Category Archives: Facebook

Facebook Parties-Fab of Fad?

Good May Day, Scribe’s fans. PJ Sharon here. I won’t likely be dancing around a May pole today, but I will be celebrating Spring with over fifty of my author pals from the Book Lovers Buffet who are having a party over on Facebook this afternoon.

POL Music Cover Every fifteen minutes between 3-10 pm, EST, another romance author will be available to live chat with anyone who wants to stop by for a visit. I’ll be there from 7-7:15 pm. sharing favorite cruise destinations and giving away e-books and an i-Tunes download of the single, PIECES of LOVE, the theme song from my upcoming release.

Lest you think this is a silly waste of time, there will be oodles of giveaways and some enticing questions to draw a crowd throughout the day. Favorite paranormal creatures? Vacation destinations? Favorite perfume or men’s fragrance? Fashion, dance, Texas hunks…topics for everyone. There will be gift cards, e-books, audiobook giveaways and more!

So what’s with all the Facebook parties lately? Is it just the latest trend in author promotion? Or is it a savvy way to use the platform that so many of us have worked to build? Since connecting to readers is an all important part of our job as authors, hopping on the FB train seems like a good idea…at least for now. As with any new promotional trend, I suspect this one will burn itself out fairly quickly, but for now, I’m having fun with it and plan to use it for my book launch in June.

Here’s how it works (to the best of my knowledge and limited experience). To create a FB event:

  1. Click Events in the left menu of your homepage.
  2. Click Create Event in the top right.
  3. Fill in the event name, details, location and time, and then choose your privacy settings. Keep in mind that you must include an event name and time. (TIP: Keep the time limited to just a few hours if you are doing this on your own. It can be quite hectic and draining!)
  4. Click Invite Friends to add friends to the guest list. Check the names of the people you want to invite and then click Save.
  5. Click Create.

You’ll be taken to your event where you can share posts, upload photos, invite more guests, and edit event details.

That’s it!

Of course, you’ll want to create a theme for your party, upload a flashy new banner, offer incentives for people to stop by, create engaging content ahead of time so you can keep momentum going throughout the party, and maybe even have a famous guest or two stop by at a scheduled time so readers can pop in and live chat for a few minutes with your celebrity guest. You may want to enlist some help spreading the word via Twitter, Google+, Goodreads or other social media outlets.

Be creative and think outside the box. What do your readers love about your books? If you write cozy mysteries maybe share some recipes or craft ideas. If you write romantic suspense, maybe ask about favorite suspense movies, creepiest actors to play villains, etc. Consider your audience, make it fun and entertaining, and have some prizes to encourage reader engagement. Use Random.org to choose your winners. The way I use it for free is to keep a numbered list of commenters and then plug in the range of numbers (1-10 for instance if I have ten folks who have left comments) and let Random pick the winner’s number.

The bottom line, as always is that it’s not so much about “buy my book” as it is “hey, I’m a human just like you…let’s hang out.” Readers are much more likely to want to chat about books in general, life’s little entertainments, and what they can get for free than they are to respond to “buy” messages, so keep it real, keep it fun,  and keep it friendly.

I hope to see you all later over at the party!

What do you think of FB Parties? Fab or Fad?

 

 

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.FREE promo

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?

Holiday Happenings!

Merry Christmas Eve!

PJ Sharon here, there, and everywhere, currently coming to you from the coziness of my living room.christmas tree I’m wrapping last minute packages and the smell of fresh baked cornbread is wafting in from the kitchen. I hope you’re all taking some time off during the holidays to spend with loved ones. I’m grabbing a few days off, but since writers are never totally on vacation, here’s what I’ll be up to until the end of the month.

For the past ten days, I’ve been part of the Sleigh Bells Ring, Are you Listening, giant audiobook giveaway hosted by Rita Award winning author, Wendy Lindstrom. Today is the last day to enter if you want to be in the running for a chance to win some awesome audiobooks, an MP3 Player, or even an iPod Nano! Just click here to bring you to the Sleigh Bells Ring are you Listening contest page where you’ll find a Rafflecopter entry form. It’s super easy, and only takes a minute, I promise!Sleighbells ring promo pic You might even win an audiobook of HEAVEN IS FOR HEROES.

