Category Archives: networking

Facebook Parties-Fab of Fad?

Good May Day, Scribe’s fans. PJ Sharon here. I won’t likely be dancing around a May pole today, but I will be celebrating Spring with over fifty of my author pals from the Book Lovers Buffet who are having a party over on Facebook this afternoon.

POL Music Cover Every fifteen minutes between 3-10 pm, EST, another romance author will be available to live chat with anyone who wants to stop by for a visit. I’ll be there from 7-7:15 pm. sharing favorite cruise destinations and giving away e-books and an i-Tunes download of the single, PIECES of LOVE, the theme song from my upcoming release.

Lest you think this is a silly waste of time, there will be oodles of giveaways and some enticing questions to draw a crowd throughout the day. Favorite paranormal creatures? Vacation destinations? Favorite perfume or men’s fragrance? Fashion, dance, Texas hunks…topics for everyone. There will be gift cards, e-books, audiobook giveaways and more!

So what’s with all the Facebook parties lately? Is it just the latest trend in author promotion? Or is it a savvy way to use the platform that so many of us have worked to build? Since connecting to readers is an all important part of our job as authors, hopping on the FB train seems like a good idea…at least for now. As with any new promotional trend, I suspect this one will burn itself out fairly quickly, but for now, I’m having fun with it and plan to use it for my book launch in June.

Here’s how it works (to the best of my knowledge and limited experience). To create a FB event:

  1. Click Events in the left menu of your homepage.
  2. Click Create Event in the top right.
  3. Fill in the event name, details, location and time, and then choose your privacy settings. Keep in mind that you must include an event name and time. (TIP: Keep the time limited to just a few hours if you are doing this on your own. It can be quite hectic and draining!)
  4. Click Invite Friends to add friends to the guest list. Check the names of the people you want to invite and then click Save.
  5. Click Create.

You’ll be taken to your event where you can share posts, upload photos, invite more guests, and edit event details.

That’s it!

Of course, you’ll want to create a theme for your party, upload a flashy new banner, offer incentives for people to stop by, create engaging content ahead of time so you can keep momentum going throughout the party, and maybe even have a famous guest or two stop by at a scheduled time so readers can pop in and live chat for a few minutes with your celebrity guest. You may want to enlist some help spreading the word via Twitter, Google+, Goodreads or other social media outlets.

Be creative and think outside the box. What do your readers love about your books? If you write cozy mysteries maybe share some recipes or craft ideas. If you write romantic suspense, maybe ask about favorite suspense movies, creepiest actors to play villains, etc. Consider your audience, make it fun and entertaining, and have some prizes to encourage reader engagement. Use Random.org to choose your winners. The way I use it for free is to keep a numbered list of commenters and then plug in the range of numbers (1-10 for instance if I have ten folks who have left comments) and let Random pick the winner’s number.

The bottom line, as always is that it’s not so much about “buy my book” as it is “hey, I’m a human just like you…let’s hang out.” Readers are much more likely to want to chat about books in general, life’s little entertainments, and what they can get for free than they are to respond to “buy” messages, so keep it real, keep it fun,  and keep it friendly.

I hope to see you all later over at the party!

What do you think of FB Parties? Fab or Fad?

 

 

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Are blogs dead or simply evolving?

Good morning Scribe’s readers,

PJ Sharon here with a few questions for you. I hope you’ll stick around long enough to take the short survey at the end of this post. We appreciate your opinion and it should take less than a minute of your time. The results will be used to help us determine what changes we’ll be making to the Secrets of 7 Scribes in the coming weeks.

dinosaur_2474599bIt has become increasingly clear that the world of publishing–and writing in general–is evolving quickly. Not that good grammar, great content, and entertaining interaction with a like-minded community will go out of vogue, but the way we interact is ever changing. With so many demands on our time and the speed at which communication has progressed, our current attention span has been reduced to about seven seconds per clickable nano-byte of information. In other words, we have about seven seconds to grab someone’s attention and hold it. Which is why venues like Instagram, Vine, and twitter are so popular with tech-savvy readers. It’s also why daily writer’s blogs such as ours are rapidly going the way of the dinosaur.

My Scribes sisters and I are committed to bringing you quality content, but we recognize that we have all grown beyond being writers only. Many of us are now published authors with busy production schedules, deadlines, and the myriad of marketing duties that go along with the job. After three years of daily blog posts, we need to re-evaluate our goals and decide what works best for us and our readership.

