PJ Sharon here, happy to be home after a fun filled week in Atlanta at RWA 2013. It was such a busy week, I couldn’t possibly recap all the cool events, workshops, and networking opportunities I enjoyed. So instead, I thought I would share the highlights in a top 10 list. I’ve paraphrased the exact quotes, but wanted to share the amazing messages from some notable authors and industry professionals.
1) Advice from Indie author Bella Andre. “Writing is a business. Know who your readers are and write what you can sell. If it’s not selling, change something. Put a new cover on it, change your description, or change the categories on your book’s page.” This is paraphrased, but definitely the gist of her message. I had the opportunity to chat with her and she gave me some very good career advice. She was awesome and I’m now a huge fan girl.
2) Kristan Higgins in her incredibly insightful and moving luncheon speech. “What we do makes a difference. Romance novels can help people through the darkest, loneliest, and most painful times in their lives.” Really…if you ever doubt the worth of what you are writing, you need to remember how you feel after reading a heartfelt and powerful love story by one of your favorite authors.
3) Michael Hague on the ultimate tool for understanding your character’s deepest fear and motivation. “I’ll do whatever it takes to achieve that goal, just don’t ask me to_________.”
4) Author Carla Neggars on Writing as Work/Writing as Play: Do they need to be either/or? “It comes down to creating a dynamic dialogue between work and play. It’s about abandonment and concentration, the continent of reason and the Island of intuition. Set a schedule with intention and stick to it.”
5) Tips on e-mail marketing from Heroes and Heart Breakers authors. “Create a catchy subject line that has searchable key words and offers a promise. Meet that promise. Send out newsletters on Tuesday, Wednesday, or Thursday. Balance info with offers and engagement of readers. Blend editorial and marketing with a call to action from your readers sprinkled in.” There was some talk about gaining newsletter followers by using Romance Studios, adding your newsletter link to an automated Twitter response for new followers, adding the newsletter link to your Facebook page, Author Central page, etc.
6) Mark LaFebvre from KOBO Writing Life on their now offering pre-orders for Indies. “We’re open minded in Canada.” I loved this guy and can’t wait to start working directly with KOBO to sell my books.
7) Bella Andre says that audio books are the latest big thing and SEO is the key to attracting your readership!
8) Author Barbara Freethy recommends at least three proof readers for Indie-pubbed books. I agree!
9) Agent Christina Hogrebe recommended book bloggers for promoting your YA titles. “If a high traffic blogger loves your book, it can go viral in no time.” Here’s to hoping she’s right!
10) A quote from award winning author and RITA Awards emcee, Christie Craig. “The difference between northern writers and southern writers is that northerners start their stories with ‘Once upon a time,’ while southern storytellers start every story with ‘You ‘aint ‘gonna believe this sh**.’” Christie Craig was hilariously funny and did a fine job as emcee. WTG Christie!
Beyond all of these excellent tips and so many more from people like Cathy Maxwell, our keynote speaker, and the excellent agent/editor panels, the best part of the conference for me was the new friends I made and the wonderful companionship of my CTRWA peeps (other than D.S. who it turns out is a terrible covers hog).