I’m also participating in the Awesome Indies Holiday Book Bonanza, where dozens of e-books are on sale for only .99 cents between December 26-30th.aia_holidays (1) If you aren’t familiar with Awesome Indies, it’s a great organization of Industry professionals who read, rate, and review books by Independently published authors. They have very stringent criteria that have to be met, so you can rest assured that approved books are top notch! I’m proud to say, WANING MOON and WESTERN DESERT made the cut and are now listed on their front page! For my writing friends out there, check out their website at http://awesomeindies.net/ for some invaluable resource material (check out their criteria for submission info).

While WANING MOON, book one in the Chronicles of Lily Carmichael is only .99 cents, WESTERN DESERT, book two in the trilogy is up for FREE from December 26-28th.

Available NOW!
Available NOW!

 Bookmark this page and come back during the sale for easy links to the books on Amazon or find links on the Awesome Indies Holiday Bonanza Book sale page. With all those new Kindles under Christmas trees everywhere, I couldn’t think of a better time to offer WESTERN DESERT up for FREE! If you’ve got teen readers at home or enjoy reading YA dystopian romance yourself, here is your chance to get both books for less than a dollar. It doesn’t get much better than that!

Please help me spread the word about this great opportunity by sharing this post on your Facebook page, twitter, or other social media. Simply click on the social media button of choice below and add a note of encouragement for friends to download WESTERN DESERT for FREE from Thursday to Saturday this week. Promotions like this are the best way authors can give back to readers, and readers can show their support of their favorite authors by spreading the news, leaving reviews, and chatting about the books with friends and family. As always, your support is greatly appreciated and means the world to me. May you be blessed with good health, peace, prosperity, balance and harmony in the coming year!

So that’s where I’ll be and what I’ll be up to for the next week or so. In the meantime, enjoy the holidays, squeeze in some “healthy” food choices, and plan a nice hike for after your Christmas dinner.

I’m making our traditional spiral ham. How about you?

10 Things I Wish I Could Say on Social Media

How many of you scroll through Facebook and find yourself rolling your eyes. I know I do. I know freedom of speech is one of our God given rights but I find myself wanting to tell some of these people to shut up.

Here are some of the things I find myself wanting to say, but can’t.

1. Your boyfriend is NEVER going to make it as a musician. He’s forty, cannot sing and is using this music thing as an excuse not to get his lazy ass a job.

2. Stop complaining about your job ALL THE TIME. Everybody’s job sucks sometimes. EVERYBODYS. That’s why they call it work. You’re not special. If it’s that bad quit. If you’re being dramatic, stop.

3. If everybody you know has a problem with you, then it’s you. Not them. Stop being so negative.

4. You claim to be a devout Christian and yet you KEEP having children out of wedlock. With different men. Really?  Don’t be such a hypocrite.

5. Stop telling us how happy you are with your life. Truly happy people don’t have to tell the world all the time how happy they are. They are out being happy. Not posting it on Facebook.

6. And on the same note, nobody needs to hear how much you love your kids. You should love your kids. You should take care of them. YOU’RE A PARENT. Show your kids you love them. Don’t tell us.

7. Stop bragging about getting drunk. You’re thirty. It’s not cute. You look like a loser.

8. Don’t air your dirty laundry in public. Not classy. I don’t care what your boyfriend/husband did. Be an adult. Talk to him. Make it work, because both are you are so crazy nobody else is going to want either of you.

9. No more political ranting please. You sound bitter and uneducated.

10. Vaugebooking. Either tell us what the problem is or don’t. If you’re attention seeking go see a therapist. Facebook is not therapy.

But despite all of that I love Facebook. I love cute animal pictures. Cute kid pictures. I like to see what people are watching. What people are listening to. What people are reading. I like to see the changes in people I knew from long ago. Where they want to go, where they have been.I even love food pictures. Facebook is how I keep up with my family members. It’s where I see their happy news, it’s sometimes how I learn of their tragedies. I’m probably never going to give it up.

So what are some of the things you wish you could say to certain people on Facebook?

Updating Your Web Presence

As you read today’s post, I’m probably on a flight to Atlanta to attend the National RWA Conference this week. I know, I know…we’ve all been buzzing about it for the past several days, but the event is a big deal for writers. And this year should be especially fun since most of our Scribes will be in attendance.

Katy Lee, Vivienne Lynge, and Suzanna Hardy
Katy Lee, Vivienne Lynge, and Suzanna Hardy

PJ here, 30,000 feet up, and there’s something else I think is kind of a big deal.

