Hey, everybody. Suze here. I’ve preempted your regularly scheduled J Monkeys programming to bring back Kensington author, Joan Swan, whose debut novel FEVER releases on February 28. Read through to the end to find out about Joan’s giveaways! (Click here to read Joan’s earlier post) Welcome back, Joan.
Now that your release is almost here (February 28!), how excited are you? What’s going through your mind right now?
Thanks for having me back!!
I’m actually really excited! What’s helped create excitement vs. anxiety is that Fever has already received many wonderful reviews. (You can see them here.) For a debut author, this is a huge relief knowing the majority of people who’ve had the chance to read an early copy have enjoyed the story!
What’s been going through my mind?
“ACK!!” Yep, that actually does run through my mind about every twenty minutes, punctuated by, “What’s next?” “What have I missed?” “What haven’t I done yet?” “What do I still need to do?” “What am I going to have to let slide?” and “Can I sleep yet?”
Tell us a little bit about FEVER. I know I’m hot to buy it!
A mysterious explosion at a military warehouse injuries a team of seven hazmat firefighters, killing one. The contents of the building, chemicals used by the Department of Defense, have inflicted the team with various paranormal abilities. Abilities the government wants to study covertly. Abilities the team wants to understand and expose.
FEVER is about one of the seven firefighters, Teague Creek, convicted of a murder he didn’t commit, framed by a government threatened by his prying questions into the warehouse explosion. Teague has been denied an appeal, lost the daughter he lived for, and the career as a firefighter he loved. With no hope left, he plans an escape. But his plan goes wrong when the woman he kidnaps as leverage to get his daughter back turns out to be someone else. And this woman quickly clues into the abilities he tries to hide, creating a bond neither can afford while they’re on the run from both the cops and undercover operatives who want Teague silenced. This time, permanently.
You are doing an amazing job of marketing and promoting your debut release. I see you everywhere. Can you reveal what your strategy was/is and how you’ve gone about implementing it in the months leading up to FEVER’s release? How much assistance did your publisher give you, and how much did you put together on your own?
I have an intricately choreographed strategy of throw everything I can grab against the wall and see what sticks.
Actually, I’m being only slightly sarcastic. Though I never meant it to turn out that way, in retrospect, that is what happened.
Basically, my publisher gave me little to no help. In their defense, publishers give most authors very little resources now, and debut authors typically get nothing. There is a publicist at Kensington who has gone out of her way to help me with ideas and contacts and providing extra copies of my book for the extensive blog tour I’m doing so I can offer giveaways of Fever at each stop, which has been fabulous.
Some of the things I’ve done that have worked best have been:
- Starting early: I built a website, engaged in social media and built relationships well before I sold. This all gave me a leg up when that time came, and a head start now, when my book is being released.
- Networking: By building friendships and professional relationships with other authors, I’ve built a web of support, strength, intelligence and resources. We all have unique things to offer each other—as friends and business associates. Banding together we are so much stronger than standing apart. This was one of the best things I’ve ever done. These relationships have brought me readers, contacts, alliances, information and friendships that will last a lifetime.
- Giving: When you give, you bring people to you. Yes, for some it will be simply for the prize. But you are imprinting your name and your brand on them. And for some, it will develop into more. When you give, you inspire the same in others and they give back. The generosity I have received from both writers and readers as a result of giving in some way has astounded me.
- Consistency: Building a following takes time and consistency. If you’re not always there, if you’re not sending a consistent message, people won’t stick.
- Authenticity: Promotion is about building relationships, not selling books. People don’t buy your book because they meet you on Twitter or read your blog. They buy your because they see you have something valuable to say, because they see you’ve studied your craft, you have an engaging voice, you have heart, you have personality, you’re real. People buy your book because they’ve gotten to know you and they believe in your ability to entertain them through your work.
- Supporting the bigger picture: It’s great to talk about your work, share great reviews, tell them where you’re going to be and when you’ll be giving something away. But it’s also great to talk about others’ work, share others’ great reviews and tell them where others’ are going to be and when others’ will be giving something away. We’re all in this together and helping someone else now means they’ll be around to help you sometime too.
How are you juggling having a day job, a family life, and a blossoming writing career? I know we’d all love to hear about (and be inspired by) your time management process.
Um…sorry. I won’t be providing any inspiration here—unless it’s inspiration to do it differently.
Honestly, I’m very imbalanced. On the up side—I know it. This is a conscious choice. It’s also a short term choice. I’m of the belief that one works hard for what one wants, and that one reaps what one sows. Therefore, I’m putting everything I’ve got behind this debut book: FEVER.
But I think it’s important to point out that while above I mentioned in regards to tactics, I may be using the al Dante method, in vision, I am crystal clear.
What I’m doing is investment marketing. Investment marketing is dumping a lot of resources into something now with the bet/hope/gamble it will pay off in the future. I am investing in my career as an author and I’m using FEVER, my debut novel, as a vehicle to give me a running start. Because FEVER only has a limited life cycle, I’m putting every scrap of time and energy I can generate into revving that baby up, so it will spring me as far as possible—the way you stretch a rubber band as much as you can to get the biggest snap.
