Topped Chef–Interview with Author Lucy Burdette

 

topped-chef-185x300Hey, everyone, Suze here. This week I’m thrilled that mystery author Lucy Burdette is back to chat with us. I’m even more that she has a new book coming out in just a few days. Topped Chef, Book 3 in the wonderful Key West Food Critic series, releases on May 7. Here’s what Lucy has to say:

Tell us a little about yourself.

I’m a clinical psychologist and the author of eleven mysteries (eight of them written as Roberta Isleib.) I love to eat, talk, and write food, and I spend part of the year in Key West. Throw in a couple of cats, and all that combines very nicely in the Key West food critic mystery series.

Tell us about your latest book, Topped Chef.

Topped Chef is the third book in the Key West series–which I am having an absolute ball writing! In this installment, Key Zest food critic Hayley Snow is tapped as a judge on a reality TV  cooking show. But when another judge turns up murdered, she must figure  out who’s taking the contest too seriously before she becomes the next  victim.

If you were casting a movie, who would play the characters in your Key West Food Critic series?

I am dreadful at casting movies and if this dream of one of my books becoming a film ever comes true, I will leave the details to the professionals. That said, I would love to cast Amy Adams as Hayley, and Meryl Streep as her mother! There is a drag queen character in this book too–for that I would suggest using the actual person, Randy Thompson. He’s a fabulous performer!

How do you market your books? Do you have any marketing advice for our readers?

Oh sigh, this is so hard because you can get sucked into the vortex of marketing and forget to write. I use Facebook (www.facebook.com/lucyburdette), Twitter in a half-hearted way (www.twitter.com/lucyburdette), Pinterest for generating book ideas and collecting food photos (www.pinterest.com/robertaisleib), and I blog with two wonderful groups of writers, Mystery Lovers Kitchen (www.mysteryloverskitchen.com) and Jungle Red Writers (www.jungleredwriters.com). When I’m approaching a book launch, I do as many guest posts as I can to spread the word. I try pitching magazines and radio shows. And since there is nothing better than talking with real readers in person, I schedule appearances at book stores, libraries, and conferences. And I also have a website: www.lucyburdette.com

Do you see what I mean about that vortex??

My advice is to pick a few of the many promotional options–the ones that suit your personality–and ignore the rest. And start early. And have fun at it! And try to give something to the readers–they won’t come back if your posts and updates are all about you and your newest release.

Are you a plotter or a pantser?

I’m a little of both. I have to turn in a synopsis to my editor at NAL as part of my contract. But it usually turns out that when I begin writing, the book takes all kinds of U-turns in unexpected directions–which can be exhilarating, but also scary. In the book I’m writing now (or should be), the plot is kicking my butt.

How long does it take you to turn out a draft of a book? Is it an easy–or agonizing–process?

For this series, I have about nine months in between books. The first draft is always agonizing. While rewrites to me are fun!

What made you want to write cozy mysteries? Who are some of your favorite authors?

I’ve always read mysteries and I don’t like gore and violence so this genre is a natural for me. My first culinary mystery idol was Diane Mott Davidson. You might be able to imagine how thrilled I was to land a blurb from her about AN APPETITE FOR MURDER: “What fun! Lucy Burdette writes evocatively about Key West and food–a winning combination. I can’t wait for the next entry in this charming series.” DMD  Wow!

When you’re not writing, what’s your favorite way to spend your time?

I’m a huge reader, of women’s fiction as well as mysteries. I enjoy cooking, my pets, spending time with my family, and enough exercise to overcome the effects of all that good food.

How do you battle the Doubt Monster? We define the Doubt Monster as: the nagging feeling that your prose is terrible, your plot is silly, your characters are insipid, and no one in her right mind would read this drivel, let alone buy it.

My best advice on that came from my writing pal Hallie Ephron: Hold your nose and write. You can’t fix something that isn’t written! And I love my writer friends who understand how hard this work is–they are always available with a crying towel if needed…

What’s next for you? What are you working on now?

I’m in the middle of MURDER WITH GANACHE, the fourth Key West food critic mystery, which will be out in February 2014. The deadline is barreling down upon me! thanks so much for inviting me to visit! And best of luck with your writing Suze :) !

Thanks, Lucy! Lucy’s on her way to Malice Domestic today, but she’ll pop in from time to time and answer your questions.

Does Good Writing Matter? by Katy Lee

I recently came across a survey titled, Does Good Writing Matter? The following are a fewpen of the questions I answered. Would love to compare your answers with mine. Feel free to leave some, or all, in the comments below.

1)      Do you judge other people based on their writing?

Now before you throw your pencils at me, or your mouse as the case may be, I will say the word “judge” may be too harsh. Do I judge? No. Do I feel a writer loses credibility if they can’t express themselves well in writing? Yes. A person’s inexperience comes through in their writing and if they want to be taken seriously, whether in fiction or in nonfiction, accurate writing is a must. But like I said, I would not call it judging. I think a better term would be “to question.” Do I question a person’s validity based on their writing? Definitely.

2)      What writing mistakes bother you most?

The answers to choose from were: “Grammar/punctuation,” “word use,” “long, difficult sentences,” “vague purpose,” “poor logic.”