Have you ever checked out an author’s website and found it terribly out of date? Most of us try to stay current, but with all of the responsibilities of today’s writers, keeping track of what needs updating can be pretty overwhelming. So I thought I would give you a list of sites that I go to periodically to make sure I do my updates, particularly after a new release or a big event (like a conference or a contest award). The links I’ve included below will take you to the site’s information page that will explain what you as an author can do to sell and promote yourself and your books on these venues (except for the ABOUT page, which is mine). If you keep the list handy, it’s really not so bad doing the occasional update. If you have to remember them all, it can be a bit of a nightmare, so definitely create a list of your own with links to your author pages or places you’ve posted a bio.

Website and Blogs-This is an obvious one.  Websites should be updated at least monthly. If you keep a calendar of events, make sure you have correct links and dates posted. And don’t forget to update your ABOUT page. You are constantly evolving as a writer and author, so be sure to share those changes with your readers.

Amazon Author Central-Although the benefits of even having an Author Central page are questionable, most of us who have books there are encouraged to create a page. It’s a place where you can list your books, book trailers, upcoming events, and connect your readers to your recent blogs and social media communications. If someone is checking out one of your books, they might want to know more about you. You can also use this as a landing page for your readers to direct them to all of your books available on Amazon, rather than the individual buy link pages.

Goodreads-Your Goodreads page is an important place for readers to connect with you. Here, you can do book giveaways, get onto listopias, and see your reviews. I’m still learning about Goodreads, but so far, I can see huge benefits in keeping current there so that readers can find and share your books with others. You can also join groups, be exposed to book clubs, and again, have your blogs, tweets, and other social media connections available all in one place.

BN (now NOOK Press) and Smashwords Author Pages-Don’t forget to update any other places you distribute your books. In addition to BN and Smashwords, you may want to create author pages for Kobo, Apple i-Tunes, Draft2Digital, or All Romance E-books (ARe). These are all sites where you can upload your self-pubbed titles and sell books! But just realize that for each distribution channel you choose, you’ll have more to manage. If you have a good system, it’s not so bad.

Pinterest, twitter, and FB profile pages-The main thing here is to change up your bio once in a while. Use the cover of your current or upcoming release as your profile picture, and if you have a “READ MY BOOKS” link on your FB page (check out “author app” for FB), make sure your books, descriptions, and prices are updated.

I realize this is a lot of housekeeping and busy work, and might be best left to a teenager in your house to do for a nominal fee, but it’s important to stay current so that readers can find you wherever you may be. Speaking of keeping you all updated, don’t forget to follow our tweets at RWA National by using hashtag #RWA13 or #RWA2013. You can connect with me on twitter @pjsharon or “like” me on Facebook at PJ Sharon Books for pictures and posts about what craziness is happening at the conference.

Have I missed any locations that you routinely find yourself updating? Any questions comments, or hair-pulling and screaming…now’s your chance!

STRESS

Starting Over

Welcome! It’s another steamy Tuesday in the Berkshires. My garden is well in bloom and loving the sunshine, warmth, and afternoon thundershowers.Garden

PJ here, and I am about to embark on another journey–both on and off the page. I’ll be leaving next week for Atlanta for the National Romance Writer’s Convention. I look forward to filling you all in on the action while I’m away (check out tweets by following me @pjsharon and using hashtag #rwa2013, or catch up with me on Facebook @pjsharonbooks for pics of who’s who and what’s happening). Although I’m looking forward to all the workshops, networking, opportunities, and fun with my writer buds, what I’m most looking forward to is a boost of enthusiasm to dig into my next project, book three in the Chronicles of Lily Carmichael trilogy. Though conferences can be exhausting, I always come home energized and raring to write, so the timing couldn’t be better.

Most writers will agree that the happiest words we write are “THE END.” At the same time, I think many will also agree that the most daunting words we write are “Chapter One.”

It’s hard to believe I’m starting over yet again. I can honestly say it’s still as bitter sweet and anxiety provoking an endeavor as I have ever faced. Sitting in front of a blank page can be the most exciting moment for a writer, or the most terrifying—usually both in equal measure for me. So here I find myself having to put another 80,000 or more words on the page in some semblance of an entertaining tale. Being that this will be the final in a trilogy, I have a lot riding on making this my best story yet. As added pressure, I need to write it and publish it in the next nine months so as not to lose readers who are awaiting the final installment, and to meet the general standards of the publishing industry. It’s tough out there, and to compete in such an overcrowded market, I have to continue to produce quality fiction in a timely manner. That’s the business woman in me speaking—the grown-up.