Before we make major changes though, we’d love to hear from you about what you’d like to see from us in the coming year. Please take this survey or leave a comment below with your suggestions, questions, or concerns.

In appreciation for your participation, and to thank you for your continued support, I’ll be offering a free critique of a query letter, synopsis, or first chapter of the current work in progress of one random commenter below. Just let me know that you’ve taken the survey or leave us some suggestions of what you’d like to see here, and you’re in the running!

If you aren’t a writer, let me know that too, and I’ll think of some other fabulous prize for you if your name gets picked…hmmm…thinking…signed copy, gift card, or swag…I love surprises, don’t you?

2013 RWA conference pic

Peace and blessings,

PJ

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Addictive Reads

Happy Tuesday, Scribe’s readers.

PJ Sharon here today, sharing my most recent group endeavor and plans for a bit of a shake-up here at the Secrets of 7 Scribes. One of the biggest surprises for me on this journey has been the willingness of other writers and authors to band together and help each other succeed. There is power in numbers, and group blogs, blog hops, multi-author contests and group events have proven that working together is a must when trying to reach a broader audience.

MOD_Author_Services_logo_72dpiOur resident marketing guru, Jennifer Fusco of MARKET OR DIE AUTHOR SERVICES, often talks about expanding our sphere of influence. But how do we do it? How do we reach new readers, get more reviews, find more sign-ups for our newsletters, and connect directly with people who want to engage with us in this crazy social media jungle? I’m sure there is more than one answer, but I’m thinking sites like ADDICTIVE READS are a great model.

When I was first invited to join the Secrets of 7 Scribes four years ago (gulp), all of us were unpublished writers, working our tails off and only aspiring to become authors. Now, a mere four years later, we are all published or contracted to be published soon. Not a bad place to be, but in this increasingly complex and ever-changing industry, we need to change it up here at the Scribes to stay relevant. Stay tuned for our upcoming metamorphosis!

Addictive reads-Button-Black-copy-259x300In the meantime, I’ve been hanging out with a group of “hybrid” authors ( a combination of indie and traditionally published authors), who are taking group blogging to the next level. The page is still in the creation stages and not all the author pages are completed, but feel free to pop over to the ADDICTIVE READS site to browse and check out all the great books available to readers, including a bunch of free titles. We’ve also begun a Beta readers and Reviewers FB page so avid readers can sign up to read books by these fabulous authors before the books are even released! I love this idea. (This is a closed group so you’ll need an invitation to participate. Let me know if you’re interested).

As for the Secrets of 7 Scribes, me and my fellow Scribes are in talks about how we can upgrade our page to become a more reader-centric site that offers more than just daily blog posts. We want to ensure there’s a reason for readers–as well as writers–to visit us every day. Of course we’ll continue to have pages of resources in our FAQ that you’ll want to follow if you are on the path to publication–our commitment to paying it forward–but the idea is to showcase us and our books while connecting to readers and offering incentives for loyal followers. I hope you’ll stay with us during this transition.

While you’re waiting to see what we have in store here at the Scribes, feel free to visit the ADDICTIVE READS website and like their FB Page to see what these award winning and bestselling authors have to offer.

What would you like to see here at the Scribes?

Choosing Your Path

Happy Tuesday, Scribe’s followers. PJ Sharon here, sharing my thoughts on a topic near and dear to my heart—choosing your path. I love being the Captain of my own ship!

My fellow Scribe sister, Sugar, did a great post yesterday on reasons why one should consider pursuing a traditional publishing career. She had some excellent reasons for doing so. You can read about them here. For as many reasons as there are to seek a traditional publishing contract, there are just as many on the side of going Indie (the PC word for self-publishing).

But how does one know which path is right for them? How do you choose your path to publication?

Is this where I'm headed?

First, let’s happily recognize that there are now many options open to writers for getting their stories into the hands of readers. Up until five or so years ago, that wasn’t the case. A writer had to jump through hoops and pound on a lot of doors, hoping to sneak out of the slush pile and onto the shelves through a series of death defying strokes of luck. If they grew weary of the chase (and the dozens of rejections), they could pay thousands of dollars to have someone publish their work for them and end up with nothing more than a trunk full of books. This soul-sucking practice, called “vanity publishing”, was more or less a scam to bilk writers who were desperate to see their work in print and couldn’t make the cut with traditional publishers for whatever reasons.

