Category Archives: Readers

My Three-Year Journey to the 10K Cake Club

spice-cake-su-1673099-lIf you’ve never heard of the 10K Cake Club, it’s the name given to that elusive group of authors who reach the milestone of selling 10,000 copies of their book(s). Now, given that statistically, most authors will never sell more than a hundred copies (no kidding), reaching this milestone is an amazing feat. But we all know how numbers and milestones are relative, and our own expectations can often derail even the most wonderful achievements.

PJ Sharon here, celebrating with you, my dear friends, my three years as an independently published author. I released my debut novel, HEAVEN is for HEROES in September of 2011. (In celebration, I’m giving away an audiobook copy of HIFH over on my website blog. Stop by and leave a comment to enter and feel free to share the post with friends on FB or Twitter. Contest ends September 30th at midnight. )HIFH_audiobookcover (2013_06_07 00_53_00 UTC)

Now, I recall being asked, while on a panel of Indie authors, what my sales goals were as a newly self-published author. At the time, self-publishing was on the rise, Indies were on fire, and sales were through the roof for newcomers. Being the ambitious and overachieving sort, I replied with confidence that I wanted to sell 10,000 copies a year, netting me about a $20,000 dollar a year paycheck from my writing–what I saw as realistic and an amount that would make all the hard work worth the effort.

This was a reasonable goal, but one that I soon found was more or less beyond my control to achieve. I did not foresee the effects of market saturation, the need for endless promotion, or the ever-changing Amazon algorithms that would make it nearly impossible to gain traction on the discoverability front. Basically, I could not have predicted the “luck” factor.

When, in the first year, I sold over 5,000 books (I had three titles out by then), I was not unhappy with my results. After all, goals are merely guidelines…a star to shoot for. But in the second year, when I had the brilliant idea to switch from Contemporary YA to writing a Dystopian trilogy, and sales dipped to half of what they did the first year, let’s just say I was less than thrilled with the results of my ongoing efforts. I shuddered to consider my hourly wage as a writer and decided it was best to stop looking at daily sales reports, screaming into the wind about my books, and beating my head against a wall trying to figure out what the heck the secret to success actually was.

My third year hasn’t been any more profitable than the previous two, despite the fact that I–at the suggestion of Indie superstar Bella Andre no less– went back and wrote another Contemporary YA. In fact, I’ve spent more on covers, editing and formatting on PIECES of LOVE than I have on any of my others simply because I’m trying to compete in the market and feel that others do a better job of these things than I can do myself. Added in is the cost of producing a theme song for POL (thinking that this might be a novel idea and help with sales, but has as yet, not appeared to make any difference at all). With production costs up and sales down (thanks to Kindle Unlimited and the insane amount of new product coming into the market), I’ll be lucky to recoup my costs over the next year.

I’m hopeful that once I finish the Dystopian trilogy, add a boxed set or two to my cybershelf, and get back on the promotional wagon in 2015, that I might see some real return on my investment.

Lest you think that any of this is sour grapes on my part, think again.

I went into this with eyes open that it would be a LOT of hard work, gave myself five years to turn a consistent profit (this is typical for any new business), and expected that there would be a steep–and ever-changing–learning curve. I’ve had to adjust my expectations for financial success, but am hopeful that with perseverance, the pay-off will be worth the continued effort. This is, after all, my retirement plan, and being that I have another fifteen years until retirement, I’ve got plenty of time to make it happen, right?

One of the most valuable lessons I’ve learned is that success is measured in many ways. Positive reviews and happy readers who are excitedly awaiting my next release are priceless in the grand scheme of things. Knowing that over two and a half million readers have enjoyed SAVAGE CINDERELLA on Wattpad thrills me beyond words. And the awards and accolades for my books tell me that I’m doing something right. Reader reviews continue to average 4.5 stars across the board.

Another important lesson for me–one that continues to be challenged daily–is about finding balance. I worked around the clock that first year and a half, typically putting in 80 hours a week between my two jobs. I finally decided this past year to set myself a schedule. Knowing that I need to work my day job at least 20-30 hours a week to earn a  guaranteed paycheck to cover expenses, I set a limit on my writing/publishing time to 25-30 hours a week. Perhaps that’s partially to blame for the decrease in sales numbers, but I will say, I’m much happier and healthier these days. Time with family and time to take care of myself are far more important to me than sales figures and financial gain. If I’m in this for the long haul, that’s the way it has to be. I’m good with that.

