Being a marketer, I was blessed with the gift of gab. And, using my gift I’ve been quite successful getting my clients of Market or Die Author Services, LLC noticed in the media. My client, Kourtney Heintz was even featured on a local TV station – and her book was the focus of the show. But, getting the attention of traditional media isn’t easy. I’ve gotten more no’s or no responses than yes’s over the years. But, my wins have been big ones. Just last week I was on the phone with the producer of CBS This Morning discussing my client Ava Miles as a potential guest.
Having the contacts is part of being successful in the press. The other half of the equation is writing an effective press release. So, here are my top ten must-have’s for writing a release that is both professional and eye catching.
1.- The words FOR IMMEDIATE RELEASE should appear on the top left of the page above the headline – No dates – Dates will be overlooked.
2. Next, the headline should appear in bold capital letters. Write the headline to attract the attention of the reporter. If you have a title before your name like, USA TODAY BESTSELLING AUTHOR, make sure you use it here.
3. Avoid overused words like HOT, NEW, BEST EVER. Write simply and concise.
4. Make sure your book title appears in all caps.
5. Write your release in the 3rd person and do not use a title such as Mr. , Ms. or Mrs. Just refer to yourself by your last name, such as, Fusco says this is her top ten rules for writing an effective press release.
6. Never use exclamation points in a press release!!!!!
7. At the bottom of the press release type the word “end” or designate the end by using ### .
8. List your website and social media information as well as your phone and physical address.
9. Your release should be no longer than 2 pages MAXIMUM!!!
10. Submit your press release, and follow up about a week later. If there has been no response – accept that the venue is not interested and move one. Further correspondence will only piss them off. 🙂