Category Archives: Social Media

A Day in the Life…

So, I’m a day late with posting to the Scribes, but when I’m through, you’ll see why. PJ Sharon here, and I thought it might be fun to share the short list of to-do’s in the days before indie-publishing two projects at once–Christmas week.

Box set cover1) Complete third and final round of edits for SAMI’s CHRISTMAS WISH LIST, a holiday novella releasing on December 19th as part of The GIRLS of THOMPSON LAKE box set. (Done)

2) Format box set prior to sending off for professional formatting. (I don’t want any surprises!) The box set includes HEAVEN is for HEROES, ON THIN ICE, and PIECES of LOVE, which means I had to go through all three novels, combine them into one document, and assure that formatting was consistent throughout. Being that my brain is in edit mode, you can imagine I was catching things right and left that needed fixing. (Done)

3) Final round edits for HEALING WATERS, Book Three in the Chronicles of Lily Carmichael Trilogy. (Done!)

PJSharon_HealingWaters_8004) Prepare/format HW for final upload to Amazon by…um…tonight. (In order to offer pre-orders, the final product must be uploaded ten days prior to December 23rd release.) (In-progress) If you pre-order it now, you’ll have it on your Kindle on release day! 

5) Set up FREE run for WANING MOON, Book One in the trilogy. December 22-26th. (Includes listing book on as many FREE e-book sites as possible…there are probably hundreds these days. This takes hours and requires a personal assistant or an all-night spree in the next few days. (In-progress)

6) Ordered print proofs/advanced copies for Goodreads giveaway. They arrived today. Yay!!! So cool having the book in hand. If you want a chance to win a signed ARC, you still have a couple of days to enter. Giveaway ends December 15th. (Done) Mail signed ARCs to winners on December 16th.HW Arc pic

Oh, and did I mention, I’m participating in a group blog hop from December 12-31st? My Addictive Reads friends and I are chatting about a “Few of our Favorite Things.” You can read mine here. We also want to show our appreciation to our readers by offering $50, $20, and $15 gift cards, and a grand prize of a Kindle Fire HD Tablet that we’ve front loaded with a bunch of our books, including PIECES of LOVE. Estimated value $239! Check out the EVENT page, fill in the rafflecopter, and visit each author’s site to find more goodies.AR-2014-Giveaway

Once I’m done uploading HEALING WATERS tonight, I’m determined to take tomorrow off to breathe and hang out with my CTRWA writer pals at our annual Margarita Awards Holiday Party. This year’s bash includes a luau and a pool party. I can see some margaritas in my near future! Maybe even of the “awards” variety.

The one part my multi-project launch I haven’t been able to manage (secondary to limitations in time, budget, and brain cells) is preparing a release party or setting up any major advertising. Since past efforts (FB parties, paid ads, and social media blitzes through blog tours and such), have all shown minimal success, this time, I’m focusing on getting the books out. Now that I have the third book in the trilogy completed and I have the box set to work with, I’ll take a bit of time off from new fiction projects and focus my first quarter efforts on promoting.

2015 promises to be an exciting year. I have a non-fiction project in the works and plan to teach some workshops at conferences. I’ve already been invited to appear at the New England RWA chapter’s April conference. I’ll be presenting a workshop on Self-Care and Ergonomics for writers entitled…”Is your writing killing you?”

Yes…I am an expert, LOL.

Miraculously, I seem to be able to juggle all of this and plan a little time with family and friends, despite my slight grumpiness and fatigue. If you’re wondering if there are two of me, there aren’t. But it is on my Christmas wish list.

Best to you all through the holidays! Wish me luck.

 

 

 

Welcome Tahlia Newland!

Happy Monday,

PJ Sharon here today! I know it’s not my usual day to post, but I’m filling in for one of my lovely Scribes sisters. I hope you won’t mind seeing me twice in one month.

Now that we’re all crawling out of our turkey comas and forging on, I thought I’d share some love with my pal Tahlia Newland, the woman who put the “Awesome” in Awesome Indies. She’s here today to talk about her latest release, PRUNELLA SMITH:WORLDS WITHIN WORLDS; part thriller, part magical realism, and part stress management instruction manual. She’s going to touch on one aspect of her new book that affects us all these days…cyber-bullying.

