Category Archives: Goal Setting

My Three-Year Journey to the 10K Cake Club

spice-cake-su-1673099-lIf you’ve never heard of the 10K Cake Club, it’s the name given to that elusive group of authors who reach the milestone of selling 10,000 copies of their book(s). Now, given that statistically, most authors will never sell more than a hundred copies (no kidding), reaching this milestone is an amazing feat. But we all know how numbers and milestones are relative, and our own expectations can often derail even the most wonderful achievements.

PJ Sharon here, celebrating with you, my dear friends, my three years as an independently published author. I released my debut novel, HEAVEN is for HEROES in September of 2011. (In celebration, I’m giving away an audiobook copy of HIFH over on my website blog. Stop by and leave a comment to enter and feel free to share the post with friends on FB or Twitter. Contest ends September 30th at midnight. )HIFH_audiobookcover (2013_06_07 00_53_00 UTC)

Now, I recall being asked, while on a panel of Indie authors, what my sales goals were as a newly self-published author. At the time, self-publishing was on the rise, Indies were on fire, and sales were through the roof for newcomers. Being the ambitious and overachieving sort, I replied with confidence that I wanted to sell 10,000 copies a year, netting me about a $20,000 dollar a year paycheck from my writing–what I saw as realistic and an amount that would make all the hard work worth the effort.

This was a reasonable goal, but one that I soon found was more or less beyond my control to achieve. I did not foresee the effects of market saturation, the need for endless promotion, or the ever-changing Amazon algorithms that would make it nearly impossible to gain traction on the discoverability front. Basically, I could not have predicted the “luck” factor.

When, in the first year, I sold over 5,000 books (I had three titles out by then), I was not unhappy with my results. After all, goals are merely guidelines…a star to shoot for. But in the second year, when I had the brilliant idea to switch from Contemporary YA to writing a Dystopian trilogy, and sales dipped to half of what they did the first year, let’s just say I was less than thrilled with the results of my ongoing efforts. I shuddered to consider my hourly wage as a writer and decided it was best to stop looking at daily sales reports, screaming into the wind about my books, and beating my head against a wall trying to figure out what the heck the secret to success actually was.

My third year hasn’t been any more profitable than the previous two, despite the fact that I–at the suggestion of Indie superstar Bella Andre no less– went back and wrote another Contemporary YA. In fact, I’ve spent more on covers, editing and formatting on PIECES of LOVE than I have on any of my others simply because I’m trying to compete in the market and feel that others do a better job of these things than I can do myself. Added in is the cost of producing a theme song for POL (thinking that this might be a novel idea and help with sales, but has as yet, not appeared to make any difference at all). With production costs up and sales down (thanks to Kindle Unlimited and the insane amount of new product coming into the market), I’ll be lucky to recoup my costs over the next year.

I’m hopeful that once I finish the Dystopian trilogy, add a boxed set or two to my cybershelf, and get back on the promotional wagon in 2015, that I might see some real return on my investment.

Lest you think that any of this is sour grapes on my part, think again.

I went into this with eyes open that it would be a LOT of hard work, gave myself five years to turn a consistent profit (this is typical for any new business), and expected that there would be a steep–and ever-changing–learning curve. I’ve had to adjust my expectations for financial success, but am hopeful that with perseverance, the pay-off will be worth the continued effort. This is, after all, my retirement plan, and being that I have another fifteen years until retirement, I’ve got plenty of time to make it happen, right?

One of the most valuable lessons I’ve learned is that success is measured in many ways. Positive reviews and happy readers who are excitedly awaiting my next release are priceless in the grand scheme of things. Knowing that over two and a half million readers have enjoyed SAVAGE CINDERELLA on Wattpad thrills me beyond words. And the awards and accolades for my books tell me that I’m doing something right. Reader reviews continue to average 4.5 stars across the board.

Another important lesson for me–one that continues to be challenged daily–is about finding balance. I worked around the clock that first year and a half, typically putting in 80 hours a week between my two jobs. I finally decided this past year to set myself a schedule. Knowing that I need to work my day job at least 20-30 hours a week to earn a  guaranteed paycheck to cover expenses, I set a limit on my writing/publishing time to 25-30 hours a week. Perhaps that’s partially to blame for the decrease in sales numbers, but I will say, I’m much happier and healthier these days. Time with family and time to take care of myself are far more important to me than sales figures and financial gain. If I’m in this for the long haul, that’s the way it has to be. I’m good with that.

