Category Archives: Young Adult

Re-branding and Fall Clean-up

Fall 2004 015Don’t you just love October? A bit of Indian Summer to go with the beautiful autumn  foliage makes it the perfect time for some fall clean-up–although the past few days have felt more like May than October. I’m afraid I’ve spent far too much time indoors lately instead of being out enjoying this fabulous weather. I did get out for one last kayak trip this week, but yes, I’ll admit that I’ve been dragging my feet on weeding out my perennial bed and prepping for winter. I’m sure it will all get done in the nick of time, and trust me, I have a good excuse.

I’ve been working hard to finish up the third book in the Chronicles of Lily Carmichael trilogy, due out in December. I’m happy to say the first draft is complete and I’m diving into revisions. Yayyy! If you’re a writer, you know that reaching “THE END” is never an easy feat and it’s definitely cause for celebration, but you probably also know that it’s just the beginning of the hard work of revising and editing, polishing and publishing within a pretty strict set of looming deadlines. In addition, I’m in the process of writing a Christmas novella (more on that next month), and I’m re-branding the Lily Carmichael trilogy.

That means new covers, some targeted marketing, and cleaning up some minor issues with books one and two. That’s right,  in order to move on to revisions, I’ve had to go back and read  WANING MOON and WESTERN DESERT to make sure I have all the details straight and threads tied up. During the re-reads, I found a few small continuity errors, typos, and some generally sloppy writing mistakes. (It turns out I’ve learned a few things in the past couple of years.)

One of the coolest parts of indie publishing is the ability to make changes even after a book is published. I consider this a fall clean-up project, much like cleaning out closets or washing windows. It’s not like anyone would likely notice the dirty little details, but it’s an opportunity to  put a fresh face on and make everything sparkly clean. I’m hoping that the combination of the new covers, the cleanest copy possible, and the ability to offer pre-orders six weeks in advance of the release of HEALING WATERS will have a significant impact on sales for the series. I’ll keep you posted and let you know if it works!

As for why the re-branding, Bella Andre once said in a workshop at RWA Nationals, that if your books aren’t selling, the first thing to do is to consider changing your covers. Aside from writing great books, it’s the easiest thing we can do and one of the few things we have control of. The market changes quickly, and competition is fierce, so it’s super important to try to make our books stand out and look professional. That’s why I hired Kim Killion of The Killion Group. She’s awesome to work with, reasonably priced, and tops in the industry. I’m excited about the fresh new look!

Here’s the new cover for SOUL REDEMPTION, the short story prequel to the trilogy. This is a 15k FREE short story available for download from Smashwords.PJSharon_SoulRedemption_200

What’s it like to be a teenager in the year 2057? Life is hard enough when three quarters of the population has been wiped out by a viral plague and a polar shift threatens to drive humanity to extinction. Adding a genetic modification that gives you the power to take life with a touch only makes being a thirteen year-old boy that much more challenging–especially when he can’t control his growing ability.

Zephron Carmichael would like nothing more than to have a normal life. But hiding out in the Northeast Hills trying to escape capture by the Industry—a rogue division of the New Government who wants to exploit Zeph’s gift—is hardly the way to go about it. Life isn’t so bad on the small woodland farm he shares with his Uncle, but he’s tired of living under the shadow of his annoyingly perfect and bossy big sister, Lily, whose ability to heal makes her well respected and loved in the community. It also makes her another perfect target for the Industry.

As Zeph struggles to control the awesome and terrible power that’s growing inside him, he must find a way to protect his sister, find a place in the world, and make amends for a terrible wrong.

You can also read Zeph’s story on WATTPAD

In the meantime, I’m releasing the new covers–one each Friday–over at my PJ Sharon Books FB page. For being such loyal followers of the Scribes, you guys get a sneak peak of the new cover for WANING MOON a day early!

PJSharon_WaningMoon__200

Be sure to pop over and “like” my FB page if you want to join me next Friday for the new WESTERN DESERT cover and on October 31st to see the big reveal for HEALING WATERS (my favorite cover so far!)

