Websites, tag lines, and titles, oh my!

PJ Sharon here today, and I’m asking for your help with some of my more immediately pressing concerns. First off, prioritizing my duties as an indie-published author and entrepreneur is challenging to say the least. There are many moving parts to this job and I wear more hats than guests at a royal wedding. While I await my second round of edits for WESTERN DESERT, I have time to work on my marketing strategy for the release next month. Priorities include scheduling a short blog tour, setting up an advertising budget for paid ads, a possible launch party of some sort, sending out press releases, and finishing my back cover copy and art. The list goes on, but sometimes, I just need to let my instincts take over and tell me what is most important for the day.

Of course, writing this blog is always on my Sunday to-do list—though it often falls over to Monday night at midnight—but today I was talking to my DH about a new website. Those of you who know me, know that I have talked about switching over to a WordPress site for my website and blog for at least the past year. Currently, I have a blog on Blogger and I have a website that I love, but it has some significant limitations. My Circle Pad site, which I pay the requisite $8.95 a month for hosting, has some quirks that make it not compatible with Apple products for one. Search engine optimization is lacking, and the interface, as user friendly as it is to work with, is antiquated and doesn’t stand up to today’s market equivalents. Even with all of that, I have resisted switching to WordPress because,

a.) I’m tech-phobic and,

b.) I can’t seem to make decisions about details such as colors, design, theme, or whether to go with .org or .com?

In a come-to-Jesus moment, I have decided to just suck it up and do it! No matter how overwhelmed I feel, the website change is a must-do. In forcing the issue, I have come to realize that part of what holds me back is that I still haven’t clearly identified my brand. I’ve gotten as far as to say, “I write romance fiction for teens and beyond,” but other than that I don’t really know what defines me as a writer these days.

This brings me to my second dilemma of the day:

Should I change my tag-line, and what should I change it to? My first three books, being contemporary YA romance with hopefully ever after endings fit fine with my “Extraordinary Stories of an Average Teenage Life” tag line. But now that I have added dystopian to my repertoire, “average” doesn’t seem suitable—not for genetically altered teens in a futuristic setting. There is still a romance, but the story clearly fits in the YA category of dystopian fiction rather than upper YA/NA stories. Romance readers are not necessarily sci-fi readers and vice versa, so I feel like maybe I need to change my image a bit to reach out to a broader audience. It occurs to me that maybe I’m having trouble pinpointing my target readership because I haven’t truly discovered my “hook”—that message in our style and voice that makes us unique and offers readers the promise of something different.

Once I understand what makes my stories extraordinary, and have narrowed down my tagline to who I am and what I write, then the web design should be easier. I also just finished taking an online web-design course to get me over my tech-fear, and DH has vowed to help me get set up on a WordPress site by the end of June when I launch Book Two in The Chronicles of Lily Carmichael, WESTERN DESERT.

This takes us to my third issue of the day, month, year…a title for the third book in the trilogy. Here are the parameters:

1) Title must be in adjective/noun format (Waning Moon, Western Desert)

2) It would be nice to keep with the “W” alliteration, but I’m not attached to that.

3) The title should reflect that Lily and Will are embarking on the final stage of their journey across a post-apocalyptic US. This time they are leaving Las Vegas and heading east along the southern route, which will take them through the Southern Swamps. (I already thought of that as a title but I think that would only work if there were a fourth book since this one will culminate in the final battle with the Industry and will take place in Chicago and then Vegas again. I do wish I had made it a series and not a trilogy…another lesson learned.)

4) Basically, I want a title that sounds catchy alongside the other two, is different enough to not be competing with a dozen other books by the same title, and one that metaphorically shows the shift to a hopeful ending rather than a title that focuses on gloom and doom.

These are a few of my ideas. I’d love to hear yours!

CHANGING/SHIFTING/RISING TIDES (you get the drift)
SHIFTING/RISING WINDS
STORM SURGE
HEALING WINDS

Thanks in advance for any help, advice, or suggestions!

#amediting

Good morning Scribes and Scribettes. PJ Sharon here, writing from deep in the edit cave. I thought it might be useful to share an Indie’s perspective on the editing process. It’s about seven weeks until the launch of my next book and the pressure is on.

Coming June 24, 2013!

I received my final set of edits from Carol, my super-editor who looks at everything from plot holes, inconsistencies, and characterization, to misplaced modifiers, repetitive sentence structure and comma placement. She is very thorough and brutally honest. She gives me fantastic feedback that at first makes me grumble and sometimes even cry in frustration at my own lameness as a writer. But then I realize that her suggestions are right on the money and that I would do well to listen.

Her best advice in the end for WESTERN DESERT: “Paula, if you can learn to write sentences that do not rely on “this” and “that” but are specific and vivid, your writing will improve enormously!”

You’ve got to love English teachers!

