Hey gang, PJ Sharon here on this second Tuesday in April. I hope you all had a wonderful Holiday weekend with lots of good food and time with family. After such a “hoppy” weekend, it seems only reasonable to suggest that April is the best time of year for a spring blog hop. For those of you who have only heard the term Blog Hop, and have wondered, ummm…what the heck is a blog hop? Well, I’m here to fill you in.
A blog hop is a way for many authors to join together to cross promote. Some dedicated and organized soul (thank you Dianne Venetta), sets up the main landing page with all of the instructions, rules, and links to all of the participating author’s blogs/websites. There is usually a grand prize, (Kindles, Nooks, and I-pads are popular), with a set of rules as to how to enter for the grand prize. For instance, the Authors in Bloom Blog Hop requires that entrants go to each of the participating author’s sites and “collect” phrases that add up to a complete story. If they collect all the phrases and go to the AIB landing page they can enter to win the grand prize.
Of course, as they stop at each participating site, they can also enter to win prizes from each author as well. I added this Authors in Bloom icon to my home page of my website with a link to my promotional blog where I’m giving away a prize pack that includes signed copies of my books, tee shirt, mug, pen, book marks, World Wildlife Fund water bottle, national Wildlife Fund tote and stuffed polar bear. In other words, SWAG. Since we are trying to draw in the largest crowd of our target audience, who are mostly Romance readers and adult YA readers, we added a favorite recipe (a yummy and super easy Sunny Delight pie) and/or a gardening tip (Manure tea, anyone?) for all of our readers. As a way to increase my visibility and reach, I gave lots of opportunities to stack up entries by leaving a comment, “liking’ my FaceBook page, following me on Twitter, tweeting about the blog hop, or signing up for my mailing list. For each effort, I add another entry into the drawing for that person. Isn’t it great how everybody wins here?
The general idea is to give folks incentive for visiting each authors site. There are seventy-four authors participating for a ten day blog hop, so there are literally hundreds of prizes to be won and tons of wonderful recipes and gardening tips to be had. There’s lots of interactive fun and a blog hop is a great way to connect to readers.
The cost to each author was $5.50 which we voluntarily pitched in to buy an e-reader. The winner will have a choice of which type they’d like. The grand prize also comes with a $25 Amazon gift card.
The idea is to get people to visit your website or blog, help you grow your reader base and spread the word via FB, Twitter, or signing up for your mailing list. I’ve hear that increasing your visibility and extending your sphere of influence are the keys to a good marketing plan and this way, you have a whole team of authors working on it together. EVERYBODY WINS! I’m excited to see what the results will be! I’ll keep you posted.
Any questions about Blog Hops?