And my answer? Poor logic and vague purpose. A writer may lose credibility with inaccuracies in their writing, but I don’t let those bother me. I’ll most likely continue to read on, correcting mistakes as I go, but a lack of purpose and poor logic has me closing the book/article all together. For example, a few months back I had to judge a writing contest of published works. One book in particular was nearly painful for me to read because it lacked purpose. I squirmed in my comfy chair. I fidgeted and kept looking at how many pages I had left. My husband watched me from the couch. He said, “You’re not enjoying that book.” I was not surprised he could tell. Every sentence, every piece of dialogue, every scene needs to push the story along and show the purpose to the reader, and it needs to be logical, or they will close it up.

3)      Do you apply the same writing standards to social media?

This one was a tough one for me. With the 140 character limitations in Twitter, I think I have to be more understanding to errors in social media. Although, I have seen some great Tweets and Facebook statuses that are short, but full of impact without compromising intelligence. Then there are those posts that confuse “there, they’re and their.” (See question #1 for my response to those.)

I thought this was a great question given our social media world these days. It used to be that a person had to be credible in their field in order to write. These days, everyone has a soap box (or media outlet). Some might think that’s scary, but I still believe your intelligence, or lack there of, shines through even in 140 characters.

Either way, I’m interested in hearing your take on this one.

4)      What is your personal pet peeve in writing?

This is a question we ask many of our guests here at the Scribes, and I have learned so much from their responses. I had no idea some of my word choices bothered people. Now I do, and I don’t do them anymore. So, I am hoping if you don’t answer any of the other questions, you will at least answer this one. I know there is still so much for me to learn, so please share.

Now as for my personal pet peeve word. I would have to say the word “got.” It just jolts the flow of my reading. Also, “lightening vs. lightning.” One is to lighten your load. The other is a natural electric discharge in the atmosphere. The misuse of that word also gives me a jolt. <grin>

The Unlocked Secret: Today’s secret isn’t really a secret, but here it is anyway: Everyone’s a critic. Make every effort to put your best work out there. That means take the time to learn through classes and workshops, reading various works, and keeping your handy-dandy grammar book by your side at all times. And if you’re still unsure? That’s what editors are for.

So, have at it, Scriblings! Answer away, and remember as I said in question #1, I don’t judge.

And as always, thanks for your Tweets and Shares!

Is it really all about the numbers?

So long Christmas TreePJ Sharon here, coming to you from the hills, and enjoying country life. As many of you spent Superbowl Sunday watching football, laughing at commercials, and being entertained by Beyonce, I was out ringing in the spring. For me, the beginning of February marks a turn toward warmer weather and longer days. I know there will likely be plenty more cold and wintery weeks ahead, but I figure there are less ahead then there are behind. It’s also my birthday month—time to reflect on where I’ve been and where I’m going.

Whether we’re talking about football scores, rising temperatures, or adding another year to my age, life seems to be all about the numbers these days. It certainly is when it comes to the book promoting business. Sales figures, rankings, budget—all very important to pay attention to when seeing what’s working and designing any future marketing plans. One of the benefits (or curses) about Indie publishing is that you have immediate access to your numbers. You can follow your rankings and sales to determine if your current promotion is working or if you need to change tactics the next time around.

I’ve done a few FREE promotions through Amazon’s KDP Select Program so I feel like I’ve gotten pretty good at them. Whether they are as effective as they once were, or if all of these FREE books are killing the publishing industry are topics for another day. For today, I’m happy to share the all-important numbers of an Indie-published author trying to make a dent in this tough book economy. Last week, I had my second Contemporary YA novel, ON THIN ICE, available for FREE for three days. I thought you’d be interested in seeing how one of these FREE runs is done, and decide for yourself if it’s worth the work and expense.

Pre-FREE
January 1-25th 20 copies sold (2 borrows) (I won’t include all the foreign sales, but this title does tend to sell well in the UK)
Amazon Ranking: #75,623 in Kindle Store

FREE Run January 26-28th
Saturday, Jan 26th
7,984 downloads
Amazon Ranking: #64 in Kindle Free Store
#2 in Kindle store>Kindle e-books>Teens>Romance

Sunday, Jan. 27th
4,171 additional downloads
#19 in Kindle Free Store (highest ranking achieved in Free Store)
#2 Kindle store>Kindle e-books>teen>romance

Monday, Jan. 28th
3,791 additional downloads
#1 in the Teen Romance category…woohoo! Not bad for a book that has been on the “shelf” for a year.

Also notable were the foreign downloads. It’s always so cool to imagine people overseas reading my books!
UK=143; de (Germany)=24; France=5; Spain=2; Italy=1 (crazy Italians!); Japan=3; and Canada=15

Now, realize that when the book went back on sale in the paid store, no one had actually purchased it in three days so the ranking dropped to about 245,250th in the Amazon Paid store (yikes!), but once post-promotion sales started, the rankings jumped back up and hovered between 11,000th to 15,000th all week. I got a slight bump from pre-promo sales of 1-3 books a day to about 10 a day. That’s already beginning to fall back down to about 5 a day with total sales since coming off the FREE promo adding up to 50 copies of that one title sold in the past week. That’s more than double what I sold in the first three weeks of January. I’ve seen a slight boost in sales of my other titles as well. There have also been 24 borrows (as good as sales at $1.81 per borrow), and I’ve gotten a few positive reviews for ON THIN ICE.
Not the results I’d hoped for, but worth the effort? Sure. So here’s how I advertised the sale.

