Websites, tag lines, and titles, oh my!

PJ Sharon here today, and I’m asking for your help with some of my more immediately pressing concerns. First off, prioritizing my duties as an indie-published author and entrepreneur is challenging to say the least. There are many moving parts to this job and I wear more hats than guests at a royal wedding. While I await my second round of edits for WESTERN DESERT, I have time to work on my marketing strategy for the release next month. Priorities include scheduling a short blog tour, setting up an advertising budget for paid ads, a possible launch party of some sort, sending out press releases, and finishing my back cover copy and art. The list goes on, but sometimes, I just need to let my instincts take over and tell me what is most important for the day.

Of course, writing this blog is always on my Sunday to-do list—though it often falls over to Monday night at midnight—but today I was talking to my DH about a new website. Those of you who know me, know that I have talked about switching over to a WordPress site for my website and blog for at least the past year. Currently, I have a blog on Blogger and I have a website that I love, but it has some significant limitations. My Circle Pad site, which I pay the requisite $8.95 a month for hosting, has some quirks that make it not compatible with Apple products for one. Search engine optimization is lacking, and the interface, as user friendly as it is to work with, is antiquated and doesn’t stand up to today’s market equivalents. Even with all of that, I have resisted switching to WordPress because,

a.) I’m tech-phobic and,

b.) I can’t seem to make decisions about details such as colors, design, theme, or whether to go with .org or .com?

In a come-to-Jesus moment, I have decided to just suck it up and do it! No matter how overwhelmed I feel, the website change is a must-do. In forcing the issue, I have come to realize that part of what holds me back is that I still haven’t clearly identified my brand. I’ve gotten as far as to say, “I write romance fiction for teens and beyond,” but other than that I don’t really know what defines me as a writer these days.

This brings me to my second dilemma of the day:

Should I change my tag-line, and what should I change it to? My first three books, being contemporary YA romance with hopefully ever after endings fit fine with my “Extraordinary Stories of an Average Teenage Life” tag line. But now that I have added dystopian to my repertoire, “average” doesn’t seem suitable—not for genetically altered teens in a futuristic setting. There is still a romance, but the story clearly fits in the YA category of dystopian fiction rather than upper YA/NA stories. Romance readers are not necessarily sci-fi readers and vice versa, so I feel like maybe I need to change my image a bit to reach out to a broader audience. It occurs to me that maybe I’m having trouble pinpointing my target readership because I haven’t truly discovered my “hook”—that message in our style and voice that makes us unique and offers readers the promise of something different.

Once I understand what makes my stories extraordinary, and have narrowed down my tagline to who I am and what I write, then the web design should be easier. I also just finished taking an online web-design course to get me over my tech-fear, and DH has vowed to help me get set up on a WordPress site by the end of June when I launch Book Two in The Chronicles of Lily Carmichael, WESTERN DESERT.

This takes us to my third issue of the day, month, year…a title for the third book in the trilogy. Here are the parameters:

1) Title must be in adjective/noun format (Waning Moon, Western Desert)

2) It would be nice to keep with the “W” alliteration, but I’m not attached to that.

3) The title should reflect that Lily and Will are embarking on the final stage of their journey across a post-apocalyptic US. This time they are leaving Las Vegas and heading east along the southern route, which will take them through the Southern Swamps. (I already thought of that as a title but I think that would only work if there were a fourth book since this one will culminate in the final battle with the Industry and will take place in Chicago and then Vegas again. I do wish I had made it a series and not a trilogy…another lesson learned.)

4) Basically, I want a title that sounds catchy alongside the other two, is different enough to not be competing with a dozen other books by the same title, and one that metaphorically shows the shift to a hopeful ending rather than a title that focuses on gloom and doom.

These are a few of my ideas. I’d love to hear yours!

CHANGING/SHIFTING/RISING TIDES (you get the drift)
SHIFTING/RISING WINDS
STORM SURGE
HEALING WINDS

Thanks in advance for any help, advice, or suggestions!

Are you repeating yourself?

PJ here. I love the editing process. Well…love might be too strong a word. What I do love, though, is learning my strengths and weaknesses as a writer, and layering my story with the fine brush strokes that hopefully make the characters leap off the page and the plot keep readers riveted.

As I’m reading through a printed copy of WESTERN DESERT, my editor’s voice rings in my ear.

Coming June 24, 2013!

She has pointed out a specific weakness many times, but I couldn’t see it for myself until I read it on a printed page. There are just some things my eyes don’t pick up on the computer screen. In my case, it’s the glaringly repetitious -ing sentence structure that results in lots of “telling”. It seems I have a habit of structuring my sentences as follows:

We stopped only when necessary and took turns driving, making good time and closing in on our destination.