Please give a warm welcome to our guest, leave comments, ask questions, and feel free to follow her on social media or check out her books on her website.

Post by Tahlia Newland, award-winning magical realism author. Read more from her on her blog. You can also join her on Facebook , Twitter Google+  and Linkedin.

Take it away, Tahlia!

How would you deal with a cyber-bully?

Have you ever been bullied or had to deal with nasty comments online? How did it feel? What did you do?

The anonymity of the internet makes it all too easy for those who might never say something nasty to your face to say it online. Cyber-bullies can hide behind a false identity and vent their anger without concern for the kind of repercussions they might get otherwise. They can live on the other side of the world, but their venom can come right into your home and shout at you in black and white from your computer or mobile device. And no matter how hard you try to ignore it, it’s an unpleasant experience, and one that can, if you don’t have the skills to deal with it in a stress-free way, cause a lot of anguish, both mental and physical.

Dealing with this reality is the focus of my latest book Prunella Smith: Worlds Within Worlds.  Prunella Smith is a book reviewer, and an author unhappy with her review of his book begins systematically abusing her online. The recent publicity over a case where an author upset by a negative review actually located and physically assaulted a reviewer makes this theme all too real and raises questions for those who review books, especially if they are an author themselves as Prunella is.

When the bully and his friends leave negative reviews of Ella’s own book, she experiences the situation from the other side—as an author, rather than a reviewer—so we see both sides of the issue of dealing with negativity, whether designed to be helpful or blatantly vindictive.

This book raises many questions: Should reviewers not publish negative reviews and remain silent when they have nothing positive to say? What happens to freedom of speech if readers are too scared to share their honest opinions? Should reviewers moderate their language to avoid upsetting the authors? What use are reviews to readers, if no low ratings only means that those who didn’t like the book aren’t telling? This book does not offer definitive answers, but it does look at options and their repercussions. And most importantly, it does model a way to deal with such situations with the least amount of upset.

That’s what you’ll get from this book: a way to handle the difficult people in your life packaged in a heart-warming and inspiring story. This book is more than just a novel; I draw on my many years of meditation study and practice to provide Prunella with realistic and practical ‘solutions’ to her problems. As always, I write ‘real magic’. The magic in my magical realism is a very real way of working with your mind that makes you strong in the face of adversity.

And that is just one strand of this multi-layered book!

Description:

Worlds_Final-WEB‘The barrier between the worlds shatters like the window. The beast is loose. My nightmare has become real. The guy has totally lost it. If he finds us here, we could die. No, I don’t doubt it; we will die.’

Author and editor Prunella Smith inhabits a multilayered reality. Physically, she lives in the Australian bush with her crazy cat Merlin. In her work world, she edits the love story of Kelee, a Magan Lord’s daughter, and in the cyber-world of social media, she’s subjected to slanderous attacks by a disgruntled author. To complicate matters further she sees things through the eyes of a Tibetan Yogi, has strange dreams and relives forgotten memories.

Separate worlds, interconnected and complementary, but can they help when Prunella becomes victim to a real life stalker and her sanity is threatened?

Worlds Within Worlds has a unique perspective on the nature of creativity. Its touch is light, its humour distinctive but it reaches deep into the nature of human experience.

Comments from readers:

 “This is riveting stuff, part magical realism dreamscape, part taut psychological thriller, and I was literally on the edge of my seat when the final twist—and what a twist it is—came around. Phew, what a ride! I can honestly say it is the best book I have read this year.” Frank Kusy, author of Rupee Millionaires.

 “This book will make you think. Considering the deluge of new works streaming from authors these days, that may be the highest praise a novel can receive.” Amy Spahn, literary critic.

“A fascinating insight into the mind of someone using meditative techniques to deal with stress.” Kevin Berry, Awesome Indies reviews.

Purchase outlets

Ebook

Kindle Stores

Kobo

Barnes and Noble

Apple stores

Smashwords

The paperback will be available from all outlets in early December.