I gave myself a $100 budget figuring I would make up the cost with a post-promo sales bump of about 50 books. I’ve broken even on the promo after one week. Running the promotion on a Sat.-Mon. made it easier for me to be there to monitor results and landed at the end of the US Figure Skating Championships, which I wanted to honor by giving the book for FREE that week and getting it into skater’s hands.

I contacted the following sites several weeks (a month ahead of time in most cases):

Book Bub-It cost me $30 to advertise my FREE run but they are the current “premier” advertising site. It costs more for other genres, but most people are saying it’s worth the ad cost, especially if you’re offering a discounted book.( .99-2.99)
Story Finds-$20
Authors on the Cheap-$25
Book Goodies-$15 for 3 day ad.
Bargain e-book Hunter-$5
Orangeberry Book Tours-$10

The following sites were free to advertise with:
(ENT)E-reader News Today (they book up months in advance and sometimes aren’t open for scheduling), Indie Book of the Day, Pixel of Ink, Awesome Gang, E-reader Café, Free Book Dude, Ask David, Books on the Knob, Free Booksy, The Kindle Book Review, E-books Habit, YA Promo Central, Book Blast (Kindle Fire Department), and I did a post on the Readers Guide to E-Publishing (RG2E) on Saturday.
You’ll find many of these sites and their links listed on Kindle Book Promos at Kindle Book Promos and Media Bistro/Galley Cat.

The day of the sale, I also posted to Snicklist, Addicted to e-books, Free Kindle Fiction, Good Reads (Free Romance Books group), Google+, World Literary Café (WLC), and as many FaceBook pages as possible that had to do with Figure Skating and the US Championships—(Stop back next week when I’ll be talking about niche markets).

Some of the sites have restrictions (many won’t publicize erotica-not that I’m writing that, but some of you are), and some have some gate-keeping systems in place. Digital Book Today requires 18 reviews with an average 4.0 star rating before you can advertise with them. It took some time to weed through all of these sites, but now that I have my list and links, it only takes me a few hours to set up a really comprehensive and relatively inexpensive promotional blitz. Of course I also schedule my tweets to go out three to four times a day, ask my network peeps to spread the word, and spend some time promoting on Face Book throughout the three days.

I know it sounds like a lot of work. That’s because it is. I haven’t found an easy way to reach this many new readers so quickly, or give my sales a boost in any other way that doesn’t require an equal amount of effort or money. I try to do one big promotional event per month. February’s event will be a three day FREE run with HEAVEN IS FOR HEROES right after Valentine’s Day, hoping to hit those new Kindle owners whose thoughtful men bought them an e-reader. After that, these two titles come off of the Select program and will be available once again on BN and Smashwords. I also plan to upload them to I-Tunes and Kobo this go around so that they are available on as many distribution channels as possible. Then I’ll leave the kids alone to see how they fend for themselves while I focus my efforts on gearing up for the release of book two in The Chronicles of Lily Carmichael, WESTERN DESERT, due out in June. It’s going to be a busy spring!

As far as other promotions, there are always the .99 cent sales, blog hops, blog tours, Good Reads giveaways, and contests. Each requires effort and planning and will yield different results depending upon the genre you write in, whether it’s your first or fifth book, and how the wind is blowing on any given day. All we can do is keep writing, add quality material to our cyber shelves, and hope our sails (and our sales) catch the wind when it blows our way.

Today’s Unlocked Secret: Don’t get too hung up on the numbers. Like age, the number doesn’t define us. How we navigate the rough seas tells us who we are. Happy sales!

Any questions?

Blessings,

PJ

#Writerproblems

I love hashtags. What’s a hashtag, you ask? Well those of you not fluent in twitter lingo there are actually two purpose for these things #.

One definition is that a hashtag is a simple way for people to search for tweets in a topic that interests them. For example if you search for #homeland, you’ll find all the other people on Twitter who are talking about the television show HOMELAND. It’s a cool way to get some conversations going.

Another popular use of the # is to add a thought to the end  a sentence to give it more clarity. This is my favorite use of the hashtag. It often turns a mundane thought into something kind of funny. For example a couple of weeks ago, I wrote this,

I’m the only one of my siblings who accepted my mom’s  friend request on Facebook. #gooddaughter #favoritechild #nothingtohide 

Or something like this. Jeans were so tight, button popped off, flew across the room and broke my lamp.  #toomuchbootyinthepants #fatgirlproblems

Get the idea? So today I bring you #writerproblems. You know what writer problems are, right? They are problems we all face when we write that other non writers just don’t understand. And since I’ve got Twitter on the brain I’m bringing them to you Tweet style.

