Category Archives: e-readers

Holiday Happenings!

Merry Christmas Eve!

PJ Sharon here, there, and everywhere, currently coming to you from the coziness of my living room.christmas tree I’m wrapping last minute packages and the smell of fresh baked cornbread is wafting in from the kitchen. I hope you’re all taking some time off during the holidays to spend with loved ones. I’m grabbing a few days off, but since writers are never totally on vacation, here’s what I’ll be up to until the end of the month.

For the past ten days, I’ve been part of the Sleigh Bells Ring, Are you Listening, giant audiobook giveaway hosted by Rita Award winning author, Wendy Lindstrom. Today is the last day to enter if you want to be in the running for a chance to win some awesome audiobooks, an MP3 Player, or even an iPod Nano! Just click here to bring you to the Sleigh Bells Ring are you Listening contest page where you’ll find a Rafflecopter entry form. It’s super easy, and only takes a minute, I promise!Sleighbells ring promo pic You might even win an audiobook of HEAVEN IS FOR HEROES.

I’m also participating in the Awesome Indies Holiday Book Bonanza, where dozens of e-books are on sale for only .99 cents between December 26-30th.aia_holidays (1) If you aren’t familiar with Awesome Indies, it’s a great organization of Industry professionals who read, rate, and review books by Independently published authors. They have very stringent criteria that have to be met, so you can rest assured that approved books are top notch! I’m proud to say, WANING MOON and WESTERN DESERT made the cut and are now listed on their front page! For my writing friends out there, check out their website at http://awesomeindies.net/ for some invaluable resource material (check out their criteria for submission info).

While WANING MOON, book one in the Chronicles of Lily Carmichael is only .99 cents, WESTERN DESERT, book two in the trilogy is up for FREE from December 26-28th.

Available NOW!
Available NOW!

 Bookmark this page and come back during the sale for easy links to the books on Amazon or find links on the Awesome Indies Holiday Bonanza Book sale page. With all those new Kindles under Christmas trees everywhere, I couldn’t think of a better time to offer WESTERN DESERT up for FREE! If you’ve got teen readers at home or enjoy reading YA dystopian romance yourself, here is your chance to get both books for less than a dollar. It doesn’t get much better than that!

Please help me spread the word about this great opportunity by sharing this post on your Facebook page, twitter, or other social media. Simply click on the social media button of choice below and add a note of encouragement for friends to download WESTERN DESERT for FREE from Thursday to Saturday this week. Promotions like this are the best way authors can give back to readers, and readers can show their support of their favorite authors by spreading the news, leaving reviews, and chatting about the books with friends and family. As always, your support is greatly appreciated and means the world to me. May you be blessed with good health, peace, prosperity, balance and harmony in the coming year!

So that’s where I’ll be and what I’ll be up to for the next week or so. In the meantime, enjoy the holidays, squeeze in some “healthy” food choices, and plan a nice hike for after your Christmas dinner.

I’m making our traditional spiral ham. How about you?

Choosing Your Path

Happy Tuesday, Scribe’s followers. PJ Sharon here, sharing my thoughts on a topic near and dear to my heart—choosing your path. I love being the Captain of my own ship!

My fellow Scribe sister, Sugar, did a great post yesterday on reasons why one should consider pursuing a traditional publishing career. She had some excellent reasons for doing so. You can read about them here. For as many reasons as there are to seek a traditional publishing contract, there are just as many on the side of going Indie (the PC word for self-publishing).

But how does one know which path is right for them? How do you choose your path to publication?

Is this where I'm headed?

First, let’s happily recognize that there are now many options open to writers for getting their stories into the hands of readers. Up until five or so years ago, that wasn’t the case. A writer had to jump through hoops and pound on a lot of doors, hoping to sneak out of the slush pile and onto the shelves through a series of death defying strokes of luck. If they grew weary of the chase (and the dozens of rejections), they could pay thousands of dollars to have someone publish their work for them and end up with nothing more than a trunk full of books. This soul-sucking practice, called “vanity publishing”, was more or less a scam to bilk writers who were desperate to see their work in print and couldn’t make the cut with traditional publishers for whatever reasons.

For some writers, the reason for rejection was as simple as having their books not “fit the market”. Traditional publishers were in that unique position of having thousands of “applicants” vying for the ten slots they might have available. They were the gate keepers who decided what books got published, where they were distributed, and what types of books readers were likely to buy based on what was currently selling on the market. Those parameters left a lot of amazing writers out in the cold with no way in.