It’s taken me three times longer than expected–and I’ve stopped comparing myself to others who have done it seemingly effortlessly–but I’ve finally made it into the 10K Cake Club.

Cake and ice cream all around! And perhaps a bottle or two of wine…

What milestone can you celebrate today? I hate to eat cake alone.

Interview with PJ Sharon about her Latest Release

Suze here, posting outside our regular schedule. But PJ Sharon’s new novel, PIECES OF LOVE, has just released and I couldn’t wait to ask her some questions about it. PJ will be in and out today to answer your questions too!

She’s got a heck of a schedule planned for her blog tour where she’ll be giving away some neat prizes like signed books and a nifty beach bag!

1.  Okay PJ, tell us a little about PIECES OF LOVE.

So cool being on this side of the interview questions, Suze! Thanks for being here with me to celebrate and chat about the book.

PJSharon_PiecesOfLove_800pxIn PIECES of LOVE, a Contemporary YA Romance, sixteen year-old Alexis Hartman wants nothing more than to play her guitar and get high, hoping to escape the pain of losing her sister. But when her second arrest for pot possession leads to her mother’s breakdown, Lexi is sent to stay with her grandmother for the summer. While embarking on a Mediterranean cruise hardly sounds like punishment, being forced to face her demons and falling for a guy she may never see again gives Lexi a chance to discover what it means to love someone—even when you have to let them go.

2. A trip to the Mediterranean inspired the setting for this novel. What was the most beautiful or memorable place you saw on your trip?

An impossible question to answer—mainly because they were ALL beautiful. But honestly, it was such a whirlwind trip, the days and ports kind of melted together, LOL. I remember LOVING Barcelona and thinking I had to go back to see more of Gaudi’s amazing work and the passionate artistry that infused every part of the city. I also remember not having a good impression of Cannes, France, but that’s because of a bad allergic reaction to the perfumes! The Greek Islands are heavenly, but I’d have to say Dubrovnik Croatia was one of the loveliest, most interesting locations. Old Town is a spot not to be missed! I have to go back just to walk the mile long, 19-foot thick wall surrounding the village.

3. A little birdie told me that there’s some extra special companion content that goes along with PIECES. Want to tell us about it?

Um…you must be referring to the PIECES of LOVE theme song. This came about because my character, Lexi, is a song writer and singer. In an effort to get readers into her head, I decided to write a song for her sister in the book. In spite of the fact that I’ve never written lyrics before and don’t write music, the words flowed onto the page and a tune popped into my head to go with them. Funny how those creative little miracles happen. So I downloaded a recording app onto my phone and sang the song so I wouldn’t forget the tune. With four years of voice lessons behind me, it didn’t sound half bad. I approached my neighbor and good friend, Ozone Pete, who is a professional musician. Once he saw I was serious, he helped me with the arrangement. He happened to “know a guy” who runs a recording studio in Westfield, MA. A month later, I had recorded the theme song for POL. I was pleased enough with the outcome to put it up on i-Tunes for sale and used part of the song for the book trailer.

4. So, what was it like being in a recording studio? How long did it take to get the final version of the song and what’s the process?

Jim Fogarty of Bing Studios is awesome to work with and he gave me a great deal on studio time! Adding his piano skills as well as his sound engineering expertise, Jim spent ten hours with me and Pete the first day and another five hours two weeks later for the finish work and editing. He hooked me up with a mike and headphones, and played Pete’s instrumental version in the background for me to sing with. He gave me a few tips along the way, but essentially, it was just singing take after take and then editing the best pieces together. It’s really an amazing process, especially when he starts manipulating things with auto-tune and adding background and harmony. He was able to take out any excess vibrato in my voice (opera training has its downside), and clear up any pitchiness. As he put it, “It’s still you. We just accentuated the excellence and removed the suckage.” To keep things fun, and not drive himself totally crazy listening to the song a thousand times, he would change the words once in a while, singing “Pizzas of love, pizzas of looove…” That’s when I knew it was time for a lunch break. I won’t even tell you some of the other lines he added. When it all got to be too much, he’d flip over to Three Stooges movies for a short giggle break.