I’d love to hear your thoughts about new covers, re-branding, new ideas for marketing old books, or if you’ve ever wished you could go back and fix a book that’s already been published. Your turn…

My Three-Year Journey to the 10K Cake Club

spice-cake-su-1673099-lIf you’ve never heard of the 10K Cake Club, it’s the name given to that elusive group of authors who reach the milestone of selling 10,000 copies of their book(s). Now, given that statistically, most authors will never sell more than a hundred copies (no kidding), reaching this milestone is an amazing feat. But we all know how numbers and milestones are relative, and our own expectations can often derail even the most wonderful achievements.

PJ Sharon here, celebrating with you, my dear friends, my three years as an independently published author. I released my debut novel, HEAVEN is for HEROES in September of 2011. (In celebration, I’m giving away an audiobook copy of HIFH over on my website blog. Stop by and leave a comment to enter and feel free to share the post with friends on FB or Twitter. Contest ends September 30th at midnight. )HIFH_audiobookcover (2013_06_07 00_53_00 UTC)

Now, I recall being asked, while on a panel of Indie authors, what my sales goals were as a newly self-published author. At the time, self-publishing was on the rise, Indies were on fire, and sales were through the roof for newcomers. Being the ambitious and overachieving sort, I replied with confidence that I wanted to sell 10,000 copies a year, netting me about a $20,000 dollar a year paycheck from my writing–what I saw as realistic and an amount that would make all the hard work worth the effort.

This was a reasonable goal, but one that I soon found was more or less beyond my control to achieve. I did not foresee the effects of market saturation, the need for endless promotion, or the ever-changing Amazon algorithms that would make it nearly impossible to gain traction on the discoverability front. Basically, I could not have predicted the “luck” factor.

When, in the first year, I sold over 5,000 books (I had three titles out by then), I was not unhappy with my results. After all, goals are merely guidelines…a star to shoot for. But in the second year, when I had the brilliant idea to switch from Contemporary YA to writing a Dystopian trilogy, and sales dipped to half of what they did the first year, let’s just say I was less than thrilled with the results of my ongoing efforts. I shuddered to consider my hourly wage as a writer and decided it was best to stop looking at daily sales reports, screaming into the wind about my books, and beating my head against a wall trying to figure out what the heck the secret to success actually was.

My third year hasn’t been any more profitable than the previous two, despite the fact that I–at the suggestion of Indie superstar Bella Andre no less– went back and wrote another Contemporary YA. In fact, I’ve spent more on covers, editing and formatting on PIECES of LOVE than I have on any of my others simply because I’m trying to compete in the market and feel that others do a better job of these things than I can do myself. Added in is the cost of producing a theme song for POL (thinking that this might be a novel idea and help with sales, but has as yet, not appeared to make any difference at all). With production costs up and sales down (thanks to Kindle Unlimited and the insane amount of new product coming into the market), I’ll be lucky to recoup my costs over the next year.

I’m hopeful that once I finish the Dystopian trilogy, add a boxed set or two to my cybershelf, and get back on the promotional wagon in 2015, that I might see some real return on my investment.

Lest you think that any of this is sour grapes on my part, think again.

I went into this with eyes open that it would be a LOT of hard work, gave myself five years to turn a consistent profit (this is typical for any new business), and expected that there would be a steep–and ever-changing–learning curve. I’ve had to adjust my expectations for financial success, but am hopeful that with perseverance, the pay-off will be worth the continued effort. This is, after all, my retirement plan, and being that I have another fifteen years until retirement, I’ve got plenty of time to make it happen, right?

One of the most valuable lessons I’ve learned is that success is measured in many ways. Positive reviews and happy readers who are excitedly awaiting my next release are priceless in the grand scheme of things. Knowing that over two and a half million readers have enjoyed SAVAGE CINDERELLA on Wattpad thrills me beyond words. And the awards and accolades for my books tell me that I’m doing something right. Reader reviews continue to average 4.5 stars across the board.