Fast forward to the digital age of Amazon, e-readers, and the new world of publishing. Writers could now bypass the query-go-round, skip fighting for an agent, and jump into the fray with the hundreds of thousands of other writers making their books available to the masses. Yes, there is crap. Yes, there are still poorly edited books that shouldn’t see the light of day, and yes, the market is so saturated that it’s a wonder that anyone can sell more than a single copy of their book these days. But over the past few years, the quality of books being produced by Indie authors have steadily improved as they’ve learned to hire good editors, cover artists, and formatters to help them in producing a competitive product. And the avenues through which to sell those books continues to grow daily.

For those not interested in handling all of the fine details, there are a plethora of small press publishers cropping up to take those chores off the shoulders of the author.
But buyer beware. Anyone attempting to handle their career on their own without the advice of an agent or the backing of a reputable publisher, is in for a bumpy ride with lots of pot holes. I’ve had a few missteps, but have managed to avoid many of the big pitfalls myself by participating in yahoo group loops where Indies congregate and share information. They have been an invaluable resource in navigating the shark infested waters of the publishing world. Honestly, I haven’t seen that small press publishers do much more for authors than they could do for themselves, but if you are looking to get a foot in the traditional publisher’s doors, and don’t want all the responsibilities of creating your masterpiece, a small press might be a good first step.

As Sugar mentioned yesterday, many authors are NOT making buckets of money, whether they are DIY’ers or traditionally published, but there are also many in both camps who make a good living. There seems to be no tried and true way to guarantee success, and I’ve come to the conclusion that success in publishing requires dogged determination, perseverance, and a huge chunk of luck. Timing is everything and no one seems to know what will sell tomorrow or why some of the crap that comes along the pike sells like hotcakes. But one thing is for sure, the doors are open and it’s as good a time as it has ever been to be an author…no matter which path you choose.

If you’re still on the fence, I’ve created this short list of pros and cons that might help you decide.
kdp select 3

Traditional Publishing
PROS: See Sugar’s post from yesterday. If you want the name recognition and backing of a reputable publishing house, a support team of editors, cover artists, and marketing professionals, and access to distribution and space on store shelves, this might be the route for you. It can take considerable time and effort to break in, but if you are lucky enough to be a top seller, your path will be paved in gold, the red carpet rolled out for you, and your tiara awaits! Kudos for making the big time!

CONS:  If you know that your story is a tough sell with a traditional publisher, you have a time sensitive topic that needs to be published NOW, or you aren’t willing/able to work to someone else’s deadlines and demands, this might not be a good fit for you. Also consider that negotiating contracts can be tricky and getting the attention of a good agent to help you navigate the process can be daunting. In addition, if you aren’t a top seller, don’t expect a second contract, and your dismissal may mean that it will be tougher to get contracted with another publishing house.

Small Press Publishers
PROS: Generally speaking, it’s somewhat easier to get in the door and you’ll have a faster turn-around time getting your product to market with digital first publishers. They will handle the editing, cover art and formatting for your book, and may even give you some tips for effective marketing…or not.

CONS: Depending on the sales of your e-books, you may never qualify for a print version of your book. And let’s face it, most of us still want to see our books in print and on store shelves. Royalty rates may be higher than larger houses but getting those royalty checks within a reasonable amount of time and having access to your sales numbers is hit or miss. It also seems that small press publishers do very little to help their authors with marketing, (please feel free to let me know if I’m mistaken), which for me would be one of the few incentives to move on over to traditional publishing. The other is the coveted ADVANCE, which you will likely NOT get from a small press publisher. Or if you do, it will be well…small. As it stands, it wouldn’t make sense for someone like me who has established myself in the Indie realm to jump on board with a small press. They really can’t offer me much that I’m not already doing for myself.

Indie Publishing
PROS:
Love those 70% royalty rates! (Even at the 35% royalty rate for lower priced books, I can charge .99 cents and still make more per unit than trad authors whose books sell for $7.99). I can change my price point at any time, update my covers, or change my categories and descriptions on retailer sites, which is enormously helpful when running a sale or promoting my books. Love the control I have over every aspect of my product. Love setting my publication schedule and not worrying about meeting someone else’s deadlines. Love the real time sales numbers so I can easily keep track how my promotional efforts are working…or not. Love the flexibility and freedom!