Tahlia Newland, author of six books, including the award-winning Diamond Peak Series (AIA Seal of Excellence in Fiction and BRAG Medallion for Outstanding Fiction), writes heart-warming and inspiring magical realism and contemporary fantasy. She is also an editor and the coordinator of Awesome Indies Books, a website that accredits and showcases quality independent fiction.

Tahlia began writing full time in 2008 after twenty years in the performing arts and a five-year stint as a creative and performing arts teacher in a High School. She has had extensive training in meditation and Buddhist philosophy and lives in an Australian rainforest south of Sydney with her husband and a cheeky Burmese cat, who features in most of her novels.

Thanks for being with us today Tahlia. Let me leave readers with a few questions for discussion.

Have you ever been bullied online or off? Do you post negative reviews, or do you find yourself hesitant to do so, even if a book deserves a low grade? How do you handle negative reviews?

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

Are blogs dead or simply evolving?

Good morning Scribe’s readers,

PJ Sharon here with a few questions for you. I hope you’ll stick around long enough to take the short survey at the end of this post. We appreciate your opinion and it should take less than a minute of your time. The results will be used to help us determine what changes we’ll be making to the Secrets of 7 Scribes in the coming weeks.
It has become increasingly clear that the world of publishing–and writing in general–is evolving quickly. Not that good grammar, great content, and entertaining interaction with a like-minded community will go out of vogue, but the way we interact is ever changing. With so many demands on our time and the speed at which communication has progressed, our current attention span has been reduced to about seven seconds per clickable nano-byte of information. In other words, we have about seven seconds to grab someone’s attention and hold it. Which is why venues like Instagram, Vine, and twitter are so popular with tech-savvy readers. It’s also why daily writer’s blogs such as ours are rapidly going the way of the dinosaur.

My Scribes sisters and I are committed to bringing you quality content, but we recognize that we have all grown beyond being writers only. Many of us are now published authors with busy production schedules, deadlines, and the myriad of marketing duties that go along with the job. After three years of daily blog posts, we need to re-evaluate our goals and decide what works best for us and our readership.

Before we make major changes though, we’d love to hear from you about what you’d like to see from us in the coming year. Please take this survey or leave a comment below with your suggestions, questions, or concerns.

In appreciation for your participation, and to thank you for your continued support, I’ll be offering a free critique of a query letter, synopsis, or first chapter of the current work in progress of one random commenter below. Just let me know that you’ve taken the survey or leave us some suggestions of what you’d like to see here, and you’re in the running!

If you aren’t a writer, let me know that too, and I’ll think of some other fabulous prize for you if your name gets picked…hmmm…thinking…signed copy, gift card, or swag…I love surprises, don’t you?

2013 RWA conference pic

Peace and blessings,

PJ

Use the Muse to Write Your Business Plan

Are you overwhelmed with the “business” aspect of writing? Do you even have a business plan? I don’t know about you, but I had no idea what I was getting into when I began this journey seven or eight years ago. What I’ve learned since then should have equated to at least a Masters Degree in something! Yet, writing a business plan has remained on my to-do list for years. Why? Because every business plan model I’ve ever seen is filled with language I don’t understand or information that appears to have no bearing on the business of writing. Until NOW!

PJ Sharon here, visiting today with Amy Denim, who writes business books for writers and pens contemporary romances in her spare time. She loves hot heroes (like chefs and cowboys) and curvy intelligent heroines (like chefs and cowgirls.) She’s been a franchise sales coordinator, a lifeguard, a personal shopper, and a teacher of English as a Foreign Language. But now she spends her days reading and writing at her local library or in her book cave.

Amy started out her writer’s life scared out of her wits because she didn’t have a business plan, hadn’t yet created an online platform, wasn’t on twitter, didn’t have a Facebook fan page, and had never even heard of Goodreads. Sound familiar? She just wrote books. So

AmyDenim-for-webshe spent a year becoming a publishing industry information fiend and now does consulting for creatives on how to take control of their writing careers. She started Coffee Break Social Media to help writers and artists learn to use SM (social media) platforms effectively (without the scare tactics) but still have time to create. She believes business plans and social media can be every writer’s friend, sometimes they just need an introduction.

