PJ here, just off a long weekend at the Granville Harvest Fair. I’ve done many such book signing events over the past couple of years, but this one was by far my favorite. For one thing, I live ten minutes up the road, so it’s close, and I inevitably saw lots of familiar faces. Thousands of folks ambled by my booth, many stopping to chat–whether they were teens or simply teens at heart. The fact that I was a local author was also a big draw. Putting a face to someone local who has achieved what so many others only dream about, seems to be an instant conversation starter. I can’t tell you how many people I spoke to—young and old—who said that they write in one form or another, and that it was nice to meet someone who has actually published their stories. It was lovely to be a source of encouragement and inspiration.
I’ve said in the past, that book signings have netted me little profit in the monetary sense and I’ve wondered whether they were really worth my time, but this event has changed my mind. In addition to making a modest profit from book sales, I gained a couple of dozen names for my newsletter list, and made many potential connections–including school teachers, librarians, mental health professionals, and teens interested in finding me on social media or purchasing my e-books for their e-readers after the fair. All in all, a great success. I thought I would share some tips that I found helpful. I hope you’ll share yours in the comments section below, so others may benefit from your experience.
1) THINGS TO BRING-A sturdy, 10×10 easy-up tent, a comfy chair, a couple of tables with table cloths (I have a six foot and a four foot table), books in plastic totes (don’t forget to take inventory and keep track of your sales), swag (bookmarks, post cards, etc.), tape, scissors, pens, plastic bags (recycle those plastic grocery bags and carry them in an empty tissue box for convenience), or have some nice bags made up with your name, website, and logo if you want to make an impression. You might reserve those for people who buy several books. Don’t forget a cash lock box, business cards, and candy (no chocolate on hot days) or a treat.
2) SIGNAGE-Invest in a nice banner, which you can have printed up through Vista Print. I have yet to do this, but I made do with a homemade banner. Plastic stand-up sign holders from Staples work great for specific table top signs. You can make whatever signs you want on your computer to fit the 8×11 frames. “Local Author of Teen Books,” “Sign up for my newsletter and enter to win…,” “Follow me on FB, Twitter, etc.” and pricing signs, are just a few ideas. Be creative.
3) PRESENTATION-Consider your brand, your audience, and your space. Create a visually appealing stage for your books. Use color wisely to catch attention of passersby and don’t overcrowd your space. Too much to look at can be a deterrent.
4) SELLING-You can offer book sets with special pricing/discounts, you could sell merchandise related to your books (cups, tee shirts, or in my case, wooden whistles which I also offer as a free gift to those who purchase both book one and book two in the Chronicles of Lily Carmichael trilogy).
5) SALES PITCH-This is an opportunity to hone your sales pitch. Have a one liner to pull people in. Keep it simple. “Feel free to take a bookmark.” Keep it real and fun. “This is the glamorous life of an author.” This last phrase spoken as I used duct tape to secure my tent signage or while I peeled tape residue off my tent poles. I got lots of smiles with this one. Pitch to your audience. “I write books for teens…and teens at heart,” when speaking to adults and elderly folks who actually might enjoy reading my books. I describe my contemporary YA novels as the kind of books that would make great Lifetime Network or Hallmark movies, and note when I’m speaking to parents of teens that I write books that I wish had been available when I was a teenager. I mention accolades and awards, my million plus reads of SAVAGE CINDERELLA on Wattpad (which made that particular book sell very well all weekend), and try to hone in on what might appeal to the demographic to which I’m presenting. “The book is about a girl who is kidnapped as a child, left for dead in the high country of North Georgia and survives in the wild.” One sentence grabbers are essential! Comparisons also work well as in “Savage Cinderella is like Law and Order SVU meets Nell.” Of course this only works for people old enough to remember the movie with Jodie Foster, LOL. With teens, I might compare The Chronicles of Lily Carmichael to the TV show, Revolution, or books like The Hunger Games and Divergent, but not quite as grim and gritty. As time goes on throughout the event, you’ll find what works best. It’s excellent practice for agent/editor elevator pitches at conferences. You never know who you’ll meet, so always have a professional and friendly demeanor.
6) GIVEAWAYS-Book signings are a great place to expand your newsletter mailing list. Offer entry in a prize giveaway, a FREE download, or some incentive to get people to sign up. Reassure them that your newsletters aren’t spammy and that their information will not be used for any other reason. Be prepared to offer something for free. You can be generous without giving away the store or breaking the bank. It costs me nothing to give away a free download of ON THIN ICE (I get a coupon code through Smashwords, and have cards printed up through Vista Print with my cover on the front and instructions and the download code on the back. I can usually get 250 cards printed up for free or next to nothing when I’m ordering other items through Vista Print).
Most importantly, have FUN! Try to stay engaged with people and don’t stick your nose in a book or hide behind your computer screen. Fortunately, we had a dry and beautiful weekend with a great turnout. I met some amazing people! I also had some fabulous apple pie with Granville cheddar cheese…yum! And yes, I even sold a good number of books.
Any other ideas or things I missed?