CONS:
Hate that I don’t have access to mass distribution of print books. Hate that I have upfront costs of a support team, ie: editors, cover artists, etc. and NO ADVANCE. Hate the stigma of being “self-published”, although this is slowly becoming less of an issue and I’m not one to be too concerned about what others think of me, anyway. Hate that I am solely and completely responsible for everything—including writing, producing, and marketing a high quality product that may or may not sell based on a market that is constantly changing.

Hybrid Authors
I have not wrapped my mind around how anyone can do this without being able to write full time. To have multiple projects, deadlines, and demands from more than one publisher as well as self-publishing would make me insane! Fast and prolific writers are doing it every day, and if you’re writing in more than one genre, this makes sense.

For me, the best of both worlds will be when authors and publishers can be on equal footing and work together to create great books and put a system in place to get them into the hands of readers; when authors are paid fairly for their work with contracts that reflect the best interests of BOTH parties, and when marketing becomes a joint effort that takes into account that a “target audience” doesn’t necessarily live in a box.

Then everyone will be happy and there will no longer be “sides” to the issue. Publishing will simply be publishing, and whichever path you choose, it will be the right one for you. You’ll gain the respect you deserve from peers and industry professionals, there will be rainbows and butterflies, and we will all live happily ever after.

What do you think?

A poet and I didn’t know it!

PJ here. I’ve just returned from a week in Nashville, Tennessee, home of some of the most amazing song writers and musicians of our time. My husband and I had a lovely time there, celebrating the wedding of my eldest step-son and seeing the sights, but I’m always happy to come back to new England, especially with this amazing stretch of weather we’ve had.
Pond pic in the fall In fact, if it gets any prettier up here in the hills, I’ll never want to leave home again.

One of the awesome parts of being in Nashville was hanging out with all of the talented musicians who play in all the Honkey Tonk bars on Broadway. it made me wonder if I’d missed my calling.

Like many writers, I started when I was young, just learning the nuts and bolts of the English language and exploring the intricacies of stringing words together to tell a story. My first efforts were very elementary, and I soon lost interest to more physical pursuits, but once I hit my teens and turned to expressing myself through poetry, my writing blossomed. I had more than one revelation about myself and my world view from re-reading those angst-filled sonnets I wrote about my broken heart and my relatively tragic teenage life. I continued to keep journals and write poems through my twenties, pouring my heart onto the page in an effort to understand myself better, to free my chaotic emotions, and to cope with the challenges of life as a single parent. I used my writing as a way to tell my story in bits and pieces of lyrical prose, snapshots of my spiritual and emotional growth. I haven’t written poetry in years, but I still remember the cathartic power of the exercise.

I want to be clear here; I don’t read much poetry, and never did, although reading the wisdom of Kahlil Gibran changed my life and probably saved my soul at a critical point in my young life. I occasionally pick up a romantic poem by Pablo Neruda and find inspiration in his impassioned writing.

I find poetry to be a bit like bourbon—it’s a lot of work to enjoy it. You have to take it in, swirl it around, ruminate on it, and then decide if you enjoy it enough to swallow it. Usually if you can get past the taste of it on your palette and the burn on your throat as it goes down, you might decide it’s worth trying again. You might even grow to love it passionately, every experience superior to the last.

I could still pass on the bourbon, but writing poetry hooked me in, even if the likes of Tennyson and Dickinson left behind a bit of a funky aftertaste. The interesting thing about writing poetry from my teenage perspective was that it was a safe place for me to express painful emotions, dark thoughts, and deeply rooted beliefs that I was constantly questioning. The cool thing was that being a music lover, I saw how popular music trends seemed to follow suit. It’s no wonder that the angst of a heart rending ballad always resonated with me. Music, as with poetry, enables you to tell a complete story in very few words—including a happy ending if you so choose.

When I began writing PIECES OF LOVE, my next to be released contemporary YA romance, I decided my main character, Ali, was going to sing and play guitar. Of course, being sixteen, she hesitates to share her talents with others for fear of not being good enough—a circumstance we can all relate to, I’m sure. In writing Ali’s story, it dawned on me that I would have to give her an opportunity to explore her feelings through her music.

opry land guitarSo on my lunch break at work one day, I wrote a poem for Ali. Once I wrote the poem—a desperate and emotionally charged anthem to a lost loved one—I then decided the words needed to be set to music. Those of you who know me, know that I love to sing. I don’t play an instrument and I can’t read or write music, but I can carry a tune. So I started trying to put the words to music in my head. After a few short minutes, a tune came to me. I got so excited, I downloaded a recording app onto my phone and recorded the song so I wouldn’t forget the tune. In about a half hours’ time, I’d written my very first song, called Pieces of Love. I also had a new title for my book!

