Facebook Parties-Fab or Fad?

Good May Day, Scribe’s fans. PJ Sharon here. I won’t likely be dancing around a May pole today, but I will be celebrating Spring with over fifty of my author pals from the Book Lovers Buffet who are having a party over on Facebook this afternoon.

POL Music Cover Every fifteen minutes between 3-10 pm, EST, another romance author will be available to live chat with anyone who wants to stop by for a visit. I’ll be there from 7-7:15 pm. sharing favorite cruise destinations and giving away e-books and an i-Tunes download of the single, PIECES of LOVE, the theme song from my upcoming release.

Lest you think this is a silly waste of time, there will be oodles of giveaways and some enticing questions to draw a crowd throughout the day. Favorite paranormal creatures? Vacation destinations? Favorite perfume or men’s fragrance? Fashion, dance, Texas hunks…topics for everyone. There will be gift cards, e-books, audiobook giveaways and more!

So what’s with all the Facebook parties lately? Is it just the latest trend in author promotion? Or is it a savvy way to use the platform that so many of us have worked to build? Since connecting to readers is an all important part of our job as authors, hopping on the FB train seems like a good idea…at least for now. As with any new promotional trend, I suspect this one will burn itself out fairly quickly, but for now, I’m having fun with it and plan to use it for my book launch in June.

Here’s how it works (to the best of my knowledge and limited experience). To create a FB event:

  1. Click Events in the left menu of your homepage.
  2. Click Create Event in the top right.
  3. Fill in the event name, details, location and time, and then choose your privacy settings. Keep in mind that you must include an event name and time. (TIP: Keep the time limited to just a few hours if you are doing this on your own. It can be quite hectic and draining!)
  4. Click Invite Friends to add friends to the guest list. Check the names of the people you want to invite and then click Save.
  5. Click Create.

You’ll be taken to your event where you can share posts, upload photos, invite more guests, and edit event details.

That’s it!

Of course, you’ll want to create a theme for your party, upload a flashy new banner, offer incentives for people to stop by, create engaging content ahead of time so you can keep momentum going throughout the party, and maybe even have a famous guest or two stop by at a scheduled time so readers can pop in and live chat for a few minutes with your celebrity guest. You may want to enlist some help spreading the word via Twitter, Google+, Goodreads or other social media outlets.

Be creative and think outside the box. What do your readers love about your books? If you write cozy mysteries maybe share some recipes or craft ideas. If you write romantic suspense, maybe ask about favorite suspense movies, creepiest actors to play villains, etc. Consider your audience, make it fun and entertaining, and have some prizes to encourage reader engagement. Use Random.org to choose your winners. The way I use it for free is to keep a numbered list of commenters and then plug in the range of numbers (1-10 for instance if I have ten folks who have left comments) and let Random pick the winner’s number.

The bottom line, as always is that it’s not so much about “buy my book” as it is “hey, I’m a human just like you…let’s hang out.” Readers are much more likely to want to chat about books in general, life’s little entertainments, and what they can get for free than they are to respond to “buy” messages, so keep it real, keep it fun,  and keep it friendly.

I hope to see you all later over at the party!

What do you think of FB Parties? Fab or Fad?

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4 thoughts on “Facebook Parties-Fab or Fad?”

  1. Awesome idea. Thanks for the “how-tos” because I wouldn’t have a clue how to launch one otherwise. Good luck! Sorry I missed your event because I would have loved to have talked with you. Hope it was a success. I’ll check out Katie’s and see how hers is working.

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