1. Been sitting in this chair so long I think my ass is now fused to the seat. #writerproblems

2. My characters are acting all kinds of crazy right now. Time to beat them into submission. #writerproblems

3. My book is 80,000 words. Only 40,000 of them are any good. #writerproblems

4. Everything I wrote today SUCKS. #writerproblems

5. I’m two rejections away from being able to wall paper my bedroom. #writerproblems.

6. Wrote myself into a corner. Don’t know how to end this scene. #writerproblems

7. How far should I go with this love scene? #writerproblems

8. Got a one star review of my book just because reviewer didn’t like my hero’s name #writerproblems.

Your turn! You got writer problems? Sugar wants to hear all about them. Remember to use a #. We’re all going to be fluent in Twitter by the end of 2013!

PJ’s Top 10 Health Tips for 2013

Welcome! Tuesday’s Scribe here. This is an extra long post, but worth the read if you’ll bear with me. Being a Massage Therapist and personal trainer in the “real world” doesn’t exempt me from the laws of nature. That means that I am as susceptible as you are to the effects of gravity. As the image in my mirror reveals (it refuses to lie no matter how many spells I cast upon it), I can’t hide the addition of several pounds of holiday related “rolls”(ew). Yes, I too suffer from the intense attachment to chocolate that plagues even the strictest of gym rats. I’m PJ Sharon, and I, like many of you, am determined to do serious battle with my new found “writer’s bulge,” courtesy of my first year in publishing.

I know, I know…another diet, another fitness plan. Every January  the gyms are flooded with well-meaning but “weak-willed” souls who last about a month and then fall back into their old rut of unhealthy living. The truth is, living healthy is not rocket science. A healthy lifestyle is not a “diet” or an “exercise routine.” It requires a long term commitment to change. I wish I had the secret to turning on the “self-control” and “self-discipline” switches in the brain that some have and others struggle to find. There are many factors that influence us to take care of ourselves, but none is greater than healthy self-esteem. If you’ve tried and failed on your own and repeatedly lost and gained a significant amount of weight, I highly recommend you seek counseling to address the underlying issues that are keeping you stuck.

It may sound mean, but we all know when we put something in our mouth if it’s good for us or not. If you don’t know this, join Weight-Watchers and learn how to make healthier choices. Usually, we know when we are over-eating, and we definitely know when we aren’t getting enough rest (one of the leading contributors to weight gain). The trick is in catching the problems early. It’s infinitely easier to get back on track when we’ve gained only a few pounds instead of waiting until it’s ten or twenty…or fifty. It’s not hard to imagine why our clothes are fitting tighter than we like, or why we feel like crap from the sugar hangover we inflicted the night before by eating pizza, drinking that “extra” glass of wine, and then scarfing down chocolate ice cream for dessert. I’m not saying you can’t eat a piece of pizza or enjoy a glass of wine occasionally, but learn about portion sizes and find alternatives to these “fun” foods, saving the real deal for special occasions. And no…Friday night is not a special occasion. There are tons of creative ways to prepare foods that are healthy and delicious. Explore…get out of your rut!

I don’t know about you, but this being a grown up thing is a mixed blessing. Being an adult means that I can do what I want…eat what I want, right? Sure…if I want to live with the consequences. On the down side, there’s no one else to blame for my declining health or weight gain but me.  The bottom line is that I’m responsible for making good choices…about food, about my activity level, about cultivating healthy relationships, and about my work habits.

The first change I’ve made in the past few months is creating time to take care of myself by designing a work schedule that I can live with. That means regular office hours set aside to run my author business, and regularly scheduled work out sessions. Whatever I don’t get done in my office on any given day/night, I choose to let go and trust that I’ve done enough for that day. I will no longer sacrifice my “Healthy Me” time for social media or other tasks that will still be there the next day calling out to me. I know we’re all struggling to find balance these days, but honestly, none of it is worth dying over.

I’ve often told my clients that a healthy lifestyle is your best tool for success. I still believe that. I’d like to share some tips that I’ll be using to get back on track. I hope you’ll join me.

1)      HYDRATE- I’m not talking about ten cups of coffee or a liter of Diet Coke. I mean good old fashioned water. A good rule is to take your weight, divide by three, and that’s how many ounces per day of water you need to drink to stay properly hydrated. (Ie: A 150 pound person should consume 50 ounces of water per day). ** Fill a large water bottle first thing in the morning and drink it throughout the day, refilling as necessary to meet your daily ounce count. Feel free to add a slice of lemon. You’ll find you have more energy, you’re less hungry, and you’ll suffer fewer headaches, leg cramps, and muscle aches if you are hydrated. Trust me; your body will thank you!

2)      BANISH THE BREAD!-No not that!!!-White breads in particular break down into simple sugars very quickly. If you are sedentary, all that sugar gets stored as fat for later. But in this line of work, later never seems to come. Avoid white, starchy foods altogether. Switch from white potatoes to sweet potatoes, white rice to brown rice, and stock up on quinoa, cous cous, beans/legumes, and taboule, adding these complex whole grains and protein/fiber rich foods to salads or serving them as side dishes. Now most of us have already switched to “whole grain” breads, but if you read the label on your bread, you’ll likely find high fructose corn syrup, sugar, and a host of other additives and preservatives. **Try Ezekiel 4:9 Bread. You can find it in the refrigerator section of your grocer or local health food store. It has no flour! Instead it’s made from sprouted live grains like wheat, barley, millet, lentils, soybeans and spelt. It packs a whopping 4grams of protein, 3 grams of fiber and is sugar free and fat free, and only 80 calories per slice. It tastes great, too!