Lucky for me, I have a neighbor who is an awesome guitarist. He has agreed to help me record the song and use it as a theme song, which will be accessible from a link within the e-book. Pretty cool, huh?

So what about you all? Do you like poetry? Hate it? Do you read it often? Who’s your favorite poet? Or are you like me—preferring to write it instead of read it?

Launch Party Time!

Welcome friends, guests, and party crashers! I’m so happy to have you all here to celebrate my latest release, WESTERN DESERT, Book Two in the Chronicles of Lily Carmichael trilogy. I’ll get the business end of this gig over and done with so we can relax and have a few refreshments.

Drum roll…Curtain draws back…MC (preferably George Clooney) takes the stage, smiles and says: Without further ado…INTRODUCING PJ Sharon’s latest release!!

Thanks, George! I’ll take it from here…

Available NOW!
Available NOW!

WESTERN DESERT, Book Two in The Chronicles of Lily Carmichael trilogy, takes off where WANING MOON ends. Genetically enhanced sixteen-year-old Lily Carmichael, and seventeen-year-old Will Callahan embark on a journey across a sun-ravaged and decimated U.S. in the year 2057, bound for the Western Desert on a dangerous rescue mission. The survivors they meet along the way put Lily’s healing abilities to the test and challenge Will’s resolve to find his missing father—no matter the cost. But even with the burden of life and death on their shoulders, and the Industry hot on their trail, the greatest challenge they face is trusting their hearts to each other.

BUY LINKS:

Amazon

BN

Smashwords

Print copies available directly from CREATE SPACE or on AMAZON

If you haven’t read Book One in the trilogy, WANING MOON, it’s available for FREE this week (June 24-28) for Kindle owners!

WM Final SMALL 72 pixels

Also available for FREE is SOUL REDEMPTION, the short story prequel to WANING MOON. You can download it for your e-reader from Smashwords, or read it directly on Wattpad. You won’t want to miss this dark and twisty journey into the mind of a teenager with the power of life and death in his touch. It definitely makes you wonder…what would I do?

Creepy, I know!

Let’s move on to the fun part…

Feel free to pop over to Suze’s page of treats later where you’ll find some awesome recipes for drinks (non-alcoholic ones for our YA friends), and some tasty hors d’oeuvres! But don’t forget to come back, because I have some prizes to give away.IMGP0088

Three of you will be chosen randomly to receive signed copies of one of my first three books. You can choose between HEAVEN IS FOR HEROES, ON THIN ICE, or SAVAGE CINDERELLA. You can find out more about these books by visiting my website’s Contemporary YA Books page. I’ll be happy to mail you your signed copy, providing you leave a valid email address in the comments below so I can contact you privately for your mailing address. Enter ie: maryjanedoe(at)emailaddress(dot)com.

You can also win a nifty swag bag with some cool Lily Carmichael items, including a wooden whistle, a lanyard, bookmarks, and a signed copy of both WANING MOON and WESTERN DESERT.

My grand prize giveaway is a NOOK Simple Touch!

It’s easy to enter. Simply leave a comment below with a valid email address if you want a single entry. For more chances to win, just let me know what you’ve done to help spread the word about my new release. Share this post to FB, twitter (or retweet any tweets with the hashtag #WesternDesert), or you can follow me on any of my social media platforms listed below. You could also sign up for my newsletter (for occasional updates). For each effort you tell me about, I’ll enter your name for another chance to win! Contest ends at midnight on June 30, and winners will be announced next Tuesday right here on the Scribes.

Hang out with me at the following places online:

Facebook, Twitter, Goodreads, Pinterest, Google+

So now that you have the low down on where to find my new book, connected with me at my various online hangouts, and you’ve downloaded some FREE books, pull up a chair and let’s chat. Don’t forget to grab a beverage and a snack and leave your comments, an email address, and what you’ve done to enter for the prizes. I’ll be posting some excerpts today in the comments section below, and look forward to you sharing your questions, responses, and thoughts.

