Category Archives: Social Media

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

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Are blogs dead or simply evolving?

Good morning Scribe’s readers,

PJ Sharon here with a few questions for you. I hope you’ll stick around long enough to take the short survey at the end of this post. We appreciate your opinion and it should take less than a minute of your time. The results will be used to help us determine what changes we’ll be making to the Secrets of 7 Scribes in the coming weeks.
It has become increasingly clear that the world of publishing–and writing in general–is evolving quickly. Not that good grammar, great content, and entertaining interaction with a like-minded community will go out of vogue, but the way we interact is ever changing. With so many demands on our time and the speed at which communication has progressed, our current attention span has been reduced to about seven seconds per clickable nano-byte of information. In other words, we have about seven seconds to grab someone’s attention and hold it. Which is why venues like Instagram, Vine, and twitter are so popular with tech-savvy readers. It’s also why daily writer’s blogs such as ours are rapidly going the way of the dinosaur.

My Scribes sisters and I are committed to bringing you quality content, but we recognize that we have all grown beyond being writers only. Many of us are now published authors with busy production schedules, deadlines, and the myriad of marketing duties that go along with the job. After three years of daily blog posts, we need to re-evaluate our goals and decide what works best for us and our readership.

Before we make major changes though, we’d love to hear from you about what you’d like to see from us in the coming year. Please take this survey or leave a comment below with your suggestions, questions, or concerns.

In appreciation for your participation, and to thank you for your continued support, I’ll be offering a free critique of a query letter, synopsis, or first chapter of the current work in progress of one random commenter below. Just let me know that you’ve taken the survey or leave us some suggestions of what you’d like to see here, and you’re in the running!

If you aren’t a writer, let me know that too, and I’ll think of some other fabulous prize for you if your name gets picked…hmmm…thinking…signed copy, gift card, or swag…I love surprises, don’t you?

2013 RWA conference pic

Peace and blessings,

PJ

Use the Muse to Write Your Business Plan

Are you overwhelmed with the “business” aspect of writing? Do you even have a business plan? I don’t know about you, but I had no idea what I was getting into when I began this journey seven or eight years ago. What I’ve learned since then should have equated to at least a Masters Degree in something! Yet, writing a business plan has remained on my to-do list for years. Why? Because every business plan model I’ve ever seen is filled with language I don’t understand or information that appears to have no bearing on the business of writing. Until NOW!

PJ Sharon here, visiting today with Amy Denim, who writes business books for writers and pens contemporary romances in her spare time. She loves hot heroes (like chefs and cowboys) and curvy intelligent heroines (like chefs and cowgirls.) She’s been a franchise sales coordinator, a lifeguard, a personal shopper, and a teacher of English as a Foreign Language. But now she spends her days reading and writing at her local library or in her book cave.

Amy started out her writer’s life scared out of her wits because she didn’t have a business plan, hadn’t yet created an online platform, wasn’t on twitter, didn’t have a Facebook fan page, and had never even heard of Goodreads. Sound familiar? She just wrote books. So

AmyDenim-for-webshe spent a year becoming a publishing industry information fiend and now does consulting for creatives on how to take control of their writing careers. She started Coffee Break Social Media to help writers and artists learn to use SM (social media) platforms effectively (without the scare tactics) but still have time to create. She believes business plans and social media can be every writer’s friend, sometimes they just need an introduction.

Welcome to the Scribes Amy! I’ve been reading your book, THE COFFEE BREAK BUSINESS PLAN, and I can’t believe I’m saying this, but I can’t wait to get started on creating one for myself! Can you share with our readers how you’ve found a way to use your muse, activate both sides of your brain, and give us a peak into what they can expect in your book?

I’d be happy to, PJ. Thanks for having me today. I would like to start by asking the question, have you thought about putting together a business plan? “But, oh,” you say. “It’s such a long and complicated process.” Ugh. Why bother, when you could spend your valuable time writing.

But, wait, what’s this? A guide to help authors write a business plan on coffee breaks?

