Thanks so much Scribes for having me guest blog today. It’s so much fun to get a chance to speak to your audience and talk about the newest in my Market or Die series, “How to use the Power of your Brand.”
There’s a lot of talk in the marketing world about brands who are dubbed, “social magnets.” What this means, by definition, is that followers or readers gravitate to your brand, the way metal is attracted to a magnet.
You’re smart. You know what I’m talking about; the way people will go out of their way to be associated with your brand. So, how do you know if you’re a social magnet? Let’s see if you answer “yes” to any of these questions:
1.) Does the general public wear your brand’s logo on their clothing?
2.) Does the general public put a bumper sticker on their car with your brand on it?
3.) Does the general public wear hats or carry bags with your brand name on it?
No? Well, welcome to the club. Becoming a social magnet in the mind of the general public usually costs millions of advertising dollars, think Nike, Coca-Cola or GE. However, there’s ways, as authors, you and I can become social magnets in our own little place in writing world and it’s actually easier than you think.
Acquire new readers – work vigilantly and band together with other writers to increases awareness about your brand and your work. Sometimes having others promote you is more credible that you promoting yourself, and a ton easier, too.
Make existing readers aware that it’s time to buy again – I’m not talking about a Facebook posting that says, “buy my book.” I’m talking about treating your readers like they’re part of your inner circle and letting them know about a new release ahead of time. Anyone who reads the MOD blog at www.marketordie.net is treated like they’re part of an inside club, whom I’ve dubbed the MOD trubies, and because they visit my blog on a regular basis they receive information from me first.
Be kind. Pay it forward and spread the wealth. People are attracted to those who help them and they will help you in return!
Jennifer Fusco is the Creative and Brand Manager for the General Electric Company, North America and the author of the Amazon.com bestselling series, MARKET OR DIE, marketing books for writers.