5. The cover for PIECES OF LOVE is just gorgeous! Can you give us an idea of how you work with a cover artist to get just the right look for your book?

That is a challenge, Suze. I start with gathering stock photos that I like to represent the characters. Some cover artists will do this for you and give you some choices, but I generally know what I want and it saves time. I pay anywhere from $10-20 for a high resolution stock photo from Big Stock Photos. Cover artists usually have a form for you to fill out, asking you to detail the tone of the book, genre, color preferences, story concept, etc. Once they have all that information, they will work up several covers to choose from. It takes a few times going back and forth to decide which font works best, and to make necessary adjustments until I’m satisfied. It’s a relatively quick process if you have a good cover artist and you know what you want. If you’re picky like me—or unsure of your vision, it can take a little longer. Kim Killion from The Killion Group, made this cover for me in only a few days. Granted, she had a design concept already made because I had original hired someone else who came up with the basic design but just got too busy and wasn’t able to make the changes I wanted. It was a bummer starting all over with someone new, but I’m so pleased with the results of working with Kim, I’m planning to re-brand my Lily Carmichael covers this summer.

6. What are you working on now? What’s your next book and when can we expect it?

Gulp! Isn’t that always the question? I’m working on HEALING WATERS, book three in the Chronicles of Lily Carmichael trilogy, and hoping to have it done later this year.

Thanks, PJ! Can’t wait to read (and review!) PIECES OF LOVE.

Readers, until June 30th, PJ has her book on sale for only $2.99 for Kindle, Nook, and i-Tunes e-readers. The price goes up to $4.99 on July 1st, so don’t miss out!

Thank you, Suze, for taking time out to set up this interview. The support and generosity of my Scribe sisters is what keeps me going some days. In case I haven’t told you lately…you’re awesome!

Questions, comments? Any good books on your vacation TBR pile?

 

He Ain’t Heavy…

This post originally appeared on The Jaunty Quills , but I thought it was good enough to post here too.

As a writer I love getting emails from readers. Who doesn’t?!  It really is one of the unexpected pleasures of the job.  But what was even more unexpected was the subject of so many of the emails that I have received this year. His name is Walter, and he is a character in my first book, Dangerous Curves Ahead. A lot of readers have really connected to him. And that surprised me. Walter is not my hero, or some other hot guy in the book. He’s my heroine’s father. A sixty year old college professor/ scientist with a vast knowledge of useless information and an awesome collection of ties.  Walter also has Asperger’s. If you don’t know what Asperger’s Syndrome is, it’s a part of the Autism Spectrum disorder that is characterized by significant difficulties with social interactions.  I’ve gotten so many emails from women who have someone like Walter in their lives.

The question I get most from them is how could you have written Walter so accurately?

The answer is simple. I can write Walter so accurately because I have a Walter in my life and his name is Jason.  Unlike Walter, Jason is no brainy science guy. He’s just my big brother who loves chocolate cake, bouncy balls and visiting Disney World. Jason has a more severe form of Autism than Walter. He’ll never live alone or drive a car. He’ll probably never have a family of his own, but that doesn’t mean his life is empty.

It’s hard to explain what it was like to grow up with an older sibling that isn’t “normal”. It’s different experience than a parent raising child with a disability. I didn’t go through the grieving process. I didn’t have to put in all the work that my parents did to make sure my brother had a full and happy life. I was simply born into a world that built so much around Jason. It’s a nice world but, as a sibling it was hard to know my place at times. I had no brotherly guidance, no one to scare boys away, none of the typical big brother experiences that my friends had. Instead of my brother going first through the world, my parents looked to me for all the major milestones. I was the first to read and write and navigate social pressures. I was the first to drive a car and go off to college. And I wanted to do everything so well because I knew Jason couldn’t.

It wasn’t easy having a brother who covers his ears when things get too loud, and talks to himself, and spends so much time staring off into space. It’s was annoying constantly apologizing to people when he bumped into them because he has no awareness of his body. And it was annoying that the only thing he ever eats when we go anywhere is a hamburger. As a kid the only thing you want to do is fit in, be like everyone else. But it was hard for me be like everyone else when my brother is like no one else I know.

I think I once said to him, “If you’re going to be Autistic, why can’t you be cool like Rainman and count cards?”

To which my father replied, “I know. You could at least help me pay off this mortgage.”