For some writers, the reason for rejection was as simple as having their books not “fit the market”. Traditional publishers were in that unique position of having thousands of “applicants” vying for the ten slots they might have available. They were the gate keepers who decided what books got published, where they were distributed, and what types of books readers were likely to buy based on what was currently selling on the market. Those parameters left a lot of amazing writers out in the cold with no way in.

Fast forward to the digital age of Amazon, e-readers, and the new world of publishing. Writers could now bypass the query-go-round, skip fighting for an agent, and jump into the fray with the hundreds of thousands of other writers making their books available to the masses. Yes, there is crap. Yes, there are still poorly edited books that shouldn’t see the light of day, and yes, the market is so saturated that it’s a wonder that anyone can sell more than a single copy of their book these days. But over the past few years, the quality of books being produced by Indie authors have steadily improved as they’ve learned to hire good editors, cover artists, and formatters to help them in producing a competitive product. And the avenues through which to sell those books continues to grow daily.

For those not interested in handling all of the fine details, there are a plethora of small press publishers cropping up to take those chores off the shoulders of the author.
But buyer beware. Anyone attempting to handle their career on their own without the advice of an agent or the backing of a reputable publisher, is in for a bumpy ride with lots of pot holes. I’ve had a few missteps, but have managed to avoid many of the big pitfalls myself by participating in yahoo group loops where Indies congregate and share information. They have been an invaluable resource in navigating the shark infested waters of the publishing world. Honestly, I haven’t seen that small press publishers do much more for authors than they could do for themselves, but if you are looking to get a foot in the traditional publisher’s doors, and don’t want all the responsibilities of creating your masterpiece, a small press might be a good first step.

As Sugar mentioned yesterday, many authors are NOT making buckets of money, whether they are DIY’ers or traditionally published, but there are also many in both camps who make a good living. There seems to be no tried and true way to guarantee success, and I’ve come to the conclusion that success in publishing requires dogged determination, perseverance, and a huge chunk of luck. Timing is everything and no one seems to know what will sell tomorrow or why some of the crap that comes along the pike sells like hotcakes. But one thing is for sure, the doors are open and it’s as good a time as it has ever been to be an author…no matter which path you choose.

If you’re still on the fence, I’ve created this short list of pros and cons that might help you decide.
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Traditional Publishing
PROS: See Sugar’s post from yesterday. If you want the name recognition and backing of a reputable publishing house, a support team of editors, cover artists, and marketing professionals, and access to distribution and space on store shelves, this might be the route for you. It can take considerable time and effort to break in, but if you are lucky enough to be a top seller, your path will be paved in gold, the red carpet rolled out for you, and your tiara awaits! Kudos for making the big time!

CONS:  If you know that your story is a tough sell with a traditional publisher, you have a time sensitive topic that needs to be published NOW, or you aren’t willing/able to work to someone else’s deadlines and demands, this might not be a good fit for you. Also consider that negotiating contracts can be tricky and getting the attention of a good agent to help you navigate the process can be daunting. In addition, if you aren’t a top seller, don’t expect a second contract, and your dismissal may mean that it will be tougher to get contracted with another publishing house.

Small Press Publishers
PROS: Generally speaking, it’s somewhat easier to get in the door and you’ll have a faster turn-around time getting your product to market with digital first publishers. They will handle the editing, cover art and formatting for your book, and may even give you some tips for effective marketing…or not.

CONS: Depending on the sales of your e-books, you may never qualify for a print version of your book. And let’s face it, most of us still want to see our books in print and on store shelves. Royalty rates may be higher than larger houses but getting those royalty checks within a reasonable amount of time and having access to your sales numbers is hit or miss. It also seems that small press publishers do very little to help their authors with marketing, (please feel free to let me know if I’m mistaken), which for me would be one of the few incentives to move on over to traditional publishing. The other is the coveted ADVANCE, which you will likely NOT get from a small press publisher. Or if you do, it will be well…small. As it stands, it wouldn’t make sense for someone like me who has established myself in the Indie realm to jump on board with a small press. They really can’t offer me much that I’m not already doing for myself.