It’s taken me three times longer than expected–and I’ve stopped comparing myself to others who have done it seemingly effortlessly–but I’ve finally made it into the 10K Cake Club. very-excited-girl (2013_02_16 17_00_55 UTC)

Cake and ice cream all around! And perhaps a bottle or two of wine…

What milestone can you celebrate today? I hate to eat cake alone.

Kindred Spirits

Greetings Scriblings! PJ Sharon here.

I had the good fortune of attending a few days of the 2014 IWWG Summer Conference this week. If you aren’t familiar with this acronym, it stands for International Women’s Writing Guild. Despite the fact that I’ve been heavily involved in the romance writing community for several years, I’d never even heard of this organization.  Here’s why.

Romance writers and literary writers tend not to associate or travel in the same conference circles. Whether this is due to some misconception that one is better than the other or that the two are diametrically opposed, I can’t say, because my experience with this incredible group of amazingly talented women was nothing but educational, inclusive, and uplifting–not to mention well organized and fun. These ladies write everything from poetry to memoir, creative nonfiction to essays. A few write fiction as well, and many are published, either traditionally or Indie.

Workshops included a study in Metaphor with the fabulous Susan Tiberghien,  a chance to make “mischief” with Kelly Dumar, where we explored our childhood prankster selves and acted out stories of our misspent youth.  I learned some new plotting strategies from the excellent Chris Eboch in the workshop, What I Learned from Nancy Drew,  and Dr. Dixie King’s extremely helpful Nourishing the Writer Within was an eye opener! Dr. King took us through a step by step guide of smart goal setting and challenged us to pinpoint the barriers and limiting beliefs that hold us back from achieving our goals. I was only able to attend two days of the five day conference, but I felt so welcomed and appreciated by the group that I felt as if I’d met some kindred spirits.

IWWG conf. 2In addition to the wonderful workshops and new friends I met, the food was outstanding and the venue at the Wisdom House in Litchfield, CT was absolutely lovely. I even walked the labyrinth at sunset and spent some time in meditation, which is an area of my life I’ve been neglecting and was sorely needed.

IWWG Conf. 6There was an opportunity to showcase my books at the book fair and take center stage to share from one of my stories.  I was completely floored by the quality of each and every writer’s work that was shared. Poignant stories of family,  deep inner journeys, and prose that gave me chills and had me laughing and crying within the same three minute reading. These women are powerful and brilliant, I tell you!

Regardless of genre, we were all writers and all women–sisters of the pen–there to support each other. I feel so blessed to have been a part of this group if only for a couple of days. It gave me just the shot in the writer’s arm that I needed. I learned some important things about myself in the process and hope to meet these lovely women again in the future. My eyes are open a little wider and my heart has been touched by the gift of their words. Thank you IWWG!

Here’s a little about the organization:

The IWWG, founded in 1976, is a network for the personal and professional empowerment of women through writing and open to all regardless of portfolio. As such, it has established a remarkable record of achievement in the publishing world, as well as in circles where lifelong learning and personal transformation are valued for their own sake. The Guild nurtures and supports holistic thinking by recognizing the logic of the heart–the ability to perceive the subtle interconnections between people, events and emotions- alongside conventional logic.

Have you stretched your wings and made some new friends lately? When was the last time you just wrote for fun? Because if you aren’t having fun, what’s the point, right?

Self Sabotage? by J Monkeys

Hi there!  J Monkeys here with a confession.  I saw one of those memes the other day.  You know the one – “take small steps toward your goals every day”…or some crap like that.  Here’s one that took me WAY too long  to find on the internet.

goals

Normally, I scoff at that kind of self-help mumbo-jumbo, but this time it struck me.

 

 

 

I know that life is a journey – and like most journeys, I’ve got a destination in mind for mine.  Sure, sure.  I take time to stop to smell the roses and enjoy the trip.   But at the risk of over extending the metaphor, I’m pretty sure that I’m a little lost, or at least turned around.  Completely.