Flowers from Mom's GardenI love a simple bouquet of flowers for a center piece, don’t you? As a conversation starter, tell me what books have you most been looking forward to reading this summer? Any new releases coming out soon that you are dying to get your hands on? Come on, people, dishing about books is what we do around here. Let’s get this party started!

WWFD

A few weeks ago, a collective gasp was heard throughout social media when Amazon acquired Goodreads. This strange, yet brilliant acquisition got me thinking.  WWFD. What would Fusco do?  What would I do if I owned Amazon, acquired Goodreads, and planned to take over the book buying universe?  Yeah, my brain can be used for evil. I have a day job. I’m well versed in sinister.

So, I did what I do when the axis of evil takes over my brain: I listed all the ways I’d put the collective fuck to authors, publishers, and the book buying public by ram-rodding them into buying what I, Great Ruler of Amazon, wanted.

Here’s how:

  1. Consume data like it’s covered in chocolate: So far, Goodreads users have treated the site like it was their own personal safe haven. They added, uploaded and reviewed books, and they thought, quite foolishly, no one was watching.  Oh. Hell. No. Not only were the good folks at Goodreads recording everything you clicked, liked, and TBR’d. Now, they’re turning that data over to Amazon, to make the company smarter, faster and more efficient at selling you shit you don’t need.
  2. Biatchslap the Author:  I love authors.  Some of them are my friends, clients and BFF’s. However, nowadays, thanks to Amazon and CreateSpace, everybody’s a fucking author. Whether they should be is another blog for another day. But, if I owned Amazon/Goodreads, anybody who could form a complete sentence would get the screws handed to them if they wanted to advertise on my site. You see, now, I’ve got the data to the readers you want.  Look out bitches, it’s gonna cost ya. Sure, I’d sell it–if it were legal. Thank God it’s not. So, instead, I’ll tell you to bend over and reach for your ankles while I decrease your royalties and up your cost to target your readers.  Just leave your money on the nightstand, dear author. Oh. Wait. You don’t want to pay me to advertise your book? That’s alright.  “NEXT!!!”
  3. Beat the Big 6 into Submission: See that, that’s me, Amazon/Goodreads, the fat kid in the sandbox. It’s time to play by my rules. While over the years I’ve appreciated your love of the written word, chase of trends, and airplane reads, I’d plan to send to you running for cover and only publish shit no one reads, like poetry and recipe books. In fact, I’d beat you back so far that it would force you to become smaller, niche, and more nimble by keeping your overhead low, print runs smaller and expectations realistic.  My plan wouldn’t be to shut you down altogether. While I could easily be the only book selling game in town, I do need a dog to kick once in a while.
  4. Line my pockets with gold: Amazon is in the publishing game for one reason, and one reason only, to grow revenue.  And once my pockets are filled to the brim, I’m going to look to other ways to exploit the arts for my own financial gain.  I’d fool the public into recording their own music, creating their own video games and to share with friends, or starring in their own feature film.  Who needs Hollywood when you’ve got me Amazon/Goodreads/Chocolate Data Covered Fat Kid?

It’s probably a good thing I don’t run Amazon. I’m old school. I like things the way they were. I like to read books and not feel forced to write a review, like the author on Facebook, or download the next series to my Kindle HD, superfast e-reader spy gadget.

So, no more Goodreads for me, if you need me, I’ll be reading a good book, in hard cover, at the library.

Winnah, Winnah, Chocolate Dinnah!

Hi, all. Suze here. We have a winner in last week’s Valentine’s Day Giveaway: Gail Ingis! Gail, I’ll contact you to make arrangements to get you your prize.

I have lots going on this week so I thought it would be fun to let you know what I’m reading right now. Yes, I tend to flit from book to book and usually have several going at once. How do I choose which one to read? It largely depends on (1) where I set the book down last, and if I can find it again (sometimes not for days/weeks/months later!); (2) whether my Nook is charged; and (3) whether I can get the iPad away from the teenaged Crown Prince so I can use the Kindle App. Here’s what I finished this week:

Buried in a Bog by Sheila Connolly. (Ebook, Nook) This is a wonderful little cozy mystery that just hit the NYT Bestseller list and is the first in a new series. It’s about an American woman who travels to Ireland to learn about her heritage, and ends up finding a home. It’s a little bit darker, a little bit slower paced (and slower paced is not always a bad thing!), and a lot more introspective than most cozies. Loved it!