Coffee Break Guide to Business Plans copy

Okay, so I find when things get boring and staid that some humor and creativity makes it all so much more fun. And let’s admit that a traditional business plan is anything but fun. But having one can be an important part of taking control of your writing career.

Never fear, we’ll start with your creative side.

The first part of writing a business is often to put together a mission statement. Doesn’t that sound super, umm, boring? Yeah, I thought so too.

So I transformed this dull, no fun task into something I could relate to. I understand the muse. Well…when she’ll talk to me. Best way to get her feeling chatty is to strait up ask her for help. I asked her to help me write something to keep me inspired about my writing career.

Here’s what she told me.

Write one or two sentences that sum up you and your goals for a successful writing career. Think of this as your mantra, or the logline for your writing career. Your books have loglines, why shouldn’t you?

Whenever you’re stuck, feeling down about writing or getting published, or need a jump start to your day, get this sentence back out and see if it doesn’t get your imagination running again.

Try to give your muse value. That can mean financial value, but can also be personal values — like family or life philosophies. If being able to support your family financially is an important value to you, include that. If you need to write just to stay sane, include that. If it’s important that your friends and family are proud of you, say that. These are your core beliefs as they relate to your writing career. Include them in your muse statement so that it is valuable to you.

The name of the muse game is inspiration. If you think it, you believe it. If you believe it, you are it. If you use the present simple tense, i.e. I am instead of I want, I will be, or I can, then you’re one step closer to believing you are the writer of your dreams. Another part of inspiration is to use those big dream goals. If you want to be a best-selling author, include that in your muse statement. Whatever your true aspirations are, use them here.

Okay, put your thinking cap/top hat/beanie with the helicopter rotor /tiara on. It’s time to think about what you really want from your writing career.

Here’s an example:

I am a financially successful author who shares award-winning stories of love and adventure with readers around the world.

Be even more specific, and make your goals attainable and measurable. Now try your hand at writing your own. Your muse statement can go through lots of drafts and incarnations. If you add a new dimension to your business plan, you might need to update your statement.

You can have more than one mission statement, too. If you find creating a mission statement motivational, consider creating them for different parts of your life and career. You can have one for your writing career, your marketing efforts, your financial goals, your family life, spiritual life, your health, or anything else that is important to you.

The following questions are to get you started thinking about your goals, but don’t go crazy and spend hours making lists and/or daydreaming about your success as a writer.

I call this the Coffee Break Business Plan. This is all about basic goals, which you can expand on to create a full-blown business plan, so spend only a few minutes thinking about each of these questions. Write a couple of sentences to answer them, or make yourself a nice bullet-point list. If you’d like a template to print out to help you with this exercise, you can download one at www.coffeebreaksocialmedia.com/Books/Resources.

 Grab a cup of coffee and a pen

Write down the answers to these questions.

  • How many books do you plan to write? In what genre?
  • What’s your projected word count?
  • When will you finish each project? Or, how much time will you need to complete each project? (Don’t forget to build in time for critiques, beta readers, editing, and all those other activities… besides actually writing the book.)
  • How will you publish these books? Traditionally, self-published, a hybrid approach?
  • If you’re self-publishing, what services will you need and how much will you spend on those?
  • Who is your competition? Who else writes books like yours?
  • How will you sell and market your books?
  • How much money will it cost you to publish and market? What services might you pay for to help you do that?
  • How much money do you plan to make, and when will you see that revenue?
  • When do you plan to achieve these goals?

There you go. You just created a basic business plan. For real. Laminate that sucker and put it up big and pretty in front of your computer. Every time you sit down to write, take a look and focus on writing to achieve those goals. If the IRS comes knocking, you can wave it in their faces.

If you’d like help expanding your business plan, I can help with that too. Leave a comment on the blog today, ask questions about business plans, mission statements, or anything else you’d like, and one lucky commenter will win a copy my new book The Coffee Break Guide to Business Plans for Authors: The Step-By-Step Guide to Taking Control of Your Writing Career. But, if you can’t wait to win it, it’s available now on Amazon.

