Happy Wednesday, Scriber-ettes,
I wanted to talk today about finding holes. No, not those kinds of holes (get your mind out of the gutter). Holes in a plan. Whether you are plotting a story, running a business or forming your marketing plan, you must, if you want to succeed, look for holes. Earlier last week, I saw a hole in my business, MARKET OR DIE AUTHOR SERVICES. It became apparent just how large the whole was when a client released a book with little to no fan-fare reviews.
Being debut is tough, being debut and not getting read is tougher. I felt really bad about it, too. It’s a good book and if it wouldn’t have looked so obvious, I’d have reviewed it myself. But, since a lot of our industry knows about MODAS, I could not.
So, what’s a publicity firm to do? Recruit Reviewers. I mean, we have everything else: blog tours, market analysis, press services, advertising consultation, brand management. It was the hole we were missing, on staff reviewers. So, why not get started?
To qualify as a reviewer, the reader had to read at a minimum of one book per week. Also, they knew they were doing this for free to help MODAS authors gain a wider readership. So, a kind heart had to play into the job requirement. Also, they had to read all subgenres of romance.
Within a week, via social media, I recruited 25 MODAS reviewers who will have access to ARCs and join me in creating buzz about new releases.
So, tell me. How in your own (life, book, business) do you go about finding holes and filling them?