Another important lesson for me–one that continues to be challenged daily–is about finding balance. I worked around the clock that first year and a half, typically putting in 80 hours a week between my two jobs. I finally decided this past year to set myself a schedule. Knowing that I need to work my day job at least 20-30 hours a week to earn a  guaranteed paycheck to cover expenses, I set a limit on my writing/publishing time to 25-30 hours a week. Perhaps that’s partially to blame for the decrease in sales numbers, but I will say, I’m much happier and healthier these days. Time with family and time to take care of myself are far more important to me than sales figures and financial gain. If I’m in this for the long haul, that’s the way it has to be. I’m good with that.

It’s taken me three times longer than expected–and I’ve stopped comparing myself to others who have done it seemingly effortlessly–but I’ve finally made it into the 10K Cake Club.

Cake and ice cream all around! And perhaps a bottle or two of wine…

What milestone can you celebrate today? I hate to eat cake alone.

Interview with PJ Sharon about her Latest Release

Suze here, posting outside our regular schedule. But PJ Sharon’s new novel, PIECES OF LOVE, has just released and I couldn’t wait to ask her some questions about it. PJ will be in and out today to answer your questions too!

She’s got a heck of a schedule planned for her blog tour where she’ll be giving away some neat prizes like signed books and a nifty beach bag!

1.  Okay PJ, tell us a little about PIECES OF LOVE.

So cool being on this side of the interview questions, Suze! Thanks for being here with me to celebrate and chat about the book.

PJSharon_PiecesOfLove_800pxIn PIECES of LOVE, a Contemporary YA Romance, sixteen year-old Alexis Hartman wants nothing more than to play her guitar and get high, hoping to escape the pain of losing her sister. But when her second arrest for pot possession leads to her mother’s breakdown, Lexi is sent to stay with her grandmother for the summer. While embarking on a Mediterranean cruise hardly sounds like punishment, being forced to face her demons and falling for a guy she may never see again gives Lexi a chance to discover what it means to love someone—even when you have to let them go.

2. A trip to the Mediterranean inspired the setting for this novel. What was the most beautiful or memorable place you saw on your trip?

An impossible question to answer—mainly because they were ALL beautiful. But honestly, it was such a whirlwind trip, the days and ports kind of melted together, LOL. I remember LOVING Barcelona and thinking I had to go back to see more of Gaudi’s amazing work and the passionate artistry that infused every part of the city. I also remember not having a good impression of Cannes, France, but that’s because of a bad allergic reaction to the perfumes! The Greek Islands are heavenly, but I’d have to say Dubrovnik Croatia was one of the loveliest, most interesting locations. Old Town is a spot not to be missed! I have to go back just to walk the mile long, 19-foot thick wall surrounding the village.

3. A little birdie told me that there’s some extra special companion content that goes along with PIECES. Want to tell us about it?

Um…you must be referring to the PIECES of LOVE theme song. This came about because my character, Lexi, is a song writer and singer. In an effort to get readers into her head, I decided to write a song for her sister in the book. In spite of the fact that I’ve never written lyrics before and don’t write music, the words flowed onto the page and a tune popped into my head to go with them. Funny how those creative little miracles happen. So I downloaded a recording app onto my phone and sang the song so I wouldn’t forget the tune. With four years of voice lessons behind me, it didn’t sound half bad. I approached my neighbor and good friend, Ozone Pete, who is a professional musician. Once he saw I was serious, he helped me with the arrangement. He happened to “know a guy” who runs a recording studio in Westfield, MA. A month later, I had recorded the theme song for POL. I was pleased enough with the outcome to put it up on i-Tunes for sale and used part of the song for the book trailer.

4. So, what was it like being in a recording studio? How long did it take to get the final version of the song and what’s the process?