Thanks, Amy! And here’s my review of this little gem:

Amy Denim takes the mystery and fear out of writing a business plan.

As a writer, my right creative brain is clearly dominant, making things like business plans and marketing strategies sound like foreign languages. Amy Denim’s step-by-step guide, which focuses on business plans specifically for writers, is set up to be done in small increments…literally on a coffee break. She makes the process simple and totally do-able. Her clear, concise, and entertaining style makes this a must-read for anyone considering writing as a business. Highly recommend!

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?

Oh, tumblr, how I love thee!

PJ here, and I’ve finally found a form of social media I love! Don’t get me wrong, I enjoy checking in with friends and readers on Facebook, but many of those folks are writers, friends, family, high school alumni, and adults who enjoy reading YA fiction, and it can often take up a lot of time getting caught up on everyone’s happenings. I engage in twitter on a regular basis, but as with FB, most of my twitter followers are other writers. After taking a Publicity 101 workshop with Heather Riccio recently, I was prompted to reach out more directly to my audience (namely teens), through tumblr. It turns out, tumblr is easy and really fun!tumblr icon 2 (2013_06_02 00_59_02 UTC)

I’ve been giving a lot of thought as to how I can reach readers and looking at where I’ve had my focus in terms of marketing and social media. Recognizing that I have to expand that all-important sphere of influence and try to connect with readers wherever they may be, tumblr was on the no-brainer list. It was highly recommended by my YA writing peers that tumblr and Instagram are the go-to locations for teens. For sanity’s sake, I chose only one.

I’m just getting started and I still have to work out a few kinks, but I really like tumblr. You can check out my new page here: http://pjsharonbooks.tumblr.com/ I will have to add my books to my page so readers will know where to find them, but I’ll add a little at a time as I figure out how to find teen followers. As with FB and twitter, it’s a slow build.

Tumblr is where I can post a cool pic right from my phone or computer, with a short blurb about the photo, about life, or about any number of things I think are awesome.

Basically, I’ll share snapshots of life as I see it—another way to share my message of hope with teens. I’ll post about my books as well, but 80% of my communication here is going to be about sharing pieces of me with teen readers.  You can add  a custom background, change fonts, and even connect your posts to FB and twitter, a great way for me to contribute to my brand on my FB PJSharonBooks page.

I realized a long time ago that blogging every day on a static website page was nearly impossible, despite the encouragement of publicity specialists who insist that consistent, frequent posts will garner attention and gain you an audience. Frankly, I don’t have the time or enough interesting, informative, or entertaining things to talk about every day. As it is, I currently use my web site’s home page as a way to keep readers updated monthly about sales, contests, and news about appearances. Keeping your content fresh and making your posts “value added” for readers is a challenge.  Blogs such as the one you’re reading now take significant time and effort and weekly blog posting is more than enough for most of us.

I figured a daily blog that literally only takes me two minutes to post would be a great way to start making a shift in the right direction. It’s kind of addictive and oh, so simple, I think I’ll be very happy there and don’t feel the need to explore Instagram at this point. I hope you’ll follow me or share with any teens you think might enjoy some clean, fun entertainment.

What about you? Have you tried tumblr? What’s your favorite mode of social media and why?

Additional announcements:

1.) The winner of last weeks audio book of HEAVEN IS FOR HEROES is Brenda Maxfield! Congratulations, Brenda! I’ll be contacting you to collect your FREE audiobook download.

2.) Readers have until September 11th to enter to win a FREE signed copy of WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy as part of a Goodreads giveaway. You can enter to win herehttp://www.goodreads.com/giveaway/show/61971-western-desert

Oh, how-the-times-they-are-a-changing!

Happy Tuesday, Scribe’s readers. PJ Sharon here, recalling how not so long ago, the idea of self-publishing was as taboo as wearing stripes and plaids together—a fashion statement to be strictly avoided. Today, it seems anything goes!

