Category Archives: Marketing

i-Movie & Book Trailers

As I’m counting down to the launch of my next book, PIECES of LOVE, due out in a few weeks, I figured I would do something a little different this time. I finished and posted my book trailer before the book’s release. You would think this would be a no brainer, but I’ve published five novels and haven’t managed to do this until now. With good reason, I assure you. I can’t tell you how long it takes me and my husband to produce a decent trailer. Don’t get me wrong. He is an amazing source of technical support, but he’s a super busy guy and can’t always work to my time schedule. I also get frustrated in trying to share my creative vision with him in a way that translates to exactly what I want. Yes…I’m afraid I’m a bit picky. So this time, I took it upon myself to learn how to use i-Movie, and created my own book trailer.

I thought I would share the process with you today.
First off, I recommend finding the right music. There are several stock music sites that offer “free” music, but it can take hours of listening to samples to find just the right piece, and the selection of free titles is limited. It’s likely you’ll pay a nominal fee for what you want. Be sure to read the fine print because you may also only have the music rights for a specifically contracted period of time. The most important thing is to find music that is released under a Creative Commons license, and to give the artist credit when due. Here are a few sites where you can find music suitable for book trailers.

http://www.incompetech.com

http://www.audionautix.com

http://www.danosongs.com

http://www.ccmixter.org

Since I’d gone this route before and found the process daunting, and I wasn’t willing to pay someone big bucks to do  a trailer for me, I almost wasn’t going to have one this time around. As the fates would have it, my main character in PIECES of LOVE, Lexi, plays guitar, sings, and writes music. In my efforts to help readers connect to the character on a deeper level, I was inspired to write lyrics into the book. Of course, then it dawned on me that I should also try to put music to the words. Not that I’ve ever written a song or know how to write music, but what can I say…my muse was feeling adventurous. With a step in faith and a little effort on a lunch break, the tune came to me, and I recorded it into my phone (love those apps). Then I took it to my pal, lifelong musician, Ozone Pete, who plays guitar and “knew a guy” who could help with a professional recording. Six months later, we spent a day with Jim Fogarty of Zing studios in Westfield, MA. All in all, it took a total of about fifteen hours over two days and I had a theme song—now available for download on i-Tunes.

It was the perfect choice for the book trailer.
Once I had the music, I was ready to start on the hard part. Being techno-challenged and averse to learning the Mac’s operating system, I was prepared to defer the actual trailer production to my husband, but as I said, that wasn’t to be if I wanted it done sooner rather than later.  I bit the bullet, so to speak, and dove in.

I used parts of the book’s blurb and boiled the synopsis down to a paragraph, creating a “story board” with 8-10 slides to “tell” the story. I figured each slide would require about 6-10 seconds—long enough for viewers to read. Adding the transitions and front/back matter, I was able to keep the whole production at about two minutes.
Using stock photos from Big Stock Photos, each costing about $5-10, I chose photos that reflected the blow by blow description of the story. Uploading the music and photos to my husband’s Mac and importing it all into i-Movie was a challenge for me (being Mac deficient) but a snap for hubby, so I let him do that part. Once I had all the pieces there to work with, it was a matter of choosing an appropriate segment of the song to match the story board. Two minutes is a bit long for a trailer these days, but I had a certain timing in mind for the slides and the music selection to work together.
Caution: Timing each slide and transition accordingly is an OCD sufferer’s nightmare…or dream come true, LOL. I tweaked and cajoled this thing to death, but the final product was worth it, IMO.

Yes, countless hours went into the project, and there were studio costs, but in the end, for a few hundred dollars, I have a product I’m proud of and it’s exactly what I envisioned. I can use it to promote my book as well as the song on i-Tunes, and at the same time, offer an entertaining connection for my readers who might find it interesting to hear the author singing the theme song.
As much as I’m not a big Mac fan, I-Movie is a powerful program! Once I figured out how to use all the neat features, the possibilities seemed endless. There are several backgrounds, title fonts, and styles to choose from for each slide, special affects you can apply to pictures and transitions, and many variables you can and can’t control. For instance, I wanted to blur a couple of the photos but couldn’t do it in i-Movie, so I exported them to Power Point, manipulated the shots there, and then saved them to the i-Movie event I was working on. It was simply a matter of playing with the program and figuring out what worked. Of course, when I ran into trouble, hubby was there as tech support.
Once I had fine-tuned my baby and edited the crap out of it, I published it to You-tube and shared it on all my social media sites. It had over a hundred hits the first day! I’m glad so many people have enjoyed the production and I truly appreciate all the positive feedback.
If the DIY version seems too daunting, save your pennies, because a decent trailer can run you anywhere from $300-$1200. I’ve seen them for more and I’ve seen them for less, but you definitely get what you pay for in this case. I once paid $50 to a supposedly reputable person and was less than satisfied, so lesson learned for me. Until I can afford to pay the big bucks, I’ll continue to go the DIY route.

