Tag Archives: Granville Harvest fair

PJ’s Pantry and More Fun Stuff

Hey Scriblings,

It feels like ages since I’ve posted here. I missed last month entirely! That’s because I’ve been working diligently on finishing my non-fiction book, OVERCOME your SEDENTARY LIFESTYLE (A Practical Guide to Improving Health, Fitness, and Well-being for Desk Dwellers and Couch Potatoes). I’m finally done with the first draft and working on revisions…yayyy! The book should be available for preorder in November and will release in January, 2016. PJSharon_OvercomeYourSedentaryLifestyle_eCover_800[1]Although writing non-fiction is easier in some ways than novel writing, it still requires a tremendous amount of research to get the facts straight. After all, I’m not just making it up as I go along and people are counting on me to get it right.

Another hold up was that I had written several sections and then decided afterwards that they weren’t quite right for this particular book. One such section was a chapter at the end of the book I was going to call PJ’s Pantry, listing all the healthy foods I stock in my pantry, fridge, and freezer. But once I started researching all of these “healthy” foods, I was shocked–and more than a little disappointed–that some of them were not as healthy as I had thought. With “hidden” chemicals and unhealthy additives, my list quickly grew shorter and shorter! In good conscience, I couldn’t put them in the book without adding all the research I’d done as well.

Since information about which foods are healthy and which are not seems to change daily, I decided instead, to put PJ’s Pantry on my website rather than have it in the book where it would be more difficult to update and change as new information arose. Feel free to stop by and check it out. I’m sure you’ll find some helpful tips on stocking a “healthy” pantry and you may find some interesting tidbits on foods you thought were good for you, and why they may not be.

Eat your heart out, Headless Horseman!
Eat your heart out, Headless Horseman!

In other fun news, I’ll be signing books at the Granville Harvest Fair again this year. If you’re in the New England area and looking for a fun place to hang out with the kids Columbus Day weekend, I hope you’ll stop by. There will be the usual yummy food vendors, pies, crafts, face painting and scarecrow contest, as well as the magnificent quilt display at the old meeting house. And you’ll definitely want to visit the Noble and Cooley Drum factory museum, built in 1854 and still making drums for today’s musicians. I’ll be down next to the library where they’ll be having a huge book sale (all the books you can fit into a bag for $5). You can swing by my tent and grab a book mark and say hi on your way out, LOL. We had wonderful weather last year, so hopefully the sunshine and warmth will be in our favor again.

I’ll leave you all with one of my favorite smoothie recipes.

Green Choco Monkey Smoothie

Inspired by my addiction to the Coco Monkey Smoothie from the Granby Village Health Food Store in Granby, CT., I’ve adapted their recipe and added a few twists.Choco monkey smoothie

Ingredients:

1 cup Silk Chocolate Almond Milk

1 tbsp. Almond butter (or organic peanut butter)

1 frozen banana (peeled and cut into pieces)

1 scoop Green’s Organics Superfood (Amazonian Chocolate) powder. (According to the label, 1 scoop has the nutrients equal to 7 servings of fruits and veggies!)

1 tsp. vanilla extract

1/4 cup plain Greek yogurt

(I also add a tsp. of Maca powder for an extra energy burst)

 Instructions:

Blend all ingredients on high (Smoothie setting on Blendtec) for 45-60 seconds until smooth. Drink and enjoy!

Do you have a favorite smoothie recipe you’d care to share?

Book Signing Success

PJ here, just off a long weekend at the Granville Harvest Fair. I’ve done many such book signing events over the past couple of years, but this one was by far my favorite. For one thing, I live ten minutes up the road, so it’s close, and I inevitably saw lots of familiar faces. Thousands of folks ambled by my booth, many stopping to chat–whether they were teens or simply teens at heart. The fact that I was a local author was also a big draw. Putting a face to someone local who has achieved what so many others only dream about, seems to be an instant conversation starter. I can’t tell you how many people I spoke to—young and old—who said that they write in one form or another, and that it was nice to meet someone who has actually published their stories. It was lovely to be a source of encouragement and inspiration.