Nameless Cowboy/Cowgirl Romance by unnamed author. (Mass Market Paperback) Honestly, I did not love this book. In fact, I didn’t love it enough that I’m not going to tell you what it was about or who wrote it (nobody I know personally, BTW!). I will say that this is by a prolific author, and lots of other people apparently don’t agree with me because it has sold lots and lots of copies. So, to each his own! But I’ll be giving this one back to the person who lent it to me, with no regrets.

Manuscript Written by a Friend. (Word doc, on computer) One of the things we writers do for each other is read and critique each other’s manuscripts. I finished one this week–with just a little bit of polish, this is ready to go out into the world. It’s a romantic suspense, fresh with a fun premise, and with a great heroine and a sexy Portuguese hero. I predict a sale this year!

Now that I’ve told you what I finished this week, here’s what I have in progress:

Penelope (A Madcap Regency Romance), by Anya Wylde. (iPad, Kindle app) I’ve fallen a bit in love with this indie-pubbed Irish author (just a coincidence, btw, all the Irish stuff in this post!) since I read her previous book, The Wicked Wager (A Regency Murder Mystery & Romance). These books are great fun, a bit offbeat, and only 99 cents each–so I recommend picking them both up if you like historicals/regencies. In fact, everybody go buy them, read them, and report back here with questions/comments in a few weeks, when I’ll be interviewing Anya!

Wedding Day Murder, by Leslie Meier. (Mass Market Paperback) This is another cozy mystery by a veteran author. I can’t get enough of Lucy Stone and the inhabitants of Tinker’s Cove, Maine. I’m reading this series out of order–but the author does such a good job of making each a standalone, I can easily keep the stories straight.

Portrait of a Dead Guy, by Larissa Reinhart. (Ebook, Nook) Just getting started on this mystery, but how can you not love this first line? “In a small town, there is a thin gray line between personal freedom and public ruin.” Can’t wait to dig into this one.

How about you? What are you reading these days? Are you a one-at-a-time reader, or do you have several books going at once?

Is it really all about the numbers?

So long Christmas TreePJ Sharon here, coming to you from the hills, and enjoying country life. As many of you spent Superbowl Sunday watching football, laughing at commercials, and being entertained by Beyonce, I was out ringing in the spring. For me, the beginning of February marks a turn toward warmer weather and longer days. I know there will likely be plenty more cold and wintery weeks ahead, but I figure there are less ahead then there are behind. It’s also my birthday month—time to reflect on where I’ve been and where I’m going.

Whether we’re talking about football scores, rising temperatures, or adding another year to my age, life seems to be all about the numbers these days. It certainly is when it comes to the book promoting business. Sales figures, rankings, budget—all very important to pay attention to when seeing what’s working and designing any future marketing plans. One of the benefits (or curses) about Indie publishing is that you have immediate access to your numbers. You can follow your rankings and sales to determine if your current promotion is working or if you need to change tactics the next time around.

I’ve done a few FREE promotions through Amazon’s KDP Select Program so I feel like I’ve gotten pretty good at them. Whether they are as effective as they once were, or if all of these FREE books are killing the publishing industry are topics for another day. For today, I’m happy to share the all-important numbers of an Indie-published author trying to make a dent in this tough book economy. Last week, I had my second Contemporary YA novel, ON THIN ICE, available for FREE for three days. I thought you’d be interested in seeing how one of these FREE runs is done, and decide for yourself if it’s worth the work and expense.

Pre-FREE
January 1-25th 20 copies sold (2 borrows) (I won’t include all the foreign sales, but this title does tend to sell well in the UK)
Amazon Ranking: #75,623 in Kindle Store

FREE Run January 26-28th
Saturday, Jan 26th
7,984 downloads
Amazon Ranking: #64 in Kindle Free Store
#2 in Kindle store>Kindle e-books>Teens>Romance

Sunday, Jan. 27th
4,171 additional downloads
#19 in Kindle Free Store (highest ranking achieved in Free Store)
#2 Kindle store>Kindle e-books>teen>romance

Monday, Jan. 28th
3,791 additional downloads
#1 in the Teen Romance category…woohoo! Not bad for a book that has been on the “shelf” for a year.

