PJ here, and I’ve finally found a form of social media I love! Don’t get me wrong, I enjoy checking in with friends and readers on Facebook, but many of those folks are writers, friends, family, high school alumni, and adults who enjoy reading YA fiction, and it can often take up a lot of time getting caught up on everyone’s happenings. I engage in twitter on a regular basis, but as with FB, most of my twitter followers are other writers. After taking a Publicity 101 workshop with Heather Riccio recently, I was prompted to reach out more directly to my audience (namely teens), through tumblr. It turns out, tumblr is easy and really fun!
I’ve been giving a lot of thought as to how I can reach readers and looking at where I’ve had my focus in terms of marketing and social media. Recognizing that I have to expand that all-important sphere of influence and try to connect with readers wherever they may be, tumblr was on the no-brainer list. It was highly recommended by my YA writing peers that tumblr and Instagram are the go-to locations for teens. For sanity’s sake, I chose only one.
I’m just getting started and I still have to work out a few kinks, but I really like tumblr. You can check out my new page here: http://pjsharonbooks.tumblr.com/ I will have to add my books to my page so readers will know where to find them, but I’ll add a little at a time as I figure out how to find teen followers. As with FB and twitter, it’s a slow build.
Tumblr is where I can post a cool pic right from my phone or computer, with a short blurb about the photo, about life, or about any number of things I think are awesome.
Basically, I’ll share snapshots of life as I see it—another way to share my message of hope with teens. I’ll post about my books as well, but 80% of my communication here is going to be about sharing pieces of me with teen readers. You can add a custom background, change fonts, and even connect your posts to FB and twitter, a great way for me to contribute to my brand on my FB PJSharonBooks page.
I realized a long time ago that blogging every day on a static website page was nearly impossible, despite the encouragement of publicity specialists who insist that consistent, frequent posts will garner attention and gain you an audience. Frankly, I don’t have the time or enough interesting, informative, or entertaining things to talk about every day. As it is, I currently use my web site’s home page as a way to keep readers updated monthly about sales, contests, and news about appearances. Keeping your content fresh and making your posts “value added” for readers is a challenge. Blogs such as the one you’re reading now take significant time and effort and weekly blog posting is more than enough for most of us.
I figured a daily blog that literally only takes me two minutes to post would be a great way to start making a shift in the right direction. It’s kind of addictive and oh, so simple, I think I’ll be very happy there and don’t feel the need to explore Instagram at this point. I hope you’ll follow me or share with any teens you think might enjoy some clean, fun entertainment.
What about you? Have you tried tumblr? What’s your favorite mode of social media and why?
1.) The winner of last weeks audio book of HEAVEN IS FOR HEROES is Brenda Maxfield! Congratulations, Brenda! I’ll be contacting you to collect your FREE audiobook download.
2.) Readers have until September 11th to enter to win a FREE signed copy of WESTERN DESERT, book two in the Chronicles of Lily Carmichael trilogy as part of a Goodreads giveaway. You can enter to win here: http://www.goodreads.com/giveaway/show/61971-western-desert