Indie Publishing
PROS:
Love those 70% royalty rates! (Even at the 35% royalty rate for lower priced books, I can charge .99 cents and still make more per unit than trad authors whose books sell for $7.99). I can change my price point at any time, update my covers, or change my categories and descriptions on retailer sites, which is enormously helpful when running a sale or promoting my books. Love the control I have over every aspect of my product. Love setting my publication schedule and not worrying about meeting someone else’s deadlines. Love the real time sales numbers so I can easily keep track how my promotional efforts are working…or not. Love the flexibility and freedom!

CONS:
Hate that I don’t have access to mass distribution of print books. Hate that I have upfront costs of a support team, ie: editors, cover artists, etc. and NO ADVANCE. Hate the stigma of being “self-published”, although this is slowly becoming less of an issue and I’m not one to be too concerned about what others think of me, anyway. Hate that I am solely and completely responsible for everything—including writing, producing, and marketing a high quality product that may or may not sell based on a market that is constantly changing.

Hybrid Authors
I have not wrapped my mind around how anyone can do this without being able to write full time. To have multiple projects, deadlines, and demands from more than one publisher as well as self-publishing would make me insane! Fast and prolific writers are doing it every day, and if you’re writing in more than one genre, this makes sense.

For me, the best of both worlds will be when authors and publishers can be on equal footing and work together to create great books and put a system in place to get them into the hands of readers; when authors are paid fairly for their work with contracts that reflect the best interests of BOTH parties, and when marketing becomes a joint effort that takes into account that a “target audience” doesn’t necessarily live in a box.

Then everyone will be happy and there will no longer be “sides” to the issue. Publishing will simply be publishing, and whichever path you choose, it will be the right one for you. You’ll gain the respect you deserve from peers and industry professionals, there will be rainbows and butterflies, and we will all live happily ever after.

What do you think?

Top 10 Time Management Tips

Let’s face it; we’re all crazy busy these days, right? I don’t know of anyone who hasn’t succumbed to the “rat race” we call life in the 21st century. Americans especially, are overworked, overwhelmed, and out of control. It seems the more we try to make things “easier” and “more convenient,” the more complicated life becomes. Days pass at lightning speed as if time has somehow become accelerated and we are being jettisoned into the future, our hair practically on fire! PJ here, and I’d love to tell you I’m immune to such a condition, but alas, I am not. I see it barreling down like a freight train and yet I feel powerless to stop it. In spite of this stress-inducing phenomenon, I hold tightly to my belief that we are indeed still the masters of our Universe. We CAN manage our time, no matter what insanity surrounds us and tries to suck us in.

You may have heard some of these before, but here are a my TOP 10 Tips for Time Management. I hope you find them useful.IMG_1241

1) Regardless of what your to-do list indicates, there are only 24 hours in a day. Eight of them should be dedicated to sleep. You have control of this. Exercise it!

2) That leaves another 16 hours to do with what you will. Only eight of those hours should be dedicated to work on a daily basis. The other eight are meant for taking care of your own needs and interacting with family and friends. Unless you have a boss who is holding a gun to your head, you CAN walk away from your work after an eight hour shift. Stop letting guilt and an overdeveloped sense of responsibility rule your life! I often think about the old adage, no one on their death bed ever thinks, ‘gee I wish I’d worked more’.

3) During the eight hours you are working, divide your time between MUST do’s and WANT to do’s. Make a list each morning (or at night before you go to bed so you can sleep without the hamster wheel running you ragged in your sleep). You’re list of to-do’s can be as long as it needs to be. Write everything down that you want to accomplish in a day, but agree with yourself to do the top three MUST do’s. If you get those three done, then pick one more…then one more. Whatever doesn’t get done today will be moved to the following day. This is the magic of the proverbial “one bite at a time” trick. Ten things may seem overwhelming, but three are manageable. The to-do list will likely never go away, so chasing your tail to complete it is like rolling a boulder up a hill. Get over the need to complete everything and focus instead on completing one thing at a time. I have weekly, monthly, and quarterly to-do’s that are the action steps to meeting my goals that I set at the beginning of the year. I check in frequently to see how I’m doing, but I don’t attach myself to success or failure when it comes to getting things done. It is…or it isn’t complete. It doesn’t mean I’m a slacker. It simply means the item remains on the list.