Also notable were the foreign downloads. It’s always so cool to imagine people overseas reading my books!
UK=143; de (Germany)=24; France=5; Spain=2; Italy=1 (crazy Italians!); Japan=3; and Canada=15

Now, realize that when the book went back on sale in the paid store, no one had actually purchased it in three days so the ranking dropped to about 245,250th in the Amazon Paid store (yikes!), but once post-promotion sales started, the rankings jumped back up and hovered between 11,000th to 15,000th all week. I got a slight bump from pre-promo sales of 1-3 books a day to about 10 a day. That’s already beginning to fall back down to about 5 a day with total sales since coming off the FREE promo adding up to 50 copies of that one title sold in the past week. That’s more than double what I sold in the first three weeks of January. I’ve seen a slight boost in sales of my other titles as well. There have also been 24 borrows (as good as sales at $1.81 per borrow), and I’ve gotten a few positive reviews for ON THIN ICE.
Not the results I’d hoped for, but worth the effort? Sure. So here’s how I advertised the sale.

I gave myself a $100 budget figuring I would make up the cost with a post-promo sales bump of about 50 books. I’ve broken even on the promo after one week. Running the promotion on a Sat.-Mon. made it easier for me to be there to monitor results and landed at the end of the US Figure Skating Championships, which I wanted to honor by giving the book for FREE that week and getting it into skater’s hands.

I contacted the following sites several weeks (a month ahead of time in most cases):

Book Bub-It cost me $30 to advertise my FREE run but they are the current “premier” advertising site. It costs more for other genres, but most people are saying it’s worth the ad cost, especially if you’re offering a discounted book.( .99-2.99)
Story Finds-$20
Authors on the Cheap-$25
Book Goodies-$15 for 3 day ad.
Bargain e-book Hunter-$5
Orangeberry Book Tours-$10

The following sites were free to advertise with:
(ENT)E-reader News Today (they book up months in advance and sometimes aren’t open for scheduling), Indie Book of the Day, Pixel of Ink, Awesome Gang, E-reader Café, Free Book Dude, Ask David, Books on the Knob, Free Booksy, The Kindle Book Review, E-books Habit, YA Promo Central, Book Blast (Kindle Fire Department), and I did a post on the Readers Guide to E-Publishing (RG2E) on Saturday.
You’ll find many of these sites and their links listed on Kindle Book Promos at Kindle Book Promos and Media Bistro/Galley Cat.

The day of the sale, I also posted to Snicklist, Addicted to e-books, Free Kindle Fiction, Good Reads (Free Romance Books group), Google+, World Literary Café (WLC), and as many FaceBook pages as possible that had to do with Figure Skating and the US Championships—(Stop back next week when I’ll be talking about niche markets).

Some of the sites have restrictions (many won’t publicize erotica-not that I’m writing that, but some of you are), and some have some gate-keeping systems in place. Digital Book Today requires 18 reviews with an average 4.0 star rating before you can advertise with them. It took some time to weed through all of these sites, but now that I have my list and links, it only takes me a few hours to set up a really comprehensive and relatively inexpensive promotional blitz. Of course I also schedule my tweets to go out three to four times a day, ask my network peeps to spread the word, and spend some time promoting on Face Book throughout the three days.

I know it sounds like a lot of work. That’s because it is. I haven’t found an easy way to reach this many new readers so quickly, or give my sales a boost in any other way that doesn’t require an equal amount of effort or money. I try to do one big promotional event per month. February’s event will be a three day FREE run with HEAVEN IS FOR HEROES right after Valentine’s Day, hoping to hit those new Kindle owners whose thoughtful men bought them an e-reader. After that, these two titles come off of the Select program and will be available once again on BN and Smashwords. I also plan to upload them to I-Tunes and Kobo this go around so that they are available on as many distribution channels as possible. Then I’ll leave the kids alone to see how they fend for themselves while I focus my efforts on gearing up for the release of book two in The Chronicles of Lily Carmichael, WESTERN DESERT, due out in June. It’s going to be a busy spring!

As far as other promotions, there are always the .99 cent sales, blog hops, blog tours, Good Reads giveaways, and contests. Each requires effort and planning and will yield different results depending upon the genre you write in, whether it’s your first or fifth book, and how the wind is blowing on any given day. All we can do is keep writing, add quality material to our cyber shelves, and hope our sails (and our sales) catch the wind when it blows our way.

Today’s Unlocked Secret: Don’t get too hung up on the numbers. Like age, the number doesn’t define us. How we navigate the rough seas tells us who we are. Happy sales!

Any questions?

Blessings,

PJ