Welcome to the Scribes Amy! I’ve been reading your book, THE COFFEE BREAK BUSINESS PLAN, and I can’t believe I’m saying this, but I can’t wait to get started on creating one for myself! Can you share with our readers how you’ve found a way to use your muse, activate both sides of your brain, and give us a peak into what they can expect in your book?

I’d be happy to, PJ. Thanks for having me today. I would like to start by asking the question, have you thought about putting together a business plan? “But, oh,” you say. “It’s such a long and complicated process.” Ugh. Why bother, when you could spend your valuable time writing.

But, wait, what’s this? A guide to help authors write a business plan on coffee breaks?

Coffee Break Guide to Business Plans copy

Okay, so I find when things get boring and staid that some humor and creativity makes it all so much more fun. And let’s admit that a traditional business plan is anything but fun. But having one can be an important part of taking control of your writing career.

Never fear, we’ll start with your creative side.

The first part of writing a business is often to put together a mission statement. Doesn’t that sound super, umm, boring? Yeah, I thought so too.

So I transformed this dull, no fun task into something I could relate to. I understand the muse. Well…when she’ll talk to me. Best way to get her feeling chatty is to strait up ask her for help. I asked her to help me write something to keep me inspired about my writing career.

Here’s what she told me.

Write one or two sentences that sum up you and your goals for a successful writing career. Think of this as your mantra, or the logline for your writing career. Your books have loglines, why shouldn’t you?

Whenever you’re stuck, feeling down about writing or getting published, or need a jump start to your day, get this sentence back out and see if it doesn’t get your imagination running again.

Try to give your muse value. That can mean financial value, but can also be personal values — like family or life philosophies. If being able to support your family financially is an important value to you, include that. If you need to write just to stay sane, include that. If it’s important that your friends and family are proud of you, say that. These are your core beliefs as they relate to your writing career. Include them in your muse statement so that it is valuable to you.

The name of the muse game is inspiration. If you think it, you believe it. If you believe it, you are it. If you use the present simple tense, i.e. I am instead of I want, I will be, or I can, then you’re one step closer to believing you are the writer of your dreams. Another part of inspiration is to use those big dream goals. If you want to be a best-selling author, include that in your muse statement. Whatever your true aspirations are, use them here.

Okay, put your thinking cap/top hat/beanie with the helicopter rotor /tiara on. It’s time to think about what you really want from your writing career.

Here’s an example:

I am a financially successful author who shares award-winning stories of love and adventure with readers around the world.

Be even more specific, and make your goals attainable and measurable. Now try your hand at writing your own. Your muse statement can go through lots of drafts and incarnations. If you add a new dimension to your business plan, you might need to update your statement.

You can have more than one mission statement, too. If you find creating a mission statement motivational, consider creating them for different parts of your life and career. You can have one for your writing career, your marketing efforts, your financial goals, your family life, spiritual life, your health, or anything else that is important to you.

The following questions are to get you started thinking about your goals, but don’t go crazy and spend hours making lists and/or daydreaming about your success as a writer.

I call this the Coffee Break Business Plan. This is all about basic goals, which you can expand on to create a full-blown business plan, so spend only a few minutes thinking about each of these questions. Write a couple of sentences to answer them, or make yourself a nice bullet-point list. If you’d like a template to print out to help you with this exercise, you can download one at www.coffeebreaksocialmedia.com/Books/Resources.

 Grab a cup of coffee and a pen

Write down the answers to these questions.

  • How many books do you plan to write? In what genre?
  • What’s your projected word count?
  • When will you finish each project? Or, how much time will you need to complete each project? (Don’t forget to build in time for critiques, beta readers, editing, and all those other activities… besides actually writing the book.)
  • How will you publish these books? Traditionally, self-published, a hybrid approach?
  • If you’re self-publishing, what services will you need and how much will you spend on those?
  • Who is your competition? Who else writes books like yours?
  • How will you sell and market your books?
  • How much money will it cost you to publish and market? What services might you pay for to help you do that?
  • How much money do you plan to make, and when will you see that revenue?
  • When do you plan to achieve these goals?