Carol’s straightforward approach makes me continue to grow as a writer and I am eternally grateful for her as a resource and a friend. But everyone’s view point is limited so I am going through another round of edits on my own, employing her suggestions, layering in details that will enrich the story, and developing more deeply, the character arcs. By this point, I’ve also run the entire manuscript through an editing program called Auto-crit which gives me reports about overused words, repetitive phrases, clichés, and much more. I could make myself crazy with it, but I’ve learned to use it to catch those pesky bad habits we all have (55 occurrences of the word “that” in one chapter, please remove about 34 occurrences). Eeek! Using the program helps me to see where stronger verbs and more vivid language are needed.

Next–as in today–I’ll hand the book over to editor #2, Jane. I feel like this round of edits is what fine-tunes the story, bringing it to life on the page and cleaning house on all the picky details like grammar, punctuation, and overall flow. Don’t get me wrong; Jane will also catch me on plot points that need clarifying, missed opportunities to deepen character, and stilted dialogue. She, too, is extremely thorough and honest—two necessary traits for a great editor.

When Carol and Jane are done red-penning my baby to death, and I’ve done my level best to write a compelling and entertaining tale, I’ll send the manuscript to Createspace for print copies.This step takes a week to ten days (usually less), so I use this time to work on marketing and promo plans. Initially, I can only buy four copies since I haven’t approved the final at that point. I give two of these copies to Beta readers (avid readers with a keen eye for what works in a story and what doesn’t), and send the other two copies to reviewers. Most of the big review sites require copies several months in advance of release, but it won’t hurt to send one to Publisher’s Weekly and hope for the best. This is also the time I will send the e-version in PDF format to on-line review sites. I have a yearly subscription to Author EMS, a website that pre-filters a list of reviewers perfect for my book. It’s a lot of work querying and sending out requested material, but I think it’s worthwhile. (I’d love to find an assistant to do these types of tasks for me).

Once I receive all the feedback from my Beta readers, (I usually give them a week or so), I make one more pass, considering their suggestions as I go. I’m usually still adding layers, sharpening dialogue, and looking for ways to weave the underlying themes throughout the story—basically putting the fine brush strokes on the final picture. Then it goes back to Createspace and I get a few more copies. I give one to a Proof reader, and the others I use as review copies. After the final proof read and final corrections, it goes to my husband for formatting. Although I’ve gotten pretty good at it myself, he is much more patient than I am and is meticulous with all of that awful detail and computer savviness. I approve it on Createsapce and order print copies, 30-50 to start, and upload to Amazon, BN, and Smashwords.

Viola! We have a book. The hardest part of this entire process is all of the other work that is supposed to happen simultaneously, such as planning a launch party, marketing the other books, and preparing my social media strategy for getting the word out. Obviously, I need to get back to work!

Any questions? What’s your process like?

Topped Chef–Interview with Author Lucy Burdette

 

Hey, everyone, Suze here. This week I’m thrilled that mystery author Lucy Burdette is back to chat with us. I’m even more that she has a new book coming out in just a few days. Topped Chef, Book 3 in the wonderful Key West Food Critic series, releases on May 7. Here’s what Lucy has to say:

Tell us a little about yourself.

I’m a clinical psychologist and the author of eleven mysteries (eight of them written as Roberta Isleib.) I love to eat, talk, and write food, and I spend part of the year in Key West. Throw in a couple of cats, and all that combines very nicely in the Key West food critic mystery series.

Tell us about your latest book, Topped Chef.

Topped Chef is the third book in the Key West series–which I am having an absolute ball writing! In this installment, Key Zest food critic Hayley Snow is tapped as a judge on a reality TV  cooking show. But when another judge turns up murdered, she must figure  out who’s taking the contest too seriously before she becomes the next  victim.

If you were casting a movie, who would play the characters in your Key West Food Critic series?

I am dreadful at casting movies and if this dream of one of my books becoming a film ever comes true, I will leave the details to the professionals. That said, I would love to cast Amy Adams as Hayley, and Meryl Streep as her mother! There is a drag queen character in this book too–for that I would suggest using the actual person, Randy Thompson. He’s a fabulous performer!

How do you market your books? Do you have any marketing advice for our readers?

Oh sigh, this is so hard because you can get sucked into the vortex of marketing and forget to write. I use Facebook (www.facebook.com/lucyburdette), Twitter in a half-hearted way (www.twitter.com/lucyburdette), Pinterest for generating book ideas and collecting food photos (www.pinterest.com/robertaisleib), and I blog with two wonderful groups of writers, Mystery Lovers Kitchen (www.mysteryloverskitchen.com) and Jungle Red Writers (www.jungleredwriters.com). When I’m approaching a book launch, I do as many guest posts as I can to spread the word. I try pitching magazines and radio shows. And since there is nothing better than talking with real readers in person, I schedule appearances at book stores, libraries, and conferences. And I also have a website: www.lucyburdette.com

Do you see what I mean about that vortex??

My advice is to pick a few of the many promotional options–the ones that suit your personality–and ignore the rest. And start early. And have fun at it! And try to give something to the readers–they won’t come back if your posts and updates are all about you and your newest release.