Not only am I not taking steps every day that will lead directly toward my goals, but most days, I’m actively walking in the opposite direction.

I have three main goals in my life right now, the same goals I’ve had for a while,  all of equal importance to me.   1 – Become a successful writer,  2 – Get myself healthier, and 3 – Take care of my family and household.

What road leads to becoming a successful writer?  How about writing every day.  Treating writing like the job it is.  Putting my butt in the seat and doing it.  I have not been following any of those paths.  In fact, I seem to come up with every reason in the world not to write every day, or any day.  Any distraction, every justification, focusing on everything going on in my life except putting my backside in my seat and moving my story forward.  Hmm. 

What roads lead to becoming healthier?  Well, for a person who is probably 70 pounds heavier that they ought to be with a family rife with heart disease, how about eating healthy foods, moving around until I sweat a little and staying away from those substances (ice cream!) that I know pave the path to diabetes and every other nasty thing looming in my future?  Have I been doing any of those things?  No.  I had donuts for breakfast – note the plural.  No water to drink yet today (it’s 11am,)  no exercise (been watching TV since I dropped the kids off at camp.)  And did I mention the donuts?  How about the Rice Krispy treats my sister-in-law made yesterday that are calling my name?  And where will I be getting lunch?  I don’t know, but I hadn’t planned on a salad.  Hmm.

What roads lead to taking care of my family and my household?  To be honest, I can say that while I’m walking in exactly the wrong direction in my journey toward my other two goals, I’m at least on a parallel, if long and meandering path to this one.  But it’s a scenic and not at all efficient road which often intersects with the direct route, but then detours off again.  Hmm.

What conclusion have I come to after this painful self assessment?   I’m on the road to ruin instead of where I thought I was going.  But now, that I’ve gotten directions,  I have to decide if I’m going to turn this vehicle around.  Maybe I’d better think about that.  And get some water while I’m doing so.  Maybe wash a dish.  Or fetch a salad. 

Are your feet on a path toward your goals or are you self sabotaging like me?  Can’t fix it until you recognize it, right.

 

Results of Survey

Welcome to my first post in our awesome new home!

PJ here. I hope you’ll find the updated digs engaging, user friendly, and informative. I, and each of my Scribe sisters will continue providing you with twice weekly blog posts, rotating through on Mondays and Thursdays so that each of us will be with you only once a month. The good news is that posts will be left active for the three days in between so more folks will have time to pop in, visit, and leave comments.

So, I’ll be back here Thursday, March 6th with my next post. By then, I’m sure I’ll have something super exciting to share with you!

Don’t forget to subscribe to our blog so you don’t miss anything.

Now, for the results of our survey, based on 25 responses:

1)      Do you think blogging is a useful endeavor for authors?

58% said yes, 12% said no, and 30% said maybe.

2)      How many blogs do you currently subscribe to?

52% said (0-5), 24% said (5-10), and 24% said (10 or more)

3)      What types of blogs do you follow?

68% said Writers blogs (tips on industry info), 12% said Readers blogs (from your favorite authors), and 20% chose “other” with responses indicating personal hobbies ie: photography, travel, mommy sites, and such.

4)      What do you like to see on a blog or website?

40% chose an Active site with daily blogs from different authors, only 12% liked the idea of a static site, while 44% preferred an Active site with contests, reviews, and guest bloggers. 36% chose “other’, responding with comments suggesting that 2-3 time per week blogs were plenty. Also noted was that the respondents would like to continue seeing insider industry information, marketing tips, as well as book reviews, entertainment, interactive conversation, and guest bloggers blogging on writing related topics.

5)      What would make you subscribe to a blog?

52% chose “Industry Insider info on self-publishing”, 36% would subscribe to “writing craft blogs”, and another 56% of respondents also chose “A variety of interesting, entertaining, and informative posts.” 12% who said “other” said all of the above and one commented that if they were to follow an individual author they would sign up for their newsletter.

6)      Which of the following would most likely make you unsubscribe to a blog?

Almost 46% said “too frequent posts”. 12.5% said too infrequent posts, while 25% said “inconsistent/unfocused content”.  17% sited ranting, offensive, or boring posts as reasons to unsubscribe, along with posts that are too long, inaccurate, rude, or irrelevant.

