All posts by jenniferfusco

Permanent Halloween with author AE Jones

How My Obsession Fed My Writing

Since it is October, I’ve got a confession to make. As a child I loved, loved, loved Halloween. All of it: the decorations, costumes, jack-o-lanterns, candy and the fun. And this obsession has not ceased in my adult life. I spend months coming up with my costume each year that I wear to work. I decorate my home with a different Halloween theme. This year it’s witches. I actually have more Halloween decorations than I do Christmas decorations. And of course, I can’t forget about the parties. I have a Halloween luncheon party for my co-workers and a costume party for my neighborhood.

What is it about Halloween that draws me to it? It’s the idea that for one day we shed our own skin. That we take on a persona that is different than our own. And that persona has its own story to tell which is oftentimes whimsical or grim or fantastical or funny. Halloween is about imagination and anticipation and a little thrill thrown into the mix.

So it shouldn’t come as a surprise to you that I write paranormal. Writing paranormal romance/urban fantasies allows me to celebrate Halloween all year round. There is something special about delving into a world of beings with powers. It makes the telling of the story that much more exciting and challenging. And there is a wonderful contrast when powerful beings struggle with their daily lives and relationships.

In the writing, like in the donning of my Halloween costumes, I create my characters. And I ask myself, what makes them different? Sure they have fangs, or fur, or glowing eyes, but why should the reader care about them? Because a good story has us rooting for the hero or heroine. We want them to defeat the bad guy, or fall in love even though they are blocked by circumstances and their own insecurities. No one is perfect. If they were, the story would be over quickly with little to no fanfare.

In my series, my heroine, Kyle, is far from perfect. She was born with the ability to manipulate memories. She struggles with her own insecurities and straddles the human and supernatural world she lives in, not truly fitting in to either. And this idea actually stems from the age old fish out of water trope. As readers, we may not understand what it’s like to have fangs and live for hundreds of years, but we all understand what it feels like to not fit in. And that understanding grounds us in the story, even when the ‘otherworldness’ of it allows us to escape into a different reality.

And for me as a writer and a reader, the escape is what I yearn for. The escape to a world where I can empathize, befriend, cheer, and fall in love with the characters.

As it turns out, my obsession with Halloween now feeds my obsession with writing. Voices in my head that want to be heard. And this costume-wearing, pumpkin-carving, party-throwing, author is happy to share their stories. One supernatural word at a time.

About the author:

ae jones pic 180 x 270Growing up a TV junkie, award winning author AE Jones oftentimes rewrote endings of episodes in her head when she didn’t like the outcome. She immersed herself in sci-fi and soap operas. But when Buffy hit the little screen she knew her true love was paranormal. Now she spends her nights weaving stories about all variation of supernatural—their angst and their humor. After all life is about both…whether you sport fangs or not.

 

AE lives in Ohio with her eclectic family and friends who in no way resembles any characters in her books. Honest. Now her two cats are another story altogether.

2013 RWA Golden Heart® Winner, Mind Sweeper

 

An angel, a demon and a vampire walk into a bar. Sounds like the beginning of a bad joke, but it’s just another day in the life of Kyle McKinley.

 

Kyle was born with the ability to erase memories, and the inability to keep her opinions to herself. She and her teammates – a vampire who looks like a sexy pirate with fangs, and a Shamat demon with a penchant for Italian pastries – provide supernatural damage control when humans see too much. Today’s problem? A sword-wielding angel and a demon had a supernatural smackdown during happy hour in a Cleveland bar, leaving behind a headless vampire and a dozen human witnesses.

 

This latest supernatural slip-up is attracting all kinds of attention. So much attention that the police step in, and Kyle has to deal with Joe Dalton, a know-it-all human with the sexiest turquoise eyes she has ever seen. Kyle has no room in her life for yet another human who will treat her like a freak. However, Dalton definitely makes her naughty parts sit up and take notice, and it’s more than mutual. But before they can act on their attraction, they must join forces to solve a dangerous puzzle. And when they uncover the truth, the apocalyptic ripple effect forces Kyle to make a choice. Learn to trust again, or risk losing everyone she cares about, including Dalton.