Some people might be horrified at that exchange, but that’s the way it is in my family. Yes. He’s different. And maybe he won’t do all the things I got to do, but he’s NOT to be felt sorry for. He’s not to be treated less than. We joke and tease because that is what our family does. That’s how we show love. Autism is a huge part of who Jason is but Autism is not all he is.

He’s the oldest of five kids and he knows it. He doesn’t let us boss him around, and if we try to he says, “Go ahead with your own life. Leave me alone!”  (Which I didn’t realize that he got from a Billy Joel song till I was older. How awesome is that?)

He’s a pretty smooth liar. He once called me the B word. (I probably deserved it.) And when I asked him to repeat himself he said, “I said pitch. Pitch the ball.” (No, he didn’t.)

Jason is also incredibly sweet. He likes to squeeze my nose to show me affection. He makes sure I don’t go more than three weeks without visiting him and when I see him he always tells me I’m beautiful.

I love him. Probably a little more than I love my other brothers and I’m protective of him. Because he is different, because so many people just don’t understand him, I go out of my way to make sure no one takes advantage of him.  It’s not a position a lot of little sisters find themselves in, but I don’t mind because I know if he could, he would do the same thing for me.

So, I may not have had the big brother experience that most people have had but, having a brother who is different has shaped who I am. He’s made me more patient, more understanding and more open than I would have been if I didn’t know him.

Plus he helped me write Walter . And Walter is a pretty cool dude.

So what about you? Do you have a special relationship with one of your siblings?

Facebook Parties-Fab or Fad?

Good May Day, Scribe’s fans. PJ Sharon here. I won’t likely be dancing around a May pole today, but I will be celebrating Spring with over fifty of my author pals from the Book Lovers Buffet who are having a party over on Facebook this afternoon.

POL Music Cover Every fifteen minutes between 3-10 pm, EST, another romance author will be available to live chat with anyone who wants to stop by for a visit. I’ll be there from 7-7:15 pm. sharing favorite cruise destinations and giving away e-books and an i-Tunes download of the single, PIECES of LOVE, the theme song from my upcoming release.

Lest you think this is a silly waste of time, there will be oodles of giveaways and some enticing questions to draw a crowd throughout the day. Favorite paranormal creatures? Vacation destinations? Favorite perfume or men’s fragrance? Fashion, dance, Texas hunks…topics for everyone. There will be gift cards, e-books, audiobook giveaways and more!

So what’s with all the Facebook parties lately? Is it just the latest trend in author promotion? Or is it a savvy way to use the platform that so many of us have worked to build? Since connecting to readers is an all important part of our job as authors, hopping on the FB train seems like a good idea…at least for now. As with any new promotional trend, I suspect this one will burn itself out fairly quickly, but for now, I’m having fun with it and plan to use it for my book launch in June.

Here’s how it works (to the best of my knowledge and limited experience). To create a FB event:

  1. Click Events in the left menu of your homepage.
  2. Click Create Event in the top right.
  3. Fill in the event name, details, location and time, and then choose your privacy settings. Keep in mind that you must include an event name and time. (TIP: Keep the time limited to just a few hours if you are doing this on your own. It can be quite hectic and draining!)
  4. Click Invite Friends to add friends to the guest list. Check the names of the people you want to invite and then click Save.
  5. Click Create.

You’ll be taken to your event where you can share posts, upload photos, invite more guests, and edit event details.

That’s it!

Of course, you’ll want to create a theme for your party, upload a flashy new banner, offer incentives for people to stop by, create engaging content ahead of time so you can keep momentum going throughout the party, and maybe even have a famous guest or two stop by at a scheduled time so readers can pop in and live chat for a few minutes with your celebrity guest. You may want to enlist some help spreading the word via Twitter, Google+, Goodreads or other social media outlets.

Be creative and think outside the box. What do your readers love about your books? If you write cozy mysteries maybe share some recipes or craft ideas. If you write romantic suspense, maybe ask about favorite suspense movies, creepiest actors to play villains, etc. Consider your audience, make it fun and entertaining, and have some prizes to encourage reader engagement. Use Random.org to choose your winners. The way I use it for free is to keep a numbered list of commenters and then plug in the range of numbers (1-10 for instance if I have ten folks who have left comments) and let Random pick the winner’s number.