All in all, it’s not a horrible sentence, but repeating this pattern frequently can really bog down the writing. This is clearly a case of “telling”–beginning with a subject/verb construction, using –ing words, and making it a weak sentence that is unnecessarily long. Ooops! I did it again! Did you catch it? I’ve used two phrases connected by a comma, requiring me to use the gerund form of the verb in the second phrase. Darn it! I did it yet again! I can’t seem to help myself, LOL. Believe me, it was an eye opener when I finally saw it. Hopefully, I’ve taken care of the problem through most of the manuscript. If not, I’m certain my second round with an editor will catch it.

As for strengths, I’ve been told I have a knack for description. Here’s an example of using description to ground the reader in place and to paint a picture of the scene.

In the distance the Western mountain ranges turned a deep purple under clouds of smoke from wild-fires gone unmanaged. The coastal winds from the ocean beyond carried the wayward flames toward the desert, but with nothing but sand and cactus, they would die of starvation long before they reached us or the city of Las Vegas.

Although this could be considered telling, in just a few sentences you get a clear picture of the environment and lots of information about what’s happening. Like most writers, I struggle with brevity—the art of saying more with fewer words—but I’m definitely improving.

Do you know your strengths and weaknesses? Do you have any particularly stubborn habits that bog down your writing?

#amediting

Good morning Scribes and Scribettes. PJ Sharon here, writing from deep in the edit cave. I thought it might be useful to share an Indie’s perspective on the editing process. It’s about seven weeks until the launch of my next book and the pressure is on.

Coming June 24, 2013!

I received my final set of edits from Carol, my super-editor who looks at everything from plot holes, inconsistencies, and characterization, to misplaced modifiers, repetitive sentence structure and comma placement. She is very thorough and brutally honest. She gives me fantastic feedback that at first makes me grumble and sometimes even cry in frustration at my own lameness as a writer. But then I realize that her suggestions are right on the money and that I would do well to listen.

Her best advice in the end for WESTERN DESERT: “Paula, if you can learn to write sentences that do not rely on “this” and “that” but are specific and vivid, your writing will improve enormously!”

You’ve got to love English teachers!

Carol’s straightforward approach makes me continue to grow as a writer and I am eternally grateful for her as a resource and a friend. But everyone’s view point is limited so I am going through another round of edits on my own, employing her suggestions, layering in details that will enrich the story, and developing more deeply, the character arcs. By this point, I’ve also run the entire manuscript through an editing program called Auto-crit which gives me reports about overused words, repetitive phrases, clichés, and much more. I could make myself crazy with it, but I’ve learned to use it to catch those pesky bad habits we all have (55 occurrences of the word “that” in one chapter, please remove about 34 occurrences). Eeek! Using the program helps me to see where stronger verbs and more vivid language are needed.

Next–as in today–I’ll hand the book over to editor #2, Jane. I feel like this round of edits is what fine-tunes the story, bringing it to life on the page and cleaning house on all the picky details like grammar, punctuation, and overall flow. Don’t get me wrong; Jane will also catch me on plot points that need clarifying, missed opportunities to deepen character, and stilted dialogue. She, too, is extremely thorough and honest—two necessary traits for a great editor.

When Carol and Jane are done red-penning my baby to death, and I’ve done my level best to write a compelling and entertaining tale, I’ll send the manuscript to Createspace for print copies.This step takes a week to ten days (usually less), so I use this time to work on marketing and promo plans. Initially, I can only buy four copies since I haven’t approved the final at that point. I give two of these copies to Beta readers (avid readers with a keen eye for what works in a story and what doesn’t), and send the other two copies to reviewers. Most of the big review sites require copies several months in advance of release, but it won’t hurt to send one to Publisher’s Weekly and hope for the best. This is also the time I will send the e-version in PDF format to on-line review sites. I have a yearly subscription to Author EMS, a website that pre-filters a list of reviewers perfect for my book. It’s a lot of work querying and sending out requested material, but I think it’s worthwhile. (I’d love to find an assistant to do these types of tasks for me).

Once I receive all the feedback from my Beta readers, (I usually give them a week or so), I make one more pass, considering their suggestions as I go. I’m usually still adding layers, sharpening dialogue, and looking for ways to weave the underlying themes throughout the story—basically putting the fine brush strokes on the final picture. Then it goes back to Createspace and I get a few more copies. I give one to a Proof reader, and the others I use as review copies. After the final proof read and final corrections, it goes to my husband for formatting. Although I’ve gotten pretty good at it myself, he is much more patient than I am and is meticulous with all of that awful detail and computer savviness. I approve it on Createsapce and order print copies, 30-50 to start, and upload to Amazon, BN, and Smashwords.

Viola! We have a book. The hardest part of this entire process is all of the other work that is supposed to happen simultaneously, such as planning a launch party, marketing the other books, and preparing my social media strategy for getting the word out. Obviously, I need to get back to work!

Any questions? What’s your process like?

The Beauty of the .99 cent Price Point

Welcome to another Tuesday edition of the Writing Secrets of 7 Scribes. PJ Sharon here with today’s unlocked secret. I’d like to talk about e-book prices. Specifically, ways to use the .99 cent price point strategy to boost sales, gain exposure, and get your books listed on the hottest advertising sites around.