Jim Fogarty of Bing Studios is awesome to work with and he gave me a great deal on studio time! Adding his piano skills as well as his sound engineering expertise, Jim spent ten hours with me and Pete the first day and another five hours two weeks later for the finish work and editing. He hooked me up with a mike and headphones, and played Pete’s instrumental version in the background for me to sing with. He gave me a few tips along the way, but essentially, it was just singing take after take and then editing the best pieces together. It’s really an amazing process, especially when he starts manipulating things with auto-tune and adding background and harmony. He was able to take out any excess vibrato in my voice (opera training has its downside), and clear up any pitchiness. As he put it, “It’s still you. We just accentuated the excellence and removed the suckage.” To keep things fun, and not drive himself totally crazy listening to the song a thousand times, he would change the words once in a while, singing “Pizzas of love, pizzas of looove…” That’s when I knew it was time for a lunch break. I won’t even tell you some of the other lines he added. When it all got to be too much, he’d flip over to Three Stooges movies for a short giggle break.

5. The cover for PIECES OF LOVE is just gorgeous! Can you give us an idea of how you work with a cover artist to get just the right look for your book?

That is a challenge, Suze. I start with gathering stock photos that I like to represent the characters. Some cover artists will do this for you and give you some choices, but I generally know what I want and it saves time. I pay anywhere from $10-20 for a high resolution stock photo from Big Stock Photos. Cover artists usually have a form for you to fill out, asking you to detail the tone of the book, genre, color preferences, story concept, etc. Once they have all that information, they will work up several covers to choose from. It takes a few times going back and forth to decide which font works best, and to make necessary adjustments until I’m satisfied. It’s a relatively quick process if you have a good cover artist and you know what you want. If you’re picky like me—or unsure of your vision, it can take a little longer. Kim Killion from The Killion Group, made this cover for me in only a few days. Granted, she had a design concept already made because I had original hired someone else who came up with the basic design but just got too busy and wasn’t able to make the changes I wanted. It was a bummer starting all over with someone new, but I’m so pleased with the results of working with Kim, I’m planning to re-brand my Lily Carmichael covers this summer.

6. What are you working on now? What’s your next book and when can we expect it?

Gulp! Isn’t that always the question? I’m working on HEALING WATERS, book three in the Chronicles of Lily Carmichael trilogy, and hoping to have it done later this year.

Thanks, PJ! Can’t wait to read (and review!) PIECES OF LOVE.

Readers, until June 30th, PJ has her book on sale for only $2.99 for Kindle, Nook, and i-Tunes e-readers. The price goes up to $4.99 on July 1st, so don’t miss out!

Thank you, Suze, for taking time out to set up this interview. The support and generosity of my Scribe sisters is what keeps me going some days. In case I haven’t told you lately…you’re awesome!

Questions, comments? Any good books on your vacation TBR pile?

 

i-Movie & Book Trailers

As I’m counting down to the launch of my next book, PIECES of LOVE, due out in a few weeks, I figured I would do something a little different this time. I finished and posted my book trailer before the book’s release. You would think this would be a no brainer, but I’ve published five novels and haven’t managed to do this until now. With good reason, I assure you. I can’t tell you how long it takes me and my husband to produce a decent trailer. Don’t get me wrong. He is an amazing source of technical support, but he’s a super busy guy and can’t always work to my time schedule. I also get frustrated in trying to share my creative vision with him in a way that translates to exactly what I want. Yes…I’m afraid I’m a bit picky. So this time, I took it upon myself to learn how to use i-Movie, and created my own book trailer.

I thought I would share the process with you today.
First off, I recommend finding the right music. There are several stock music sites that offer “free” music, but it can take hours of listening to samples to find just the right piece, and the selection of free titles is limited. It’s likely you’ll pay a nominal fee for what you want. Be sure to read the fine print because you may also only have the music rights for a specifically contracted period of time. The most important thing is to find music that is released under a Creative Commons license, and to give the artist credit when due. Here are a few sites where you can find music suitable for book trailers.

http://www.incompetech.com

http://www.audionautix.com

http://www.danosongs.com

http://www.ccmixter.org

Since I’d gone this route before and found the process daunting, and I wasn’t willing to pay someone big bucks to do  a trailer for me, I almost wasn’t going to have one this time around. As the fates would have it, my main character in PIECES of LOVE, Lexi, plays guitar, sings, and writes music. In my efforts to help readers connect to the character on a deeper level, I was inspired to write lyrics into the book. Of course, then it dawned on me that I should also try to put music to the words. Not that I’ve ever written a song or know how to write music, but what can I say…my muse was feeling adventurous. With a step in faith and a little effort on a lunch break, the tune came to me, and I recorded it into my phone (love those apps). Then I took it to my pal, lifelong musician, Ozone Pete, who plays guitar and “knew a guy” who could help with a professional recording. Six months later, we spent a day with Jim Fogarty of Zing studios in Westfield, MA. All in all, it took a total of about fifteen hours over two days and I had a theme song—now available for download on i-Tunes.