3)      WALKING MEDITATION-Meditating is one of the healthiest and most difficult practices to cultivate. Most of us can’t sit still and empty our minds for ten seconds, let alone twenty minutes. But just twenty minutes a day of meditation can be life changing. It reduces your stress level, improves your immune system, and has so many health benefits I couldn’t possibly list them all here. Ironically, twenty minutes of walking daily does much the same thing. Imagine if you combine them! I’m all for multi-tasking, even when it comes to taking time to BE PRESENT! **Take a twenty minute walk daily. It doesn’t matter what time of day or even if you break it up into two ten minute walks, but do it—every day. While you’re walking think about your breathing. Feel each heel strike. Notice your arms swinging at your sides. Be aware of your posture, tuning in your abdomen and keeping your shoulders back. This conscious awareness of your body is as much a meditation as sitting cross-legged on a mat.

4)      STRETCH-I suggest frequent stretch breaks throughout the day. If you join a yoga class and go 2-3 times a week, maybe this isn’t as important, but if you are sitting at your computer for several hours a day, it’s beneficial and takes no time at all to stop for a few minutes every hour and stretch. If you don’t know what stretches to do or have some physical limitations that prevent you from exercising, seek advice from a physical therapist or qualified trainer.IMAG0098

5)      START WITH PROTEIN and FIBER-Starting your day with carbohydrates sets you up for blood sugar spikes and dips that will have you craving a candy bar before noon. Skip the bagel or the cold cereal and opt instead for an egg white omelet with veggies or a bowl of oatmeal or multigrain hot cereal with nuts, cinnamon, and fruit. (Cinnamon is a natural anti-inflammatory). Loading your breakfast with high protein, high fiber and nutrient packed foods will keep your blood sugar levels balanced and help curb cravings. A handful of nuts or a high protein yogurt (Greek yogurt is yummy and packs about 15 grams of protein) for your mid-morning or late afternoon snack will keep you from binging at meal times.

6)      VITAMINS-Due to soil depletion, over processing of foods, and our generally poor diets, most of us are vitamin deficient and don’t know it. Fatigue, weight gain, inability to concentrate, skin conditions, joint pains, neurological symptoms…you name it, vitamin deficiencies could be the cause. A daily multi-vitamin is a must and some people could benefit from other supplements depending on your individual needs. You may have to see a nutritionist or Naturopath to address this issue. Ask your doctor if he/she can perform a blood panel to screen for vitamin and mineral deficiencies. Many women in particular are lacking in Vitamin D, which can lead to a whole host of ailments including porous bones and hair loss…eeek! It’s worth a blood test.

7)      STRENGTHEN YOUR MIND AND BODY-Lifting light weights, swimming, yoga, cycling, or even dancing around your house with the vacuum cleaner are all ways to burn calories and strengthen your core (the muscles of your trunk that offer a stable center for your extremities to work from.) In addition to strengthening muscles and improving your posture and balance, regular exercise strengthens your heart, releases endorphins that ease pain, and improves your mental attitude/mood. When you feel strong, you are more confident. If you need another convincing tid-bit, lean muscle mass burns calories more efficiently and your clothes fit better.IMAG0091

8)      AFFIRMATIONS-I’m a consummate goal setter. Not that I achieve all of my goals, mind you, but I make them, check in on them now and then, and adjust the plan accordingly. What I do know about goal setting is that I have to be able to imagine the desired outcome before I can make it a reality. I have to believe I can achieve it, and then I have to speak it into existence by making choices that lead me in the direction of achieving my goal. Affirmations are those positive messages that I speak to make my goals come to fruition. **Start every writing session with an affirmation. Ie: “I am an excellent writer. I am a bestselling author,” etc. Start every workout with an affirmation. Ie: “I am lean, healthy, and strong. I look awesome in size eight jeans”…you get the picture. See it, believe it is possible, and speak it into existence as if it is already the reality. Over time, your brain has no choice but to comply by making it so, and eventually your body will catch on.

9)      RELATIONSHIPS-“No man (or woman) is an Island.” Or so the saying goes. I don’t know about you, but I would be nowhere without the help and friendship of other writers, friends, family, and especially my dear husband. It’s easy to become isolated when so many of our hours are spent behind a computer screen. Connecting with and showing appreciation for the people in my life is something I don’t ever want to put off until tomorrow. There comes a time in every life when tomorrow won’t come for us or a loved one. **Don’t let a day go by without showing the people in your life how much they mean to you.

10)  GRATITUDE THROUGH KINDNESS-I’m a big believer in random acts of kindness. Nothing gets you out of your own head and gives you a lift as much as showing your gratitude for all that you have in your life by paying it forward. It’s much easier to see the good in your life when you recognize a need and fill it in someone else’s life. Volunteer, reach out to help someone in need, donate your time or money to a worthy cause. Get involved. We are all intricately connected in this world and there is no reason why any of us should feel alone.