First off, if you are traditionally published, changing the price of your e-books is likely beyond your control. Additionally, publisher prices of e-books in most cases will set you and your books outside the realm of “discounted” or “cheap” reads since all of those folks in the middle (agents, editors, etc.) need to take a piece of your pie. The average traditionally published e-book is priced anywhere from $7.99-$15.99–not exactly an impulse buy kind of price. Being that there are no print costs, storage rates, or delivery fees to pay, I’m not sure what these prices reflect– other than the publishers trying to make up for a declining print book industry. These prices may not discourage rabid fans of Stephen King, Nora Roberts, or James Patterson, but if you are a new author trying to gain a readership, your publisher may be pricing you out of the market. There is simply too much free and reduced price product available to readers. As such, higher priced e-books are likely going to to have difficulty finding an audience as time goes on. Then again, I could be wrong. The benefits of having a publisher with access to a publicist who is willing to help you get exposure through pre-orders and reviews might just balance out the playing field. (I’d love to hear some comments from trad pubbed authors about this topic.)

If however, you have self-published titles that aren’t selling well, or you have a series that you would like to promote, the ability to give your readers a deep discount can open some new doors. For one thing, there are several advertising sites that focus mainly on selling discounted e-books. Kindle Nation Daily, Book Bub and Kindle Fire Department just to name a few. All of these sites can give your discounted e-books the excellent exposure they need to get them into the hands of lots of new readers. The caveat is that because there are so many authors trying to get their books in front of the world, advertisers have the advantage of picking and choosing which books they will feature. Requirements are becoming more stringent. Some expect as many as 18+ reviews with an average 4.5 star rating. To further narrow the field, the books may not be accepted if they have been offered for free within the past few months, causing some issues for authors who have participated in the KDP Select program with Amazon.

Lest you feel you are “giving away the shop” with this .99 cent price point, think of how large retail stores encourage consumers to try a new product. They will often give away samples or significantly reduced price items in order to introduce customers to a new product or product line. It’s known in the industry as a loss leader. Even if you normally price your e-books at the $2.99-$4.99 sweet spot for impulse buyers, a drop to .99 cents can expose you to a whole new readership who ONLY buys .99 cent books or downloads freebies. You might take a cut in royalties (from 70% down to 35%) but if it leads readers to other books in a series or gains you a new following, the increased volume of sales and the boost to your rankings can be a sacrifice well worth making.

Now, there are a few tricks you can try to employ to keep 70% of your dollar. By changing the price of your e-book on Smashwords and BN, for instance, and then waiting for Amazon to price match. If they choose to change the price, they won’t change your royalty rates, but as the TOS (terms of service) agreement states, authors are not supposed to offer the book at a lower price on any other distribution channels,so it may ruffle their feathers. It could also take several days or even weeks before Amazon catches up with the new price (a process that can sometimes be sped up by having friends “report” the lower price), and there is always the risk that they could call you out on the contract breach. So far, Amazon has been amenable to price matching strategies that self-published authors are using. One of the silly benefits of allowing Amazon to match the lower price of their own volition is the neat little slash they put through the old price so that customers know they are getting a deal.(See here for example)

If you decide to try a .99 cent sale on one or more of your books, it can help to boost your exposure if you join with other authors who are doing the same thing. Readers will often look for these “group sales” so that they can stock up on “cheap” reads all at once for their summer reading. Indie Romance Ink, a yahoo group for independently published authors has just such a sale coming up this week from May 1-3, called the Book Lovers Buffet, Bouquet of Books, offering over 150 e-book titles across multiple genres, all priced at a very affordable .99 cents each! There are books for every reader available all in the same place and we have a staggering number of authors promoting the sale. We’ve lined up dozens of book bloggers, FB pages, and advertisers all promoting with us. Hopefully we’ll have a good turn out. Check out our landing page by clicking the icon below, but wait until tomorrow if you want to enter to win great prizes. If you stop by today, you can browse through the books, but the prize page won’t be active until tomorrow and there are no price guarantees until the sale starts. Be sure to spread the word to family and friends. Hope you find exactly what you’re looking for!

As for me, both WANING MOON and HEAVEN IS FOR HEROES will be available for .99 cents during the sale. I’ll also be giving away a $25 Amazon Gift card at my http://www.pjsharonyawriter.blogspot.com site to one lucky vistor who drops by and leaves a comment with a valid e-mail address (not to be used for any other promotions).

Contest ends at midnight on May 3rd. Winners to be announced Sunday, May 5th. Thanks to everyone who organized the sale (Clover Autrey…you know who you are), and a big thanks to everyone for passing along the word on FB, twitter, and Goodreads.

What do you all think about e-book prices and the .99 cent price point strategy?