What do you think of book trailers? Are they an effective promotional tool? Seen any you love? 

Facebook Parties-Fab of Fad?

Good May Day, Scribe’s fans. PJ Sharon here. I won’t likely be dancing around a May pole today, but I will be celebrating Spring with over fifty of my author pals from the Book Lovers Buffet who are having a party over on Facebook this afternoon.

POL Music Cover Every fifteen minutes between 3-10 pm, EST, another romance author will be available to live chat with anyone who wants to stop by for a visit. I’ll be there from 7-7:15 pm. sharing favorite cruise destinations and giving away e-books and an i-Tunes download of the single, PIECES of LOVE, the theme song from my upcoming release.

Lest you think this is a silly waste of time, there will be oodles of giveaways and some enticing questions to draw a crowd throughout the day. Favorite paranormal creatures? Vacation destinations? Favorite perfume or men’s fragrance? Fashion, dance, Texas hunks…topics for everyone. There will be gift cards, e-books, audiobook giveaways and more!

So what’s with all the Facebook parties lately? Is it just the latest trend in author promotion? Or is it a savvy way to use the platform that so many of us have worked to build? Since connecting to readers is an all important part of our job as authors, hopping on the FB train seems like a good idea…at least for now. As with any new promotional trend, I suspect this one will burn itself out fairly quickly, but for now, I’m having fun with it and plan to use it for my book launch in June.

Here’s how it works (to the best of my knowledge and limited experience). To create a FB event:

  1. Click Events in the left menu of your homepage.
  2. Click Create Event in the top right.
  3. Fill in the event name, details, location and time, and then choose your privacy settings. Keep in mind that you must include an event name and time. (TIP: Keep the time limited to just a few hours if you are doing this on your own. It can be quite hectic and draining!)
  4. Click Invite Friends to add friends to the guest list. Check the names of the people you want to invite and then click Save.
  5. Click Create.

You’ll be taken to your event where you can share posts, upload photos, invite more guests, and edit event details.

That’s it!

Of course, you’ll want to create a theme for your party, upload a flashy new banner, offer incentives for people to stop by, create engaging content ahead of time so you can keep momentum going throughout the party, and maybe even have a famous guest or two stop by at a scheduled time so readers can pop in and live chat for a few minutes with your celebrity guest. You may want to enlist some help spreading the word via Twitter, Google+, Goodreads or other social media outlets.

Be creative and think outside the box. What do your readers love about your books? If you write cozy mysteries maybe share some recipes or craft ideas. If you write romantic suspense, maybe ask about favorite suspense movies, creepiest actors to play villains, etc. Consider your audience, make it fun and entertaining, and have some prizes to encourage reader engagement. Use Random.org to choose your winners. The way I use it for free is to keep a numbered list of commenters and then plug in the range of numbers (1-10 for instance if I have ten folks who have left comments) and let Random pick the winner’s number.

The bottom line, as always is that it’s not so much about “buy my book” as it is “hey, I’m a human just like you…let’s hang out.” Readers are much more likely to want to chat about books in general, life’s little entertainments, and what they can get for free than they are to respond to “buy” messages, so keep it real, keep it fun,  and keep it friendly.

I hope to see you all later over at the party!

What do you think of FB Parties? Fab or Fad?

 

 

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

dinosaur_2474599b

Are blogs dead or simply evolving?

Good morning Scribe’s readers,

PJ Sharon here with a few questions for you. I hope you’ll stick around long enough to take the short survey at the end of this post. We appreciate your opinion and it should take less than a minute of your time. The results will be used to help us determine what changes we’ll be making to the Secrets of 7 Scribes in the coming weeks.

dinosaur_2474599bIt has become increasingly clear that the world of publishing–and writing in general–is evolving quickly. Not that good grammar, great content, and entertaining interaction with a like-minded community will go out of vogue, but the way we interact is ever changing. With so many demands on our time and the speed at which communication has progressed, our current attention span has been reduced to about seven seconds per clickable nano-byte of information. In other words, we have about seven seconds to grab someone’s attention and hold it. Which is why venues like Instagram, Vine, and twitter are so popular with tech-savvy readers. It’s also why daily writer’s blogs such as ours are rapidly going the way of the dinosaur.

My Scribes sisters and I are committed to bringing you quality content, but we recognize that we have all grown beyond being writers only. Many of us are now published authors with busy production schedules, deadlines, and the myriad of marketing duties that go along with the job. After three years of daily blog posts, we need to re-evaluate our goals and decide what works best for us and our readership.

Before we make major changes though, we’d love to hear from you about what you’d like to see from us in the coming year. Please take this survey or leave a comment below with your suggestions, questions, or concerns.

