Tag Archives: Waning Moon

Re-branding and Fall Clean-up

Fall 2004 015Don’t you just love October? A bit of Indian Summer to go with the beautiful autumn  foliage makes it the perfect time for some fall clean-up–although the past few days have felt more like May than October. I’m afraid I’ve spent far too much time indoors lately instead of being out enjoying this fabulous weather. I did get out for one last kayak trip this week, but yes, I’ll admit that I’ve been dragging my feet on weeding out my perennial bed and prepping for winter. I’m sure it will all get done in the nick of time, and trust me, I have a good excuse.

I’ve been working hard to finish up the third book in the Chronicles of Lily Carmichael trilogy, due out in December. I’m happy to say the first draft is complete and I’m diving into revisions. Yayyy! If you’re a writer, you know that reaching “THE END” is never an easy feat and it’s definitely cause for celebration, but you probably also know that it’s just the beginning of the hard work of revising and editing, polishing and publishing within a pretty strict set of looming deadlines. In addition, I’m in the process of writing a Christmas novella (more on that next month), and I’m re-branding the Lily Carmichael trilogy.

That means new covers, some targeted marketing, and cleaning up some minor issues with books one and two. That’s right,  in order to move on to revisions, I’ve had to go back and read  WANING MOON and WESTERN DESERT to make sure I have all the details straight and threads tied up. During the re-reads, I found a few small continuity errors, typos, and some generally sloppy writing mistakes. (It turns out I’ve learned a few things in the past couple of years.)

One of the coolest parts of indie publishing is the ability to make changes even after a book is published. I consider this a fall clean-up project, much like cleaning out closets or washing windows. It’s not like anyone would likely notice the dirty little details, but it’s an opportunity to  put a fresh face on and make everything sparkly clean. I’m hoping that the combination of the new covers, the cleanest copy possible, and the ability to offer pre-orders six weeks in advance of the release of HEALING WATERS will have a significant impact on sales for the series. I’ll keep you posted and let you know if it works!

As for why the re-branding, Bella Andre once said in a workshop at RWA Nationals, that if your books aren’t selling, the first thing to do is to consider changing your covers. Aside from writing great books, it’s the easiest thing we can do and one of the few things we have control of. The market changes quickly, and competition is fierce, so it’s super important to try to make our books stand out and look professional. That’s why I hired Kim Killion of The Killion Group. She’s awesome to work with, reasonably priced, and tops in the industry. I’m excited about the fresh new look!

Here’s the new cover for SOUL REDEMPTION, the short story prequel to the trilogy. This is a 15k FREE short story available for download from Smashwords.PJSharon_SoulRedemption_200

What’s it like to be a teenager in the year 2057? Life is hard enough when three quarters of the population has been wiped out by a viral plague and a polar shift threatens to drive humanity to extinction. Adding a genetic modification that gives you the power to take life with a touch only makes being a thirteen year-old boy that much more challenging–especially when he can’t control his growing ability.

Zephron Carmichael would like nothing more than to have a normal life. But hiding out in the Northeast Hills trying to escape capture by the Industry—a rogue division of the New Government who wants to exploit Zeph’s gift—is hardly the way to go about it. Life isn’t so bad on the small woodland farm he shares with his Uncle, but he’s tired of living under the shadow of his annoyingly perfect and bossy big sister, Lily, whose ability to heal makes her well respected and loved in the community. It also makes her another perfect target for the Industry.

As Zeph struggles to control the awesome and terrible power that’s growing inside him, he must find a way to protect his sister, find a place in the world, and make amends for a terrible wrong.

You can also read Zeph’s story on WATTPAD

In the meantime, I’m releasing the new covers–one each Friday–over at my PJ Sharon Books FB page. For being such loyal followers of the Scribes, you guys get a sneak peak of the new cover for WANING MOON a day early!

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Be sure to pop over and “like” my FB page if you want to join me next Friday for the new WESTERN DESERT cover and on October 31st to see the big reveal for HEALING WATERS (my favorite cover so far!)

I’d love to hear your thoughts about new covers, re-branding, new ideas for marketing old books, or if you’ve ever wished you could go back and fix a book that’s already been published. Your turn…

To Select…or not to Select. That is the question.