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Mind Sweeper is Book One in the Mind Sweeper Series.

Book Two – The Fledgling, A Mind Sweeper Novella (coming October 2014)

 

 

 

Book Two – The Fledgling, A Mind Sweeper Novella (coming October 2014)

 

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Kait Ballenger’s Cover Reveal

Hi All,  Jennifer here,

Paranormal Romance author, the lovely Kait Ballenger, and I share the same agent.  When she posted on our agency’s loop that she needed help to promote her release Shadow Hunter at .99, I jumped right in.  I’ve read Kait’s work and its FAB!

ShadowHunter_FINAL

If you like awesome, well-written paranormals, then Kait is for you!

Here’s the blurb!!

Vampire hunter Damon Brock’s first assignment with the Execution Underground is Rochester, New York, a city crawling with the undead.  But he isn’t the only hunter in town gunning for vamp blood. Tiffany Solow is fierce and ruthless when it comes to slaying the monsters that destroyed her family-and she works solo. But being alone is no longer so desirable when she meets the mysterious hunter who wants more than just her turf. As they work to massacre the local covens, the line between good and evil blurs when they are forced to decide between their lifelong beliefs… and their newfound hearts.

 

Buy Links:

Amazon: http://www.amazon.com/Shadow-Hunter-The-Execution-Underground-ebook/dp/B00K4M3I26/ref=sr_1_2?ie=UTF8&qid=1401256662&sr=8-2&keywords=Kait+Ballenger

BN: http://www.barnesandnoble.com/w/shadow-hunter-kait-ballenger/1119434584?ean=9781459256347

Kobo: http://store.kobobooks.com/en-US/ebook/shadow-hunter-10

 

Author Bio: Kait Ballenger is a full-time paranormal romance author, wife, former professional bellydancer, and soon-to-be-professor. She has a BA in English from Stetson University and an MFA in Creative Writing from Spalding University. She lives in Central Florida with her screenwriter husband and three sweet furry babies, all three of whom are named after fictional characters. Kait hopes that one day with hard work and dedication, she will be a bestselling author, and then, people will name their pets after her characters, too.

 

Website: http://www.kaitballenger.com

Facebook: https://www.facebook.com/kaitlynschulzromanceauthor

Twitter: @kait_ballenger or https://twitter.com/kait_ballenger

Google+: https://plus.google.com/108985176548347481138

Pinterest: http://www.pinterest.com/kaitballenger/

Goodreads: https://www.goodreads.com/kaitballengerauthor

 

 

 

 

Let’s talk about you!

For this post, you guys are always hearing about what’s up with me, the radio show, the new house ,  or how crazy my dog is. This time I thought it’d be fun to talk about you for a change.  Here are some random questions, answer as few or as many as you like:

1.  What’s your name?

2. Who is your favorite movie star?

3. How many books do you read per month?

4. Who is your favorite author?

5. What’s your favorite food?

6. What was the name of your first grade teacher?

7.  How many books or manuscripts have you written?

8. Who is your favorite superhero?

9. What’s your favorite holiday?

10.  If you could have dinner with three other people (living or dead) who would they be? and why?

 

The truth about SWAG

For a moment, let’s talk about S.W.A.G (Stuff We All Get) or rather; giveaways, at author events, conferences, and book signings. For this conversation, the term SWAG refers to author branded pens, jar openers, sewing kits, lip balm, recipe cards, bookmarks, etc. Any promotional item you can put your name on can be considered swag, and just as you wouldn’t show up at a friend’s house for dinner without a dessert or a bottle of wine, you can’t attend a signing without offering a little bit of swag.

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Over the years swag has become a “necessary evil,” one that authors have poured money into in the hopes that the reader will not throw their trinkets away.  But, now, I wonder if you and I are looking at swag through the correct lens. Instead of wishing our swag a long and dust collecting life sitting on a shelf, maybe we should make the most of its short-term existence.