Once my appearances end and the blog tour ramps down, I’ll find my balance again. I’ll regroup. I’ll examine all my marketing efforts for FEVER and restrategize for BLAZE—hopefully in a far more sane and manageable fashion.
Great progress takes great sacrifice. So, for now, I’m surviving. I’m meeting my obligations, getting my family to pitch in, taking care of myself and letting others take care of themselves.
How do you plan to celebrate on February 28 when FEVER is released? Will it involve chocolate and/or champagne?
*laughing* No. My extensive blog tour has me managing about 9 blog posts (and all the comments and giveaways for them) per week…which means the ones that have passed, because comments continue for about a week’s time, the ones for the current week, and making sure I have all the blogs coming up written and turned in.
In addition to that, I’m revising a two-time Golden Heart finalist manuscript for Indie publication in April and it needs to be into the editor by the end of February. With my promotional crush for FEVER, I’m working down to the wire on that project.
I imagine February 28th will be spent writing, writing and writing. I’m livin’ the dream! Livin’ the dream!
What’s next for you? Is your next book finished, or still in process? Can you give us a hint?
Book 2 in the Phoenix Rising series is BLAZE, which releases in October. I recently received the back cover copy of BLAZE, which ROCKS! And I’ll share it with you here:
The hotter they come, the harder they fall…
With a man like him, every mission becomes personal…
Ever since FBI agent Keira O’Shay started tracking a young boy named Mateo, she’s felt a connection even her empathic abilities can’t explain. She needs to save Mateo from the cult leader holding him hostage. Nothing can interfere with that—not even the reappearance of Luke Ransom, the hot-as-hell fire captain she’s regretted walking out on for three long years.
Losing Keira left Luke vulnerable—in every way. When they were together, the powers each possesses were mysteriously enhanced. But it’s the sexy, surprising woman beneath the tough exterior that Luke’s really missed. Even if she betrayed him utterly. And even if agreeing to help her uncover a government conspiracy means watching his life and his heart go up in flames again…
And the Indie book I mentioned above is a romantic suspense and releases in April. Here’s a little about INTIMATE ENEMIES:
Cassandra Christo is on a quest for answers. Six months after the mysterious yacht explosion that killed her mother and stepbrother, authorities still have no answers to the cause. Searching for closure, Cassie returns to her childhood home on the Pacific Coast of Baja, Mexico, where she launches her own investigation into the accident. But there she runs into two major obstacles: her stepfather, a man Cassie despises and who she suspects is involved in illegal activities, and Rio Santana, Saul’s right hand man and the person she unknowingly let into her heart after he comforted her during the darkest moment of her life.
Rio’s been fantasizing about reconnecting with Cassie for months. But not here and sure as hell not now, when he’s only weeks away from finalizing transport of a terrorist cell over the U.S.-Mexico border. As an undercover agent with U.S. Immigration and Customs Enforcement, he’s working the biggest sting operation in all of northern Mexico, and he definitely doesn’t have time for the wild attraction he feels for Cassie, let alone the risk it poses to his cover.
So when Cassie’s stepfather grows nervous about her investigation and orders Rio to use seduction as a last ditch effort to keep her from learning too much, Rio thinks he’s found the perfect solution. Until, that is, the heat between them turns into a full blown inferno. Suddenly, Rio’s not sure who’s doing the seducing. And not only is his cover on the line, so is his heart. Because as the end of a yearlong operation draws closer, Rio knows if he tells Cassie the truth about who and what he is, it won’t only jeopardize his mission, it may result in him losing her forever. And if he doesn’t, his lies and deception could get them both killed.
Author Bio: Joan Swan is a triple RWA® Golden Heart finalist and writes sexy romantic suspense with a paranormal twist. Her debut novel with Kensington Brava, FEVER, releases February 28, 2012. Her second novel, BLAZE, follows in October, 2012.
In her day job, she works as a sonographer for one of the top ten medical facilities in the nation and lives on the California central coast in beautiful wine country with her husband and two daughters.
Book Blurb: Release Date: 2/28
When Dr. Alyssa Foster is taken hostage by a prison inmate, she knows she’s in deep trouble. Not just because Teague Creek is desperate for freedom, but because the moment his fingers brush against her skin, Alyssa feels a razor-sharp pang of need…
A man with a life sentence has nothing to lose. At least Teague doesn’t, until his escape plan develops a fatal flaw: Alyssa. On the run from both the law and deadly undercover operatives, he can only give her lies, but every heated kiss tells him the fire between them could be just as devastating as the flames that changed him forever…
- · A print copy of FEVER, US/Canada shipping.
- · All comments are eligible for tour grand prize of either a COLOR NOOK or KINDLE FIRE. Enter: http://joanswan.com/giveaways/blog-tour-ereader/
Thanks so much for being with us today, Joan! It’s only a few more days till FEVER releases, everyone! And as you can see Joan’s got plenty more in store for us. Questions, anybody? Commenters here and on Joan’s other blog stops (see above) are eligible for some really great prizes, so don’t be shy!