the editing, cover art and formatting for your book, and may even give you some tips for effective marketing…or not.

CONS: Depending on the sales of your e-books, you may never qualify for a print version of your book. And let’s face it, most of us still want to see our books in print and on store shelves. Royalty rates may be higher than larger houses but getting those royalty checks within a reasonable amount of time and having access to your sales numbers is hit or miss. It also seems that small press publishers do very little to help their authors with marketing, (please feel free to let me know if I’m mistaken), which for me would be one of the few incentives to move on over to traditional publishing. The other is the coveted ADVANCE, which you will likely NOT get from a small press publisher. Or if you do, it will be well…small. As it stands, it wouldn’t make sense for someone like me who has established myself in the Indie realm to jump on board with a small press. They really can’t offer me much that I’m not already doing for myself.

Indie Publishing
PROS:
Love those 70% royalty rates! (Even at the 35% royalty rate for lower priced books, I can charge .99 cents and still make more per unit than trad authors whose books sell for $7.99). I can change my price point at any time, update my covers, or change my categories and descriptions on retailer sites, which is enormously helpful when running a sale or promoting my books. Love the control I have over every aspect of my product. Love setting my publication schedule and not worrying about meeting someone else’s deadlines. Love the real time sales numbers so I can easily keep track how my promotional efforts are working…or not. Love the flexibility and freedom!

CONS:
Hate that I don’t have access to mass distribution of print books. Hate that I have upfront costs of a support team, ie: editors, cover artists, etc. and NO ADVANCE. Hate the stigma of being “self-published”, although this is slowly becoming less of an issue and I’m not one to be too concerned about what others think of me, anyway. Hate that I am solely and completely responsible for everything—including writing, producing, and marketing a high quality product that may or may not sell based on a market that is constantly changing.

Hybrid Authors
I have not wrapped my mind around how anyone can do this without being able to write full time. To have multiple projects, deadlines, and demands from more than one publisher as well as self-publishing would make me insane! Fast and prolific writers are doing it every day, and if you’re writing in more than one genre, this makes sense.

For me, the best of both worlds will be when authors and publishers can be on equal footing and work together to create great books and put a system in place to get them into the hands of readers; when authors are paid fairly for their work with contracts that reflect the best interests of BOTH parties, and when marketing becomes a joint effort that takes into account that a “target audience” doesn’t necessarily live in a box.

Then everyone will be happy and there will no longer be “sides” to the issue. Publishing will simply be publishing, and whichever path you choose, it will be the right one for you. You’ll gain the respect you deserve from peers and industry professionals, there will be rainbows and butterflies, and we will all live happily ever after.

What do you think?

It’s my second Indie birthday!

Hey Scribblers!

PJ Sharon here. Today I’m celebrating two years since I first published my debut novel HEAVEN IS FOR HEROES. In honor of the occasion, I’m giving away an audio book copy to one random commenter. Chance to enter ends Monday, September 30th at midnight.

So what’s it like being an Indie toddler?very-excited-girl (2013_06_02 00_59_02 UTC)
Believe me, there are days when I want to have fits like a two-year-old. But there are also days when I can’t imagine a more exciting pursuit. It seems like just yesterday I was posting my first novel onto AMAZON, B&N, and Smashwords, taking the giant leap of faith that I had done enough to ensure it was as close to perfect as possible. Five books and a zillion lessons later, I’m still working to improve and streamline my process. Everything from formatting, cover art, editing, and marketing, to managing the business end of being an author, is constantly changing, making me feel like a perpetual newbie.

Here’s a short list of what I’ve learned in my first two years:

1) Relax and Breathe-I really stressed out my first year and a half as an author. The past six months has been about letting go for me. I can’t control it all, I can only do so much in a day, and the to-do list will still be there tomorrow. Making time to write is non-negotiable. It’s what keeps me moving forward and brings me joy. I manage what I absolutely have to do each day, and try to remember that I’m the boss.

2) Hire as much help as you can afford-I’m a big fan of bartering services, but there are some things you just can’t do that with. Figuring out a budget and investing in creating a superior product is worth the effort and money. Hire a good cover artist and excellent editors, and pay for the RIGHT advertisement, and you will make your money back. Caution: BE SELECTIVE. Get references and do your research.

3) It’s good to have friends in the playpen- I would know nothing if I didn’t belong to such Yahoo Groups as IndieRomanceInk, Authors Network, and Marketing for Romance Writers. My local RWA chapter has been invaluable, and the contacts I’ve made through YARWA and the WG2E street team are like family. I am constantly amazed by the generosity of the writing community.

4) Patience grasshopper-  I’m only two, for Pete’s sake! We have to walk before we can run, right? Everything requires a process. In people years, a toddler is only just beginning their journey. I can’t expect myself to know everything, do everything right, or earn a solid income in only two years time. Every business model I’ve ever seen considers a profit after five years, a success. Most businesses will fail in those first five years. I take comfort in knowing that the only way I can fail is if I stop writing books. I’m more and more convinced that money comes with time and persistence. I’ll let you know how that theory works out in another three years when I graduate to kindergarten.

5) Perspective is everything- I originally set the goaI that I would sell 10,000 copies of my collective books in a year. I guess I didn’t necessarily mean the first year…or the second. Well, maybe I was just being optimistic. I could have been disappointed when I didn’t meet my mark in 2012, but it didn’t really phase me. Mainly because I knew that if I had sold 5,000 the first year, the second five would come eventually. I still haven’t quite reached the 10K mark yet (there will be cake when I do!). But I consider every sale, every contest win, positive review, or reader comment a measure of success. Most importantly, my level of enjoyment with the process is my biggest measure of success these days. I keep a copy of each of my books close at hand to remind me of what I’ve accomplished in just two short years.

There is so much more that I’ve learned, but I’d have to write a book to contain it all and my publishing schedule is booked for the foreseeable future. So instead of me blabbering on about my toddler years, why don’t you guys tell me about your journey.

How long have you been writing?  What has it taught you? Have you made the leap into the publishing world? How’s that going for you? Let’s chat!