Any other tips you want to share?

Blessings in the New Year,

PJ

2013 Writers Conferences

I’ve only ever been to two writer’s conferences. They both were put on by my local RWA chapter (CTRWA). I usually like to be a worker bee on conference day, so I tend to miss all the great work shops and networking that a lot of other people might enjoy on conference day. This year I plan to change that. (I got a book coming out in August!) Of course I’m going to be working my own chapter’s conference but this year I plan to attend some others.

In the past one of the major reasons I didn’t attend other conferences was the cost. RWA’s National conference was way WAY out of my budget. The registration fee alone is more than my car payment and my electricity bill combined. Even local conferences can be expensive. Besides the registration fees, they require travel and sometimes a stay overnight in a hotel. For a lot of us that is just not feasible.

BUT I think it is important for writers to attend conferences. I know a few writers who have snagged agents and or book deals from the pitch sessions. It’s a chance to meet other writers, to make friendships,to get your name out there, to learn from other writers. And if you don’t have a fear of public speaking, to teach writers some of the things you know by giving a workshop.

This year I have set money aside just so I can go to a couple of conferences. (Goodbye very sexy expensive Isabella Cole lace up booties. I’ll be with you in my dreams.)Isabella Cole Boots, EEE Fit

I’m still an extreme newbie to this whole writing thing and I know I’ve got a lot to learn.  So I’ve been looking at some of the conferences.  The New England Chapter of the RWA is hosting their conference April 26-27 in Massachusetts. The price is $219 if you register before March 1st. They’ve got some pretty big names attending. If you want to check it out here’s the link.  http://necrwa.org/blog1/conference/  Plus my friends TL Costa and Peter Andrews will be there giving workshops.

Then there is the Backspace Writer’s conference  May 23-25, 2013 with agent extraordinaire Donald Mass giving a workshop. This conference seems less romance friendly than some others but still valuable to attend. The early bird price is $595. The regular is $720. Plus it’s in NYC which means expensive hotel rooms.  But if you got the cash to spare…   http://www.backspacewritersconference.com/

Then there is the mother of all Romance conferences. RWA’s annual conference, which I’m planning to attend, will be held July 12-20 in Atlanta. The cost? $450 if you register early. $500 if you don’t. I hear this conference is an absolute blast and besides all the networking opportunities you really learn about the romance industry. So I plan to go and will be convincing my friends to save their pennies so I won’t have to go alone. http://www.rwa.org/p/cm/ld/fid=559

(Goodbye pretty Michael Kors handbag. Maybe I’ll see you in another life.)

So today I need to know from you all, what conferences have you attended? Which are the most beneficial  Which are the most fun? Which are the most cost effective? And which ones are you planning to attend? Maybe I’ll see you there.

Marketing Makeover

As the end of 2012 looms on the horizon, I’ve been working on my first quarter marketing plan for 2013. Being a relative newbie to indie-publishing with much more to learn, I’ve been studying the results of my first year efforts, and in retrospect, I can say I’ve definitively learned one thing. Well, I’ve learned a LOT actually, but one thing in particular stands out for me. I’ve learned that there are no constants in this business. What worked for one book didn’t work for others. What worked yesterday might not work today, and no matter how hard I work, there is an element of luck and timing that I have no control over. PJ Sharon here, welcoming you to the Writing Secrets of Seven Scribes. Today, I’ll be sharing what I think is a more focused approach than my previous “throw everything at the wall and see what sticks” marketing plan.

Not that I haven’t had some moderate success with this approach, but like any business, the only way I can survive is if I trim the fat so to speak, and look for areas where I am wasting my time, effort, and resources. To that end, here is what I plan to do differently in 2013.

1) KDP Select-The exclusive 90 day enrollment that I did last spring with Amazon for Savage Cinderella was by far the most successful (at least in the short term) promotional tool I found. With 39,000 downloads, a temporary spot on the top 100 list, and a significant uptick in sales for several weeks after my FREE days, I felt like I was seeing some real progress forward. However, shortly after coming off the Select program, my sales declined in June, and the numbers tumbled every month after that for my first three books. I heard from industry veterans that the best way to rebound was to publish another book, which I did in September. Despite a month long blog tour and several group promotions, I have not seen much improvement in sales since then.

I resisted continuing with the KDP Select program because I didn’t like the idea of exclusivity, and I was hearing that results for the Select program had reportedly not been as good as they were last spring. That being said, I’ve decided to take the plunge again—for several reasons. I would be foolish not to tap into the Amazon pot that is set aside monthly to be divided amongst Select participants, paid out for “borrows” from the Kindle Lending Library. With 1.5 million dollars available for December (twice the norm), “borrows” should offer authors a nice Christmas bonus. Being able to offer my books for FREE for five days during that 90 day period without jumping through all the hoops of playing the “price matching” game is a simple and effective marketing tool. It also helps me to increase my reader base and my visibility, which are probably the greatest challenges that an author must focus on.