Are you a plotter or a pantser?

I’m a little of both. I have to turn in a synopsis to my editor at NAL as part of my contract. But it usually turns out that when I begin writing, the book takes all kinds of U-turns in unexpected directions–which can be exhilarating, but also scary. In the book I’m writing now (or should be), the plot is kicking my butt.

How long does it take you to turn out a draft of a book? Is it an easy–or agonizing–process?

For this series, I have about nine months in between books. The first draft is always agonizing. While rewrites to me are fun!

What made you want to write cozy mysteries? Who are some of your favorite authors?

I’ve always read mysteries and I don’t like gore and violence so this genre is a natural for me. My first culinary mystery idol was Diane Mott Davidson. You might be able to imagine how thrilled I was to land a blurb from her about AN APPETITE FOR MURDER: “What fun! Lucy Burdette writes evocatively about Key West and food–a winning combination. I can’t wait for the next entry in this charming series.” DMD  Wow!

When you’re not writing, what’s your favorite way to spend your time?

I’m a huge reader, of women’s fiction as well as mysteries. I enjoy cooking, my pets, spending time with my family, and enough exercise to overcome the effects of all that good food.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

My best advice on that came from my writing pal Hallie Ephron: Hold your nose and write. You can’t fix something that isn’t written! And I love my writer friends who understand how hard this work is–they are always available with a crying towel if needed…

What’s next for you? What are you working on now?

I’m in the middle of MURDER WITH GANACHE, the fourth Key West food critic mystery, which will be out in February 2014. The deadline is barreling down upon me! thanks so much for inviting me to visit! And best of luck with your writing Suze !

Thanks, Lucy! Lucy’s on her way to Malice Domestic today, but she’ll pop in from time to time and answer your questions.

The Beauty of the .99 cent Price Point

Welcome to another Tuesday edition of the Writing Secrets of 7 Scribes. PJ Sharon here with today’s unlocked secret. I’d like to talk about e-book prices. Specifically, ways to use the .99 cent price point strategy to boost sales, gain exposure, and get your books listed on the hottest advertising sites around.

First off, if you are traditionally published, changing the price of your e-books is likely beyond your control. Additionally, publisher prices of e-books in most cases will set you and your books outside the realm of “discounted” or “cheap” reads since all of those folks in the middle (agents, editors, etc.) need to take a piece of your pie. The average traditionally published e-book is priced anywhere from $7.99-$15.99–not exactly an impulse buy kind of price. Being that there are no print costs, storage rates, or delivery fees to pay, I’m not sure what these prices reflect– other than the publishers trying to make up for a declining print book industry. These prices may not discourage rabid fans of Stephen King, Nora Roberts, or James Patterson, but if you are a new author trying to gain a readership, your publisher may be pricing you out of the market. There is simply too much free and reduced price product available to readers. As such, higher priced e-books are likely going to to have difficulty finding an audience as time goes on. Then again, I could be wrong. The benefits of having a publisher with access to a publicist who is willing to help you get exposure through pre-orders and reviews might just balance out the playing field. (I’d love to hear some comments from trad pubbed authors about this topic.)

If however, you have self-published titles that aren’t selling well, or you have a series that you would like to promote, the ability to give your readers a deep discount can open some new doors. For one thing, there are several advertising sites that focus mainly on selling discounted e-books. Kindle Nation Daily, Book Bub and Kindle Fire Department just to name a few. All of these sites can give your discounted e-books the excellent exposure they need to get them into the hands of lots of new readers. The caveat is that because there are so many authors trying to get their books in front of the world, advertisers have the advantage of picking and choosing which books they will feature. Requirements are becoming more stringent. Some expect as many as 18+ reviews with an average 4.5 star rating. To further narrow the field, the books may not be accepted if they have been offered for free within the past few months, causing some issues for authors who have participated in the KDP Select program with Amazon.

Lest you feel you are “giving away the shop” with this .99 cent price point, think of how large retail stores encourage consumers to try a new product. They will often give away samples or significantly reduced price items in order to introduce customers to a new product or product line. It’s known in the industry as a loss leader. Even if you normally price your e-books at the $2.99-$4.99 sweet spot for impulse buyers, a drop to .99 cents can expose you to a whole new readership who ONLY buys .99 cent books or downloads freebies. You might take a cut in royalties (from 70% down to 35%) but if it leads readers to other books in a series or gains you a new following, the increased volume of sales and the boost to your rankings can be a sacrifice well worth making.