Happy Hopping

PJ Sharon here. Thank you for joining me at the Secrets of 7 Scribes group blog. I’ll give you today’s Unlocked Secret right up front. Writing is a tough job. Try to have a good time along the way. Fun may be defined differently for all of us, but a few of my favorite parts of this writing life (aside from writing!)are great conferences and group promotional events. I’m looking forward to RWA Nationals in Atlanta this July, and Fiction Fest this fall with my CTRWA pals. In the meantime, I have several group promotional events coming up.

Tis the season of Blog Hops and Book Lovers Buffets!

I’m currently participating with sixty-one other authors in the annual Authors in Bloom Blog Hop. Since Dianne Venetta and friends organized the whole event, I didn’t have to do much accept prepare my blog and promote the heck out of it this week. The hop runs from April 10-19th and offers a Grand prize of a Nook or Kindle Fire and a $25 gift card to your favorite e-retailer.

The way it works is that you “hop” to each author’s blog where readers can collect gardening tips and awesome recipes (you must check out my super easy and scrumptious recipe for Sunny Delight Pie), and a prize will be offered just for showing up and leaving a comment. You can find the links to participating author sites on both my blog and the AIB landing page noted above. Prizes range from swag baskets to free books, signed copies to gift cards, and much more. On my blog site, all commenters who leave a valid e-mail address (not to be used for any other promotion), will be given a FREE short story called SOUL REDEMPTION, the prequel to WANING MOON, and will be entered to win an audio book copy of HEAVEN IS FOR HEROES.

I’m so excited to be able to offer the audio book as a prize. I’ve been listening to it at home and LOVING my narrator, Erin Mallon, who has totally brought Jordie and Alex’s story to life. Hearing the story is very different from reading it, and the experience is a bit surreal for me as the author. The audio book will be available for purchase in May! Also in May, the 1st-3rd to be exact, be on the lookout for the Book Lover’s Buffet, where you can pick up a ton of fabulous books for only .99 cents!

Whenever I start feeling overwhelmed by the magnitude of being a published author these days, I try to focus on the “fun” stuff. Blog hops, audio books, contest wins, and conferences are at the top of my list. I truly do enjoy opportunities to hang out with amazing like-minded people and learn exciting new ways to write great books and connect to readers. I am honored to be a part of such a hard-working and innovative community. You guys rock!

So what keeps you going when you get overwhelmed? Do you have a favorite (“fun”) part of being a writer that makes the hard parts easier to endure?

Getting Wylde!

Hi, Scribe fans! We have a special treat for you today. I recently discovered Irish author Anya Wylde and now I can’t get enough of her zany historical romantic romps. Anya will be here at some point today to answer your questions. And if you don’t have questions, just say hi to our new friend across the pond.

Tell us a little about yourself, Anya.

I live in Dublin, Ireland with my husband and poodle. I try and write ridiculous books in an attempt to tickle the funny bone which I strongly believe is good for health.

Tell us a little about your latest book, Penelope.

Penelope is a madcap romantic comedy where a clumsy country bumpkin is plunged into a glitzy London society. Along the way people attempt to groom her, help her and try and find a husband for her. What follows is a series of misadventures, love affairs, moonlit balls, fake moustaches, highwaymen, sneering beauties, and the wrath of a devilishly handsome duke.

Are you surprised by how well Penelope and your first book, The Wicked Wager, are selling? To what do you attribute your fantastic sales (other than having written a couple of great books)?

I am stunned. When I published The Wicked Wager I thought only seven of my family and friends would buy the book and thereafter it would languish. They still haven’t bought it but a whole lot of other people have. I think the main reasons it has done well are the low price point, a nice cover and good blurb. Also my husband has been a big help.

Do you have any marketing advice for our readers?

I think bloggers are a great help in getting the word out .Also pricing the book right, having a nice cover and a good blurb.

What made you want to write historicals? Who are some of your favorite authors?

I wrote historical because I enjoy reading them. The first romance book I ever read was Pride and Prejudice and since then the Regency era has become the most romantic time period in my mind. Apart from Jane Austen I love reading Julia Quinn, Wodehouse, Robert Jordan, Agatha Christie, Roald Dahl and so many more.

On this side of the pond there is a fascination with Ireland—and not just on St. Patrick’s Day either! Why do you think there is such a mystique about Ireland?

I am not sure. From where I am standing Ireland has no mystery whatsoever. Now, New York and LA are full of mystique, glamour and Hollywood magic.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

I am convinced that my prose is terrible, the plot silly and the characters insipid. I don’t battle the doubt monster. I have come to accept him.

Do you have any pets? Tell us about them.

I have an adorable black poodle called Portia. She used to be fat and then we put her on diet and it seems to have worked (sort of). She is still lazy though, can’t do anything about that.

What’s your junk food of choice?

Chocolate éclairs, profiteroles and home-made caramel popcorn.

What are you working on now? When can we expect it to be out?

I am working on another romantic comedy. It is a sort of follow up of Penelope but this time it is her sister Celine who arrives at the Blackthorne mansion in search of love.