In appreciation for your participation, and to thank you for your continued support, I’ll be offering a free critique of a query letter, synopsis, or first chapter of the current work in progress of one random commenter below. Just let me know that you’ve taken the survey or leave us some suggestions of what you’d like to see here, and you’re in the running!

If you aren’t a writer, let me know that too, and I’ll think of some other fabulous prize for you if your name gets picked…hmmm…thinking…signed copy, gift card, or swag…I love surprises, don’t you?

2013 RWA conference pic

Peace and blessings,

PJ

PJSharon_PiecesOfLove_800px

Addictive Reads

Happy Tuesday, Scribe’s readers.

PJ Sharon here today, sharing my most recent group endeavor and plans for a bit of a shake-up here at the Secrets of 7 Scribes. One of the biggest surprises for me on this journey has been the willingness of other writers and authors to band together and help each other succeed. There is power in numbers, and group blogs, blog hops, multi-author contests and group events have proven that working together is a must when trying to reach a broader audience.

MOD_Author_Services_logo_72dpiOur resident marketing guru, Jennifer Fusco of MARKET OR DIE AUTHOR SERVICES, often talks about expanding our sphere of influence. But how do we do it? How do we reach new readers, get more reviews, find more sign-ups for our newsletters, and connect directly with people who want to engage with us in this crazy social media jungle? I’m sure there is more than one answer, but I’m thinking sites like ADDICTIVE READS are a great model.

When I was first invited to join the Secrets of 7 Scribes four years ago (gulp), all of us were unpublished writers, working our tails off and only aspiring to become authors. Now, a mere four years later, we are all published or contracted to be published soon. Not a bad place to be, but in this increasingly complex and ever-changing industry, we need to change it up here at the Scribes to stay relevant. Stay tuned for our upcoming metamorphosis!

Addictive reads-Button-Black-copy-259x300In the meantime, I’ve been hanging out with a group of “hybrid” authors ( a combination of indie and traditionally published authors), who are taking group blogging to the next level. The page is still in the creation stages and not all the author pages are completed, but feel free to pop over to the ADDICTIVE READS site to browse and check out all the great books available to readers, including a bunch of free titles. We’ve also begun a Beta readers and Reviewers FB page so avid readers can sign up to read books by these fabulous authors before the books are even released! I love this idea. (This is a closed group so you’ll need an invitation to participate. Let me know if you’re interested).

As for the Secrets of 7 Scribes, me and my fellow Scribes are in talks about how we can upgrade our page to become a more reader-centric site that offers more than just daily blog posts. We want to ensure there’s a reason for readers–as well as writers–to visit us every day. Of course we’ll continue to have pages of resources in our FAQ that you’ll want to follow if you are on the path to publication–our commitment to paying it forward–but the idea is to showcase us and our books while connecting to readers and offering incentives for loyal followers. I hope you’ll stay with us during this transition.

While you’re waiting to see what we have in store here at the Scribes, feel free to visit the ADDICTIVE READS website and like their FB Page to see what these award winning and bestselling authors have to offer.

What would you like to see here at the Scribes?

Use the Muse to Write Your Business Plan

Are you overwhelmed with the “business” aspect of writing? Do you even have a business plan? I don’t know about you, but I had no idea what I was getting into when I began this journey seven or eight years ago. What I’ve learned since then should have equated to at least a Masters Degree in something! Yet, writing a business plan has remained on my to-do list for years. Why? Because every business plan model I’ve ever seen is filled with language I don’t understand or information that appears to have no bearing on the business of writing. Until NOW!

PJ Sharon here, visiting today with Amy Denim, who writes business books for writers and pens contemporary romances in her spare time. She loves hot heroes (like chefs and cowboys) and curvy intelligent heroines (like chefs and cowgirls.) She’s been a franchise sales coordinator, a lifeguard, a personal shopper, and a teacher of English as a Foreign Language. But now she spends her days reading and writing at her local library or in her book cave.

Amy started out her writer’s life scared out of her wits because she didn’t have a business plan, hadn’t yet created an online platform, wasn’t on twitter, didn’t have a Facebook fan page, and had never even heard of Goodreads. Sound familiar? She just wrote books. So

AmyDenim-for-webshe spent a year becoming a publishing industry information fiend and now does consulting for creatives on how to take control of their writing careers. She started Coffee Break Social Media to help writers and artists learn to use SM (social media) platforms effectively (without the scare tactics) but still have time to create. She believes business plans and social media can be every writer’s friend, sometimes they just need an introduction.

Welcome to the Scribes Amy! I’ve been reading your book, THE COFFEE BREAK BUSINESS PLAN, and I can’t believe I’m saying this, but I can’t wait to get started on creating one for myself! Can you share with our readers how you’ve found a way to use your muse, activate both sides of your brain, and give us a peak into what they can expect in your book?