Now, there are a few tricks you can try to employ to keep 70% of your dollar. By changing the price of your e-book on Smashwords and BN, for instance, and then waiting for Amazon to price match. If they choose to change the price, they won’t change your royalty rates, but as the TOS (terms of service) agreement states, authors are not supposed to offer the book at a lower price on any other distribution channels,so it may ruffle their feathers. It could also take several days or even weeks before Amazon catches up with the new price (a process that can sometimes be sped up by having friends “report” the lower price), and there is always the risk that they could call you out on the contract breach. So far, Amazon has been amenable to price matching strategies that self-published authors are using. One of the silly benefits of allowing Amazon to match the lower price of their own volition is the neat little slash they put through the old price so that customers know they are getting a deal.(See here for example)

If you decide to try a .99 cent sale on one or more of your books, it can help to boost your exposure if you join with other authors who are doing the same thing. Readers will often look for these “group sales” so that they can stock up on “cheap” reads all at once for their summer reading. Indie Romance Ink, a yahoo group for independently published authors has just such a sale coming up this week from May 1-3, called the Book Lovers Buffet, Bouquet of Books, offering over 150 e-book titles across multiple genres, all priced at a very affordable .99 cents each! There are books for every reader available all in the same place and we have a staggering number of authors promoting the sale. We’ve lined up dozens of book bloggers, FB pages, and advertisers all promoting with us. Hopefully we’ll have a good turn out. Check out our landing page by clicking the icon below, but wait until tomorrow if you want to enter to win great prizes. If you stop by today, you can browse through the books, but the prize page won’t be active until tomorrow and there are no price guarantees until the sale starts. Be sure to spread the word to family and friends. Hope you find exactly what you’re looking for!

As for me, both WANING MOON and HEAVEN IS FOR HEROES will be available for .99 cents during the sale. I’ll also be giving away a $25 Amazon Gift card at my http://www.pjsharonyawriter.blogspot.com site to one lucky vistor who drops by and leaves a comment with a valid e-mail address (not to be used for any other promotions).

Contest ends at midnight on May 3rd. Winners to be announced Sunday, May 5th. Thanks to everyone who organized the sale (Clover Autrey…you know who you are), and a big thanks to everyone for passing along the word on FB, twitter, and Goodreads.

What do you all think about e-book prices and the .99 cent price point strategy?

Interview with Author Laura Bradford/Elizabeth Lynn Casey

Hey, Scribelings! Welcome! I have another special treat in store for you today: an interview with cozy mystery/romance author Laura Bradford/Elizabeth Lynn Casey. I recently asked her a buggy full–or should I say a sewing box full?–of questions, and she was kind enough to answer all of them. Here’s what Laura had to say:

Tell us a little about yourself.

I’m one of those folks who knew what she wanted to be since she was a little girl. I was officially bitten by the writing bug while playing at a friend’s house in 4^th grade. It was raining and we’d had our fill of Barbies. So out came the paper, the crayons, and we started writing and illustrating stories. I was hooked.

Fast forward through my post-college days as a reporter and then the birth of my two daughters and I decided to tackle my love for fiction-writing. It took me five years to write that first book (twenty minutes here, twenty minutes there while my youngest was occupied with a toy). I sold it to a small press. The book released (with a horrible cover) and was soon nominated for an Agatha (it didn’t win) and picked up for Worldwide Mystery’s book club (which meant new life with a big publisher and a far bigger audience).

Today, I have sixteen books out and another six under contract.

Tell us about your latest book, Assaulted Pretzel. (I love this series, by the way!)

ASSAULTED PRETZEL is the 2^nd book in my new Amish Mysteries with Berkley Prime Crime. The protagonist of the series—Claire Weatherly—owns a specialty gift shop in Amish country. The local detective—Jakob Fisher—is former Amish. His ex-communicated status makes him the last people the Amish want to talk to. So when crime happens, and they have to talk, they prefer to talk to Claire.

This particular book has the head of a large toy manufacturer coming to Heavenly, Pa, to hire the Amish to build a new line of toys for his company. When he reneges on the deal and is found murdered, a number of people—Amish included—are viable suspects.

You write romances as Laura Bradford and mysteries as Laura Bradford and Elizabeth Lynn Casey. How many books a year do you write?

There was a year or two there when I was writing four books a year. That has slowed somewhat with the Berkley Prime Crime titles being moved out to a 12 month model.

So, at this time, two a year…unless I add in a romance…or a thriller…or a women’s fiction.

Do you have any advice on how writers can increase their productivity?

Just write. Set a word count goal for yourself and keep track. Seeing those numbers growing really helps motivate me.

How do you keep your various projects organized?

Since I’m writing two cozy series, I have an index card box for each. Inside, are cards for each character—what they look like, issues, background, etc.  It helps tremendously when I switch from writing one world and more onto another.

What kind of marketing do you do for your books? Do you have any marketing advice?

• I send out postcards (my mailing list grows every time I do a signing/event).
• I send out an e-newsletter to the people who have signed up via my website.
• I keep up on my FB pages—one for each name.
• I try to tweet but I don’t find it as effective.I do a daily blog on my Elizabeth Lynn Casey website.
• I do contests on my FB pages as we’re closing in on a book’s release.
• I guest blog on various sites (maybe 3 or 4) during the lead up/first month of a book’s life.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

I just keep going.  Or I pout and then I keep going.

Do you have any pets?

Angus is the family pet. He’s a black cat. With seven toes/6 nails per foot.

What’s your junk food of choice?