4) Take power breaks. Chaining yourself to your desk or chair will not increase your productivity. It will more likely leave you feeling exhausted, frustrated, and resentful. Take frequent breaks. Stretch, do a few yoga poses, take a walk, get a drink of water, do a load of laundry–anything to get away from the work for ten to fifteen minutes and clear your head. 010 (2013_06_07 00_53_00 UTC)Then sit down and get back to it. I’m finding great success with working in sprints like this. I’m getting my work done, but I feel as if I have time for other things as well, which leaves me feeling energized and gives me a sense of accomplishment.

5) Delegate. I cannot stress this enough. No man (or woman) is an island. No matter how much we feel that we alone are completely responsible for our households and for keeping life running smoothly for our fellow man, that is a lie of the ego that will keep you feeling inadequate every day of your life. Until we learn to a) ask for help b) delegate responsibility or c) hire an assistant, we will always feel isolated and overwhelmed. I know that hiring someone isn’t an option for many of us, but developing a network of people in your life that you can look to for assistance is essential to your mental and physical well-being. In most cases, we resist this notion because we don’t trust others to be dependable and we believe that we are the only ones who will do the job “right”. EGO is at the crux of this problem, so my suggestion is to check it at the door and be open to help from wherever you can find it. There are many creative ways that we can lighten our load…if we are willing to let go of the illusion of control. Barter, trade, return a favor. Just don’t expect that you can do it ALL alone and remain balanced and healthy.

6) Making time to exercise four or five days a week is non-negotiable. If you are not healthy, strong, and happy, your family life will suffer and so will your work. Training to be the best you that you can be is the only way you will be successful in every area of your life. Thirty minutes a day is all it takes. No excuses!

7) Keep a “time” diary. For one week, keep a diary of how you spend your time. Be honest. You would only be lying to yourself. If you spend four hours a night watching television, write it down. It’s a real eye-opener when the week is over and you realize how much of your life was spent watching commercials or mindlessly wasting your precious time under the guise of “relaxation” or enjoyment of “downtime”. This is equally effective when keeping a food diary for a week or two. Most of the time, we are on auto-pilot. Most of us are not aware of consciously making choices about foods we eat or how we spend our free time. Writing it down brings awareness. Don’t judge yourself too harshly…just notice, and then adjust accordingly. You have CHOICES! Take back control over those parts of your life that seem to be slipping away from you.Change-Graphic

8) It may seem hard to believe that we actually have eight hours every day to take care of ourselves and the needs of our family and friends, but it’s true. And that time should be cherished! Find enjoyment in the little things. A short conversation with a friend, a walk with your dog, a bike ride with your kids, or hanging out with your husband and sharing the events of the day should be highlights, not stolen moments. Be willing to let go of the feeling that you should always be working. I know it’s frustrating when you’re on deadline and HAVE to get that next chapter written, but try to remember what’s really important and don’t let resentment steal your joy.

9) When people talk about time management, they often recommend that we PRIORITIZE. Well that’s easier said than done, isn’t it? When it seems like we have a thousand and one things that have to be done and they’re all hanging over our heads like a cold bucket of water just waiting to spill over if we don’t “get to it, asap,” it’s time for another “P” word…PERSPECTIVE. Try measuring everything on a brain tumor scale of life. Zero is nirvana. Everything’s coming up roses and going your way. Ten is you or someone you love having a brain tumor. If your “emergency” is less than a five on that scale, don’t sweat it. In the grand scheme of the Universe, most of our daily “emergencies” don’t rate the amount of stress we attach to them. We are simply so used to being in adrenaline overload, that every detail of life becomes a life and death situation to overcome.kdp select 1

10) Relax! Breathe! Be in the moment! Time is not the enemy. Experience life and all that it has to offer in each minute of every day. Don’t let stress, work, deadlines, or anything else rob you of your peace of mind. If you are unhappy with your life and feel like time has become unmanageable, take back control. There are choices to be made, and despite your current reality, you can choose how you live your life…and how you spend the time you have here on this planet. Every choice you make brings you one step closer to creating the life you want.

So there you have it, friends. These are only a few ideas. I’m sure you have plenty more! Feel free to share your best time management tips below for our readers, and if I haven’t said so recently, I appreciate you all so very much!! Thanks for taking time out of your busy day to spend a few minutes with me.