And lastly,

7)      What would you like to see at the Secrets of 7 Scribes in the coming year?

We heard everything from “no interviews” to “more interviews”, the “writer’s journey” to “more about how to get published”. Requests were made for posts on “what agents are looking for” and “sneak peeks into the writing process and related topics about each author’s journey.” “Theme weeks/months” were suggested (LOVE that one!), and a few votes for and against holding contests were noted.

I don’t need to tell you that polls like these can be terribly skewed, depending on the questions, how they are worded and the pool of respondents. As such, there was nothing scientific about the survey and most people who responded were probably writers, given that’s the readership we’ve attracted over the years. Taking these factors into consideration,  our results aren’t too surprising, but I enjoyed reading the comments and we have lots of food for thought!

anorexic top 10-4I’ll end by giving a big thanks to all who responded. We heard you, and hopefully you’ll stick with us and see what we have in store for you. We appreciate each and every one of you who engage with us here at the Secrets of 7 Scribes on a regular basis. We hope you’ll continue to do so.

In the meantime, the randomly chosen winner of the critique of a query letter, synopsis, or first chapter was Julie Glover. Congrats Julie!

What do you think of our survey results? Agree, disagree, wondering how you’ll live without our daily posts? As always, we’d love to have you comment and pitch in your two cents.

dinosaur_2474599b

Are blogs dead or simply evolving?

Good morning Scribe’s readers,

PJ Sharon here with a few questions for you. I hope you’ll stick around long enough to take the short survey at the end of this post. We appreciate your opinion and it should take less than a minute of your time. The results will be used to help us determine what changes we’ll be making to the Secrets of 7 Scribes in the coming weeks.

dinosaur_2474599bIt has become increasingly clear that the world of publishing–and writing in general–is evolving quickly. Not that good grammar, great content, and entertaining interaction with a like-minded community will go out of vogue, but the way we interact is ever changing. With so many demands on our time and the speed at which communication has progressed, our current attention span has been reduced to about seven seconds per clickable nano-byte of information. In other words, we have about seven seconds to grab someone’s attention and hold it. Which is why venues like Instagram, Vine, and twitter are so popular with tech-savvy readers. It’s also why daily writer’s blogs such as ours are rapidly going the way of the dinosaur.

My Scribes sisters and I are committed to bringing you quality content, but we recognize that we have all grown beyond being writers only. Many of us are now published authors with busy production schedules, deadlines, and the myriad of marketing duties that go along with the job. After three years of daily blog posts, we need to re-evaluate our goals and decide what works best for us and our readership.

Before we make major changes though, we’d love to hear from you about what you’d like to see from us in the coming year. Please take this survey or leave a comment below with your suggestions, questions, or concerns.

In appreciation for your participation, and to thank you for your continued support, I’ll be offering a free critique of a query letter, synopsis, or first chapter of the current work in progress of one random commenter below. Just let me know that you’ve taken the survey or leave us some suggestions of what you’d like to see here, and you’re in the running!

If you aren’t a writer, let me know that too, and I’ll think of some other fabulous prize for you if your name gets picked…hmmm…thinking…signed copy, gift card, or swag…I love surprises, don’t you?

2013 RWA conference pic

Peace and blessings,

PJ

Tough Love

Hello, Scribes Readers, PJ Sharon here, and today I’m talking about tough love. This is the time of year that many of us are setting goals, working on business plans, re-evaluating our marketing strategies and generally attempting to lasso and tame this wild thing we call the “writer’s life”. Even with the best of intentions, most of the resolutions we make fall by the wayside and our ambitious goal setting can make us feel overwhelmed rather than hopeful for the new year.

Don’t get me wrong. I love goal setting, and my plate is as full of to-do’s as it ever has been, but instead of sharing my lofty aspirations with you all, I’d rather discuss how we go about sticking to our plan and meeting those goals. You’ve probably read a ton of blogs on goal setting, with such advice as making them manageable, measurable, and achievable. Great advice, for sure. But for today, I’d like to offer some coaching advice from an expert–no, not me.