I’ve said in the past, that book signings have netted me little profit in the monetary sense and I’ve wondered whether they were really worth my time, but this event has changed my mind. In addition to making a modest profit from book sales, I gained a couple of dozen names for my newsletter list, and made many potential connections–including school teachers, librarians, mental health professionals, and teens interested in finding me on social media or purchasing my e-books for their e-readers after the fair. All in all, a great success. I thought I would share some tips that I found helpful. I hope you’ll share yours in the comments section below, so others may benefit from your experience.

harvest fair pic 11) THINGS TO BRING-A sturdy, 10×10 easy-up tent, a comfy chair, a couple of tables with table cloths (I have a six foot and a four foot table), books in plastic totes (don’t forget to take inventory and keep track of your sales), swag (bookmarks, post cards, etc.), tape, scissors, pens, plastic bags (recycle those plastic grocery bags and carry them in an empty tissue box for convenience), or have some nice bags made up with your name, website, and logo if you want to make an impression. You might reserve those for people who buy several books. Don’t forget a cash lock box, business cards, and candy (no chocolate on hot days) or a treat.

2) SIGNAGE-Invest in a nice banner, which you can have printed up through Vista Print. I have yet to do this, but I made do with a homemade banner. Plastic stand-up sign holders from Staples work great for specific table top signs. You can make whatever signs you want on your computer to fit the 8×11 frames. “Local Author of Teen Books,” “Sign up for my newsletter and enter to win…,” “Follow me on FB, Twitter, etc.” and pricing signs, are just a few ideas. Be creative.

3) PRESENTATION-Consider your brand, your audience, and your space. Create a visually appealing stage for your books. harvest fair pic 3Use color wisely to catch attention of passersby and don’t overcrowd your space. Too much to look at can be a deterrent.

4) SELLING-You can offer book sets with special pricing/discounts, you could sell merchandise related to your books (cups, tee shirts, or in my case, wooden whistles which I also offer as a free gift to those who purchase both book one and book two in the Chronicles of Lily Carmichael trilogy).

5) SALES PITCH-This is an opportunity to hone your sales pitch. Have a one liner to pull people in. Keep it simple. “Feel free to take a bookmark.” Keep it real and fun. “This is the glamorous life of an author.” This last phrase spoken as I used duct tape to secure my tent signage or while I peeled tape residue off my tent poles. I got lots of smiles with this one. Pitch to your audience. “I write books for teens…and teens at heart,” when speaking to adults and elderly folks who actually might enjoy reading my books. I describe my contemporary YA novels as the kind of books that would make great Lifetime Network or Hallmark movies, and note when I’m speaking to parents of teens that I write books that I wish had been available when I was a teenager. I mention accolades and awards, my million plus reads of SAVAGE CINDERELLA on Wattpad (which made that particular book sell very well all weekend), and try to hone in on what might appeal to the demographic to which I’m presenting. “The book is about a girl who is kidnapped as a child, left for dead in the high country of North Georgia and survives in the wild.” One sentence grabbers are essential! Comparisons also work well as in “Savage Cinderella is like Law and Order SVU meets Nell.” Of course this only works for people old enough to remember the movie with Jodie Foster, LOL. With teens, I might compare The Chronicles of Lily Carmichael to the TV show, Revolution, or books like The Hunger Games and Divergent, but not quite as grim and gritty. As time goes on throughout the event, you’ll find what works best. It’s excellent practice for agent/editor elevator pitches at conferences. You never know who you’ll meet, so always have a professional and friendly demeanor.

6) GIVEAWAYS-Book signings are a great place to expand your newsletter mailing list. Offer entry in a prize giveaway, a FREE download, or some incentive to get people to sign up. Reassure them that your newsletters aren’t spammy and that their information will not be used for any other reason. Be prepared to offer something for free. You can be generous without giving away the store or breaking the bank. It costs me nothing to give away a free download of ON THIN ICE (I get a coupon code through Smashwords, and have cards printed up through Vista Print with my cover on the front and instructions and the download code on the back. I can usually get 250 cards printed up for free or next to nothing when I’m ordering other items through Vista Print).

Most importantly, have FUN! Try to stay engaged with people and don’t stick your nose in a book or hide behind your computer screen. Fortunately, we had a dry and beautiful weekend with a great turnout. I met some amazing people! I also had some fabulous apple pie with Granville cheddar cheese…yum! And yes, I even sold a good number of books.

Any other ideas or things I missed?