It was the perfect choice for the book trailer.
Once I had the music, I was ready to start on the hard part. Being techno-challenged and averse to learning the Mac’s operating system, I was prepared to defer the actual trailer production to my husband, but as I said, that wasn’t to be if I wanted it done sooner rather than later.  I bit the bullet, so to speak, and dove in.

I used parts of the book’s blurb and boiled the synopsis down to a paragraph, creating a “story board” with 8-10 slides to “tell” the story. I figured each slide would require about 6-10 seconds—long enough for viewers to read. Adding the transitions and front/back matter, I was able to keep the whole production at about two minutes.
Using stock photos from Big Stock Photos, each costing about $5-10, I chose photos that reflected the blow by blow description of the story. Uploading the music and photos to my husband’s Mac and importing it all into i-Movie was a challenge for me (being Mac deficient) but a snap for hubby, so I let him do that part. Once I had all the pieces there to work with, it was a matter of choosing an appropriate segment of the song to match the story board. Two minutes is a bit long for a trailer these days, but I had a certain timing in mind for the slides and the music selection to work together.
Caution: Timing each slide and transition accordingly is an OCD sufferer’s nightmare…or dream come true, LOL. I tweaked and cajoled this thing to death, but the final product was worth it, IMO.

Yes, countless hours went into the project, and there were studio costs, but in the end, for a few hundred dollars, I have a product I’m proud of and it’s exactly what I envisioned. I can use it to promote my book as well as the song on i-Tunes, and at the same time, offer an entertaining connection for my readers who might find it interesting to hear the author singing the theme song.
As much as I’m not a big Mac fan, I-Movie is a powerful program! Once I figured out how to use all the neat features, the possibilities seemed endless. There are several backgrounds, title fonts, and styles to choose from for each slide, special affects you can apply to pictures and transitions, and many variables you can and can’t control. For instance, I wanted to blur a couple of the photos but couldn’t do it in i-Movie, so I exported them to Power Point, manipulated the shots there, and then saved them to the i-Movie event I was working on. It was simply a matter of playing with the program and figuring out what worked. Of course, when I ran into trouble, hubby was there as tech support.
Once I had fine-tuned my baby and edited the crap out of it, I published it to You-tube and shared it on all my social media sites. It had over a hundred hits the first day! I’m glad so many people have enjoyed the production and I truly appreciate all the positive feedback.
If the DIY version seems too daunting, save your pennies, because a decent trailer can run you anywhere from $300-$1200. I’ve seen them for more and I’ve seen them for less, but you definitely get what you pay for in this case. I once paid $50 to a supposedly reputable person and was less than satisfied, so lesson learned for me. Until I can afford to pay the big bucks, I’ll continue to go the DIY route.

What do you think of book trailers? Are they an effective promotional tool? Seen any you love? 

Do you listen to BTR?

For those who haven’t heard of it, BTR stands for Blog Talk Radio, the latest in on-line entertainment and informational programming. Everyday professionals, experts, and entertainers are hosting their own radio shows and being heard by millions. These topic-driven programs allow listeners to hone in on their interests and hear the latest news in whatever industry that floats their boat. So what does that mean for readers and writers? So glad you asked! PJ Sharon here with the latest scoop on how to help writers find their audience and readers connect with their favorite authors.

Writers can share their books and talk about their writing process with interviewers while sitting behind their computer or on their phones, feet up and fuzzy slippers gracing their desks. All while sipping tea and chatting about their favorite things with whomever decides to tune in. Fans or readers can type in questions to be asked and answered in real time, or a link to the show can be used later for promotion and advertising purposes.