PJ Sharon here on this chilly New Year’s Eve Day. Since I’m in the process of re-evaluating my first quarter marketing plan for 2014, I thought I’d share the results of my latest promotion. Most of you are familiar with KDP Select, Amazon’s 90 day exclusivity contract that requires authors to publish only with them for that time period. The perks of putting all your eggs in the Amazon basket are paid borrows by Prime members (average $1.94 per borrow), entry into their new “Count Down Deals” program, and/or the ability to run FREE promotions for five days of the 90 day period. A year ago, all of this was very attractive. Now, not so much.FREE promo

Most Indie authors agree that running free promotions has been much less effective than it was a year or two ago. Now that the market is flooded with freebies and bargain books, it’s getting harder and harder to sell at any price—even FREE! Sales of my last published novel, WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy, which released last July, reflect the drastic change. I’ll preface these results with the caveat that YA Dystopian is a hard sell across the board lately since that market is pretty much glutted. I also believe that book two in a trilogy is often tougher because folks won’t buy/download book two if they haven’t read book one, and readers don’t want to get hooked into a trilogy with no guaranteed release date of the third book.

Having said all that, I’m trying not to take it personally or be embarrassed about such a poor sales record. The fact is, I don’t think the numbers reflect the quality of the book at all. What reviews I do have, are excellent, and feedback I’ve had from readers has been awesome. So what’s up with the numbers?

Coming June 24th!
Coming June 24th!

I enrolled WESTERN DESERT into the Select program in October, figuring I would promote books one and two through Halloween, running my first two day FREE promo around the time readers might be drawn to Dystopian/Sci-fi-fantasy stories. I was part of a group sale, advertised on the usual 20-30 sites that promote freebies (some charge a nominal fee of $5-15), and did a social media blitz, including some blog appearances. The best I did was had about a thousand free downloads and sold eighty or so copies of WANING MOON, book one in the trilogy.

Now, I realize that those results meant that my book was in the hands of potentially a thousand new readers, and it did wonders for my sales rankings for both books during the sale, but being that WANING MOON was selling for the .99 cent price point, I made about $30. I’ll add that there was no after sale bump in numbers (meaning my sales flat-lined again immediately), and I’d spent my budgeted $100 for advertising the sale, netting me -$70 for my trouble. Consider the amount of time it takes to set up ads on 20-30 sites, schedule blog appearances, participate in social media non-stop for two days, and well…you get the picture.

I waited a couple of months, planned my last three day FREE run for right after Christmas, hoping to catch all those new Kindle owners, and promoted both books like crazy. As in, “Two Books for under a buck!” “Buy WANING MOON for .99 cents and download WESTERN DESERT for FREE!” I joined with Awesome Indies for their Holiday Bonanza e-book sale, promoted on 30 FREE e-book sites (I’m hearing now that it takes 50 sites to make a dent), and I scheduled mega tweets, FB, Goodreads, Google+, Pinterest, and tumblr promos. I spent my $100 budget, and had the support of dozens of other authors who tweeted, posted or otherwise shouted it to the world for me. Here were the results:

Worldwide (including a few downloads in Germany, France, India, Canada, and Australia—a new market for me!), I had a whopping 543 downloads of WESTERN DESERT and 39 new sales of WANING MOON. Oy! Hours of preparation, insane amounts of marketing, and yes, I’m down about $85. I did reach the #1,026 mark on the Amazon rankings in the Free kindle store, #2 in the Sci-fi/fantasy/Genetic engineering category, and #10 in the Dystopian category, but numbers bounced right back to oblivion when the sale ended.

Granted, I was unable to procure ads on the really big sites like Book Bub and a few others which require as many as twenty-five reviews these days to even be featured and are very choosy about what they pick to advertise, but really? For the work involved and the investment of time and money, it feels like I’ve run a marathon and placed next to last. A far cry from last year’s FREE promo for SAVAGE CINDERELLA  when I boasted 40,000 downloads between my two day and then a three day promotion. The best part was the over 800 direct sales in the weeks after my free run. Yikes! What a difference a year and-a-half makes. Even HEAVEN IS FOR HEROES and ON THIN ICE promos last year at this time did much better than my 2013 efforts for my Dystopian reads.

It would be nice to get a few (hopefully good) reviews out of the promotion and getting my name out to new readers is always a good thing, but all in all, the Select program has little left to offer me with this book series. Perhaps when I publish another Contemporary YA romance, or when I have a boxed set of all three books in the trilogy, I’ll give it another go, but for now, KDP Select is a losing proposition for me. Of course, take all this with a grain of salt, because I’ve heard of a few other authors on my loops who are still pulling in good numbers with Select. Go figure!