But when I break down the details of all that needs to go into making that deadline, I immediately want to take another week off and rest up a bit more (my inner teen in total rebellion). “It’s summer vacation,” she whines. “All work and no play…,” she cajoles. I let her have her way for another day and then my inner mom grounds her and takes away her TV until she gets that blog post done and starts outlining her scenes. It’s hard being the grown-up, but somebody’s got to do it.

Since I can ignore the publishing/promo part until about 3-5 months out from deadline, I can focus just on the task of writing the book. Easy-peasy, right? I’ve done this a few times before. A thousand words a day and I’ll have my first draft done in three months. That leaves six months for multiple edits and all that goes into polishing a manuscript before it goes to print. I don’t know about you guys, but each book has been a completely different process for me. Hopefully, my process has evolved enough that this time it will be easier. Of course, this is my first trilogy so that makes it more complicated…a lot more complicated.

I have tons of loose ends to wrap up and have to find ways of weaving bits of backstory in so readers aren’t totally lost if they missed something in WANING MOON or WESTERN DESERT. I have to up the stakes, force my characters to face their demons, and carry them through their arc to completion in this book. They must overcome their fatal flaws, win out over the villain, and find their hopefully ever after, maybe even saving the world while their at it. I could easily stretch this into a series of four books, but since I marketed a trilogy, I’m stuck, LOL. So a lot of what I’ need to do in the planning is narrow my focus to what absolutely has to happen in this book. There will be NO tangential literary diversions!

Luckily, I have a lot of tools to get me started and keep me on track. Casey Wyatt has outlined her method, which appears very straight forward and doable. I am anxious to try her approach, although I’ve learned from so many other great teachers in this business that my process will surely be a hybrid of hers, theirs, and mine. A quick breakdown of my plan looks like this:

1) Summarize the story/create tag line- I totally agree with Casey on this one. It is really helpful to understand the bare bones of what your story is about before jumping in. It saves a lot of writing in circles and editing later.

2) Identification of characters-I know Casey likes a very superficial view at this point, but since I’ve already written two books about these characters,  I’ll use this step to update and add details to my Series Bible (a notebook I developed to keep character traits, appearance, weapons, and world building details straight). I will also take time during this step to begin working on my character grids (outlining each character’s internal and external goal, motivation, and conflict, the inciting incident, fatal flaw of each character–what they must overcome within themselves to find their HEA). By now, I should know my characters well enough that these questions shouldn’t be too hard to answer.

3) Three Act Story structure-Like Casey, I learned the three act play story structure that outlines the beginning, middle, and end of every story, but after taking a Michael Hague workshop several years ago, I had the opportunity to delve a little deeper into how to progress through those three acts. His technique helped me to better understand the structure behind the stories we create. He breaks  it down into stages consisting of SETUP, NEW SITUATION, PROGRESS, COMPLICATIONS & HIGHER STAKES, the FINAL PUSH, and the AFTERMATH. He also taught me that pacing is controlled in part by appropriately placed turning points (a sure cure for the sagging middle). The first turning point, he describes as the OPPORTUNITY (aka: inciting incident), followed by a CHANGE OF PLANS (aka: call to action), POINT OF NO RETURN (about half-way through), MAJOR SETBACK (Dark Moment), and CLIMAX. Working this all out on index cards, a poster board, or in an outline combines Casey’s step four (the meat and potatoes of plotting), and step five (scene development on index cards).

Being a pantser by nature, all of this plotting, planning and prep work requires a bit of self-discipline and a tight rein on my inner rebellious teen, who would like nothing better than to jump in and write willy-nilly in complete denial of the consequences (such as dead ends, tangential diversions, and lots of unnecessary editing later on), but it’s a good thing that grown-up me is in control, right?

Hmmm…maybe I’ll just wait to get started until after I get back from Atlanta. After all…it is summer vacation and all work and no play…well, we all know what that does. I hope to see some of you at the conference!

I’d love to hear your feedback on my plan. Any tips, suggestions, or questions are welcome.