So I’ve revamped my cover for Heaven is for Heroes Heaven is for Heroes 72 dpi 600x900 WEBSITE USEand enrolled both it, and On Thin Ice, into the program for the next 90 days. That means Only Savage Cinderella and Waning Moon are available on all platforms. If all goes well, when my 90 days are up, HIFH and OTI will go back onto all distribution channels and I’ll put Waning Moon into the Select program for a few months prior to the release of Western Desert, book two in the trilogy. I hate feeding the Amazon “monster,” but until I see real sales on B&N et al. I can’t pass up the opportunity. I literally have made an average of $15 a month from B&N—and less through Smashwords–hardly worth giving up potentially hundreds of sales through Amazon.

This is where I was supposed to mention earlier that both Heaven is for Heroes and On Thin Ice will be available for FREE on Amazon this Friday and Saturday, December 22-23. If you haven’t read them, I’d love it if you would download them or tell anyone you know who might enjoy some YA romance drama. The more downloads I have, the closer I’ll get to that top 100 list so all those new Kindle owners can find me after Christmas. I appreciate it!

2) I’ll keep exploring available social media platforms-I now have almost 500 FB likes and nearly 1000 Twitter followers, which is where I have put my focus over the past year. I’m not sure how that translates directly to sales, but it sure helps me connect with some great authors, bloggers, readers, reviewers, industry professionals, and some all-around awesome people. Since word of mouth is still the best advertising, it’s clear that social media is here to stay and is a useful medium to help get the word out. I would like to try to focus on finding what works for me and best helps me connect with my target audience. That will include more time on sites like Good reads, Pinterest, Tumbler, Wattpad, and Kindle Boards.

3) Budget funds for paid advertisements and production costs. Short cuts are not the way to go in this business. It’s a very competitive industry and becoming more so every day. Hiring a cover artist, quality editors, and paying for advertising that has proven to be effective are worth budgeting funds for. My husband and I doing everything ourselves at first seemed like a way to save money and maintain control of my product, but in the long run, I can see I didn’t give my books their due.

The nice thing about Indie publishing is that I can make changes whenever I want. The books won’t be taken off the market if they don’t sell in a month or two. My backlist can become my front list if I want to start a new advertising campaign and change up the cover, try a new venue, or target specific groups of potential readers. The sky is the limit, but it all costs money, so I’ve realized that I have to budget money to give the books their best chance to succeed.

4) More than anything, though, I’d like to become more organized about my time management-This is a business. But without writing good books in a timely manner, I will have no business. That means that the writing has to come first. I’m not kidding myself into thinking I’ll be able to keep it all under perfect control, but I will budget my time differently, allowing for 50-60% of my time to go towards production of new material, with only 40% of my time spent on administrative details.

There have been times over the past year where I haven’t written a word on a WIP for weeks because of getting caught up in all the crazy business chores and responsibilities. I’m finally beginning to let go of all that, and bring my focus back to the writing. If it means less time building my network or promoting the books, then so be it. And if I only get one quality book out this year, then that’s okay with me, too–though I’m planning for two and possibly another short story.

Most importantly, staying healhy, sane, and having some fun along the way is much more important to me than sales figures these days. When I start stressing about all the “to-do’s,” I remind myself to relax and enjoy the ride. You never know what’s going to come over that next big hill.

What will you do differently this year?

What Writers Shouldn’t Do… Part 2

Hi there. Sugar here. Last week we talked about the crazy things writers shouldn’t do in order to get the attention of an agent or editor. This week we are going to discuss things writers shouldn’t do in general.

Bash Other People’s Work. Especially on social media.

Honest, well thought out reviews are one thing, but I saw a writer bash a conference speaker’s presentation on Twitter.  That’s BIG don’t in my book. Not only did I think, what a bitch, but I also thought it was petty and unprofessional. Now I won’t ever buy that writer’s work simply because I don’t respect them for being unkind about another person. We all have our opinions, but if you can’t say anything nice keep your big fat mouth shut.

Act High and Mighty

I met a NYT bestselling author whose books I genuinely enjoyed, but after meeting her I haven’t bought another one of her books. Why? She wasn’t nice or gracious or anything you would expect from an author who was meeting fans. The lesson: always be humble and gracious because if you aren’t, no matter how good your books are, people won’t buy them.

Go It Alone

I can’t say enough how awesome writer’s groups are. But even if you can’t make your local writer’s  group meetings join online groups. Connect with other writers on Twitter, Facebook, anywhere writers congregate. The support and advice are invaluable. Writing can be lonely. Make friends where you can.

Listen to Too Much Craft Advice

Writers are a helpful bunch of folks. It seems like everybody is dying to give advice, even when you don’t ask for it. But be very careful what advice you listen to. Not everybody knows what they’re talking about it. And you as the writer knows what’s best for your work.

 

Stop Writing

Getting published is hard. For most of us it takes years and years of rejection. And for some of us it may never happen. But don’t stop writing. Most of us write for the love of it. Not for the promise of fame and riches.  If you stop writing then you cease to be a writer. So keep it up, even when it can be discouraging.

That’s it for the shouldn’ts. Lets talk about some of the things writers should do. Any and all comments are welcome.