What do you think? Have you had better results? How did you do it? Am I missing something?

Holiday Happenings!

Merry Christmas Eve!

PJ Sharon here, there, and everywhere, currently coming to you from the coziness of my living room.christmas tree I’m wrapping last minute packages and the smell of fresh baked cornbread is wafting in from the kitchen. I hope you’re all taking some time off during the holidays to spend with loved ones. I’m grabbing a few days off, but since writers are never totally on vacation, here’s what I’ll be up to until the end of the month.

For the past ten days, I’ve been part of the Sleigh Bells Ring, Are you Listening, giant audiobook giveaway hosted by Rita Award winning author, Wendy Lindstrom. Today is the last day to enter if you want to be in the running for a chance to win some awesome audiobooks, an MP3 Player, or even an iPod Nano! Just click here to bring you to the Sleigh Bells Ring are you Listening contest page where you’ll find a Rafflecopter entry form. It’s super easy, and only takes a minute, I promise!Sleighbells ring promo pic You might even win an audiobook of HEAVEN IS FOR HEROES.

I’m also participating in the Awesome Indies Holiday Book Bonanza, where dozens of e-books are on sale for only .99 cents between December 26-30th.aia_holidays (1) If you aren’t familiar with Awesome Indies, it’s a great organization of Industry professionals who read, rate, and review books by Independently published authors. They have very stringent criteria that have to be met, so you can rest assured that approved books are top notch! I’m proud to say, WANING MOON and WESTERN DESERT made the cut and are now listed on their front page! For my writing friends out there, check out their website at http://awesomeindies.net/ for some invaluable resource material (check out their criteria for submission info).

While WANING MOON, book one in the Chronicles of Lily Carmichael is only .99 cents, WESTERN DESERT, book two in the trilogy is up for FREE from December 26-28th.

Available NOW!
Available NOW!

 Bookmark this page and come back during the sale for easy links to the books on Amazon or find links on the Awesome Indies Holiday Bonanza Book sale page. With all those new Kindles under Christmas trees everywhere, I couldn’t think of a better time to offer WESTERN DESERT up for FREE! If you’ve got teen readers at home or enjoy reading YA dystopian romance yourself, here is your chance to get both books for less than a dollar. It doesn’t get much better than that!

Please help me spread the word about this great opportunity by sharing this post on your Facebook page, twitter, or other social media. Simply click on the social media button of choice below and add a note of encouragement for friends to download WESTERN DESERT for FREE from Thursday to Saturday this week. Promotions like this are the best way authors can give back to readers, and readers can show their support of their favorite authors by spreading the news, leaving reviews, and chatting about the books with friends and family. As always, your support is greatly appreciated and means the world to me. May you be blessed with good health, peace, prosperity, balance and harmony in the coming year!

So that’s where I’ll be and what I’ll be up to for the next week or so. In the meantime, enjoy the holidays, squeeze in some “healthy” food choices, and plan a nice hike for after your Christmas dinner.

I’m making our traditional spiral ham. How about you?

Starting Over

Welcome! It’s another steamy Tuesday in the Berkshires. My garden is well in bloom and loving the sunshine, warmth, and afternoon thundershowers.Garden

PJ here, and I am about to embark on another journey–both on and off the page. I’ll be leaving next week for Atlanta for the National Romance Writer’s Convention. I look forward to filling you all in on the action while I’m away (check out tweets by following me @pjsharon and using hashtag #rwa2013, or catch up with me on Facebook @pjsharonbooks for pics of who’s who and what’s happening). Although I’m looking forward to all the workshops, networking, opportunities, and fun with my writer buds, what I’m most looking forward to is a boost of enthusiasm to dig into my next project, book three in the Chronicles of Lily Carmichael trilogy. Though conferences can be exhausting, I always come home energized and raring to write, so the timing couldn’t be better.

Most writers will agree that the happiest words we write are “THE END.” At the same time, I think many will also agree that the most daunting words we write are “Chapter One.”