Anya Wylde lives in Ireland along with her husband and a fat French poodle (now on a diet). She can cook a mean curry, and her idea of exercise is occasionally stretching her toes. She holds a degree in English literature and adores reading and writing. You can connect with Anya here:

https://www.facebook.com/pages/Anya-Wylde/462621383768241?fref=ts
https://twitter.com/Anyawylde
www.anyawylde.com

Do You Remember…?

Do you remember all your plots? I mean, if you had a backlist that dated from the mid-80′s, would you remember every character, every storyline?

Several years ago at an RWA conference, I was talking with a reader who in the course of conversation told me that one of my books she liked best was the one with the nun. I said there was no book with a nun. She insisted. I was firm. She was certain. I held tight. No nuns.

A few months later, for no reason I can say, I picked up ANGEL EYES, the fifth of my five backlist reissues now available in Kindle eBooks, and there, in the opening chapters, Angelene, my heroine, in a bold move to escape the murderous future her mother has planned for her, disguises herself as a nun to try to make her way to her wealthy grandmother in England.

Really. I couldn’t believe I didn’t remember. I felt like an idiot, remembering my conversation with that reader. How could I forget a detail like that?

Since then, I’ve reread several of my backlist titles, and it was like reading someone else’s books, I was that far removed from the writing of them. They felt new, It was fun to read them, and it was interesting to see the evolution of my writing and my perspective. I kept thinking, did I really write that — then? Did I honestly get away with that scene? Those words? That many pages of foreplay and sex?

Apparently I did, and at a time when the language was much more circumspect and hard core words were tacitly not used. That my early books were reviewed as “spicy” and several years later, “erotic” is still amazing to me and a testament to how powerful everyday words can be.

These first five backlist books are all westerns.. But as I’ve written previously, my true love is antebellum romance. I wrote three of those, which are still to be released, and I’m beyond excited that these backlist titles — anyone’s backlist titles — can now have a second and longer shelf life on-line and with it, a new generation of readers.

Thea Devine is pleased to announce the following titles are now available in KIndle eBooks: Reckless Desire, Ecstasy’s Hostage, Relentless Passion, Montana Mistress and Angel Eyes. She’s currently working on an erotic contemporary romance.

Yummy Love: Interview with Author Kimberly Kincaid

Hello, Scribes Fans. Do you like food? Do you like love? Then I have the perfect author for you. Kimberly combines the two in her delicious foodie romances. LOVE ON THE LINE is available right now for a great price. But before you run out and buy your copy check out Kimberly’s great interview. 

1. How do you battle the doubt monster? Doubt Monster: the nagging feeling while writing, that your prose is terrible, you plot is silly, your characters are insipid and no-one in their right mind would read this drivel, let alone buy it.
Oh, Doubty and I go way back! I edit. A lot. And I do it as I write. Watching my drafts go from fumbling to fantastic (and they all start out fumbling) is really self-affirming. And it helps banish that doubt. I also have amazing critique partners who tell me straight-up what needs help.
2. Why Foodie romance? What drew you to it?

Honestly, I love to eat. I come from a big Italian family, and I married into a big Italian family. We have lots of food traditions, and I live by the mantra that “food is love”. It wasn’t a stretch for me to make my characters feel the same way.

3. What is the most surprising thing that has happened in your writing career?

I am continually surprised by the journey. But I think the thing that threw me the most was selling my Pine Mountain foodie series twelve hours before I left for Nationals last year. I can honestly say I was SO not expecting that phone call. It changed the whole trip for me!

4. What would you do if you couldn’t be a writer any longer?
Probably shrivel up, really. No, let’s see. I am a certified fitness instructor, so I’d likely be in mind-body wellness. As much as I love food, it takes some serious grace-under-pressure mettle to be a chef. I could never do it!
5. They say that every author has a partially completed, quite-possibly-terrible half a story shoved in a drawer somewhere. What is yours? What is it about? What makes it terrible? Would you ever consider picking it up and finishing it?
I can’t leave a story undone. Ever. So I actually have two totally completed, absolutely terrible books under my bed! My first manuscript ever, and my third (my second is the one that snagged my agent!) They’re terribly written—it was before I knew anything about craft or pacing or plotting or…well, anything. But I love them both because they remind me how to write because I love it.
6. Who are your favorite authors?
I hope there’s a lot of room on this list. Aside from my critique partners (Tracy Brogan, Jennifer McQuiston, Alyssa Alexander, Robin Covington and Avery Flynn), I adore Amanda Usen (fellow foodie author!), Susan Donovan, Bella Andre, Kieran Kramer, JR Ward, Kristen Callihan, Julie James, Louisa Edwards…honestly, I could go on all day!
7. What was your biggest mis-step in your writing career so far?
Probably that when I started writing, I queried too fast. I didn’t get the process of editing (and editing, and editing some more) before sending my manuscript out to agents. But I learned quickly!
8. Do you have a word related pet peeve?
The word “um” rattles me when spoken. And I could do without the word “whatever” for the rest of my life.
9. What is your junk food of choice?
I am going to totally out myself. Fritos. They are my crack. The big scoop-shaped ones, with a giant bowl of chili? I could eat that every day and die happy.
10. What’s the most dangerous or risky thing that you’ve done?
Despite being very outgoing, I am very cautious. I don’t like risks! No jumping out of airplanes for this girl. No bungee jumping. No tightrope walking. Just not for me!
11. What is your guilty pleasure? {Remember: this is a ‘G’ rated blog! }
Reading in the bathtub. I do it weekly. I just sit and soak and read til I turn pruny. It’s awesome.
12. What’s next for you? Upcoming projects? Life events? Anything you would like to share or brag about?
I have a companion novella to Love On The Line coming out in the early summer (title TBD, but it’s Jason’s story). I also have an anthology coming out in October with Kensington to kick off my Pine Mountain foodie series, called The Sugar Cookie Sweetheart Swap. Then the full novels will follow starting in early 2014. I’ll also be at RT in May and RWA Nationals in July. Come over and say hi!