I think just about any of my fans (at least the ones who frequent my FB pages) could answer this for me.

Chocolate.

Unless I’m on deadline. Then it’s candy corn (with milk).

When will your next book be out? What’s it about?

My next book release will be August 6^th and that’s for the 8^th book in my Southern Sewing Circle Mysteries Series (Berkley Prime Crime) written under my pen name, Elizabeth Lynn Casey.

In this book, one member of the Sweet Briar crew is convinced the death of an elderly local man is not what it seems…

You can keep up with Laura/Elizabeth here:

www.laurabradford.com

www.elizabethlynncasey.com

Laura Bradford AUTHOR page: https://www.facebook.com/pages/Laura-Bradford/316744455035472?ref=hl

Elizabeth Lynn Casey AUTHOR page:  https://www.facebook.com/pages/Elizabeth-Lynn-Casey/286853572181?ref=hl

Getting Wylde!

Hi, Scribe fans! We have a special treat for you today. I recently discovered Irish author Anya Wylde and now I can’t get enough of her zany historical romantic romps. Anya will be here at some point today to answer your questions. And if you don’t have questions, just say hi to our new friend across the pond.

Tell us a little about yourself, Anya.

I live in Dublin, Ireland with my husband and poodle. I try and write ridiculous books in an attempt to tickle the funny bone which I strongly believe is good for health.

Tell us a little about your latest book, Penelope.

Penelope is a madcap romantic comedy where a clumsy country bumpkin is plunged into a glitzy London society. Along the way people attempt to groom her, help her and try and find a husband for her. What follows is a series of misadventures, love affairs, moonlit balls, fake moustaches, highwaymen, sneering beauties, and the wrath of a devilishly handsome duke.

Are you surprised by how well Penelope and your first book, The Wicked Wager, are selling? To what do you attribute your fantastic sales (other than having written a couple of great books)?

I am stunned. When I published The Wicked Wager I thought only seven of my family and friends would buy the book and thereafter it would languish. They still haven’t bought it but a whole lot of other people have. I think the main reasons it has done well are the low price point, a nice cover and good blurb. Also my husband has been a big help.

Do you have any marketing advice for our readers?

I think bloggers are a great help in getting the word out .Also pricing the book right, having a nice cover and a good blurb.

What made you want to write historicals? Who are some of your favorite authors?

I wrote historical because I enjoy reading them. The first romance book I ever read was Pride and Prejudice and since then the Regency era has become the most romantic time period in my mind. Apart from Jane Austen I love reading Julia Quinn, Wodehouse, Robert Jordan, Agatha Christie, Roald Dahl and so many more.

On this side of the pond there is a fascination with Ireland—and not just on St. Patrick’s Day either! Why do you think there is such a mystique about Ireland?

I am not sure. From where I am standing Ireland has no mystery whatsoever. Now, New York and LA are full of mystique, glamour and Hollywood magic.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

I am convinced that my prose is terrible, the plot silly and the characters insipid. I don’t battle the doubt monster. I have come to accept him.

Do you have any pets? Tell us about them.

I have an adorable black poodle called Portia. She used to be fat and then we put her on diet and it seems to have worked (sort of). She is still lazy though, can’t do anything about that.

What’s your junk food of choice?

Chocolate éclairs, profiteroles and home-made caramel popcorn.

What are you working on now? When can we expect it to be out?

I am working on another romantic comedy. It is a sort of follow up of Penelope but this time it is her sister Celine who arrives at the Blackthorne mansion in search of love.

Anya Wylde lives in Ireland along with her husband and a fat French poodle (now on a diet). She can cook a mean curry, and her idea of exercise is occasionally stretching her toes. She holds a degree in English literature and adores reading and writing. You can connect with Anya here:

https://www.facebook.com/pages/Anya-Wylde/462621383768241?fref=ts
https://twitter.com/Anyawylde
www.anyawylde.com

Why Don’t You Cooperate?

Hi, all. Suze here. Welcome!

A couple of weeks ago, I learned a new word! And I’m about to use it in a sentence.

If you want to succeed in the writing business, don’t be afraid of cooperatition.

What’s cooperatition, you ask? Well, clearly it’s an amalgam of cooperation and competition. I’m crossing the border into Jennifer Fusco/Market or Die territory, here. The theory is that if two individuals/businesses are providing the same or substantially similar services, if they work together both will benefit–even if they are in competition with each other for the same customers. Ever hear the expression A rising tide lifts all ships? Same principle. Need a movie reference to understand it better? How about Miracle on 34th Street, when Mr. Macy and Mr. Gimbel send customers to each other’s store if their own doesn’t carry a requested item? Good will abounds and sales go through the roof. As Charlie Sheen might say: Winning!

Make no mistake: Writers are in competition with each other. But it’s much more subtle than, say, the rivalry between Pepsi and Coke or Microsoft and Apple. Writers compete with each other for spots on a publisher’s roster, for the attention of an agent, and for readers who have only so much time and so much money to spend on books.