I was told I was crazy, that I shouldn’t do it, and that I was ruining my chances for a traditional publishing contract. These days self-publishing (preferably called Indie publishing to avoid confusion with Vanity publishing-an icky and antiquated model where authors pay exorbitant fees to shady publishers and get little in return for their investment), is just one more avenue for great writers to share their stories with the world. No longer considered a “last resort,” but now thought of as the “right path” for many writers for dozens of reasons, “Indie” publishing has become a buzz word that is changing the face of the publishing world forever! Can you say “print only contracts?”

Whether you do it to be more in control of covers, editing, and production schedules, or because your stories are awesomely written but are different enough that traditional publishers would never pick them up, or simply because 70% royalties sound a whole lot better to you than 10% or less, the bottom line is that it’s a viable career choice today.

What this means for readers:

1)      A variety of books to choose from that are often different than anything that NY has published before.

2)      Lower e-book prices and tons of free books to choose from.

3)      More personal interaction with authors since Indies have truly embraced social media as a way of connecting to readers. (Without “publisher” support, authors are more on our own than ever before, which goes for trad-pubbed authors as well).

What it means for writers:

1)      More freedom to write what we want to write and be in control of our product and our careers.

2)      The opportunity to set our own production schedules and write what is selling in the current market.

3)      Higher royalty rates but less distribution opportunities. Big publishers still have a major advantage here with both distribution and name recognition/legitimacy with retailers. Hopefully this will change over time as the industry evolves.

4) Realize that along with total control comes total responsibility, which can be overwhelming at times. For people like me who like to be their own boss, it’s really kind of awesome!

A perfect example of how quickly the field is growing and how the perception has changed is the RWA National conference I attended last week. Having Indie published my first title in 2011, I skipped last year’s national convention in Anaheim in part due to the fact that they had little to offer for Indie-pubbers. This year, there was an entire track devoted to everything from formatting to marketing your indie books. It included panel discussions and author chats with some fabulously successful Indie authors as well as focus sessions with all the major e-retailers.

I was amazed to see the shift. The energy and excitement were electrifying! I was also ecstatic to see that they opened up the RITA awards to Indie authors for next year. How cool is that? Obviously RWA was listening to our feedback. They may have been behind the fast moving curve, but they are working hard to catch up. Not that they have much choice, lest they risk being left behind by a good number of their members. Talk in the Indie camps the past year or so was that many were either jumping ship because the organization was treating them like the red-headed step child, or because successful trad-authors who had gotten the rights to all their back list of books were jumping on the Indie train in droves and RWA didn’t want to lose them. Wise decision on their part IMHO.

RWA (and most of NY) may be finally catching on and realizing that Indie is not synonymous with “inferior.” With the mega amounts of competition in this new market, Indie pubbers are quickly learning that quality products are key to selling successfully, and they are putting out some superior products–a reality gaining notice with agents and editors. There will always be the folks who upload an unedited, unprofessional, poorly written document that they (and their mom) think is the cat’s meow, but I believe that those will become fewer and farther between as the market continues to become more competitive.

Like any business, you have to be willing to invest in creating a quality product. Hiring cover artists (which I learned after a few missteps), editors, formatters, and even PR help might be what it takes for an Indie to stand out in the overcrowded book market of today, but there are so many opportunities for growth, it’s just crazy! From audio books to foreign translations, and the growing number of distribution channels offering pre-orders to getting our books into bookstores and libraries, Indies can now compete on equal footing with Big Six (or five) publishers. It means tons of work for the mom and pop publishers like me, but the sky is the limit! I suspect I’m one of the many Indies who are eking along at a crawl in terms of sales, but I can see a light down that long tunnel and I expect as with any new business, it could take me 3-5 years to see the financial success I’m working toward.

I’m still waiting for RWA to change their PAN (Published Authors Network) requirements for Indies, however, as this is still an inequitable measure of professional success and would exclude me from entering the RITA’s. As it stands now, traditionally published authors only need to earn $1000 to be eligible for PAN, while Indies need to earn $5000. Although I’ve earned out twice that amount and more on my first five titles, I haven’t quite earned it yet on one single title, which excludes me from eligibility. I’m oh, so close though!