For readers who love romance, it’s a chance to hear your favorite authors dish about their characters, read excerpts, and maybe even share a few spoilers about upcoming books. Basically, it’s another way for readers and writers to connect in a fun, user-friendly format.

The really cool thing is that anyone can host their own show. Of course, that means adding consistent content, being entertaining and engaging, and building an audience over time. It’s not for everyone, but those that are doing it appear to be enjoying the up close and personal interaction and sharing it with listeners.

I’ve done several such interviews over the past year or so and I have to say, I love doing them. It means not having to actually be on camera, but being able to hang out as if I’m conversing with a pal on the phone. It’s very non-threatening. My most recent BTR interview was in February with Linda Mooney from Other Worlds of Romance, who hosts mostly sci-fi/fantasy writers and has a decent following.

She asked me to come on the show and read a steamy excerpt from WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy. Several listeners showed up to ask questions and I had a blast sharing my story with them, including behind the scenes insights into the third book, the title of which I’ll reveal at the end of this post as promised last month!

After the show, Linda sent me the link to embed into my website so readers can refer to it and listen at any time. What a great promotional tool and something I can definitely add to my press kit. I’m sure if I use it properly it could lead to TV/radio interviews in the future. It’s a way for media types to hear how well you speak about your books and interact with the interview process. You can find a list of hundreds of shows that might be willing to host romance authors here. Or you can go in and search categories for more specific shows that focus on your genre.

Just one more way to connect readers and writers in the digital age!

Now, to reveal the title of the third book in the trilogy…drum roll, please… we had WANING MOON, WESTERN DESERT, and coming this fall…HEALING WATERS, the continuing adventure of Lily Carmichael and friends as they make their way back home to warn the good folks of Stanton of a coming doom. Will they reach them in time…or is it already too late? Can Lily and Will overcome their differences and find their way back to each other as they race against time to save the human race from certain destruction?

Don’t forget to join me on my PJ Sharon Books FB page as I roll out the cover reveal for my next Contemporary YA novel, PIECES of LOVE, set to release June 21st. POL Picture4The big reveal will take place on April 18th, but pop over and “like’ my page now so you don’t miss out on the fun as I reveal a new “piece” of the cover each week along with an excerpt. Leave a comment on my FB post and be entered to win an ARC of the book, winners to be drawn on reveal day, April 18th, when you’ll also be privy to links for the release of my single, PIECES of Love, the theme song to the book.

Tell me, have you ever listened to BTR?

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?

SEEKING CHRISTMAS with Brenda Maxfield

Welcome Scribers and Readers, PJ Sharon here. I have with me as today’s guest, Brenda Maxfield. Her short story, SEEKING CHRISTMAS hit home with me since neither of my two sons has a relationship with their dad. Brenda Maxfield’s perspective from the minds of teen siblings, Courtney and Dennis, truly reflected how I imagine my sons dealing with this situation. And may I also say, I LOVE this cover!

Blurb for Seeking Christmas (an Ocean Mist short story Two):

Brenda Maxfield-SeekingChristmasCover

The Christmas season has eighteen-year-old Courtney crossing the state line with her little brother Dennis to rendezvous with the man who deserted them years ago. Courtney remembers him only as the tall man who ran away. Dennis doesn’t remember him at all.

Courtney is furious, but Denny is curious. Will their meeting result in a happy Christmas memory or another miserable disappointment?

I asked Brenda what made her write this as a short story. Here’s what she had to say.Take it away Brenda…

Thanks PJ!

My first thought is that “Short Can Be Sweet”. But there was more to my decision than simply wanting to write a short story. Here’s what happened.

Open Call for Submissions: Such musical words of opportunity to any writer’s ears.

Except when such writer is buried deep in her latest work-in-progress and stretched thin between a day job, family, and uh, well, trying to stay sane!

That’s where I found myself a while back when my publisher put out a call for submissions. Sometimes emails are ripped open like paper envelopes showing checks through tiny little windows — and that’s how I opened that one. Yet even while my eyes flew downward over the content, censuring comments such as, “Who are you kidding, Brenda? You’re insane. All you need is another project…” coursed through my mind.