Jillian Michaels (2013_06_02 01_59_31 UTC)My girl, Jillian Michaels, is one of the best motivators I’ve ever come across. I don’t often watch The Biggest Loser, but I know from personal experience that her training methods are effective. Through her 90 Day Body Revolution DVD set–which I bought last year around this time in hopes of shedding the weight I’d gained living the writer’s life–I was able to drop twenty-five pounds in about five months. Yes, I had to eat healthier and the workouts are brutal, but they’re only thirty minutes a day, five days a week…a small price to pay for a strong, healthy body, in my opinion. I figured I could do anything for thirty minutes a day and I knew the pay-off would be worth it. I reminded myself that I was worth it!

As a personal trainer myself, I quickly learned to appreciate Jillian’s tough love approach. Even when I want to swear at the TV, her passion and positive messages of encouragement continue to push me through every workout. Statements like, “Do your best,” “Just try one,” “Don’t you quit on me–don’t you quit on yourself,” “I know you can do this,” “Dig deep and find the strength you never knew you had,” and my favorite, “Focus on the why–why are you doing this?” She lists the common reasons why people want to be more fit, such as better health, longevity, skinny jeans, and sex with the light on, but the bottom line is that we all have a “why” when it comes to being driven toward a goal. If you focus on the “why”, you will tolerate any amount of torturous “how”.

Last week’s guest, Amy Denim, author of THE COFFEE BREAK BUSINESS PLAN for WRITERS, talked about creating a muse statement, a positive affirmation that sums up who you are and what you want for your writing career. (Here’s the link to the post if you missed it). I highly recommend that you start your new year by doing just that, and when you’re writing that statement, think about your “why”. Why do you write? What do you want to accomplish in your writing career? Why do you want it? How important is it to you? And what are you willing to do to get it?

Today’s Unlocked Secret: When you start to feel overwhelmed by the tasks at hand or are questioning if the time and work you’re investing in your writing life is worth it, read your muse statement and remember your “why”. Then, dig deep and find the strength you never knew you had, and tackle that next goal.

What motivates you to keep going when the going gets tough?pen

The Game of Life by J Monkeys

car.game of lifeGood Morning world!  J Monkeys here.  Every January I like to take a few moments to reflect on the year that passed and determine if I’ve made any progress in the Game of Life.  I imagine my little car, complete with a pink and three blue little sticks, moving along the game board.  Sure I had a few paydays, and probably got set back a bit, but over all, did I make any progress over those hills last year?

in 2013, I had a lot of goals and I don’t think I actually ended the year any further along than when I started.  I made some progress along the way, then had some setbacks that negated it.  That’s all right with me, as long as I learned something.  And I did learn something.  Looking at last year in retrospect, I let a couple of good opportunities pass me by because I wasn’t focused, or organized enough, or even was just too lazy.

Well, I have a couple of amazing opportunities before me right now and I do not want to miss out.  One of them is potentially a once-in-a-career, jump-to-a-new-and-exciting-path type of opportunity.  It’s doable, but as we used to say in the corporate world, it’s a stretch goal.  Meaning, I can do it, but I’ll have to stretch myself to get there – it won’t be easy. 

So, here I am at the beginning of 2014.  What goals do I want to set for myself for this year?  I have declared 2014 the year in which I will get…stuff (to be “G” rated) done.  It’s the 11th day of the year, and I’ve already accomplished more toward my goals than I did in the preceding 365! 

In the last two weeks, I have finished and published the DIY Publishing book I had been working on.  I’ve finished and published my third Kindergarten sight word book, Dixie & Taco go to the Beach.  I finalized and published a book I wrote with a bunch of school children last summer, TV is on the Run.  I created and published (for myself) a new organizer.   And I updated my website, www.jmonkeys.com

These things were the low hanging fruit on my to-do list.  There are a few other juicy bits in easy reach that I would like to see finished in short order.  But the best part about having gotten some of these things finished, is that I’ve proven to myself that I can do it.  The excuses I’ve been telling myself clearly are not true.  I can get things done when I put my mind to it.  I’m so excited about my recent accomplishments that it’s really spurring me on.  I’m excited about finishing a few more things, and can’t wait to work on them!

My little car is flying down the board right now.  How’s yours?  Have you been stuck, like me?  What do you need to do to jump start things?  Maybe just finishing a project that is nearly done with spur you on too.