Book Signing Success

PJ here, just off a long weekend at the Granville Harvest Fair. I’ve done many such book signing events over the past couple of years, but this one was by far my favorite. For one thing, I live ten minutes up the road, so it’s close, and I inevitably saw lots of familiar faces. Thousands of folks ambled by my booth, many stopping to chat–whether they were teens or simply teens at heart. The fact that I was a local author was also a big draw. Putting a face to someone local who has achieved what so many others only dream about, seems to be an instant conversation starter. I can’t tell you how many people I spoke to—young and old—who said that they write in one form or another, and that it was nice to meet someone who has actually published their stories. It was lovely to be a source of encouragement and inspiration.

I’ve said in the past, that book signings have netted me little profit in the monetary sense and I’ve wondered whether they were really worth my time, but this event has changed my mind. In addition to making a modest profit from book sales, I gained a couple of dozen names for my newsletter list, and made many potential connections–including school teachers, librarians, mental health professionals, and teens interested in finding me on social media or purchasing my e-books for their e-readers after the fair. All in all, a great success. I thought I would share some tips that I found helpful. I hope you’ll share yours in the comments section below, so others may benefit from your experience.

harvest fair pic 11) THINGS TO BRING-A sturdy, 10×10 easy-up tent, a comfy chair, a couple of tables with table cloths (I have a six foot and a four foot table), books in plastic totes (don’t forget to take inventory and keep track of your sales), swag (bookmarks, post cards, etc.), tape, scissors, pens, plastic bags (recycle those plastic grocery bags and carry them in an empty tissue box for convenience), or have some nice bags made up with your name, website, and logo if you want to make an impression. You might reserve those for people who buy several books. Don’t forget a cash lock box, business cards, and candy (no chocolate on hot days) or a treat.

2) SIGNAGE-Invest in a nice banner, which you can have printed up through Vista Print. I have yet to do this, but I made do with a homemade banner. Plastic stand-up sign holders from Staples work great for specific table top signs. You can make whatever signs you want on your computer to fit the 8×11 frames. “Local Author of Teen Books,” “Sign up for my newsletter and enter to win…,” “Follow me on FB, Twitter, etc.” and pricing signs, are just a few ideas. Be creative.

3) PRESENTATION-Consider your brand, your audience, and your space. Create a visually appealing stage for your books. harvest fair pic 3Use color wisely to catch attention of passersby and don’t overcrowd your space. Too much to look at can be a deterrent.

4) SELLING-You can offer book sets with special pricing/discounts, you could sell merchandise related to your books (cups, tee shirts, or in my case, wooden whistles which I also offer as a free gift to those who purchase both book one and book two in the Chronicles of Lily Carmichael trilogy).

5) SALES PITCH-This is an opportunity to hone your sales pitch. Have a one liner to pull people in. Keep it simple. “Feel free to take a bookmark.” Keep it real and fun. “This is the glamorous life of an author.” This last phrase spoken as I used duct tape to secure my tent signage or while I peeled tape residue off my tent poles. I got lots of smiles with this one. Pitch to your audience. “I write books for teens…and teens at heart,” when speaking to adults and elderly folks who actually might enjoy reading my books. I describe my contemporary YA novels as the kind of books that would make great Lifetime Network or Hallmark movies, and note when I’m speaking to parents of teens that I write books that I wish had been available when I was a teenager. I mention accolades and awards, my million plus reads of SAVAGE CINDERELLA on Wattpad (which made that particular book sell very well all weekend), and try to hone in on what might appeal to the demographic to which I’m presenting. “The book is about a girl who is kidnapped as a child, left for dead in the high country of North Georgia and survives in the wild.” One sentence grabbers are essential! Comparisons also work well as in “Savage Cinderella is like Law and Order SVU meets Nell.” Of course this only works for people old enough to remember the movie with Jodie Foster, LOL. With teens, I might compare The Chronicles of Lily Carmichael to the TV show, Revolution, or books like The Hunger Games and Divergent, but not quite as grim and gritty. As time goes on throughout the event, you’ll find what works best. It’s excellent practice for agent/editor elevator pitches at conferences. You never know who you’ll meet, so always have a professional and friendly demeanor.