I’d be happy to, PJ. Thanks for having me today. I would like to start by asking the question, have you thought about putting together a business plan? “But, oh,” you say. “It’s such a long and complicated process.” Ugh. Why bother, when you could spend your valuable time writing.

But, wait, what’s this? A guide to help authors write a business plan on coffee breaks?

Coffee Break Guide to Business Plans copy

Okay, so I find when things get boring and staid that some humor and creativity makes it all so much more fun. And let’s admit that a traditional business plan is anything but fun. But having one can be an important part of taking control of your writing career.

Never fear, we’ll start with your creative side.

The first part of writing a business is often to put together a mission statement. Doesn’t that sound super, umm, boring? Yeah, I thought so too.

So I transformed this dull, no fun task into something I could relate to. I understand the muse. Well…when she’ll talk to me. Best way to get her feeling chatty is to strait up ask her for help. I asked her to help me write something to keep me inspired about my writing career.

Here’s what she told me.

Write one or two sentences that sum up you and your goals for a successful writing career. Think of this as your mantra, or the logline for your writing career. Your books have loglines, why shouldn’t you?

Whenever you’re stuck, feeling down about writing or getting published, or need a jump start to your day, get this sentence back out and see if it doesn’t get your imagination running again.

Try to give your muse value. That can mean financial value, but can also be personal values — like family or life philosophies. If being able to support your family financially is an important value to you, include that. If you need to write just to stay sane, include that. If it’s important that your friends and family are proud of you, say that. These are your core beliefs as they relate to your writing career. Include them in your muse statement so that it is valuable to you.

The name of the muse game is inspiration. If you think it, you believe it. If you believe it, you are it. If you use the present simple tense, i.e. I am instead of I want, I will be, or I can, then you’re one step closer to believing you are the writer of your dreams. Another part of inspiration is to use those big dream goals. If you want to be a best-selling author, include that in your muse statement. Whatever your true aspirations are, use them here.

Okay, put your thinking cap/top hat/beanie with the helicopter rotor /tiara on. It’s time to think about what you really want from your writing career.

Here’s an example:

I am a financially successful author who shares award-winning stories of love and adventure with readers around the world.

Be even more specific, and make your goals attainable and measurable. Now try your hand at writing your own. Your muse statement can go through lots of drafts and incarnations. If you add a new dimension to your business plan, you might need to update your statement.

You can have more than one mission statement, too. If you find creating a mission statement motivational, consider creating them for different parts of your life and career. You can have one for your writing career, your marketing efforts, your financial goals, your family life, spiritual life, your health, or anything else that is important to you.

The following questions are to get you started thinking about your goals, but don’t go crazy and spend hours making lists and/or daydreaming about your success as a writer.

I call this the Coffee Break Business Plan. This is all about basic goals, which you can expand on to create a full-blown business plan, so spend only a few minutes thinking about each of these questions. Write a couple of sentences to answer them, or make yourself a nice bullet-point list. If you’d like a template to print out to help you with this exercise, you can download one at www.coffeebreaksocialmedia.com/Books/Resources.

 Grab a cup of coffee and a pen

Write down the answers to these questions.

  • How many books do you plan to write? In what genre?
  • What’s your projected word count?
  • When will you finish each project? Or, how much time will you need to complete each project? (Don’t forget to build in time for critiques, beta readers, editing, and all those other activities… besides actually writing the book.)
  • How will you publish these books? Traditionally, self-published, a hybrid approach?
  • If you’re self-publishing, what services will you need and how much will you spend on those?
  • Who is your competition? Who else writes books like yours?
  • How will you sell and market your books?
  • How much money will it cost you to publish and market? What services might you pay for to help you do that?
  • How much money do you plan to make, and when will you see that revenue?
  • When do you plan to achieve these goals?

There you go. You just created a basic business plan. For real. Laminate that sucker and put it up big and pretty in front of your computer. Every time you sit down to write, take a look and focus on writing to achieve those goals. If the IRS comes knocking, you can wave it in their faces.

If you’d like help expanding your business plan, I can help with that too. Leave a comment on the blog today, ask questions about business plans, mission statements, or anything else you’d like, and one lucky commenter will win a copy my new book The Coffee Break Guide to Business Plans for Authors: The Step-By-Step Guide to Taking Control of Your Writing Career. But, if you can’t wait to win it, it’s available now on Amazon.

Thanks, Amy! And here’s my review of this little gem:

Amy Denim takes the mystery and fear out of writing a business plan.

As a writer, my right creative brain is clearly dominant, making things like business plans and marketing strategies sound like foreign languages. Amy Denim’s step-by-step guide, which focuses on business plans specifically for writers, is set up to be done in small increments…literally on a coffee break. She makes the process simple and totally do-able. Her clear, concise, and entertaining style makes this a must-read for anyone considering writing as a business. Highly recommend!

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.FREE promo

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?