I’m not saying that Indie publishing is right for everyone. It requires a lot of self-discipline, hard work, and some business savvy, but if you are sitting outside the traditional mold and thinking “I’ll never get published,” there is now another way. Do your homework, get educated about the process, and make the choice because it fits the career model you want. And if you still want a traditional contract, there is always the “Hybrid author” model. Like I said, the sky is the limit and it’s a brave new world in publishing. Be BOLD, and go after your dream, however and wherever the spirit leads you!

So what do you all think about this new publishing paradigm?

Top 10 tips, quotes, and advice I heard at RWA2013

PJ Sharon here, happy to be home after a fun filled week in Atlanta at RWA 2013. It was such a busy week, I couldn’t possibly recap all the cool events, workshops, and networking opportunities I enjoyed. So instead, I thought I would share the highlights in a top 10 list. I’ve paraphrased the exact quotes, but wanted to share the amazing messages from some notable authors and industry professionals.

1)      Advice from Indie author Bella Andre. “Writing is a business. Know who your readers are and write what you can sell. If it’s not selling, change something. Put a new cover on it, change your description, or change the categories on your book’s page.” This is paraphrased, but definitely the gist of her message. I had the opportunity to chat with her and she gave me some very good career advice. She was awesome and I’m now a huge fan girl.RWA2013 me and Bella Andre

2)      Kristan Higgins in her incredibly insightful and moving luncheon speech. “What we do makes a difference. Romance novels can help people through the darkest, loneliest, and most painful times in their lives.” Really…if you ever doubt the worth of what you are writing, you need to remember how you feel after reading a heartfelt and powerful love story by one of your favorite authors.

3)      Michael Hague on the ultimate tool for understanding your character’s deepest fear and motivation. “I’ll do whatever it takes to achieve that goal, just don’t ask me to_________.”

4)      Author Carla Neggars on Writing as Work/Writing as Play: Do they need to be either/or? “It comes down to creating a dynamic dialogue between work and play. It’s about abandonment and concentration, the continent of reason and the Island of intuition. Set a schedule with intention and stick to it.” 

5)      Tips on e-mail marketing from Heroes and Heart Breakers authors.  “Create a catchy subject line that has searchable key words and offers a promise. Meet that promise. Send out newsletters on Tuesday, Wednesday, or Thursday. Balance info with offers and engagement of readers. Blend editorial and marketing with a call to action from your readers sprinkled in.” There was some talk about gaining newsletter followers by using Romance Studios, adding your newsletter link to an automated Twitter response for new followers, adding the newsletter link to your Facebook page, Author Central page, etc.

6)      Mark LaFebvre from KOBO Writing Life on their now offering pre-orders for Indies. “We’re open minded in Canada.” I loved this guy and can’t wait to start working directly with KOBO to sell my books.

7)      Bella Andre says that audio books are the latest big thing and SEO is the key to attracting your readership!

8)      Author Barbara Freethy recommends at least three proof readers for Indie-pubbed books. I agree!

9)      Agent Christina Hogrebe recommended book bloggers for promoting your YA titles. “If a high traffic blogger loves your book, it can go viral in no time.” Here’s to hoping she’s right!

10)  A quote from award winning author and RITA Awards emcee, Christie Craig. “The difference between northern writers and southern writers is that northerners start their stories with ‘Once upon a time,’ while southern storytellers start every story with ‘You ‘aint ‘gonna believe this sh**.’” Christie Craig was hilariously funny and did a fine job as emcee. WTG Christie!

RWA2013 me and Katy Lee Beyond all of these excellent tips and so many more from people like Cathy Maxwell, our keynote speaker, and the excellent agent/editor panels, the best part of the conference for me was the new friends I made and the wonderful companionship of my CTRWA peeps (other than D.S. who it turns out is a terrible covers hog).

Please feel free to share some of your highlights in the comments section below. And speaking of favorite conference highlights, check out all the spectacular shoes! Can you guess whose they are?shoe pic