The bottom line, as always is that it’s not so much about “buy my book” as it is “hey, I’m a human just like you…let’s hang out.” Readers are much more likely to want to chat about books in general, life’s little entertainments, and what they can get for free than they are to respond to “buy” messages, so keep it real, keep it fun,  and keep it friendly.

I hope to see you all later over at the party!

What do you think of FB Parties? Fab or Fad?

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

The Writing Process

Hi there, Sugar here.  I have been tagged by Xio Axelrod to blog about my writing process.

What am I working on? 

At this very moment I am knee deep in revisions for GENTLEMEN PREFER CURVES  the third book in my Perfect Fit series. Revisions are going surprisingly well. I shouldn’t jinx myself, but for the first time I don’t want to cry as I do them.  But before that I was working on book three in my Redemption series.  It’s way darker than my romantic comedies and can at times be a little difficult to write so it’s nice to take a break and revisit my funnier stuff.

How Does My Book Differ from Others in the Genre?

I write romantic comedies, and there are a million of them out there.  In my Perfect Fit series all my heroines are plus sized/ curvy, which is different, but I think my voice is unique and sarcastic and funny. Some people don’t appreciate my snarkiness but  a lot of people do.

Why Do I Write What I do?

Because I’m no good at writing regency romance.  I’m too much of a realist for fantasy and I’m not clever enough to write mysteries.

How Does My Writing Process Work?

I still work full time, so I spend my nights and weekends writing.  I’m not much of a plotter but I do know the major plot points before I start writing.  I really love character driven stories, so I try to make my characters memorable and lovable or really awful people that readers love to hate. But I love for them all to be realistic and relatable in some way . I want to be friends with them.

So that’s it! What’s your process like?

 

Meet Me in Milwaukee, by Katy Lee

Hello Readers!  On April 26, 2014 I am heading to Milwaukee for a fun day out with romanceVey logo readers.  The event is put on by the fabulous and beautiful Barbara Vey, a blogger for Publishers Weekly.  Each year she holds an event called Barbara Vey’s Reader Appreciation Luncheon, and boy, do readers get appreciated!  If you love romance of any and all sub-genres, you don’t want to miss this day made just for you.  There will be gifts and favors and books and conversations and books and…well you get the idea.  But if you want the details, click on Barbara’s site here.

There will be 40+ awesome and talented authors, each with their own table, and readers get to choose the author they want to hang with for lunch.  Seats are limited on a first come first serve basis, which is why I am getting this message out to you now.  I don’t want you to miss your opportunity to sit with your favorite author…or perhaps, you want to meet new-to-you authors.  Go for it!  Head to Barbara’s website to check the author list and scroll down to sign up.

Me and Barbara at RWA
Me and Barbara at RWA

And if you’re still not sure, let me tell you about the Keynote Speaker.  Perhaps you’ve heard of her?  She’s goes by the name of Debbie Macomber.

Debbie Macomber is a #1 New York Times bestselling author and one of today’s most popular writers with more than 170 million copies of her books in print worldwide. Macomber brings to life the compelling relationships that embrace family, community and enduring friendships, filling her readers with a sense of love and hope.

Macomber is the author of more than 100 novels, most recently the instant #1 New York Times bestseller Starting Now, and The Inn at Rose Harbor; two bestselling cookbooks; numerous inspirational and nonfiction works; two acclaimed children’s books and the Mrs. Miracle Christmas novels.  She is also the author of beloved and bestselling series of novels set in Cedar Cove, Washington on which Debbie Macomber’s Cedar Cove, Hallmark Channel’s first dramatic scripted television series, is based. She is the recipient of a RITA® award; an RT Book Reviews Lifetime Achievement Award, and is a multiple winner of both the Holt Medallion and the B. Dalton Award. In 2010, the Romance Writers of America presented Macomber with their prestigious Nora Roberts Lifetime Achievement Award.

And she taught me how to knit!  Seriously.  I owe all this fine handy work to her.

Katy Lee Books' Sock Monkeys
Katy Lee Books’ Sock Monkeys

She is a wealth of knowledge.  You will be so glad you came to hear her, and I will be so glad to meet you, either at my table or during the meet and greet!  Start planning today!  And stay tuned to see what my table favors will look like.  Oh, the possibilities!  And if you have any questions, feel free to ask.