Pondering if I was alone in my opinions of swag, I sought help. Fellow romance author, Kim Boykin gave me her opinion of swag. She says, “For newbies like me, it’s expensive, creating stuff, postage is the real killer. It’s hard for me to tell what giving it away actually does for sales. Does it build up your brand, lots of good will? Most definitely.  But does it sell books? Probably not. I think it’s one of those tools the industry used so people do it. Everything is so price driven these days, I’m guessing readers would rather have a discount or free books rather than stuff. I’m always amazed going through the SWAG room at RWA how much stuff there is and how much of that stuff is still there at the end of the conference. Except chocolate, that always seems to go. Fast.”

To Kim’s point, I’m often baffled by the author who labors over the perfect piece of swag and tries to get it “just right,” then complains post-event that she didn’t see her book sales spike. Have you ever purchased a book because you were given a free nail file? I haven’t. This leads me to believe that we are looking at swag the wrong way. Therefore, if we must invest in promotional items, we should come together to look at swag for what it is…a tradition. Let’s And readers do not feel obligated to buy your book because they walked away from your signing table with a free bottle of hand sanitizer. Let’s admit swag is expensive and after a few years it is possible to run out of good ideas for giveaways. Let’s accept tiny bottles of screen cleaner won’t sell a book. Let’s vow, in unison, not to check sales when our supply of pens is exhausted to only suffer disappointment when the expected uptick in sales isn’t realized.

Instead, let’s do this. Let’s make a promise to carry on a tradition. That if we do invest in promotional items, we do so with the following in mind:

  • We will try to make our swag as clever and unique as we can without breaking the bank.
  • We will strive for our swag to match the tone and theme of our book, and order just enough so that we aren’t giving away author branded hot cocoa in the summertime.
  • We will aim to imprint a visual image on our swag and recognize some people are better at remembering faces and icons because we are more than just fancy script and a web address.
  • We will attempt to make the swag work for us. We vow to share our ingenious ideas with our friends and fans on Facebook, Pinterest and Twitter.
  • We will understand it is more important to place our swag in the hands of the readers than display it on a table to await its unavoidable meeting with the trash can.
  • We vow to look at swag as a gift to the reader, not as a means to a sale.

In conclusion, dear authors, I ask you to stand alongside me to carry on the tradition of swag. Together we realize that from chocolate candy to refrigerator magnets it’s all been done before, and will be done, probably forever. Because just as readers have come to rely on a trinket given in good faith, we have come to expect to provide it. With nothing expected in return, except a smile.

10 Rules for Writing an Effective Press Release

Hi Scribblers,

Being a marketer, I was blessed with the gift of gab.  And, using my gift I’ve been quite successful getting my clients of Market or Die Author Services, LLC noticed in the media.  My client, Kourtney Heintz was even featured on a local TV station – and her book was the focus of the show.  But, getting the attention of traditional media isn’t easy.  I’ve gotten more no’s or no responses than yes’s over the years.  But, my wins have been big ones. Just last week I was on the phone with the producer of CBS This Morning discussing my client Ava Miles as a potential guest.

Having the contacts is part of being successful in the press. The other half of the equation is  writing an effective press release.  So, here are my top ten must-have’s for writing a release that is both professional and eye catching.

1.- The words FOR IMMEDIATE RELEASE should appear on the top left of the page above the headline – No dates – Dates will be overlooked.

2. Next, the headline should appear in bold capital letters.  Write the headline to attract the attention of the reporter.  If you have a title before your name like, USA TODAY BESTSELLING AUTHOR, make sure you use it here.

3. Avoid overused words like HOT, NEW, BEST EVER. Write simply and concise.

4. Make sure your book title appears in all caps.

5. Write your release in the 3rd person and do not use a title such as Mr. , Ms. or Mrs.  Just refer to yourself by your last name, such as, Fusco says this is her top ten rules for writing an effective press release.

6. Never use exclamation points in a press release!!!!!

7. At the bottom of the press release type the word “end” or designate the end by using ### .

8. List your website and social media information as well as your phone and physical address.

9. Your release should be no longer than 2 pages MAXIMUM!!!

10.  Submit your press release, and follow up about a week later. If there has been no response – accept that the venue is not interested and move one.  Further correspondence will only piss them off.  :)