You know how it goes, scolding yourself even as you continue with whatever you were doing. (Hmmm, now I’m thinking about that luscious half-eaten piece of dark chocolate cake. But I digress.) My scolding continued until my eyes landed on the phrase, “Short stories only. No longer than 5,000 words.”

I major perked up. That I could do! That I could find the time for!

I’d never considered short stories as part of my writing career. I love the YA novel, the joy of unfolding a character’s crisis, angst, redemption, and growth over the course of chapters. I didn’t realize the fun of writing a short story: the smaller time frame to completion, the opportunity to give readers a taste of your style, and the possibility for those same readers to get hooked and become fans of your novels.

I did answer that open call and send a short story to my publisher. I’ve also self-pubbed two other short stories. The first was Player, which introduced the characters in Buried Truth. (Writing about two-faced Daniela in Player turned out to be a blast. Oy, I couldn’t stand the girl!) And this season, I’ve released Seeking Christmas, dealing with the aftermath of Cornered, which is releasing in a few weeks.

Christmas in September

I couldn’t bear to let the Christmas season go by without a release. So in September, I started playing with the characters from Cornered in my mind. I wondered what would happen if Courtney heard from her jerk of a dad — the guy who deserted her and disappeared like so much water down the drain years previously. Would she want to see him? Could she swallow her anger long enough to hear him out? And what about her little brother? Would taking Denny to meet the guy result in a disaster? What kind of Christmas would it turn out to be?

The characters wouldn’t stay quiet, yet I knew I didn’t have time to write another full. Thus, the short story Seeking Christmas was born. (It’s @ 8,000 words.)

I loved it. I loved the whole process. We writers are fortunate to have many avenues to get the stories out of our heads and onto the page. Short stories are just one of those ways. I heartily encourage all writers to give them a whirl!

And of course, I’d be totally thrilled if you’d give Seeking Christmas a read. During this season, take a bit of time to curl up with a blanket and a cup of hot chocolate (if you’re in the northern hemisphere) and take a trip with Courtney and her little brother in Seeking Christmas.  I hope you enjoy it!

Seeking Christmas Purchase Links:

Amazon:  http://tinyurl.com/ky7oxzu

Barnes and Noble: http://tinyurl.com/jvktfxz

Smashwords: https://www.smashwords.com/books/view/373439

Ocean Mist Books:  http://brendamaxfield.com/ocean-mist-series.html

Author Bio:

Brenda Maxfield author PhotoMy passion is writing! What could be more delicious than inventing new characters and seeing where they take you?

I’m a teacher so I spend most of my waking hours with young people. I love chatting with them and hearing their views on love and life. My students are magical, and I am honored to be part of their lives.

I’ve lived in Honduras, Grand Cayman, and Costa Rica. Presently, I live in Indiana with my husband, Paul. We have two grown children and three precious grandchildren, special delivery from Africa.

When not teaching, I love to hole up in our lake cabin and write — often with a batch of popcorn nearby. (Oh, and did I mention dark chocolate?)

I enjoy getting to know my readers, so feel free to write me at: contact@brendamaxfield.com . Join my newsletter at: http://mad.ly/signups/85744/join. Visit me to learn about all my books and some smart and sassy, clean teen reads: www.brendamaxfield.com  Happy Reading!

Contact Links for Brenda Maxfield:

Website:  http://www.brendamaxfield.com

Facebook:  http://www.facebook.com/AuthorBrendaMaxfield

Goodreads Author Page: http://www.goodreads.com/author/show/6570620.Brenda_Maxfield

Twitter:  https://twitter.com/BrendaMaxfield

Blog:  http://www.brendamaxfield.wordpress.com

Email:  contact@brendamaxfield.com

Amazon Author Page: http://tinyurl.com/psj82bj     

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Thanks for joining us today, Brenda! Readers, if you have any questions or comments for Ms. Maxfield, please don’t be shy!

How about you? Do you like to read short stories? Have any favorites you’d like to share? Are you reading any wonderful Christmas stories right now? We’d love to know!