Thanks for stopping by, Kimberly! If you want to learn more about her you can find her at these places:

www.kimberlykincaid.com

http://www.amazon.com/Love-On-The-Line-ebook/dp/B00BL77PKO/ref=pd_rhf_gw_p_t_1_H542

www.facebook.com/Kimberly.kincaid1

And on Twitter @kimberlykincaid

And if you still haven’t gotten your copy of LOVE ON THE LINE here’s an excerpt to convince you to run out and get one.

As soon as Noah got behind her, the smell of coconuts and warm sand filled his senses, delivering a crystal clear image to his brain. His heart slammed in his ribcage, and without thinking, he cupped Violet’s elbow and swung her around, so tight to his body that he felt her gasp as much as heard it.
“You were in my hospital room yesterday. Before I woke up.”
“I…I—”
But he barreled on, the memory as bright and vivid as if it had just happened a minute ago. “Your hair was braided, on your shoulders, and you were wearing a…a bracelet that sounded like wind chimes. You said the doctor was coming. It was you.”
The fan of her gold-tipped lashes fluttered wide, and the warm puff of her breath heated his cheek as she nodded. “I didn’t mean to intrude. I was looking for Jason, but I didn’t think you’d wake up.”
Noah shook his head to quell her apology. “It doesn’t matter,” he said, his resolve locking into place, and Violet went utterly still against him.
“It doesn’t?”
“No. You’re the first thing I’ve been able to remember since I got shot in the first place. In fact, you’re the only thing I can remember since I got shot.”

 Kimberly will be stopping by to answer all your questions. Please say hi!

How to Choose a Writer’s Conference

PJ here, happy to be on the East coast and back in my own bed…ahhhh. After doing this writing thing for a while, I’ve been to quite a few writer’s conferences, and I wanted to share my experience on how to choose the “right” conference for you. If you belong to RWA or a similar writer’s organization, you probably get inundated with lots of options. Here are a few things to think about.

Location/Accommodations: Check out the hotel venue and make sure the location is some place you’d like to stay for a few days. A bad night’s sleep, disappointing food, or poor quality hospitality can really put a damper on your stay. It’s worth visiting the hotel’s website and checking out their reviews. Make plans for car rental and recreational activities ahead of time so you don’t get there with hopes of visiting a locale on your “down time” only to find that you can’t get a car rental on short notice or the place you want to visit is closed. Although you are going for business, one of the perks of traveling is enjoying the sights along the way. Also, check to see what is around your hotel. Are there local restaurants and shopping within walking distance? Is there a gym? An indoor pool? Are you next to a train yard, airport, or in a bad section of the city? Some of these things may not be important to you, but if they are, make sure you know what you are paying for ahead of time. Scope out your hotel and surrounding area on Google maps.

Price: Is it affordable and worth the money for what you are getting? Are meals included? Are the speakers well known and knowledgeable? Is it worth your time, money, and effort? Remember to consider your loss of income while you’re away from your day job, and factor in any accrued costs such as wardrobe, entertainment, and additional travel fees (taxis, trains, buses etc.). Remember to save all receipts for tax purposes.

Focus of conference: Does the conference offer workshops that will help you further your career goals? If you are a newer writer, make sure there are craft workshops geared to what you’d like to learn. If you are seeking publication, are there opportunities to meet with agents and editors to pitch your story? Agent and editor panels offer a great opportunity to ask questions, find out what they are looking for, and hear the latest about the industry from publishing professionals. If you are a published author, do they offer promotion, marketing, and business oriented workshops? Interested in self-pubbing? Do they offer the most updated information available in this rapidly growing and changing aspect of the industry? If you are participating in a book signing, how successful have previous years been and how many readers can you expect to see? Shipping books is expensive, so ask for clear answers about realistic expectations. My experience is that print books don’t sell all that well at conferences and I rarely recoup the cost of shipping. I can see e-books being the way to go for future signings.

