It seems that here at the Scribes a lot of us have books coming out this year. Whether it’s with traditional publishers or the indie route we all have the same goal: To get our books in the hands of readers.
I find the task very daunting, terrifying actually, even with the street cred of a big publisher behind me I know that much of (98%) the marketing is going to fall on me. Where do I begin?
To some of us MARKETING is a dirty four letter word that we hope we never have to do. Social Media is a term that so many of us have a hard time defining. I know from everybody I have spoken to, my agent, editor, successful authors there is no right way, no surefire way to ensure the masses flocks to your books.There are a hundred books you can read, it seems everybody is ready and willing to give advice.But I never know who or what to listen to. But I stumbled across this.
30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot’s Inbound Marketing Blog. Click the blue words if you would like to read the full version. I’m going to share an abridged version of my top 5 from this list.
You need to be on every single social network.
Especially if you have limited time and resources, don’t spread yourself too thin by trying to maintain an active presence on every single social media site. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. If your audience isn’t there, don’t waste your time. And as new social networks pop up (as they do all the time), feel free to experiment with them, but be ready to let them go if they don’t work for you, and let your analytics be your guide. Not sure where to start? LinkedIn, Facebook, and Twitter are safe bets. They have huge audiences that span many demographics and industries.
Don’t get personal.
Social media gives you the opportunity to share a bit more personality than your website may allow. In fact, personality is often what gets you noticed in social media. After all, “People don’t fall in love with hex colors and logos — they fall in love with people,” as branding strategist Erika Napoletano (@RedHeadWriting) shared. Show the personality behind your brand and people to make your social media marketing more lovable so people naturally want to connect and engage with you.
Send an auto DM to all your new followers.
Whether you want to thank them, tell them to visit your website, or anything else, please please please don’t send an auto direct message (DM) to every new follower you get. Auto DMs are incredibly impersonal and perceived as spam by most. Sending auto DMs not only seems inconsiderate, but it also makes you look like a complete newbie who doesn’t understand social media etiquette.
Fan/follower growth is the most important metric.
Sure, fans and followers are nice, but they don’t actually pay you money or keep you in business. Instead, think about what matters most to your business — leads, customers, etc. — and focus on that as your top priority metric. Not to say that fans and followers aren’t important. They may be a piece in the puzzle that gets you to where you want to be. Just make sure you’re focusing on the end goal.
You don’t need a strategy for social media.
While you do need to be an agile social media marketer to be prepared for the unexpected, it’s also important to go in with a strategy. More specifically, you should know your goals in regard to your social media efforts — and how you’re going to work to achieve them. Do you have the content you need to support publishing? Do you know who you want to engage with and how? Have a plan in mind, identify what supporting materials you need, and know how you’re going to measure it on a regular basis.
I encourage everybody who has a book to sell or a business to read the full article and check out http://blog.hubspot.com/. They’ve got some good tips and they update their stuff daily.
So what about you? What about marketing scares you? What do you find successful? Are there any sites that you would like to share? Any and all comments are welcome.