But readers are the most wonderful kind of repeat consumers. They don’t buy/read just one book a year. And if readers see that an author promotes other authors and behaves professionally and enthusiastically toward them, they will think better of the writer for being a decent person who loves her craft. Theoretically, that translates into sales. As a consumer, I don’t buy products from jerks if I can possibly help it. And that goes for books and authors too!

Here are some ideas for practicing cooperatition with other authors with whom you share a readership (or potential readership):

1. Partner with someone. Example: Kristan Higgins and Jill Shalvis and their Facebook Man Wars. If you’re not familiar with Man Wars, check out these two authors on Facebook–once a week or so they choose a theme (men in uniform, Australian guys), post pictures of the hottest possible guys, and write funny, sexy captions. And they’re usually zinging each other in a friendly way. This technique promotes their brand (romance and hot guys) and engages readers with new content all day long–with nary a sales promotion in sight.
2. Promote other authors–especially those with products similar to yours.  Offer congratulations on Facebook and Twitter when a colleague hits a bestseller list or releases a new book. Leave positive reviews on Amazon, Barnes and Noble, and Goodreads. Hopefully, they’ll do the same for you. Even if they don’t, you’ve still put a lot of Macy’s/Gimbel’s-style goodwill out into the universe–and the universe tends to notice things like that.
3. Assemble a group of authors into a partnership that is about more than sales. Example: Jungle Red Writers bills itself as “The View. With bodies.” These mystery/crime fiction authors often talk about timely topics in a panel-type format. I think it’s brilliant! Yes, their books are mentioned, and links abound, but there is plenty of non-sales content as well. Another example: Mystery Lovers’ Kitchen. These writers of culinary mysteries post new recipes every day–again, promoting their brand and providing new content for readers. And if readers like one author’s books, they’ll probably like–and buy–the others.

What do you think about cooperatition? Do you have any ideas to add to the list above? We’d love to hear about it!

Things Bestselling Authors Do…

In my search to find out what makes a bestselling an author and how to become one I’ve been reading articles, cruising Goodreads, liking Facebook fan pages and generally just being a writer stalker. And in my search I’ve learned a few things about successful authors. They all seem to have a few things in common.

1. They write great books. I’ve read 14 of Elizabeth Hoyt’s books before I had ever even thought about checking out her Facebook page. Why? The strength of her words not her presence in social media kept me coming back. My take away- always make sure the writing comes first. ALWAYS.

2. They tend to write in series, keeping characters connected even in a loose way seems to keep readers coming back. Jill Shalvis has her Lucky Harbor. Julia Quinn has her Bridgertons. Susan Mallery scores with Fool’s Gold. Robyn Carr has been sailing down Virgin River for as long as I remember. And then there are writers like Susan Elizabeth Phillips and Mary Balogh that hardly have any books at all that aren’t connected in someway. I know this because I have read EVERYTHING they have in print.

3. They keep connected with their fans. Julia Quinn has over 78,000 fans on her Facebook page which she updates daily. That’s the most of any romance writer I could find. I love to follow Jill Shalvis and Kristan Higgins. Separately they both post charming updates about their families, their day to day lives, their lack of social graces. But they also interact with each other. Twitter chats and mans wars. Fans like to see their friendship. They seem like real people to us and I think that’s why people keep coming back to them.

4. They don’t spam.  (They keep things interesting.) Out of all the bestselling authors I’ve studied I couldn’t find a single one with the BUY MY BOOK, BUY MY BOOK message. Facebook doesn’t sell books. Twitter doesn’t sell books. Building a relationship with your readers and fostering loyalty does.

5. They keep politics out of it. (Mostly) A few romance writers break these rules and some of them pay for it in readers. There is one writer whose politics I so greatly disagree with I stopped liking their fan page and now I think twice before I pick up one of her books. But most bestselling authors keep their politics to themselves. Think of  your author life like a cocktail party. No talk of religion or politics.  Are you a hard core conservative? Great! Keep it to yourself. A liberal? Fantastic! But nobody cares. Romance readers want one thing from their romance writers and that’s romance. So bring on the pictures of sexy men. Talk up a storm about the Bachelor. Post pics of that stupid grumpy cat, but keep your personal beliefs to yourself.

6. They know their market and they stick to it. Best selling author don’t write to trend. They write what they know best. 50 Shades was a hit but don’t plan on seeing Nora Roberts breaking out the kinky bondage stuff anytime soon.

7. They keep writing. They’ve got a book coming out every six- nine months for the most part. Whether it’s a novella or full length. They don’t let you forget about them.

So now it’s time I give myself a little check up. You can all do this too. Published or aspiring it’s important to see where you are.

Am I writing great books? Gee, I sure hope so. Series? Check. The girls of the Perfect Fit series are coming your way at the end of August. Keeping connected? I’m trying. And you can help me out by liking my Facebook page. It’s only got 45 very sad likes. http://www.facebook.com/sugarjamisonbooks I promise I’ll be engaging. Heck, I’ll even give stuff away from time to time.Spam? Nope. Not from me. Not ever. Politics? Just call me Switzerland. Know my market? Hmm… I think I do. Women who love sexy men and like to laugh. Writing? Always.Even when publication was a far off dream I kept writing.