Networking: Conferences are a wonderful place to meet like-minded individuals and make professional contacts that you might never have the chance to meet otherwise. Don’t stalk the agents and editors but research them and know who you’d like to make a connection with. Make the effort to sit next to them at lunch or dinner (or in the bar). Be ready to talk intelligently about your work. Be prepared with a SHORT pitch of your WIP. Create a one or two sentence summary (log line) of what your story is about. The most common question asked at conferences is “What do you write?” The second most common question is “What is your story about?” Have an answer memorized and ready, and confidently smile as you give them your brief spiel. Don’t monopolize their time, but use the time wisely. If you get tongue tied and start rambling or their eyes begin to glaze over, stop talking and ask them a question about something unrelated. Where are you from? Are you a writer, too? Do you love baseball, zumba, pole dancing? Something that will put you at ease and take the heat off of you until you can collect yourself and get comfortable enough not to sound like an idiot. These are just people, but they are professionals and are there to FIND YOU! Respect their time, but don’t let your fear stop you from putting yourself out there.

Quality Speakers: I cannot stress this enough. Do some research on the speakers. What are their publishing/professional credentials? Just because they are there, doesn’t mean they are interesting, entertaining, or an expert in their field. Have they done this workshop before? How many times? Ask around to other writers and check out the websites of your presenters. If they don’t have a professional website that is engaging and informative, it might be an indicator that they aren’t all that well organized.

Organization: If you’ve ever participated in organizing a conference, you know about the gazillion moving parts and the army of people it takes to put on a seamless production. Of course there are always things that go wrong or details that get missed, but overall, organizers want it to be a good experience for everyone and they want attendees to return year after year to support the effort. If they don’t return e-mails, or answer your questions clearly up front, chances are the conference won’t be much better organized than the individuals running it. Conferences are generally a way for organizations to make money to support writers and their endeavors, so organizers (who are all volunteers, so be patient and kind to these people) are invested in making your conference experience successful. If there are suggestions you have for improvements, be sure to share them with conference organizers.

Image courtesy of Petr Kratochvil http://www.publicdomainpictures.net/view-image.php?image=3421&picture=apples-and-pears

And last but not least, Food: You might have to contact the conference organizers for this information, but it’s worth asking about the menu ahead of time. If you have dietary restrictions or just want to make sure that some healthy selections are available, it’s worth the added effort to ensure that your needs are known ahead of time. You also have the option of doing a bit of shopping when you get settled in and stocking your hotel room refrigerator (make sure one is available in your room when you book your reservation) with fruit, yogurt, water, etc. so you can avoid the breakfast buffets that offer all those yummy bagels, pastries, muffins, and such. Will there be adequate chocolate selection at breaks? Just sayin’.

Unlocked Secret: Do your research, guys. There are enough choices for quality conferences around the country and your educational dollars are valuable, so make them count and get the most of your experience.

I hope to see you all at the RWA National convention in Atlanta this summer. It’s shaping up to be a fabulous time!

Any other tips for our readers to help them find a quality conference? What has been your favorite conference experience? Any funny experiences you’d like to share from the “trenches”?

The Unlocked Secret of the Niche Market.

So what is Niche Marketing? Wickepedia says, “A niche market is the subset of the market on which a specific product is focusing.” Really, Wickie? Who wrote that? Is that the best you’ve got? Of course they go on to explain further with words like demographics, market shares, and some other marketing terms and examples that didn’t do much to help me figure out how to define where my books might land on the book shelves.

The first question a professional marketer asks is, “Who is your target audience?” Truly understanding this question is probably the number one best marketing tool a writer can have. We’d all like to say, “everyone, of course.” And while that may be sort of true that many different demographics might enjoy your book, it’s more likely and infinitely easier to reach a smaller group of readers specifically interested in your genre, subject matter, and characters. Think “low lying fruit.”

Targeting “your” readers may be easier if your book falls into a specific genre. If you’ve written a cozy mystery about a librarian who is a quilter turned amateur sleuth, you might consider marketing your book to librarians and quilters, a pretty small “niche” market that might be easier than trying to reach “everyone.” This is why agents and editors want to know what “genre” you are writing. So they can determine the marketability of your book based on their experience with that particular readership and their understanding of where the market is currently trending. Women 30-55 years old are the greatest book-buying demographic that marketers are competing for. Publishing houses are trying to meet that supply. So sending a query for your “Sci-fi/ Historical, Inspirational/ Regency might be a tough sell.

The problem for many authors is that our stories don’t always fall into one genre. Diana Gabaldon had difficulty getting OUTLANDER published at first because she couldn’t clearly define it as a romance, a historical, a science fiction/fantasy, or a time travel novel. Of course it’s all of those, but it was so fabulously written that some smarty-pants publisher decided that they would take a chance and market the book to readers across multiple genres, essentially including “everyone,” and the series took off.