It’s hard to believe I’m starting over yet again. I can honestly say it’s still as bitter sweet and anxiety provoking an endeavor as I have ever faced. Sitting in front of a blank page can be the most exciting moment for a writer, or the most terrifying—usually both in equal measure for me. So here I find myself having to put another 80,000 or more words on the page in some semblance of an entertaining tale. Being that this will be the final in a trilogy, I have a lot riding on making this my best story yet. As added pressure, I need to write it and publish it in the next nine months so as not to lose readers who are awaiting the final installment, and to meet the general standards of the publishing industry. It’s tough out there, and to compete in such an overcrowded market, I have to continue to produce quality fiction in a timely manner. That’s the business woman in me speaking—the grown-up.

But when I break down the details of all that needs to go into making that deadline, I immediately want to take another week off and rest up a bit more (my inner teen in total rebellion). “It’s summer vacation,” she whines. “All work and no play…,” she cajoles. I let her have her way for another day and then my inner mom grounds her and takes away her TV until she gets that blog post done and starts outlining her scenes. It’s hard being the grown-up, but somebody’s got to do it.

Since I can ignore the publishing/promo part until about 3-5 months out from deadline, I can focus just on the task of writing the book. Easy-peasy, right? I’ve done this a few times before. A thousand words a day and I’ll have my first draft done in three months. That leaves six months for multiple edits and all that goes into polishing a manuscript before it goes to print. I don’t know about you guys, but each book has been a completely different process for me. Hopefully, my process has evolved enough that this time it will be easier. Of course, this is my first trilogy so that makes it more complicated…a lot more complicated.

I have tons of loose ends to wrap up and have to find ways of weaving bits of backstory in so readers aren’t totally lost if they missed something in WANING MOON or WESTERN DESERT. I have to up the stakes, force my characters to face their demons, and carry them through their arc to completion in this book. They must overcome their fatal flaws, win out over the villain, and find their hopefully ever after, maybe even saving the world while their at it. I could easily stretch this into a series of four books, but since I marketed a trilogy, I’m stuck, LOL. So a lot of what I’ need to do in the planning is narrow my focus to what absolutely has to happen in this book. There will be NO tangential literary diversions!

Luckily, I have a lot of tools to get me started and keep me on track. Casey Wyatt has outlined her method, which appears very straight forward and doable. I am anxious to try her approach, although I’ve learned from so many other great teachers in this business that my process will surely be a hybrid of hers, theirs, and mine. A quick breakdown of my plan looks like this:

1) Summarize the story/create tag line- I totally agree with Casey on this one. It is really helpful to understand the bare bones of what your story is about before jumping in. It saves a lot of writing in circles and editing later.

2) Identification of characters-I know Casey likes a very superficial view at this point, but since I’ve already written two books about these characters,  I’ll use this step to update and add details to my Series Bible (a notebook I developed to keep character traits, appearance, weapons, and world building details straight). I will also take time during this step to begin working on my character grids (outlining each character’s internal and external goal, motivation, and conflict, the inciting incident, fatal flaw of each character–what they must overcome within themselves to find their HEA). By now, I should know my characters well enough that these questions shouldn’t be too hard to answer.

3) Three Act Story structure-Like Casey, I learned the three act play story structure that outlines the beginning, middle, and end of every story, but after taking a Michael Hague workshop several years ago, I had the opportunity to delve a little deeper into how to progress through those three acts. His technique helped me to better understand the structure behind the stories we create. He breaks  it down into stages consisting of SETUP, NEW SITUATION, PROGRESS, COMPLICATIONS & HIGHER STAKES, the FINAL PUSH, and the AFTERMATH. He also taught me that pacing is controlled in part by appropriately placed turning points (a sure cure for the sagging middle). The first turning point, he describes as the OPPORTUNITY (aka: inciting incident), followed by a CHANGE OF PLANS (aka: call to action), POINT OF NO RETURN (about half-way through), MAJOR SETBACK (Dark Moment), and CLIMAX. Working this all out on index cards, a poster board, or in an outline combines Casey’s step four (the meat and potatoes of plotting), and step five (scene development on index cards).

Being a pantser by nature, all of this plotting, planning and prep work requires a bit of self-discipline and a tight rein on my inner rebellious teen, who would like nothing better than to jump in and write willy-nilly in complete denial of the consequences (such as dead ends, tangential diversions, and lots of unnecessary editing later on), but it’s a good thing that grown-up me is in control, right?

Hmmm…maybe I’ll just wait to get started until after I get back from Atlanta. After all…it is summer vacation and all work and no play…well, we all know what that does. I hope to see some of you at the conference!