So how did you do? Do you have the traits of a bestselling author?

Marketing Madness

It seems that here at the Scribes a lot of us have books coming out this year. Whether it’s with traditional publishers or the indie route we all have the same goal: To get our books in the hands of readers.

I find the task very daunting, terrifying actually, even with the street cred of a big publisher behind me I know that much of (98%) the marketing is going to fall on me. Where do I begin?

To some of us  MARKETING is a dirty four letter word that we hope we never have to do. Social Media is a term that so many of us have a hard time defining. I know from everybody I have spoken to, my agent, editor, successful authors there is no right way, no surefire way to ensure the masses flocks to your books.There are a hundred books you can read, it seems everybody is ready and willing to give advice.But  I never know who or what to listen to. But I stumbled across this.

30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot’s Inbound Marketing Blog. Click the blue words if you would like to read the full version. I’m going to share  an abridged version of my top 5 from this list.

You need to be on every single social network.

Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. If your audience isn’t there, don’t waste your time. And as new social networks pop up (as they do all the time), feel free to experiment with them, but be ready to let them go if they don’t work for you, and let your analytics be your guide. Not sure where to start? LinkedIn, Facebook, and Twitter are safe bets. They have huge audiences that span many demographics and industries.

Don’t get personal.

Social media gives you the opportunity to share a bit more personality than your website may allow. In fact, personality is often what gets you noticed in social media. After all, “People don’t fall in love with hex colors and logos — they fall in love with people,” as branding strategist Erika Napoletano (@RedHeadWriting) shared. Show the personality behind your brand and people to make your social media marketing more lovable so people naturally want to connect and engage with you.

Send an auto DM to all your new followers.

Whether you want to thank them, tell them to visit your website, or anything else, please please please don’t send an auto direct message (DM) to every new follower you get. Auto DMs are incredibly impersonal and perceived as spam by most. Sending auto DMs not only seems inconsiderate, but it also makes you look like a complete newbie who doesn’t understand social media etiquette.

Fan/follower growth is the most important metric.

Sure, fans and followers are nice, but they don’t actually pay you money or keep you in business. Instead, think about what matters most to your business — leads, customers, etc. — and focus on that as your top priority metric. Not to say that fans and followers aren’t important. They may be a piece in the puzzle that gets you to where you want to be. Just make sure you’re focusing on the end goal.

You don’t need a strategy for social media.

While you do need to be an agile social media marketer to be prepared for the unexpected, it’s also important to go in with a strategy. More specifically, you should know your goals in regard to your social media efforts — and how you’re going to work to achieve them. Do you have the content you need to support publishing? Do you know who you want to engage with and how? Have a plan in mind, identify what supporting materials you need, and know how you’re going to measure it on a regular basis.

I encourage everybody who has a book to sell or a business to read the full article and check out http://blog.hubspot.com/. They’ve got some good tips and they update their stuff daily.

So what about you? What about marketing scares you? What do you find successful? Are there any sites that you would like to share? Any and all comments are welcome.

The Unlocked Secret of the Niche Market.

So what is Niche Marketing? Wickepedia says, “A niche market is the subset of the market on which a specific product is focusing.” Really, Wickie? Who wrote that? Is that the best you’ve got? Of course they go on to explain further with words like demographics, market shares, and some other marketing terms and examples that didn’t do much to help me figure out how to define where my books might land on the book shelves.

The first question a professional marketer asks is, “Who is your target audience?” Truly understanding this question is probably the number one best marketing tool a writer can have. We’d all like to say, “everyone, of course.” And while that may be sort of true that many different demographics might enjoy your book, it’s more likely and infinitely easier to reach a smaller group of readers specifically interested in your genre, subject matter, and characters. Think “low lying fruit.”

Targeting “your” readers may be easier if your book falls into a specific genre. If you’ve written a cozy mystery about a librarian who is a quilter turned amateur sleuth, you might consider marketing your book to librarians and quilters, a pretty small “niche” market that might be easier than trying to reach “everyone.” This is why agents and editors want to know what “genre” you are writing. So they can determine the marketability of your book based on their experience with that particular readership and their understanding of where the market is currently trending. Women 30-55 years old are the greatest book-buying demographic that marketers are competing for. Publishing houses are trying to meet that supply. So sending a query for your “Sci-fi/ Historical, Inspirational/ Regency might be a tough sell.

The problem for many authors is that our stories don’t always fall into one genre. Diana Gabaldon had difficulty getting OUTLANDER published at first because she couldn’t clearly define it as a romance, a historical, a science fiction/fantasy, or a time travel novel. Of course it’s all of those, but it was so fabulously written that some smarty-pants publisher decided that they would take a chance and market the book to readers across multiple genres, essentially including “everyone,” and the series took off.