It worked out well for her, but most of us aren’t so lucky. In most cases, if your book falls outside of a specific proven market, agents and editors don’t want to touch it. Most of my rejection letters a few years back were because my manuscripts didn’t “fit the market.”

Now that I’m self-publishing, I see their dilemma. When I put my books up on Amazon, BN, and Smashwords, I have to pick categories that best describe them so that they are listed where my target audience would find them (good old search engine optimization-SEO). The frustrating part is that the choices are limited to the old model of publishing and haven’t caught up with new trends. “Teen/YA fiction” refers to books with protagonists ages 14-17 and are a subcategory of “children’s fiction”. But the books coming out these days for teens are arguably for a much more mature audience, and the demographic isn’t so clear-cut. Ideally, they should be much more delineated. There should be choices that would target older teens and adults who enjoy reading about that all-important transition from teen life to adult experiences. I had no idea when I chose my categories that some sites would lump my books into “Children’s fiction” because I labeled it a YA. They aren’t likely to find a readership there!

So what’s a writer to do? Well, you can choose to write for a particular market, ie; cozy mystery, romantic suspense, thriller, or romantic comedy. This is a very viable approach and is the most likely road to becoming traditionally published if you do your research and watch what’s selling and who’s selling it, and target your agent/editor query appropriately. But if you consistently find your stories falling into “genre no-man’s land,” you can join the new age of genre-bending authors who have literally created new markets by taking risks and writing what they want to write, self-publishing, and then finding their readers by focusing on certain niche markets and using that SEO to their advantage.

Whether traditional or indie-published, when it comes time to market your books and find your readership, look at who your target audience really is. Be creative and look at it from all angles and try different approaches. If you aren’t reaching readers by promoting the book to one segment of the population, try another. My book ON THIN ICE could be marketed to ice skaters, teens who become pregnant, sufferers of eating disorders, or teens experiencing the grief of losing a parent. Over time, I can market this book to several different niche markets, keeping it relevant as long as I can keep reaching new readers and targeting new niche audiences who might not otherwise have found the book. That’s why SEO is so important. And why creating whole new genres may be the best way for your target audience to find you.

For instance, I’ve been promoting HEAVEN IS FOR HEROES as a “Contemporary YA Romance.” But the story deals with the tragedies of war, overcoming loss, and the determination of one seventeen year old girl to find the truth—pretty mature themes that 14-17 year-old readers wouldn’t necessarily be looking to read about. Because of the protagonist’s age, the book falls into the YA market, but our hero is a nineteen-year-old Marine Veteran struggling with a difficult recovery, which changes the demographic for this story. Because the focus of the book is a tenuous teen romance with the underlying plot of a family’s search for peace in time of war, HIFH will appeal to adult readers as well as older young adults, but listed as a YA, it may never reach those adults who might enjoy the book.

The hero’s age and the subject matter make it fit more appropriately into the New Adult genre—a relatively new niche market targeting 19-23 year-old readers previously forced to read “teen” novels or jump right into “adult” romances. This segment of readers wants more than the typical high school experience, but they may not be ready for the white-picket-fence-via-total-abandonment-to-love-and-sex that rules the adult romance world. They are looking for relatable characters faced with real life issues that they themselves might be facing; such as leaving home, going off to college, or dealing with friends coming back from war.

Filled with moments of poignant reality, hard lessons, and the angst and sexual tension of first love, HIFH combines family drama and the relationship between childhood sweethearts, Jordie Dunn and Alex Cooper, who must overcome some pretty “grown-up” obstacles to find their way to a hopefully ever after ending.In Savage Cinderella, Brinn is eighteen and Justin is twenty-three. Add the subject matter and this book clearly falls into the New Adult category rather than YA. I might have tried marketing my books as Mainstream fiction and put them up against books from authors like Nicolas Sparks and Jodi Piccoult, but that would again put me in a very large pool with some very big fish, and without publisher backing, it’s tough to swim in that pond. Literary fiction is an even tougher sell than genre fiction.

With many of today’s YA books fitting more appropriately into the New Adult category, this niche market is catching on. Entangled Publishing, St. Martin’s Press and I believe even Harlequin Teen are adding New Adult titles to their acquisitions. Publishers are finally willing to recognize that yes, college students do read for pleasure in their limited time, and that they want more of what the New YA market has to offer. There are loads of twenty-something’s looking for books that go beyond the teen dramas focused on high school but who still want stories that deal with all of those wonderful (and hideous) firsts. Many of my readers fit into this category. If I had to guess, my average reader is between 19 and 33. That’s a pretty big demographic, but by listing my books as YA, I’m potentially focusing on the wrong group of readers. I don’t want to misrepresent the books by having them listed in the “Contemporary Romance” section either, since they definitely have a younger voice and reader expectation is important to consider.

Re-branding my work might take a bit of time and effort, but if it means reaching my target audience, I owe it to my books…and my readers to give it a shot.

Have you thought about who your target audience is, and what niche markets you might be missing?