Tag Archives: writing life

Tough Love

Hello, Scribes Readers, PJ Sharon here, and today I’m talking about tough love. This is the time of year that many of us are setting goals, working on business plans, re-evaluating our marketing strategies and generally attempting to lasso and tame this wild thing we call the “writer’s life”. Even with the best of intentions, most of the resolutions we make fall by the wayside and our ambitious goal setting can make us feel overwhelmed rather than hopeful for the new year.

Don’t get me wrong. I love goal setting, and my plate is as full of to-do’s as it ever has been, but instead of sharing my lofty aspirations with you all, I’d rather discuss how we go about sticking to our plan and meeting those goals. You’ve probably read a ton of blogs on goal setting, with such advice as making them manageable, measurable, and achievable. Great advice, for sure. But for today, I’d like to offer some coaching advice from an expert–no, not me.

Jillian Michaels (2013_06_02 01_59_31 UTC)My girl, Jillian Michaels, is one of the best motivators I’ve ever come across. I don’t often watch The Biggest Loser, but I know from personal experience that her training methods are effective. Through her 90 Day Body Revolution DVD set–which I bought last year around this time in hopes of shedding the weight I’d gained living the writer’s life–I was able to drop twenty-five pounds in about five months. Yes, I had to eat healthier and the workouts are brutal, but they’re only thirty minutes a day, five days a week…a small price to pay for a strong, healthy body, in my opinion. I figured I could do anything for thirty minutes a day and I knew the pay-off would be worth it. I reminded myself that I was worth it!

As a personal trainer myself, I quickly learned to appreciate Jillian’s tough love approach. Even when I want to swear at the TV, her passion and positive messages of encouragement continue to push me through every workout. Statements like, “Do your best,” “Just try one,” “Don’t you quit on me–don’t you quit on yourself,” “I know you can do this,” “Dig deep and find the strength you never knew you had,” and my favorite, “Focus on the why–why are you doing this?” She lists the common reasons why people want to be more fit, such as better health, longevity, skinny jeans, and sex with the light on, but the bottom line is that we all have a “why” when it comes to being driven toward a goal. If you focus on the “why”, you will tolerate any amount of torturous “how”.

Last week’s guest, Amy Denim, author of THE COFFEE BREAK BUSINESS PLAN for WRITERS, talked about creating a muse statement, a positive affirmation that sums up who you are and what you want for your writing career. (Here’s the link to the post if you missed it). I highly recommend that you start your new year by doing just that, and when you’re writing that statement, think about your “why”. Why do you write? What do you want to accomplish in your writing career? Why do you want it? How important is it to you? And what are you willing to do to get it?

Today’s Unlocked Secret: When you start to feel overwhelmed by the tasks at hand or are questioning if the time and work you’re investing in your writing life is worth it, read your muse statement and remember your “why”. Then, dig deep and find the strength you never knew you had, and tackle that next goal.

What motivates you to keep going when the going gets tough?

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Websites, tag lines, and titles, oh my!

PJ Sharon here today, and I’m asking for your help with some of my more immediately pressing concerns. First off, prioritizing my duties as an indie-published author and entrepreneur is challenging to say the least. There are many moving parts to this job and I wear more hats than guests at a royal wedding.
While I await my second round of edits for WESTERN DESERT, I have time to work on my marketing strategy for the release next month. Priorities include scheduling a short blog tour, setting up an advertising budget for paid ads, a possible launch party of some sort, sending out press releases, and finishing my back cover copy and art. The list goes on, but sometimes, I just need to let my instincts take over and tell me what is most important for the day.

Of course, writing this blog is always on my Sunday to-do list—though it often falls over to Monday night at midnight—but today I was talking to my DH about a new website. Those of you who know me, know that I have talked about switching over to a WordPress site for my website and blog for at least the past year. Currently, I have a blog on Blogger and I have a website that I love, but it has some significant limitations. My Circle Pad site, which I pay the requisite $8.95 a month for hosting, has some quirks that make it not compatible with Apple products for one. Search engine optimization is lacking, and the interface, as user friendly as it is to work with, is antiquated and doesn’t stand up to today’s market equivalents. Even with all of that, I have resisted switching to WordPress because,

a.) I’m tech-phobic and,

b.) I can’t seem to make decisions about details such as colors, design, theme, or whether to go with .org or .com?

In a come-to-Jesus moment, I have decided to just suck it up and do it! No matter how overwhelmed I feel, the website change is a must-do. In forcing the issue, I have come to realize that part of what holds me back is that I still haven’t clearly identified my brand. I’ve gotten as far as to say, “I write romance fiction for teens and beyond,” but other than that I don’t really know what defines me as a writer these days.

This brings me to my second dilemma of the day:

Should I change my tag-line, and what should I change it to? My first three books, being contemporary YA romance with hopefully ever after endings fit fine with my “Extraordinary Stories of an Average Teenage Life” tag line. But now that I have added dystopian to my repertoire, “average” doesn’t seem suitable—not for genetically altered teens in a futuristic setting. There is still a romance, but the story clearly fits in the YA category of dystopian fiction rather than upper YA/NA stories. Romance readers are not necessarily sci-fi readers and vice versa, so I feel like maybe I need to change my image a bit to reach out to a broader audience. It occurs to me that maybe I’m having trouble pinpointing my target readership because I haven’t truly discovered my “hook”—that message in our style and voice that makes us unique and offers readers the promise of something different.

Once I understand what makes my stories extraordinary, and have narrowed down my tagline to who I am and what I write, then the web design should be easier. I also just finished taking an online web-design course to get me over my tech-fear, and DH has vowed to help me get set up on a WordPress site by the end of June when I launch Book Two in The Chronicles of Lily Carmichael, WESTERN DESERT.

This takes us to my third issue of the day, month, year…a title for the third book in the trilogy. Here are the parameters:

1) Title must be in adjective/noun format (Waning Moon, Western Desert)

2) It would be nice to keep with the “W” alliteration, but I’m not attached to that.

3) The title should reflect that Lily and Will are embarking on the final stage of their journey across a post-apocalyptic US. This time they are leaving Las Vegas and heading east along the southern route, which will take them through the Southern Swamps. (I already thought of that as a title but I think that would only work if there were a fourth book since this one will culminate in the final battle with the Industry and will take place in Chicago and then Vegas again. I do wish I had made it a series and not a trilogy…another lesson learned.)

4) Basically, I want a title that sounds catchy alongside the other two, is different enough to not be competing with a dozen other books by the same title, and one that metaphorically shows the shift to a hopeful ending rather than a title that focuses on gloom and doom.

These are a few of my ideas. I’d love to hear yours!

CHANGING/SHIFTING/RISING TIDES (you get the drift)
SHIFTING/RISING WINDS
STORM SURGE
HEALING WINDS

Thanks in advance for any help, advice, or suggestions!