Hello Scribe’s readers. What a crazy week and a wild ride I’ve had. First, let me thank everyone who either downloaded SAVAGE CINDERELLA or helped spread the word that it was available for FREE for three days last week. And if you missed out, I’ll be using my two remaining “FREE” days at the beginning of June just before I pull the book down from the KDP Select program to upload it to Barnes & Noble and Smashwords. What does all of this mean? This post might be a bit long, but bear with me and I’ll explain.
Kindle Direct Publishing Select program is available to authors who upload their books to Amazon and agree to exclusively sell only on Amazon for a ninety day period of time. I won’t get into all the details of KDP Select since I’ll be covering it in depth soon on Market or Die with Jennifer Fusco and I want to focus this post on the results of the promotion. In short, one of the perks of being in the Select program is the ability to offer the book for free for up to five days during that ninety day period. The benefits of this are numerous. Allow me to share my experience with you.
On Thursday, April 19th, I joined fifteen other children’s, middle grade and YA authors who put all of our books for free for that day only. I used the momentum of that promotion and added two more free days for my book. Thanks to the organizational genius and diligence of our “fearless leader” Stacey Juba, the books were listed on dozens of sites that showcase FREE books. Stacey assigned each of us five sites to contact regarding the promotion. That means at least seventy-five sites potentially carried our free promo. It cost us nothing and was very easy and manageable. I also listed my book on the following FREE Book promotion sites:
E-reader News Today, Indie Book List, Pixel of Ink, Free Kindle Books Today, Your Book Authors.com, and Kindle Nation Daily, most of whom kept my book listed on their front pages for the entire three days. It might interest you to know that I had just come off of a ten-day Blog Hop with seventy-four other authors and had the opportunity to promote the event to the dozens of people who “hopped” by my blog to check it out or leave comments. We implemented a massive tweet and FB campaign as well with our social networks.
My goals for the FREE promotion were as follows:
1) Increase visibility/discoverability (Top 100 lists)
2) Expand my readership/reach new readers
3) Boost sales
4) Get more reviews (I had only two reviews, both 5 stars before the promo started. This will become important later.)
I was stunned at the results and I’m still floating on the residual effects. Before I started the FREE days, I was feeling a bit discouraged. January, February, and March sales had climbed steadily and I half expected April to continue to climb since I had just released SAVAGE CINDERELLA (SC) in mid-March, thereby expanding my backlist, which should, theoretically increase the sales of all of my books. Not so much. Truth be told, April brought on a big fat stall in sales and I hadn’t sold a book in three days. As of April 18th I had sold 11 copies of SC on Amazon for the month. My Amazon ranking was somewhere around 80,000. Pitiful, I know! Sales of ON THIN ICE have consistently been good and I was at 58 sales for April. Not bad, but not nearly as good as the previous three months.
Imagine my surprise when I woke up on April 19th (three hours into the promotion) to 57 downloads and a ranking of 7,842 in the Kindle Free Store. I watched throughout the day and was mesmerized as I saw the numbers soar. By midnight that night, I had 4,954 downloads and was #89 on the Free Kindle Books list. I’d broken into the TOP 100 list that would gain me the exposure I was looking for.
I won’t bore you with a blow by blow of the numbers over the next few days, but by the time the promotion was over on Sunday morning, SC had 26,688 US downloads, 1,031 in the UK, 76 in Germany, 6 in France, and 1 in Spain (my first Spanish reader!) My book was #7 in the Kindle Free Store. There are other lists that are important to note here. Books are categorized into many sub genres when you list your book on Amazon. Authors get to pick these categories so it’s important to choose wisely. SC stayed in the #1 slot in my categories for the full three days.
The only downside I discovered is that I’ve gotten a few less than stellar reviews which has lowered my starred ranking from a lovely 5 star average to 3.8 stars. This is not an uncommon occurrence according to many indie authors who believe that this is due to the large cross section of readers who may not, in fact ,enjoy the genre but download anything FREE. There is also the belief that anything FREE is of lesser quality and value.
The upside is that I met all of my goals and exceeded my expectations. Since the promotion ended on Sunday, I’ve sold 120 copies of SC with 45 borrows (for which I will be paid 2.04 each), and 30 copies of ON THIN ICE. HEAVEN IS FOR HEROES has sadly fallen off the radar with only 13 sales this month, and will have its own promotional resuscitation very soon. These are my current stats in the Kindle Paid Store as well as in my categories:
- · Amazon Best Sellers Rank: #1,088 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Overall, a resounding success! It’s likely that the numbers will settle down again over the next days or weeks, but the boost has been encouraging and I am absolutely thrilled with reaching 28,000 potential readers. You couldn’t buy that kind of exposure and it really cost me nothing but a little time and effort. As always, thanks to all of you who continue to support my efforts and make this crazy ride such a blast to share.
Questions? Comments? Do you appreciate FREE books as much as books you’ve paid for? I’m curious to know.