It worked out well for her, but most of us aren’t so lucky. In most cases, if your book falls outside of a specific proven market, agents and editors don’t want to touch it. Most of my rejection letters a few years back were because my manuscripts didn’t “fit the market.”

Now that I’m self-publishing, I see their dilemma. When I put my books up on Amazon, BN, and Smashwords, I have to pick categories that best describe them so that they are listed where my target audience would find them (good old search engine optimization-SEO). The frustrating part is that the choices are limited to the old model of publishing and haven’t caught up with new trends. “Teen/YA fiction” refers to books with protagonists ages 14-17 and are a subcategory of “children’s fiction”. But the books coming out these days for teens are arguably for a much more mature audience, and the demographic isn’t so clear-cut. Ideally, they should be much more delineated. There should be choices that would target older teens and adults who enjoy reading about that all-important transition from teen life to adult experiences. I had no idea when I chose my categories that some sites would lump my books into “Children’s fiction” because I labeled it a YA. They aren’t likely to find a readership there!

So what’s a writer to do? Well, you can choose to write for a particular market, ie; cozy mystery, romantic suspense, thriller, or romantic comedy. This is a very viable approach and is the most likely road to becoming traditionally published if you do your research and watch what’s selling and who’s selling it, and target your agent/editor query appropriately. But if you consistently find your stories falling into “genre no-man’s land,” you can join the new age of genre-bending authors who have literally created new markets by taking risks and writing what they want to write, self-publishing, and then finding their readers by focusing on certain niche markets and using that SEO to their advantage.

Whether traditional or indie-published, when it comes time to market your books and find your readership, look at who your target audience really is. Be creative and look at it from all angles and try different approaches. If you aren’t reaching readers by promoting the book to one segment of the population, try another. My book ON THIN ICE could be marketed to ice skaters, teens who become pregnant, sufferers of eating disorders, or teens experiencing the grief of losing a parent. Over time, I can market this book to several different niche markets, keeping it relevant as long as I can keep reaching new readers and targeting new niche audiences who might not otherwise have found the book. That’s why SEO is so important. And why creating whole new genres may be the best way for your target audience to find you.

For instance, I’ve been promoting HEAVEN IS FOR HEROES as a “Contemporary YA Romance.” But the story deals with the tragedies of war, overcoming loss, and the determination of one seventeen year old girl to find the truth—pretty mature themes that 14-17 year-old readers wouldn’t necessarily be looking to read about. Because of the protagonist’s age, the book falls into the YA market, but our hero is a nineteen-year-old Marine Veteran struggling with a difficult recovery, which changes the demographic for this story. Because the focus of the book is a tenuous teen romance with the underlying plot of a family’s search for peace in time of war, HIFH will appeal to adult readers as well as older young adults, but listed as a YA, it may never reach those adults who might enjoy the book.

The hero’s age and the subject matter make it fit more appropriately into the New Adult genre—a relatively new niche market targeting 19-23 year-old readers previously forced to read “teen” novels or jump right into “adult” romances. This segment of readers wants more than the typical high school experience, but they may not be ready for the white-picket-fence-via-total-abandonment-to-love-and-sex that rules the adult romance world. They are looking for relatable characters faced with real life issues that they themselves might be facing; such as leaving home, going off to college, or dealing with friends coming back from war.

Filled with moments of poignant reality, hard lessons, and the angst and sexual tension of first love, HIFH combines family drama and the relationship between childhood sweethearts, Jordie Dunn and Alex Cooper, who must overcome some pretty “grown-up” obstacles to find their way to a hopefully ever after ending.In Savage Cinderella, Brinn is eighteen and Justin is twenty-three. Add the subject matter and this book clearly falls into the New Adult category rather than YA. I might have tried marketing my books as Mainstream fiction and put them up against books from authors like Nicolas Sparks and Jodi Piccoult, but that would again put me in a very large pool with some very big fish, and without publisher backing, it’s tough to swim in that pond. Literary fiction is an even tougher sell than genre fiction.

With many of today’s YA books fitting more appropriately into the New Adult category, this niche market is catching on. Entangled Publishing, St. Martin’s Press and I believe even Harlequin Teen are adding New Adult titles to their acquisitions. Publishers are finally willing to recognize that yes, college students do read for pleasure in their limited time, and that they want more of what the New YA market has to offer. There are loads of twenty-something’s looking for books that go beyond the teen dramas focused on high school but who still want stories that deal with all of those wonderful (and hideous) firsts. Many of my readers fit into this category. If I had to guess, my average reader is between 19 and 33. That’s a pretty big demographic, but by listing my books as YA, I’m potentially focusing on the wrong group of readers. I don’t want to misrepresent the books by having them listed in the “Contemporary Romance” section either, since they definitely have a younger voice and reader expectation is important to consider.

Re-branding my work might take a bit of time and effort, but if it means reaching my target audience, I owe it to my books…and my readers to give it a shot.

Have you thought about who your target audience is, and what niche markets you might be missing?