6) GIVEAWAYS-Book signings are a great place to expand your newsletter mailing list. Offer entry in a prize giveaway, a FREE download, or some incentive to get people to sign up. Reassure them that your newsletters aren’t spammy and that their information will not be used for any other reason. Be prepared to offer something for free. You can be generous without giving away the store or breaking the bank. It costs me nothing to give away a free download of ON THIN ICE (I get a coupon code through Smashwords, and have cards printed up through Vista Print with my cover on the front and instructions and the download code on the back. I can usually get 250 cards printed up for free or next to nothing when I’m ordering other items through Vista Print).

Most importantly, have FUN! Try to stay engaged with people and don’t stick your nose in a book or hide behind your computer screen. Fortunately, we had a dry and beautiful weekend with a great turnout. I met some amazing people! I also had some fabulous apple pie with Granville cheddar cheese…yum! And yes, I even sold a good number of books.

Any other ideas or things I missed?

It’s my second Indie birthday!

Hey Scribblers!

PJ Sharon here. Today I’m celebrating two years since I first published my debut novel HEAVEN IS FOR HEROES. In honor of the occasion, I’m giving away an audio book copy to one random commenter. Chance to enter ends Monday, September 30th at midnight.

So what’s it like being an Indie toddler?very-excited-girl (2013_06_02 00_59_02 UTC)
Believe me, there are days when I want to have fits like a two-year-old. But there are also days when I can’t imagine a more exciting pursuit. It seems like just yesterday I was posting my first novel onto AMAZON, B&N, and Smashwords, taking the giant leap of faith that I had done enough to ensure it was as close to perfect as possible. Five books and a zillion lessons later, I’m still working to improve and streamline my process. Everything from formatting, cover art, editing, and marketing, to managing the business end of being an author, is constantly changing, making me feel like a perpetual newbie.

Here’s a short list of what I’ve learned in my first two years:

1) Relax and Breathe-I really stressed out my first year and a half as an author. The past six months has been about letting go for me. I can’t control it all, I can only do so much in a day, and the to-do list will still be there tomorrow. Making time to write is non-negotiable. It’s what keeps me moving forward and brings me joy. I manage what I absolutely have to do each day, and try to remember that I’m the boss.

2) Hire as much help as you can afford-I’m a big fan of bartering services, but there are some things you just can’t do that with. Figuring out a budget and investing in creating a superior product is worth the effort and money. Hire a good cover artist and excellent editors, and pay for the RIGHT advertisement, and you will make your money back. Caution: BE SELECTIVE. Get references and do your research.

3) It’s good to have friends in the playpen- I would know nothing if I didn’t belong to such Yahoo Groups as IndieRomanceInk, Authors Network, and Marketing for Romance Writers. My local RWA chapter has been invaluable, and the contacts I’ve made through YARWA and the WG2E street team are like family. I am constantly amazed by the generosity of the writing community.

4) Patience grasshopper-  I’m only two, for Pete’s sake! We have to walk before we can run, right? Everything requires a process. In people years, a toddler is only just beginning their journey. I can’t expect myself to know everything, do everything right, or earn a solid income in only two years time. Every business model I’ve ever seen considers a profit after five years, a success. Most businesses will fail in those first five years. I take comfort in knowing that the only way I can fail is if I stop writing books. I’m more and more convinced that money comes with time and persistence. I’ll let you know how that theory works out in another three years when I graduate to kindergarten.

5) Perspective is everything- I originally set the goaI that I would sell 10,000 copies of my collective books in a year. I guess I didn’t necessarily mean the first year…or the second. Well, maybe I was just being optimistic. I could have been disappointed when I didn’t meet my mark in 2012, but it didn’t really phase me. Mainly because I knew that if I had sold 5,000 the first year, the second five would come eventually. I still haven’t quite reached the 10K mark yet (there will be cake when I do!). But I consider every sale, every contest win, positive review, or reader comment a measure of success. Most importantly, my level of enjoyment with the process is my biggest measure of success these days. I keep a copy of each of my books close at hand to remind me of what I’ve accomplished in just two short years.

There is so much more that I’ve learned, but I’d have to write a book to contain it all and my publishing schedule is booked for the foreseeable future. So instead of me blabbering on about my toddler years, why don’t you guys tell me about your journey.

How long have you been writing?  What has it taught you? Have you made the leap into the publishing world? How’s that going for you? Let’s chat!