 

Things Writers Shouldn’t Do… Part 1

Most writers are intelligent people. I mean, it takes a lot of concentration and thought to sit down and put 80,000 words on page, to have a story with a beginning, middle and end, to have a work that makes sense. In fact writing is one of those things everybody seems to want to do, but few people can do. A lot of people sit down and start books but so few people ever finish them. Because it’s hard.

So if you are one of those writers who actually finishes a book, pat yourself on the back. You deserve it. You’re ahead of millions of other people. We all get excited when we type THE END. We all have dreams of taking the publishing world by storm. Of getting our books out there for the world to see and many of us will jump through hoops to make that dream happen. But lately I have been noticing some seemingly smart people do some very stupid things in order to get their books on the shelves.

So I’ve compiled a list, (I do love a list.), of thing you should never ever do when trying to get published.

1. Query an agent on Twitter. Of course unless they ask you to.

I was going through my agent’s Twitter feed and I noticed a writer who pitched her book in one line and followed it up with the question, “Can we talk?” My agent is always polite and professional and directed the woman to the agency’s website with a link. Which I thought was nice. But curiosity got the best of me and I clicked on the pitcher’s name to see that she had tweeted the same message to about twenty other agents. Some responded politely, like my agent did, most ignored. A couple of agents said please follow the rules and submit the correct way, to which the pitcher responded, “Can you send me the link to your website?” (Nutso!)

But one agent was kind enough to give her advice. He basically said that part of a writer’s job is to do their research and find the agent that is best suited to their projects. He also went on to say that agents only want to work with sane, reasonable people and mass tweeting a pitch was not going to work in her favor. I agreed.

I went through query hell. I had to research and look at website after website and make sure I was following all the submission guidelines. And believe me it’s soul sucking and depressing and anxiety producing but once you get the agent at the end it’s a badge of honor. I was almost prouder of getting an agent than I was a book deal. (Weird, I know.) But my point is; following the rules works. Especially if you want to go the agent route to publishing.

2. Act crazy at a pitch session. 

I had the pleasure of over seeing the pitch sessions at my chapter’s conference. I love that job because I’m a people watcher and seeing the dozens of writers go in and out of the room all day was like a gift from the writing gods.

There was one writer who was asking the agents and editors when their birthdays were and all kinds of creepy personal questions. (Don’t do that. Don’t ever do that!) I could see the horrified expressions of the A/E’s faces as the woman jotted notes about them in her note book.

There was also another writer who talked about how great everybody thought her book was and that all her friends and family thought it should be published. (Don’t do that either. It makes you sound really unprofessional and delusional.)

There was a writer who didn’t wear a bra, but I already blogged about that and most of you know how I feel about that one.

3. Be crazy and show up at the publisher’s office asking if they got a chance to read your manuscript.

This happened to my editor recently. OMG and WTF! Who in their right mind does that? You could be perfectly sane, but the nice people at the publishing company don’t know that. They’ll think you’re crazy and have the security people escort you out.

4. Call an agent or an editor and ask them why they didn’t like your book. 

Sometimes they’ll be nice enough to offer you feedback, but many times they won’t and that’s all part of the business. Don’t be a nut and call them (As a rule you should probably never call an agent, unless they are your agent.), even emailing to ask why is crossing the line with some agents and editors. Remember agents don’t spend their days just answering query letters and reading manuscripts. They are busy working on behalf of their established clients. Sometimes they just don’t have time to respond personally. Plus by doing that you are ruining your chance with other agents. They talk to each other. The publishing world is not so big. You don’t want to be the crazy writer that everyone avoids.

That’s it for part one. Check in next week to see what I add to the list. What are some things you think writers shouldn’t do.

People Who Annoy Me on Facebook and Twitter

I’ll admit it. I’m a little bit of an obsessive Facebook checker. Twitter too. It’s like I have the need to know what each and every one of my friends’ mundane activities.

And while social media is now a necessity in my life there are things that annoy me about it too. And here they are…

1. The people who seem to be obsessed with taking pictures of themselves. In bathroom mirrors. Everyday.

Could these be anymore annoying? We get it. You think you’re cute. But nobody needs to see 365 pictures of you in a bathroom.

Even celebs do it.

2. Vague depressing status updates. “Please give me strength. I wish things would just get better already.”

I always roll my eyes at these people. I feel like they just want people to ask them what’s wrong. I don’t.

3. The Buy My Book people. This is mostly a twitter thing. They don’t tweet anything else about themselves or their lives. EVERYTHING is about their newly released/soon to be released books.  JOHN DOE’S DOE is a captivating story about a man and his search to connect with a baby deer, and it on sale at Amazon. JOHN DOE’S DOE received another five star review. Get your copy of JOHN DOE’S DOE today.

I only ever bought one book because of twitter and it was because someone other than the author tweeted about it.

4. The people who purposely misspell things when they post. “This heets gotz me dien.” Or the people who do this. mY BOyFriend IS iN tOWn!

Ugh. Really? Get a life.

Funny Family Ecard: You know what is awesome about teenagers? Everything! Said no one, ever.

5. The people who send me game requests. STOP IT. I don’t want to play Farmville or Mafia Wars or anything.

I’m sure other things will annoy me about social media. But what about you? What annoys you?