There you go. You just created a basic business plan. For real. Laminate that sucker and put it up big and pretty in front of your computer. Every time you sit down to write, take a look and focus on writing to achieve those goals. If the IRS comes knocking, you can wave it in their faces.

If you’d like help expanding your business plan, I can help with that too. Leave a comment on the blog today, ask questions about business plans, mission statements, or anything else you’d like, and one lucky commenter will win a copy my new book The Coffee Break Guide to Business Plans for Authors: The Step-By-Step Guide to Taking Control of Your Writing Career. But, if you can’t wait to win it, it’s available now on Amazon.

Thanks, Amy! And here’s my review of this little gem:

Amy Denim takes the mystery and fear out of writing a business plan.

As a writer, my right creative brain is clearly dominant, making things like business plans and marketing strategies sound like foreign languages. Amy Denim’s step-by-step guide, which focuses on business plans specifically for writers, is set up to be done in small increments…literally on a coffee break. She makes the process simple and totally do-able. Her clear, concise, and entertaining style makes this a must-read for anyone considering writing as a business. Highly recommend!

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?

Oh, tumblr, how I love thee!

PJ here, and I’ve finally found a form of social media I love! Don’t get me wrong, I enjoy checking in with friends and readers on Facebook, but many of those folks are writers, friends, family, high school alumni, and adults who enjoy reading YA fiction, and it can often take up a lot of time getting caught up on everyone’s happenings. I engage in twitter on a regular basis, but as with FB, most of my twitter followers are other writers. After taking a Publicity 101 workshop with Heather Riccio recently, I was prompted to reach out more directly to my audience (namely teens), through tumblr. It turns out, tumblr is easy and really fun!tumblr icon 2 (2013_06_02 00_59_02 UTC)

I’ve been giving a lot of thought as to how I can reach readers and looking at where I’ve had my focus in terms of marketing and social media. Recognizing that I have to expand that all-important sphere of influence and try to connect with readers wherever they may be, tumblr was on the no-brainer list. It was highly recommended by my YA writing peers that tumblr and Instagram are the go-to locations for teens. For sanity’s sake, I chose only one.

I’m just getting started and I still have to work out a few kinks, but I really like tumblr. You can check out my new page here: http://pjsharonbooks.tumblr.com/ I will have to add my books to my page so readers will know where to find them, but I’ll add a little at a time as I figure out how to find teen followers. As with FB and twitter, it’s a slow build.

Tumblr is where I can post a cool pic right from my phone or computer, with a short blurb about the photo, about life, or about any number of things I think are awesome.

Basically, I’ll share snapshots of life as I see it—another way to share my message of hope with teens. I’ll post about my books as well, but 80% of my communication here is going to be about sharing pieces of me with teen readers.  You can add  a custom background, change fonts, and even connect your posts to FB and twitter, a great way for me to contribute to my brand on my FB PJSharonBooks page.

I realized a long time ago that blogging every day on a static website page was nearly impossible, despite the encouragement of publicity specialists who insist that consistent, frequent posts will garner attention and gain you an audience. Frankly, I don’t have the time or enough interesting, informative, or entertaining things to talk about every day. As it is, I currently use my web site’s home page as a way to keep readers updated monthly about sales, contests, and news about appearances. Keeping your content fresh and making your posts “value added” for readers is a challenge.  Blogs such as the one you’re reading now take significant time and effort and weekly blog posting is more than enough for most of us.

I figured a daily blog that literally only takes me two minutes to post would be a great way to start making a shift in the right direction. It’s kind of addictive and oh, so simple, I think I’ll be very happy there and don’t feel the need to explore Instagram at this point. I hope you’ll follow me or share with any teens you think might enjoy some clean, fun entertainment.

What about you? Have you tried tumblr? What’s your favorite mode of social media and why?

Additional announcements:

1.) The winner of last weeks audio book of HEAVEN IS FOR HEROES is Brenda Maxfield! Congratulations, Brenda! I’ll be contacting you to collect your FREE audiobook download.

2.) Readers have until September 11th to enter to win a FREE signed copy of WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy as part of a Goodreads giveaway. You can enter to win herehttp://www.goodreads.com/giveaway/show/61971-western-desert