I’d love to hear your feedback on my plan. Any tips, suggestions, or questions are welcome.

The Best Things in Life are Three

In case you didn’t see the recipes I posted in honor of PJ’s release of Western Desert, here they are–super easy and super yummy. Enjoy while you’re reading!

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Suze’s Orange-Strawberry Cooler

  • 1 handful fresh mint, rinsed and drained
  • 1-1/2 cups fresh strawberries, rinsed, drained, hulled, and halved (frozen is fine if berries are not in season)
  • 1 quart orange juice
  • 1 can (or up to 2 cups) of plain seltzer water (orange, other citrus, or vanilla flavor is even better!)

Place mint and berries in the bottom of a large glass pitcher. Using a wooden spoon or potato masher, give the mixture a few gentle presses to release the flavor. Add orange juice (depending on the size of your pitcher, you may not need the entire half gallon) and refrigerate until nice and cold.

Pour over ice into pretty glasses and pour some seltzer into each. Garnish with a sprig of mint and a fresh strawberry. **Adults can add a shot of citrus or vanilla-flavored vodka!

Suze’s Pita Chips and Greek-Style Yogurt Dip (Tzaziki)

For the chips:

  • 3 whole wheat pitas (I bought mine in the deli section of the supermarket)
  • 3 tablespoons of olive oil
  • 3 cloves of fresh garlic, pressed or minced very fine
  • Sea salt

Preheat oven to 375 degrees. Line a shallow baking sheet with foil. Cut each pita into 6 triangles. Unfold each triangle and cut in half (Each pita will make 12 chips). Place on the baking sheet in a single layer, with the inside of the pita up and the outside of the pita touching the foil.

In a small microwave-safe bowl, mix the pressed/minced garlic with the olive oil and a sprinkle of sea salt (don’t overdo the salt!). Microwave on high for 30 seconds, or until garlic is fragrant. Brush the oil mixture onto each pita chip, using up all of the oil.

Bake until the chips are crispy and lightly browned, approximately 7-10 minutes. Because oven temperatures vary, watch them carefully so they don’t burn. Remove from oven and set aside to cool.

For the dip:

  • 1 cup Greek-style plain, low-fat yogurt (don’t get a flavored kind!)
  • 1 medium cucumber, peeled
  • 1 tablespoon dried dill

Cut peeled cucumber in half lengthwise and scoop out the seeds by scraping with a teaspoon. Discard seeds. Grate cucumber using a box grater. Place cucumber into a fine sieve/colander and press gently with a paper towel over the sink or a bowl to eliminate excess water.

Fold cucumber and dill into yogurt. Taste and add a bit of sea salt if necessary. Cover and refrigerate at least an hour. Serve with pita chips.

Suze’s Marinated Chicken and Grape Tomato Skewers

  • 1/2 pound boneless, skinless chicken (thighs, breasts, or tenders, whichever you prefer)
  • Juice of 1/2 lemon
  • 1/4 cup olive oil
  • Freshly ground black pepper
  • 1 pint ripe but firm grape tomatoes, rinsed

Cut chicken into bite-sized chunks (3/4 inch–keep them fairly small so they cook evenly with the tomatoes). Place chicken, lemon, oil and pepper into glass bowl. Using a vegetable peeler, add a few curls of lemon peel (yellow part only, not the bitter pith). Toss all ingredients gently, cover, and refrigerate at least an hour or up to several hours. Soak bamboo skewers in water.

Preheat outdoor grill, indoor grill, tabletop grill (such as a George Foreman), or broiler. On each skewer, place a piece of chicken, a grape tomato, and another piece of chicken. Grill or broil until chicken is cooked through. Add more fresh cracked pepper to taste.

Bonus Recipe!

If you have any extra chicken/tomatoes and dip, you can have a yummy pita sandwich the next day for your lunch. Just remove the chicken and tomatoes from the skewers and place in a half pita pocket with lettuce and some leftover dip. Add some crumbled feta cheese if you have it, but it’s delicious as is.

What’s your favorite easy recipe?

Launch Party Time!

Welcome friends, guests, and party crashers! I’m so happy to have you all here to celebrate my latest release, WESTERN DESERT, Book Two in the Chronicles of Lily Carmichael trilogy. I’ll get the business end of this gig over and done with so we can relax and have a few refreshments.

