Are you overwhelmed with the “business” aspect of writing? Do you even have a business plan? I don’t know about you, but I had no idea what I was getting into when I began this journey seven or eight years ago. What I’ve learned since then should have equated to at least a Masters Degree in something! Yet, writing a business plan has remained on my to-do list for years. Why? Because every business plan model I’ve ever seen is filled with language I don’t understand or information that appears to have no bearing on the business of writing. Until NOW!
PJ Sharon here, visiting today with Amy Denim, who writes business books for writers and pens contemporary romances in her spare time. She loves hot heroes (like chefs and cowboys) and curvy intelligent heroines (like chefs and cowgirls.) She’s been a franchise sales coordinator, a lifeguard, a personal shopper, and a teacher of English as a Foreign Language. But now she spends her days reading and writing at her local library or in her book cave.
Amy started out her writer’s life scared out of her wits because she didn’t have a business plan, hadn’t yet created an online platform, wasn’t on twitter, didn’t have a Facebook fan page, and had never even heard of Goodreads. Sound familiar? She just wrote books. So
she spent a year becoming a publishing industry information fiend and now does consulting for creatives on how to take control of their writing careers. She started Coffee Break Social Media to help writers and artists learn to use SM (social media) platforms effectively (without the scare tactics) but still have time to create. She believes business plans and social media can be every writer’s friend, sometimes they just need an introduction.
Welcome to the Scribes Amy! I’ve been reading your book, THE COFFEE BREAK BUSINESS PLAN, and I can’t believe I’m saying this, but I can’t wait to get started on creating one for myself! Can you share with our readers how you’ve found a way to use your muse, activate both sides of your brain, and give us a peak into what they can expect in your book?
I’d be happy to, PJ. Thanks for having me today. I would like to start by asking the question, have you thought about putting together a business plan? “But, oh,” you say. “It’s such a long and complicated process.” Ugh. Why bother, when you could spend your valuable time writing.
But, wait, what’s this? A guide to help authors write a business plan on coffee breaks?
Okay, so I find when things get boring and staid that some humor and creativity makes it all so much more fun. And let’s admit that a traditional business plan is anything but fun. But having one can be an important part of taking control of your writing career.
Never fear, we’ll start with your creative side.
The first part of writing a business is often to put together a mission statement. Doesn’t that sound super, umm, boring? Yeah, I thought so too.
So I transformed this dull, no fun task into something I could relate to. I understand the muse. Well…when she’ll talk to me. Best way to get her feeling chatty is to strait up ask her for help. I asked her to help me write something to keep me inspired about my writing career.
Here’s what she told me.
Write one or two sentences that sum up you and your goals for a successful writing career. Think of this as your mantra, or the logline for your writing career. Your books have loglines, why shouldn’t you?
Whenever you’re stuck, feeling down about writing or getting published, or need a jump start to your day, get this sentence back out and see if it doesn’t get your imagination running again.
Try to give your muse value. That can mean financial value, but can also be personal values — like family or life philosophies. If being able to support your family financially is an important value to you, include that. If you need to write just to stay sane, include that. If it’s important that your friends and family are proud of you, say that. These are your core beliefs as they relate to your writing career. Include them in your muse statement so that it is valuable to you.
The name of the muse game is inspiration. If you think it, you believe it. If you believe it, you are it. If you use the present simple tense, i.e. I am instead of I want, I will be, or I can, then you’re one step closer to believing you are the writer of your dreams. Another part of inspiration is to use those big dream goals. If you want to be a best-selling author, include that in your muse statement. Whatever your true aspirations are, use them here.
Okay, put your thinking cap/top hat/beanie with the helicopter rotor /tiara on. It’s time to think about what you really want from your writing career.
Here’s an example:
I am a financially successful author who shares award-winning stories of love and adventure with readers around the world.
Be even more specific, and make your goals attainable and measurable. Now try your hand at writing your own. Your muse statement can go through lots of drafts and incarnations. If you add a new dimension to your business plan, you might need to update your statement.
You can have more than one mission statement, too. If you find creating a mission statement motivational, consider creating them for different parts of your life and career. You can have one for your writing career, your marketing efforts, your financial goals, your family life, spiritual life, your health, or anything else that is important to you.
The following questions are to get you started thinking about your goals, but don’t go crazy and spend hours making lists and/or daydreaming about your success as a writer.
I call this the Coffee Break Business Plan. This is all about basic goals, which you can expand on to create a full-blown business plan, so spend only a few minutes thinking about each of these questions. Write a couple of sentences to answer them, or make yourself a nice bullet-point list. If you’d like a template to print out to help you with this exercise, you can download one at www.coffeebreaksocialmedia.com/Books/Resources.
Grab a cup of coffee and a pen
Write down the answers to these questions.
- How many books do you plan to write? In what genre?
- What’s your projected word count?
- When will you finish each project? Or, how much time will you need to complete each project? (Don’t forget to build in time for critiques, beta readers, editing, and all those other activities… besides actually writing the book.)
- How will you publish these books? Traditionally, self-published, a hybrid approach?
- If you’re self-publishing, what services will you need and how much will you spend on those?
- Who is your competition? Who else writes books like yours?
- How will you sell and market your books?
- How much money will it cost you to publish and market? What services might you pay for to help you do that?
- How much money do you plan to make, and when will you see that revenue?
- When do you plan to achieve these goals?
There you go. You just created a basic business plan. For real. Laminate that sucker and put it up big and pretty in front of your computer. Every time you sit down to write, take a look and focus on writing to achieve those goals. If the IRS comes knocking, you can wave it in their faces.
If you’d like help expanding your business plan, I can help with that too. Leave a comment on the blog today, ask questions about business plans, mission statements, or anything else you’d like, and one lucky commenter will win a copy my new book The Coffee Break Guide to Business Plans for Authors: The Step-By-Step Guide to Taking Control of Your Writing Career. But, if you can’t wait to win it, it’s available now on Amazon.
Thanks, Amy! And here’s my review of this little gem:
Amy Denim takes the mystery and fear out of writing a business plan.
As a writer, my right creative brain is clearly dominant, making things like business plans and marketing strategies sound like foreign languages. Amy Denim’s step-by-step guide, which focuses on business plans specifically for writers, is set up to be done in small increments…literally on a coffee break. She makes the process simple and totally do-able. Her clear, concise, and entertaining style makes this a must-read for anyone considering writing as a business. Highly recommend!