Drum roll…Curtain draws back…MC (preferably George Clooney) takes the stage, smiles and says: Without further ado…INTRODUCING PJ Sharon’s latest release!!

Thanks, George! I’ll take it from here…

Available NOW!
Available NOW!

WESTERN DESERT, Book Two in The Chronicles of Lily Carmichael trilogy, takes off where WANING MOON ends. Genetically enhanced sixteen-year-old Lily Carmichael, and seventeen-year-old Will Callahan embark on a journey across a sun-ravaged and decimated U.S. in the year 2057, bound for the Western Desert on a dangerous rescue mission. The survivors they meet along the way put Lily’s healing abilities to the test and challenge Will’s resolve to find his missing father—no matter the cost. But even with the burden of life and death on their shoulders, and the Industry hot on their trail, the greatest challenge they face is trusting their hearts to each other.

BUY LINKS:

Amazon

BN

Smashwords

Print copies available directly from CREATE SPACE or on AMAZON

If you haven’t read Book One in the trilogy, WANING MOON, it’s available for FREE this week (June 24-28) for Kindle owners!

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Also available for FREE is SOUL REDEMPTION, the short story prequel to WANING MOON. You can download it for your e-reader from Smashwords, or read it directly on Wattpad. You won’t want to miss this dark and twisty journey into the mind of a teenager with the power of life and death in his touch. It definitely makes you wonder…what would I do?

Creepy, I know!

Let’s move on to the fun part…

Feel free to pop over to Suze’s page of treats later where you’ll find some awesome recipes for drinks (non-alcoholic ones for our YA friends), and some tasty hors d’oeuvres! But don’t forget to come back, because I have some prizes to give away.IMGP0088

Three of you will be chosen randomly to receive signed copies of one of my first three books. You can choose between HEAVEN IS FOR HEROES, ON THIN ICE, or SAVAGE CINDERELLA. You can find out more about these books by visiting my website’s Contemporary YA Books page. I’ll be happy to mail you your signed copy, providing you leave a valid email address in the comments below so I can contact you privately for your mailing address. Enter ie: maryjanedoe(at)emailaddress(dot)com.

You can also win a nifty swag bag with some cool Lily Carmichael items, including a wooden whistle, a lanyard, bookmarks, and a signed copy of both WANING MOON and WESTERN DESERT.

My grand prize giveaway is a NOOK Simple Touch!

It’s easy to enter. Simply leave a comment below with a valid email address if you want a single entry. For more chances to win, just let me know what you’ve done to help spread the word about my new release. Share this post to FB, twitter (or retweet any tweets with the hashtag #WesternDesert), or you can follow me on any of my social media platforms listed below. You could also sign up for my newsletter (for occasional updates). For each effort you tell me about, I’ll enter your name for another chance to win! Contest ends at midnight on June 30, and winners will be announced next Tuesday right here on the Scribes.

Hang out with me at the following places online:

Facebook, Twitter, Goodreads, Pinterest, Google+

So now that you have the low down on where to find my new book, connected with me at my various online hangouts, and you’ve downloaded some FREE books, pull up a chair and let’s chat. Don’t forget to grab a beverage and a snack and leave your comments, an email address, and what you’ve done to enter for the prizes. I’ll be posting some excerpts today in the comments section below, and look forward to you sharing your questions, responses, and thoughts.

Flowers from Mom's GardenI love a simple bouquet of flowers for a center piece, don’t you? As a conversation starter, tell me what books have you most been looking forward to reading this summer? Any new releases coming out soon that you are dying to get your hands on? Come on, people, dishing about books is what we do around here. Let’s get this party started!

The Beauty of the .99 cent Price Point

Welcome to another Tuesday edition of the Writing Secrets of 7 Scribes. PJ Sharon here with today’s unlocked secret. I’d like to talk about e-book prices. Specifically, ways to use the .99 cent price point strategy to boost sales, gain exposure, and get your books listed on the hottest advertising sites around.

First off, if you are traditionally published, changing the price of your e-books is likely beyond your control. Additionally, publisher prices of e-books in most cases will set you and your books outside the realm of “discounted” or “cheap” reads since all of those folks in the middle (agents, editors, etc.) need to take a piece of your pie. The average traditionally published e-book is priced anywhere from $7.99-$15.99–not exactly an impulse buy kind of price. Being that there are no print costs, storage rates, or delivery fees to pay, I’m not sure what these prices reflect– other than the publishers trying to make up for a declining print book industry. These prices may not discourage rabid fans of Stephen King, Nora Roberts, or James Patterson, but if you are a new author trying to gain a readership, your publisher may be pricing you out of the market. There is simply too much free and reduced price product available to readers. As such, higher priced e-books are likely going to to have difficulty finding an audience as time goes on. Then again, I could be wrong. The benefits of having a publisher with access to a publicist who is willing to help you get exposure through pre-orders and reviews might just balance out the playing field. (I’d love to hear some comments from trad pubbed authors about this topic.)

If however, you have self-published titles that aren’t selling well, or you have a series that you would like to promote, the ability to give your readers a deep discount can open some new doors.sale For one thing, there are several advertising sites that focus mainly on selling discounted e-books. Kindle Nation Daily, Book Bub and Kindle Fire Department just to name a few. All of these sites can give your discounted e-books the excellent exposure they need to get them into the hands of lots of new readers. The caveat is that because there are so many authors trying to get their books in front of the world, advertisers have the advantage of picking and choosing which books they will feature. Requirements are becoming more stringent. Some expect as many as 18+ reviews with an average 4.5 star rating. To further narrow the field, the books may not be accepted if they have been offered for free within the past few months, causing some issues for authors who have participated in the KDP Select program with Amazon.

Lest you feel you are “giving away the shop” with this .99 cent price point, think of how large retail stores encourage consumers to try a new product. They will often give away samples or significantly reduced price items in order to introduce customers to a new product or product line. It’s known in the industry as a loss leader. Even if you normally price your e-books at the $2.99-$4.99 sweet spot for impulse buyers, a drop to .99 cents can expose you to a whole new readership who ONLY buys .99 cent books or downloads freebies. You might take a cut in royalties (from 70% down to 35%) but if it leads readers to other books in a series or gains you a new following, the increased volume of sales and the boost to your rankings can be a sacrifice well worth making.

Now, there are a few tricks you can try to employ to keep 70% of your dollar. By changing the price of your e-book on Smashwords and BN, for instance, and then waiting for Amazon to price match. If they choose to change the price, they won’t change your royalty rates, but as the TOS (terms of service) agreement states, authors are not supposed to offer the book at a lower price on any other distribution channels,so it may ruffle their feathers. It could also take several days or even weeks before Amazon catches up with the new price (a process that can sometimes be sped up by having friends “report” the lower price), and there is always the risk that they could call you out on the contract breach. So far, Amazon has been amenable to price matching strategies that self-published authors are using. One of the silly benefits of allowing Amazon to match the lower price of their own volition is the neat little slash they put through the old price so that customers know they are getting a deal.(See here for example)

If you decide to try a .99 cent sale on one or more of your books, it can help to boost your exposure if you join with other authors who are doing the same thing. Readers will often look for these “group sales” so that they can stock up on “cheap” reads all at once for their summer reading. Indie Romance Ink, a yahoo group for independently published authors has just such a sale coming up this week from May 1-3, called the Book Lovers Buffet, Bouquet of Books, offering over 150 e-book titles across multiple genres, all priced at a very affordable .99 cents each! There are books for every reader available all in the same place and we have a staggering number of authors promoting the sale. We’ve lined up dozens of book bloggers, FB pages, and advertisers all promoting with us. Hopefully we’ll have a good turn out. Check out our landing page by clicking the icon below, but wait until tomorrow if you want to enter to win great prizes. If you stop by today, you can browse through the books, but the prize page won’t be active until tomorrow and there are no price guarantees until the sale starts.bouquet-sale-button[4] Be sure to spread the word to family and friends. Hope you find exactly what you’re looking for!

As for me, both WANING MOON and HEAVEN IS FOR HEROES will be available for .99 cents during the sale. I’ll also be giving away a $25 Amazon Gift card at my http://www.pjsharonyawriter.blogspot.com site to one lucky vistor who drops by and leaves a comment with a valid e-mail address (not to be used for any other promotions).

Contest ends at midnight on May 3rd. Winners to be announced Sunday, May 5th. Thanks to everyone who organized the sale (Clover Autrey…you know who you are), and a big thanks to everyone for passing along the word on FB, twitter, and Goodreads.

What do you all think about e-book prices and the .99 cent price point strategy?